If the facts don't hang together on a latticework of theory, you don't have them in a usable form. You've got to have models in your head."- Charlie Munger, investor, vice chairman of Berkshire HathawayThe world's greatest problem-solvers, forecasters, and decision-makers all rely on a set of frameworks and shortcuts that help them cut through complexity and separate good ideas from bad ones. They're called mental models, and you can find them in dense textbooks on psychology, physics, economics, and more.Or, you can just read Super Thinking, a fun, illustrated guide to every mental model you could possibly need. How can mental models help you? Well, here are just a few examples... • If you've ever been overwhelmed by a to-do list that's grown too long, maybe you need the Eisenhower Decision Matrix to help you prioritize. • Use the 5 Whys model to better understand people's motivations or get to the root cause of a problem. • Before concluding that your colleague who messes up your projects is out to sabotage you, consider Hanlon's Razor for an alternative explanation. • Ever sat through a bad movie just because you paid a lot for the ticket? You might be falling prey to Sunk Cost Fallacy. • Set up Forcing Functions, like standing meeting or deadlines, to help grease the wheels for changes you want to occur.So, the next time you find yourself faced with a difficult decision or just trying to understand a complex situation, let Super Thinking upgrade your brain with mental models.Note: in the US the subtitle is The Big Book of Mental Models and outside it is Upgrade Your Reasoning and Make Better Decisions with Mental Models.

    If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers.Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary?Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are.Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring.That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now...And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing.In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results.These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo.Sections include: How to write better. (Or, for "adult-onset writers": How to hate writing less.) Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. "Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.

    How perfectionism plays a more serious role in underproductivity than most writers realize. And how some criticisms and rejections can linger, hidden, for years and even decades, undermining your productivity.Then she shows you how to interrupt the Cascade, recognize and defuse the perfectionism, and recover from the criticisms and rejections so that you can regain your energy and commitment and do more great writing than you might have ever thought possible.Unlike the superficial and gimmicky solutions some other books offer, Hillary's are based on a new way of looking at yourself, your work, and the world. She developed her method over more than a decade of teaching at some of the country's premier literary and cultural organizations, including Mark Twain House & Museum, Grub Street Writers, and The Loft, and while coaching hundreds of successful creative, business, and academic writers.The 7 Secrets of the Prolific also features unique and timely sections on writing for the Internet (and coping with its hypercritical culture), and how to respond to the many clueless and/or challenging comments and questions people direct at writers (e.g., 'When will you get that thing done?'). And the section on Values-Based Time Management will help you reclaim time for your writing (and other priorities) you never knew you had.Whether you write for work, school, or fun, The 7 Secrets of the Prolific will help you become the productive, fulfilled, and joyful writer you always wanted to be.

     Getting out of debt might seem overwhelming, but it doesn’t have to be—no matter how much you owe. Laura has come up with a 10-step plan to guide you through the smart moves you need to get rid of your debt for good. She’ll first help you assess your own financial situation so you can create a doable, realistic plan. You’ll then learn which debts to pay down first, and you will get tips on negotiating with creditors and paying off bills faster. Because staying out of debt is just as important as getting out in the first place, Laura also tells you how to boost your credit score, cut costs, and save money, which will ensure you have a debt-free and happier future. This special e-book edition also includes a preview of Laura Adams new book, Money Girl’s Smart Moves to Grow Rich. Managing debt wisely is only one component of a healthy financial life. In Money Girl’s Smart Moves to Grow Rich, Laura Adams covers the whole enchilada, including investing, buying real estate, reducing taxes, and all the other things you’ll need to know once you have your debt under control and are ready to start putting your money to work.  Early reviews are already praising the book as one that will enable you to “create a richer life – both financially and emotionally.” (Publisher’s Weekly)

