Free yourself from clutter, mortgages and home maintenance while making more room in everyday life for the important things. Whether you downsize to a 400-square-foot home or simply scale back the amount of stuff you have in your current home, this book shows you how to well with less.This book explores the philosophies behind the tiny house movement, helps you determine whether it's a good fit for you, and guides you through the transition to a smaller space. For inspiration, you'll meet tiny house pioneers and hear how they built their dwellings (and their lives) in unconventional, creative and purposeful ways.Everything you need to design a tiny home of your own:• Worksheets and exercises to help you determine your true needs, define personal goals, and develop a tiny house layout that's just right for you• Practical strategies for cutting through clutter and paring down your possessions.• Guidance through the world of building codes and zoning laws.• Design tricks for making the most of every square foot, including multi-function features and ways to maximize vertical space.• Tours of 11 tiny homes and the unique story behind each.Imagine you house help you Live Your Dreams!

    Sears distils over 20 years’ experience as a management consultant and coach into six simple conversational structures that cover every management situation. A natural storyteller with a great narrative gift, Sears delivers his message in an entirely unique manner – as a work of business fiction. In this compelling and highly instructive tale you can follow the journey of newly promoted Operations Manager Sam Mitchell as he faces the everyday pressures and challenges of managing a team, and then relate his experiences to real life scenarios in your workplace. Conversation #1 – What can you do about that? Conversation #2 – Who should really own this? Conversation #3 – How should we be behaving? Conversation #4 – Who’s really doing this? Conversation #5 – Where are we heading? Conversation #6 – How are we doing?   This highly practical guide concludes with a simple how-to chapter, explaining why and how each conversation works, and when to use them, as well as providing accompanying tips and techniques. The Six Conversations of a Brilliant Manager is an instantly-applicable and hugely powerful toolkit for every manager and HR department looking to get the very best out of their people.

    

    The authors explain the process of making these intuitive connections, then translate their findings into understandable and practical strategies that any financial professional can use. They present actual stories, including many by Warren Buffet, one of the greatest ""storysellers"" of all time. These actual stories can help financial pros tap into the ""gut reaction"" of different types of clients. the book also includes special topics on communicating to women, the 50+ market, and the affluent.

    Whether you're just starting out or have been blogging for years, these two professional bloggers show you how to turn your passion for blogging into extra revenue. This practical guide to creating and marketing a blog with the potential for generating a six-figure income shows you how to choose subject matter that works for you, handle technical issues, and evaluate your blog's success so that you can use your blog to generate income indirectly.

    In Managing by the Numbers, business education and accounting experts Chuck Kremer and Ron Rizzuto team up with open-book management authority John Case to demystify the numbers. They present a practical, common-sense approach to reading financial statements and to managing the three bottom lines of business financial performance: net profit, operating cash flow, and return on assets. The book features numerous exercises and examples (with associated templates available on the Web), a powerful new management tool known as “The Financial Scoreboard,” and an extensive glossary. Managing by the Numbers is an essential resource for entrepreneurs, business owners, managers, and anyone eager to improve their mastery of the financial side of running a business.

     This book provides that system — a step-by-step process that can be executed in any business to generate qualified leads and more conversions with content marketing. In Content That Converts, you'll learn: - How to get clear on your audience, offers and messaging (and why those three elements are so important) - How to develop a recurring content system, and how to create long-form content assets (such as books and courses) that establish you as an industry leader - How to distribute your content effectively with email and SEO, to expand your reach and create conversion opportunities that translate to sales - How to hone your conversion potential over time with the principles of influence and market sophistication, and how to write powerful sales copy as a result “Laura is a content machine that pumps out excellence onto paper.” Jeff Root, SellTermLife and #1 Amazon Bestseller “Using your strategies, we’re getting more sales and people are much more engaged. Good work!” Scott Desgrosseilliers, Wicked Reports "Laura has a great ability to draw out the nuances of how things are done in any business. Her writing is fantastic and the delivery is spot on." Tristan King, owner of Blackbelt Commerce, top-rated Shopify agency in the world

    Sharon Rowe's simple shift in thinking is a profound idea, precisely what we need to hear."--Seth Godin, author of LinchpinToo many of us feel trapped by work that keeps us from living our purpose. We fantasize about starting our own business, yet we're warned against falling into debt, working eighty hours a week, and coping with the pressure to grow. Eco-Bags Products founder Sharon Rowe says there's another way: go tiny.Like a tiny house, a tiny business is built on maintaining a laser focus on what is essential by living an intentional life. As an entrepreneur and mother, Rowe is most concerned with putting family first, maintaining financial security, and doing something that makes an impact in the world. Using the success story of Eco-Bags Products, Rowe distills the step-by-step process of building a profitable, right-scaled, sustainable venture that doesn't compromise your values. She shows you how to test your concept, manage your money and priorities, and more, while staying true to the "tiny" ethos.

