What are the cultural implications of this phenomenal success? Does the introduction of American fast food undermine local cuisines, many of them celebrated for centuries? Does it, as some critics fear, presage a homogeneous, global culture? These are but a few of the questions confronted in this engaging study that vividly demonstrates how the theories and techniques of anthropology can be used not only to examine obscure peoples and exotic practices, but to shed light on the motivations and behavior of people conducting their daily lives in some of the major population centers of the world.Earlier studies of the fast food industry have emphasized production, focusing on labor or management. This book takes a fresh approach to the industry by concentrating on the perspective of the consumer. It analyzes consumers' reactions to McDonald's in five East Asian cities: Hong Kong, Beijing, Taipei, Seoul, and Tokyo. What do they have to say about McDonald's? How is fast food perceived by those who pay to eat it? How do their preferences and biases affect the system of production?The book argues that McDonald's has largely become divorced from its American roots and become a "local" institution for an entire generation of affluent consumers in Hong Kong, Taipei, and Tokyo. In Beijing, the process of localization has barely begun, with consumers more interested in the experience of eating at McDonald's than in the food itself. In Seoul, many nationalists treat the Big Mac as a symbol of Yankee imperialism; meanwhile, increasing numbers of Korean children are celebrating their birthdays atMcDonald's.Localization is not, however, a one-way process; the corporation has also had to adapt in order to flourish in new settings. The book demonstrates how consumers, with the cooperation and encouragement of McDonald's management, have transformed their neighborhood restaurants into leisure centers, afterschool clubs, and meeting halls. The contributors pay special attention to the effects of these activities on family organization, education, and socialization, and conclude that it is no accident that the fast food boom corresponds to the rise of a child-centered consumer culture in East Asian cities.

    Detailed and accurate Street Finder maps give you instant access to each district. Unique cutaways and floor plans help you explore public buildings and landmarks — no need to purchase other guides. The Survival Guide shows you how to use local currency, public transportation, and telephones. Clear and concise maps give you instant access to all regions. The best travel guides ever. (Sky Magazine ) Eyewitness Travel Guides, considered to be the world's best travel resource to over 30 destinations around the world, make it easier to plan a splendid vacation. (North American Press Syndication) This is a guidebook series that always seems to inspire smiles...You feel, looking at them, as if you could close the book and step into the street. (Contra Costa Times ) Encyclopedic in scope, it's meant to be used before, during, and after your stay. (Travel & Leisure) Each book is a visual as well as informational feast about a particular place. (The New York Times) The most graphically exciting and visually pleasing series on the market. (Chicago Tribune) Both novice and experienced travelers will be captivated. (U.S. News & World Report) Want to know where to get a great espresso on your way to the Uffizi? Or how much to tip a hotel maid in New York City? Try these travel guides, each an intricate trove of 3-D aerial views, landmark floor plans, color photos and essential eating, shopping and entertainment info. With titles covering Paris, Prague, and London, these pocket-sized guides are like a Michelangelo fresco: deliriously rich in detail. (People Magazine)

    His writings and theories on everything from capitalism and freedom to deregulation and welfare have inspired movements, influenced government policies, and changed the course of America’s economic history.Now, acclaimed Friedman biographer Dr. Lanny Ebenstein brings together twenty of Friedman’s greatest essays in his new book, The Indispensable Milton Friedman: Essays on Politics and Economics. The only collection of Friedman’s writings to span his entire career, The Indispensable Milton Friedman: Essays on Politics and Economics features some of Friedman’s never-before-republished writings as well as the best and most timeless of his works.These exceptional essays not only illuminate the progression of Friedman’s thought, but explain how America might overcome some of its most difficult challenges. Broken into two sections, politics and economics, The Indispensable Milton Friedman shows how we can ultimately turn America around, and is more necessary than ever during this critical election year and time of economic uncertainty.