    Be a hero, not a spectator. You want to be interesting. (Who doesn t?) But sometimes it takes a nudge, a wake-up call, an intervention! and a little help. This is where Jessica Hagy comes in. A writer and illustrator of great economy, charm, and insight, she s created How to Be Interesting, a uniquely inspirational how-to that combines fresh and pithy lessons with deceptively simple diagrams and charts.Ms. Hagy started on Forbes.com, where she s a weekly blogger, by creating a How to Be Interesting post that went viral, attracting 1.4 million viewers so far, with tens of thousands of them liking, linking, and tweeting the article. Now she s deeply explored the ideas that resonated with so many readers to create this small and quirky book with a large and universal message. It s a book about exploring: Talk to strangers. About taking chances: Expose yourself to ridicule, to risk, to wild ideas. About being childlike, not childish: Remember how amazing the world was before you learned to be cynical. About being open: Never take in the welcome mat. About breaking routine: Take daily vaca- tions . . . if only for a few minutes. About taking ownership: Whatever you re doing, enjoy it, embrace it, master it as well as you can. And about growing a pair: If you re not courageous, you re going to be hanging around the water cooler, talking about the guy that actually is.

    Not only is the cliché flawed-preexisting passions are rare and have little to do with how most people end up loving their work-but it can also be dangerous, leading to anxiety and chronic job hopping.After making his case against passion, Newport sets out on a quest to discover the reality of how people end up loving what they do. Spending time with organic farmers, venture capitalists, screenwriters, freelance computer programmers, and others who admitted to deriving great satisfaction from their work, Newport uncovers the strategies they used and the pitfalls they avoided in developing their compelling careers.Matching your job to a preexisting passion does not matter, he reveals. Passion comes after you put in the hard work to become excellent at something valuable, not before. In other words, what you do for a living is much less important than how you do it.With a title taken from the comedian Steve Martin, who once said his advice for aspiring entertainers was to "be so good they can't ignore you," Cal Newport's clearly written manifesto is mandatory reading for anyone fretting about what to do with their life, or frustrated by their current job situation and eager to find a fresh new way to take control of their livelihood. He provides an evidence-based blueprint for creating work you love.So Good They Can't Ignore You will change the way we think about our careers, happiness, and the crafting of a remarkable life.

    When his luck was down, Pat turned away from the expected path and built his own through perseverance, investment in self, and a devotion to helping others. Along the way, Pat managed to not only achieve financial success but more importantly discovered what matters most: passion and purpose.In Let Go, Pat reveals the inside story of his transformation into one of today's most beloved thought leaders in the areas of Internet business, online marketing, and lifestyle entrepreneurialism. He shares the challenges and feelings he faced as he pieced together what has become a thriving online enterprise.If you share Pat's impulse to pursue your own path, then you'll enjoy reading Let Go. After all, we all must confront the same risky idea if we are to unlock our true potential: letting go.

    Drawing on her years of experience as a professional organizer, Morgenstern outlines a simple organizing plan that starts with understanding your individual goals, natural habits, and psychological needs, so that you can work with your priorities and personality rather than against them. The basic steps-Analyze, Strategize, Attack-can be applied to any space or situation. In this thoroughly revised edition, Morgenstern has incorporated new information in response to feedback from her clients and audiences. These changes include- new chapters on living or working with someone who is disorganized- new chapters on organizing photographs, handbags, briefcases, and travel bags- an expanded program for organizing your kitchen- a new guide to getting started- a fully updated resource guide

    From the cradle to the cubicle, we devote more time to fixing our shortcomings than to developing our strengths.To help people uncover their talents, Gallup introduced StrengthsFinder in the 2001 management book Now, Discover Your Strengths. The book ignited a global conversation, while StrengthsFinder helped millions discover their top five talents.In StrengthsFinder 2.0, Gallup unveils the new and improved version of its popular online assessment. With hundreds of strategies for applying your strengths, StrengthsFinder 2.0 will change the way you look at yourself and the world forever.

