Scott Adams--a trained hypnotist and a lifelong student of persuasion--was one of the earliest public figures to predict Trump's win, doing so a week after Nate Silver put Trump's odds at 2 percent in his FiveThirtyEight.com blog. The mainstream media regarded Trump as a novelty and a sideshow. But Adams recognized in Trump a level of persuasion you only see once in a generation.Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. We're hardwired to respond to emotion, not reason. We might listen to 10 percent of a speech--a hand gesture here, a phrase there--and if the right buttons are pushed, we irrationally agree with the speaker and invent reasons to justify that decision after the fact.The point isn't whether Trump was right or wrong, good or bad. Win Bigly goes beyond politics to look at persuasion tools that can work in any setting--the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. For instance:- If you need to convince people that something is important, make a claim that's directionally accurate but has a big exaggeration in it. Everyone will spend endless hours talking about how wrong it is while accidentally persuading themselves the issue is a high priority. - Stop wasting time on elaborate presentations. Inside, you'll learn which components of your messaging matter, and where you can wing it. - Creating "linguistic kill shots" with persuasion engineering (such as "Low-energy Jeb") can be more powerful than facts and policies.Adams offers nothing less than "access to the admin passwords to human beings." This is a must-read if you care about persuading others in any field--or if you just want to resist persuasion from others.

    In its scope and itnerest it can be compared with Freud's Totem and Taboo, the subtext Girard refutes with polemic daring, vast erudition, and a persuasiveness that leaves the reader compelled to respond, one way or another.This is the single fullest summation of Girard's ideas to date, the book by which they will stand or fall. In a dialogue with two psychiatrists (Jean-Michel Oughourlian and Guy Lefort), Girard probes an encyclopedic array of topics, ranging across the entire spectrum of anthropology, psychoanalysis, and cultural production.Girard's point of departure is what he calles "mimesis," the conflict that arises when human rivals compete to differentiate themselves from each other, yet succeed only in becoming more and more alike. At certain points in the life of a society, according to Girard, this mimetic conflict erupts into a crisis in which all difference dissolves in indiscriminate violence. In primitive societies, such crises were resolved by the "scapegoating mechanism," in which the community, en masse, turned on an unpremeditated victim. The repression of this collective murder and its repetition in ritual sacrifice then formed the foundations of both religion and the restored social order.How does Christianity, at once the most "sacrificial" of religions and a faith with a non-violent ideology, fit into this scheme? Girard grants Freud's point, in Totem and Taboo, that Christianity is similar to primitive religion, but only to refute Freud—if Christ is sacrificed, Girard argues, it is not becuase God willed it, but because human beings wanted it.The book is not merely, or perhaps not mainly, biblical exegesis, for within its scope fall some of the most vexing problems of social history—the paradox that violence has social efficacy, the function of the scapegoat, the mechanism of anti-semitism.

    The year is 2005. A highly infectious, unidentified Ebola-like virus is sweeping through the slums and villages of northern Angola. Within months, more than 200 people have died, medical services have collapsed and aid workers are on the brink of exhaustion. At 23, Peter Apps was just starting out as a foreign correspondent when Reuters sent him into the heart of the outbreak to get the story. In “Before Ebola: Dispatches from a Deadly Outbreak” Apps recalls in vivid, unflinching detail the horrors of life in a hot zone, the compassion of those trying to contain it, and how a terrified young journalist came of age in a time of almost unbearable crisis. Peter Apps is a global defense correspondent for Reuters news, currently dividing his time between London and Washington, D.C. In September 2006, Apps broke his neck in a minibus crash while covering the Sri Lankan civil war, leaving him largely paralyzed from the shoulders down. Cover design by Kristen Radtke.

    Kidd shares his journey after graduating with his MBA and landing his dream job at Credit Suisse. But getting the job is just half the battle and after an intensive training period in Zurich and New York he's left to fend for himself - one man and his student loans against a two-year ticking clock to bring in forty million dollars or get fired. How he strives to make those essential connections and eventually bring in far more than forty million....and what happens to those that can't make the cut, proves mind blowing. Because it's all about the schmooze. Infused with hilarious references to the "Wall Street" films, indie rock music, and a devil may care attitude, this is not your father's Wall Street tell-all.

    Sachs has been at the forefront of international problem solving. But Sachs turns his attention back home in 'The Price of Civilization,' a book that is essential reading for every American. In a forceful, impassioned, and personal voice, he offers not only a searing and incisive diagnosis of our country's economic ills but also an urgent call for Americans to restore the virtue of fairness, honesty, and foresight as the foundations of national prosperity." Inside book cover comments.