     And this book tells you how to do both.Historically, stories have always been igniters of action, moving people to do things.  But only recently has it become clear that purposeful stories – those created with a specific mission in mind – are absolutely essential in persuading others to support a vision, dream or cause.             Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multiple industries, has long relied on purposeful story telling to motivate, win over, shape, engage and sell.  Indeed, what began as knack for telling stories as an entertainment industry executive has, through years of perspiration and inspiration, evolved into a set of principles that anyone can use to achieve their goals.            In Tell to Win, Guber shows how to move beyond soulless Power Point slides, facts, and figures to create purposeful stories that can serve as powerful calls to action.  Among his techniques:  *Capture your audience’s attention first, fast and foremost  *Motivate your listeners by demonstrating authenticity  *Build your tell around “what’s in it for them”  *Change passive listeners into active participants*Use “state-of-the-heart” technology online and offline to make sure audience      commitment remains strong            To validate the power of telling purposeful stories, Guber includes in this book a remarkably diverse number of “voices” – master tellers with whom he’s shared experiences.  They include YouTube founder Chad Hurley, NBA champion Pat Riley, clothing designer Normal Kamali, “Mission to Mars” scientist Gentry Lee, Under Armour CEO Kevin Plank, former South African president Nelson Mandela, magician David Copperfield, film director Steven Spielberg, novelist Nora Roberts, rock legend Gene Simmons, and physician and author Deepak Chopra.             After listening to this extraordinary mix of voices, you’ll know how to craft, deliver -- and own – a story that is truly compelling, one capable of turning others into viral advocates for your goal.

    CEOs should heed this transformation and learn from Weber's insights how to navigate this new landscape to fully maximize their business opportunities." -Mark Fuller, Chairman, Monitor Group "Consumers are using technology to grab power from companies, the media, and the government. Marketing to the Social Web succinctly outlines how institutions can survive and win in this chaotic new world, and lays out the revised rules of engagement-ignore them at your peril." -George F. Colony, CEO, Forrester Research, Inc. "Larry has brought pragmatic and useful recommendations to help brand builders manage the complexity of social interaction in a digital age. I was pleased to read a book that actually suggests how to do something with social networks, instead of just ponder them." -David Kenny, Chairman and Chief Executive Officer, Digitas Inc. "Where's the allure of social 2.0? Brands can talk . . . customers talk louder! Digital influence has arrived." -Jeff Taylor, CEO, Eons and Founder of Monster.com "Larry Weber provides a simple and effective roadmap of the new customer information highway. Marketing to the Social Web is a valuable tool that will give everyone the confidence and know-how to compete in this fast-growing marketplace of ideas." -Steve Harris, Vice President, Global Communications, General Motors Corporation "As all lines and boundaries are washed away by the Web, Weber describes how to become part of the sea versus the sand." -Nicholas Negroponte, Chairman, One Laptop per Child

    Includes access to Gallup’s StrengthsFinder assessment.The key to success, salespeople are constantly told, is to follow specific steps and techniques. Just heed the advice of this guru or that speaker, and you’ll be the best! Well, that approach just doesn’t work for most salespeople. And it probably doesn’t work for you either. The most successful reps, Gallup has determined from decades of research, understand their innate talents and strengths and use them to sell more effectively. The truth is, no two great sales reps are alike: You might thrive on fierce competition, while a colleague wins by being a super-analytical problem solver. Or maybe you have a tremendous talent for building relationships, while your fellow top performer is a brilliant strategist. What’s most important is that you win business your way. Strengths Based Selling explains sales talent and how to identify and maximize it. You’ll receive a code to take the world-renowned CliftonStrengths assessment, which reveals your unique talents and strengths. Armed with this information, you’ll follow this book through the entire selling process — from assessing opportunity and cold calling to retaining and growing accounts — learning how to apply your talents at each step. The book also features action items that will help you make the most of your strengths in sales. There’s no one right way to sell. Salespeople get the best results by building on who they already are. This lively and liberating book will teach you to do just that.