    Have you ever opened a Kindle book to find that the font started out way too small or way too large? Have you tried to change to a different font while reading and discovered you couldn't? Have you jumped to a new chapter in a Kindle book and seen that the chapter heading lost its formatting? Has a Kindle completely ignored formatting you knew was in the book? According to Amazon, the simplest way to publish your Kindle book is to upload an HTML file you've saved from Microsoft Word or another app. By itself, that method can bring you maybe 80% of the way to a well-formatted, trouble-free ebook. But what about the other 20%? In this follow-up to his bestselling -From Word to Kindle, - Aaron Shepard takes your saved HTML as a starting point and tells how to quickly tweak and tune it to avoid common problems. Assuming no knowledge of HTML, he introduces the basics of the language, then reveals how to use find-and-replace and macros to touch up an entire book in seconds! If you're serious about Kindle publishing and you're technically inclined -- but not a full-fledged geek -- Aaron provides the tips you need to bring your Kindle book to the next level, making it something truly to be proud of. ///////////////////////////////////////////////// Aaron Shepard is a foremost proponent of the new business of profitable self publishing, which he has practiced and helped develop since 1998. He is the author of -Aiming at Amazon, - -POD for Profit, - -Perfect Pages, - and Amazon's #1 and #2 bestselling paid books on Kindle formatting, -From Word to Kindle- and -Pictures on Kindle.- ///////////////////////////////////////////////// CONTENTS Getting Started 1 WORKING WITH HTML HTML and Kindle HTML Export HTML Editing HTML Processing HTML Basics HTML Checking HTML Cleanup HTML Testing 2 HTML FIXES Fixes for Fonts Fixes for Paragraphs Fixes for Headings Fixes for Line Breaking Fixes for Pictures Fixes for Navigation ///////////////////////////////////////////////// SAMPLE Here are some of the things you can accomplish through changes in HTML. * Adjust bookmarks so headings retain proper formatting when jumped to. * Remove settings that stop the user from choosing their own. * Keep fonts from appearing much too small or much too large when the book is opened. * Make sure indents and other spacing stays relative to larger and smaller font sizes. * Avoid line breaks that leave short words dangling at the ends of lines or paragraphs. * Make up for features lost in translation from your word processor, like nonbreaking hyphens. * Stop -ghost hyphens- from appearing in the middle of words. * Keep pages of text from disappearing for some users. * Prevent the Kindle from applying its own defaults in place of your settings.

    Praying God's Word is a topical prayer guide addressing fourteen strongholds and what Scripture reveals about each issue. The Scriptures are presented in prayer form to be incorporated into the daily prayer life as a way of letting God's Word, through prayer, help you overcome the strongholds of bitterness, anger, unforgiveness, and other areas as well.

     The Miracle Morning Companion Planner is your hands-on guide for building a happier and more fulfilling life and career. This 12-month, undated planner allows you to start at any time of the year! Incorporating and tracking the Life S.A.V.E.R.S. each day will help you to be more present and intentional in each moment, own every aspect of your day, and to get the most out of your life.• Use Silence to quiet your mind, lower your stress, and accelerate your success.• Create and recite Affirmations to create your future in advance.• Daily Visualization keeps your brain focused on your goals and desired outcomes.• Exercise helps you feel better, have more energy, and add years to your life!• A daily Reading habit gives you the knowledge you need to take your self to the next level so you can take your success to the next level (because it only happens in that order).• Leverage the power of Scribing to experience more gratitude, track your progress and increase your productivity.You’ll also—• Master your own self-leadership and personal growth• Manage your energy—physical, mental, and emotional• Apply your new skills to your work, your social life, your health, and even your hobbies! The Miracle Morning Companion Planner is the perfect accompaniment to your Miracle Morning practice, and provides the structure that enables you to create a life you love.