     During fourteen years, from 1955 to 1969, the Soviet Union and the United States of America were engaged in a dramatic race against each other to conquer space. This period encompassed dramatic victories, humbling defeats, and more than one tragedy. This is a story of human courage and ingenuity at its best and political maneuvering at its worst, of almost unbelievable technological progress undertaken with the object not just of advancing human knowledge but also of proving the superiority of one country over another. Inside you will read about... ✓ From Missiles to Rockets ✓ Russia Takes the Lead ✓ Early American Failures ✓ The First Men in Space ✓ Fatalities on Both Sides ✓ The Moon Landing And much more! The space race culminated in man setting foot upon the moon, but each milestone on the way to that final goal was bitterly contested. Two powerful nations pledged a substantial part of their national resources to beat the other in a scientific and technological race to be the first to achieve new records. In terms of contests between major powers, there has never been anything quite as dramatic, public, and sustained as the space race; it remains one of the most fascinating and engaging episodes of the Cold War.

    If you have ever asked yourself why you do what you do, or wondered what your purpose is in leadership or in life, this book is for you. As the lives of a coach, a CEO, and a janitor intersect in this captivating parable you will journey deep into the heart of leadership where the answers to many of life's most important questions can be found.Whether you're leading in business, sports, or in your own family, this inspiring story will show you how to take the first - and most important - step in becoming the leader you were meant to be. Lead for God's Sake truly is much more than a simple statement. It's a calling!"Seldom have I found this kind of practical wisdom presented in such a delightful, engaging and compelling narrative. As a business leader, I found its "takeaways" right on targettouching life where the rubber meets the road. I wasn't able to put it down. It's that good!"John D. Beckett,

    Weatherman was a fringe group most of whose ideas were rejected by the dominant culture. But unfortunately their views on race were not. In succeeding decades the idea of "white skin privilege" became the new default position for racial crusaders and race hustlers alike who believed that white skin privilege was alive and well in our society -- not because white Americans were actively racist, but because they enjoyed the invisible privileges and prerogatives that go along with their skin color. In this searing pamphlet on the racial realities of contemporary America, David Horowitz and John Perazzo show that in fact the most insidious bias in our culture today is black skin privilege. Black skin privilege means the press will fail to report an epidemic of race riots targeting whites for beatings, shooting and other violence in major American cities over the last several years. Black skin privilege means that whites -- as in the case of the Duke lacrosse players -- will be presumed guilty of racial crimes when they are clearly innocent and then never accorded an apology by those who have stigmatized them. Black skin privilege has created an optical illusion in the liberal culture that white on black attacks are commonplace events when in fact there are five times as many black attacks on whites as the reverse. (As Horowitz and Perazzo note, in 2010, blacks committed more than 25 times the number of acts of interracial violence than whites did.) Black skin privilege exists in the affirmative action programs of our system of higher education and in our culture, where a black racist like Al Sharpton could be regarded by the national media as a civil rights leader and then hired as a TV anchor by NBC. This pamphlet gives the statistics and hard numbers the mainstream media conceal. It also probes the double standards and double talk that has come to dominate the way America talks when it talks about race.

    My objective has been to provide you with a lifetime supply of icebreakers and points of discussion. Amaze your friends and family by telling them that all the planets in our Solar System could fit in the distance between Earth and the Moon or that flamingos can drink boiling water.Following the success of my site RaiseYourBrain, I decided to collect the best trivia gems and present you with a fact compendium suitable for a wide audience. This is the product of years of sifting through history and references books on a myriad of subjects as well as searching the Internet and paying attention to the news.These facts are a result of years of sifting through history and reference books, as well as searching the Internet and researching the news. Each fact is suitable for nearly any age – the “spiciest” entries are separated by their own chapter but still use clean language!Become a trivia whiz with even more facts in the Hard to Believe Facts series!

    Infinite games are more mysterious -- and ultimately more rewarding. They are unscripted and unpredictable; they are the source of true freedom.In this elegant and compelling work, James Carse explores what these games mean, and what they can mean to you. He offers stunning new insights into the nature of property and power, of culture and community, of sexuality and self-discovery, opening the door to a world of infinite delight and possibility."An extraordinary little book . . . a wise and intimate companion, an elegant reminder of the real."-- Brain/Mind Bulletin

    This smart, quirky, wide-ranging book (the perfect conversation starter) considers the surprising science and psychology—and the sheer misery—of the well-ordered line. On the way, it takes us from boot camp (where the first lesson is to teach recruits how to stand rigidly in line) to the underground bunker beneath Disneyland’s Cinderella Castle (home of the world’s most advanced, state-of-the-art queue management technologies); from the 2011 riots in London (where rioters were observed patiently taking their turns when looting shops), to the National Voluntary Wait-in-Line days in the People’s Republic of China (to help train their non-queuing populace to wait in line like Westerners in advance of  the 2008 Olympics). Citing sources ranging from Harvard Business School professors to Seinfeld, the book comes back to one underlying truth: it’s not about the time you spend waiting, but how the circumstances of the wait affect your perception of time. In other words, the other line always moves faster because you’re not in it.