    Our beginners guide contains all the essential information you need in order to succeed. It covers the basic techniques, well illustrated with over a hundred images, and explains everything you need to know in an understandable way. Bonsai Empire is the world's most visited Bonsai website and has provided beginners with quality information for over a decade. We have developed this guide to help you get a taste of this fascinating and living art, and hope you'll enjoy it as much as we do! This book includes: - Over 100 stunning images - Over 80 pages - Explanations of the basic techniques - Care guides on the 10 most popular tree species - Background on the history, definition and styles Walter Pall: "Now here is the ultimate book to lead beginners. I am happy to have been able to contribute to this" Mauro Stemberger "Very clear" and "With great quality drawings and pics"

    Think your body is your own to control and dispose of as you wish? Think again. The United States Patent Office has granted at least 40,000 patents on genes controlling the most basic processes of human life, and more are pending. If you undergo surgery in many hospitals you must sign away ownership rights to your excised tissues, even if they turn out to have medical and fiscal value. Life itself is rapidly becoming a wholly owned subsidiary of the medical- industrial complex. Deadly Monopolies is a powerful, disturbing, and deeply researched book that illuminates this “life patent” gold rush and its harmful, and even lethal, consequences for public health. It examines the shaky legal, ethical, and social bases for Big Pharma’s argument that such patents are necessary to protect their investments in new drugs and treatments, arguing that they instead stifle the research, competition, and innovation that can drive down costs and save lives. In opposing the commodification of the body, Harriet Washington provides a crucial human dimension to an often all-too-abstract debate. Like the bestseller The Immortal Life of Henrietta Lacks, Deadly Monopolies reveals in shocking detail just how far the profit motive has encroached in colonizing human life and compromising medical ethics. It is sure to stir debate—and instigate change.

    

    Get a new and powerful understanding of the world around you. Save yourself from the nonsense spouted by politicians, TV pundits, right-wingers, left-wingers, shamans, uncles, and best friends.

    It provides a clear, accessible and readable introduction to Japanese society which does not require any previous knowledge of the country. Fully updated, revised and expanded, the 3rd edition contains new material on: - the effects of the Asian crisis and recession in Japan- the emergence of the millennial cults such as the Aum Shinrikyo- major advances in sport and leisure such as the 2002 World Cup and the amazing global cultural success of Pokemon and Japanese animation and computer games- the tumultuous changes of the Japanese ruling elite- the Ainu and other Japanese minorities- debates about the future of the Japanese constitution and the resurgence of nationalism and militarism.

    A full-scale examination of the inner workings of Japan's political and industrial system.

    However, this single baby-boomer-style element of his legacy is overshadowed by the results of "compassionate conservatism:" a ravaged environment, growing disparity between rich and poor, Texas style cronyism, property tax reform that benefitted landlords and ignored tenants, diminished popular rights to abortion, legalization of concealed handguns despite protest from law enforcement, and finally, a stubborn refusal to approve Hate Crimes laws even after the brutal murder of James Byrd by three Texas racists in Jasper. Bush is described in Fortunate Son as being politically to the right of his father. His lack of real compassion planned a nuclear waste dump 5 miles away from the poor, Hispanic town of Sierra Blanca. Rather than grant clemency to born-again death-row inmate Karla Fay Tucker, Bush waited until the last possible moment before grand-standing in the media spotlight and again refusing to reconsider, despite the pleas of prominent religious leaders. With 54 pages of source notes, Hatfield's book is a researched, precision-cut account. It balances Bush the likeable fellow with Bush the politician America needs to get to know better.

    Drawing on the writings and speeches of leading Zen masters and scholars, Brian Victoria shows that Zen served as a powerful foundation for the fanatical and suicidal spirit displayed by the imperial Japanese military. At the same time, the author recounts the dramatic and tragic stories of the handful of Buddhist organizations and individuals that dared to oppose Japan's march to war. He follows this history up through recent apologies by several Zen sects for their support of the war and the way support for militarism was transformed into 'corporate Zen' in postwar Japan. The second edition includes a substantive new chapter on the roots of Zen militarism and an epilogue that explores the potentially volatile mix of religion and war. With the increasing interest in Buddhism in the West, this book is as timely as it is certain to be controversial.

    Great reading!--New York Times.

    Gathered together by Wu-men (Mumon), a thirteenth-century master of the Lin-chi (Rinzai) school, it is composed of forty-eight koans, or cases, each accompanied by a brief comment and poem by Wu-men.Robert Aitken, one of the premier American Zen masters, has translated Wu-men's text, supplementing the original with his own commentary -- the first such commentary by a Western master -- making the profound truths of Zen Buddhism accessible to serious contemporary students and relevant to current social concerns.

    However, arguing that variation is as characteristic of globalization as standardization, the book stresses the necessity for a bottom-up, comparative analysis. Distinguishing between the cultural, political, economic and ecological aspects of globalization, the book highlights the implications of globalization for people's everyday lives. Throughout, the discussion is illustrated with wide-ranging case material. Chapter summaries and a guide to further reading underline the book's concern to clarify this most complex and influential of ideas.