    Natural disasters. Domestic crackdowns. Economic collapse. Riots. Wars. Disease. Starvation.What can you do when it all hits the fan?You can learn to be self-sufficient and survive without the system."I've started to look at the world through apocalypse eyes." So begins Neil Strauss's harrowing new book: his first full-length work since the international bestseller The Game, and one of the most original-and provocative-narratives of the year.After the last few years of violence and terror, of ethnic and religious hatred, of tsunamis and hurricanes–and now of world financial meltdown–Strauss, like most of his generation, came to the sobering realization that, even in America, anything can happen. But rather than watch helplessly, he decided to do something about it. And so he spent three years traveling through a country that's lost its sense of safety, equipping himself with the tools necessary to save himself and his loved ones from an uncertain future.With the same quick wit and eye for cultural trends that marked The Game, The Dirt, and How to Make Love Like a Porn Star, Emergency traces Neil's white-knuckled journey through today's heart of darkness, as he sets out to move his life offshore, test his skills in the wild, and remake himself as a gun-toting, plane-flying, government-defying survivor. It's a tale of paranoid fantasies and crippling doubts, of shady lawyers and dangerous cult leaders, of billionaire gun nuts and survivalist superheroes, of weirdos, heroes, and ordinary citizens going off the grid.It's one man's story of a dangerous world–and how to stay alive in it.Before the next disaster strikes, you're going to want to read this book. And you'll want to do everything it suggests. Because tomorrow doesn't come with a guarantee...

    The book provides simple answers to questions like:How much should I be saving each month for my son's mission?How much should I be saving each month for my children's college education?How can I save enough to be able to retire while I'm healthy enough to serve a mission?Avoiding tips on pinching pennies, the book focuses on opportunities to save thousands or tens of thousands of dollars by making smart moves with big decisions, like home and car purchases. Mormon families will appreciate the gospel-centered, scripture-based focus on putting tithing at the center of a financial plan. Building Wealth for Building the Kingdom will help prepare families to enjoy the benefits of their labor while simultaneously contributing to the growth of Church.About the Author:Devin D. Thorpe brings a broad perspective to financial planning, having owned and operated an investment-banking firm, which included an investment advisory business, a mortgage brokerage and having served in a variety of corporate finance positions. Presently, Devin serves as a business professor at South China University of Technology in Guangzhou, China on behalf of Brigham Young University’s Kennedy Center China Teachers program. Previously, he served as the Chief Financial Officer for the multinational company MonaVie, listed in Inc. Magazine’s 2009 Inc. 500 as the 18th fastest growing company in America and, at $834 million in revenue, the third largest company on the list. Prior experience includes two years working on the staff of the U.S. Senate Banking Committee during Utah Senator Jake Garn’s tenure. He also served briefly in Utah State Government, working at USTAR under Governor Jon Huntsman.He earned an MBA with focus in Finance and Accounting from Cornell University’s Johnson Graduate School of Management. He completed his undergraduate degree in finance at the University of Utah, where he later worked as an adjunct professor of finance. In 2006, Devin was recognized by the David Eccles School of Business at the University of Utah as a Distinguished Alum.

    We wake up in a haze—often after hitting snooze a few times. Then we rush around to get ready and out the door so we can officially start the day. Before we know it, hours have slipped by without us accomplishing anything beyond downing a cup of coffee, dashing off a few emails, and dishing with our coworkers around the water cooler. By the time the workday wraps up, we’re so exhausted and defeated that any motivation to accomplish something in the evening has vanished.But according to time management expert Laura Vanderkam, mornings hold the key to taking control of our schedules. If we use them wisely, we can build habits that will allow us to lead happier, more productive lives.Drawing on real-life anecdotes and scientific research that shows why the early hours of the day are so important, Vanderkam reveals how successful people use mornings to help them accomplish things that are often impossible to take care of later in the day. While many of us are still in bed, these folks are scoring daily victories to improve their health, careers, and personal lives without sacrificing their sanity. For instance, former PepsiCo chairman and CEO Steve Reinemund would rise at 5:00 a.m., run four miles, pray, and eat breakfast with his family before heading to work to run a Fortune 500 company.What the Most Successful People Do Before Breakfast is a fun, practical guide that will inspire you to rethink your morning routine and jump-start your life before the day has even begun.