    This is the view of Ayn Rand, a view so radically opposed to prevailing attitudes that it constitutes a major philosophic revolution. In this series of essays, she presents her stand on the persecution of big business, the causes of war, the default of conservatism, and the evils of altruism. Here is a challenging new look at modern society by one of the most provocative intellectuals on the American scene.   This edition includes two articles by Ayn Rand that did not appear in the hardcover edition: “The Wreckage of the Consensus,” which presents the Objectivists’ views on Vietnam and the draft; and “Requiem for Man,” an answer to the Papal encyclical Progresso Populorum.

    Written in clear and incisive prose, The Wealth of Nations articulates the concepts indispensable to an understanding of contemporary society; and Robert Reich's Introduction both clarifies Smith's analyses and illuminates his overall relevance to the world in which we live. As Reich writes, "Smith's mind ranged over issues as fresh and topical today as they were in the late eighteenth century--jobs, wages, politics, government, trade, education, business, and ethics."Introduction by Robert Reich - Commentary by R. H. Campbell and A. S. Skinner - Includes a Modern Library Reading Group Guide

    So does Jacqueline Bouvier Kennedy Onassis, who lives again in this "warts-and-all" portrait. It's being released on the 20th anniversary of the tragic death, in 1994, of the icon who changed America's beliefs about what a woman of style, power, and influence could accomplish "behind the throne" of men whose careers changed the course of history. During her tumultuous life, she zealously guarded her privacy and her secrets, but in the wake of her death, more and more revelations have emerged about her frustrations, her rage, her passions, her towering strengths, and her delicate fragility, which she hid from the glare of the world behind oversized sunglasses. Within this posthumous biography, a three-dimensional woman emerges through the compilation of some 1,000 eyewitness testimonials from men and women who knew her over a period of decades. The public epitome of charm, grace, and elegance, the private, chain-smoking Jackie was known for her sharp wit and her acid tongue, dissing some of the great men and women she encountered. Examples include such figures as Nancy Reagan ("I heard she used to give the best head in Hollywood when she was a starlet at MGM"); Queen Elizabeth II ("pompous, stuffy, a heavy trip, and seriously pissed off at me for turning on Philip"); or Martin Luther King, Jr. ("a terrible man and a tricky, phony, skirt-chaser and race baiter"). This outspoken testimonial to the flimsier side of Camelot contains a cornucopia of gossip and intrigue, including details about Jackie's scandalous love affairs with her two brothers-in-law (Bobby and Teddy), and her penchant for movie star seductions (Warren Beatty, Paul Newman, William Holden). Also detailed are her famous feuds with Grace Kelly, Marilyn Monroe, and Maria Callas; her almost unknown love affairs with Spain's greatest matador and with Peter Lawford; her night in Georgetown coping with LBJ's aborted seduction; her friend Rudolf Nureyev's pursuit of both her and Bobby; her interchanges with Lem Billings, JFK's homosexual "First Friend" whom Bobby defined as "Jack's other wife"); her blood feud with Christina Onassis; her sibling rivalry with Lee Radziwill; her illicit affair with a senator nicknamed "Gorgeous George; her love-hate relationship with Frank Sinatra; and her Italian fling with Fiat's kingpin, Gianni Agnelli, who taught her all about La Dolce Vita during the summer of 1962. Conceived in direct and sometimes defiant contrast to the avalanche of more breathlessly respectful testimonials to the life and legacy of "America's Queen," this book is the latest installment in Blood Moon's endlessly irreverent BABYLON series.

    In prose of outstanding immediacy, Jane Jacobs writes about what makes streets safe or unsafe; about what constitutes a neighborhood, and what function it serves within the larger organism of the city; about why some neighborhoods remain impoverished while others regenerate themselves. She writes about the salutary role of funeral parlors and tenement windows, the dangers of too much development money and too little diversity. Compassionate, bracingly indignant, and always keenly detailed, Jane Jacobs's monumental work provides an essential framework for assessing the vitality of all cities.