    Not only will you get sucked into the rollercoaster relationship of Amber and Dylan, but you’ll learn hundreds of money lessons along the way, giving you the tools to drive your financial destiny. As the book begins, Amber thinks her finances are under control, but her worldview crumbles when she encounters her college flame, Dylan, and his unusual perspective on money. While Amber and her friends were finishing their degrees, Dylan dropped out to pursue a different goal: Financial Independence. Amber doesn’t even know what Financial Independence means when she reconnects with Dylan seven years later. What she does know is that there’s nothing exciting about his lifestyle. At first she writes him off as a bum, but the more she questions, the more she realizes that how calculated his financial choices are. He’s not struggling for money; he’s building a Cash Machine. Amber wants to give Dylan another chance, but realizes she can never build a life with him until she understands his financial path. So she asks Dylan to teach her how to build a Cash Machine of her own. Unlike other personal finance books, that are normally written by finance experts and that only cover the areas of their expertise, The Cash Machine was not written by financial experts. Just the opposite. Before starting The Cash Machine, Dave and Chana Mason found themselves deeply in debt, despite having earned significant amounts of money in their careers. They came to realize that what they didn’t understand about money really was hurting them, and that the time had come to get themselves a strong financial education. And when Dave and Chana want to grow in some area, they find that there’s no better way than to research and write a novel on the subject. The result is a novel that has more financial lessons than any personal finance book they’ve ever seen, all taught through a story to make the lessons really stick. The lessons taught inside include: Credit Card Hacks. How to turn the high interest credit card arena in your favor Stock Market Strategies: How to get the highest returns from the market without getting your savings eaten up in fees Real Estate: Bring your housing costs down to zero and use real estate to generate equity and passive income Tax Shelters: Build your wealth faster by earning and growing it tax free Transportation: The fastest area to gain financial traction Discover hundreds of financial lessons, seamlessly taught within a novel you won’t want to put down. The Cash Machine isn’t just another money book. This page-turning love story teaches hundreds of financial lessons, giving you the tools to drive your financial destiny.

    Your customers don't want to walk away. They want to buy from you. So how does the brain make decisions? And what causes it to get confused? The Brain Audit shows you how the customer takes decisions. And what you need to put in place, so that the customer feels happy to buy products or services from you. The Brain Audit isn't about persuasion or any mind tricks. Instead it shows you the information that your customers need in order to make a decision. It shows you how to present that information, and thereby enable the customer to intelligently go through a purchase sequence. The Brain Audit is designed to do the following: brain_audit_benefits 1) Enable you to spot every one of the 'seven bags' that are required to make a decision 2) Present those bags to the customer in the right sequence. 3) Enable you to get the customer to buy without needing to use pressure tactics.

    It is moving away from its current structure of documents and pages linked together, and towards a new structure that is built around people. This is a profound change that will affect how we create business strategy, design, marketing, and advertising. The reason for this shift is simple. For tens of thousands of years we've been social animals. The web, which is only 20 years old, is simply catching up with offline life.From travel to news to commerce, smart businesses are reorienting their efforts around people-around the social behavior of their customers and potential customers. In order to be successful, businesses will need to understand how people are connected, how their social network influences them, how the people closest to them influence them the most, and how it's more important for marketers to focus on small, connected groups of friends rather than looking for overly influential individuals.This book pulls together the latest research from leading universities and technology companies to describe how people are connected, and how ideas and brand messages spread through social networks. It shows readers how to rebuild their business around social behavior, and create products that people tell their friends about.

    It introduces marketing from the perspective of real people making real marketing decisions at leading companies "every day. "Learners will come to understand that marketing is about "creating value"-for customers, for companies, and for society as a whole-and they will see how that is accomplished in the real world. A five-part organization covers making marketing value decisions, identifying markets and understanding customers' needs for value, creating the value proposition, communicating the value proposition, and delivering the value proposition. For individuals interested in a career in marketing.