Fred Grasso, a schizophrenic, had lived in a filthy single-room occupancy hotel. At 9 Highland Road they and their housemates were given a decent alternative to lives in institutions or in the streets. It was a place in which some even found the chance to get better.This perfectly observed and passionately imagined book takes us inside one of the supervised group homes that, in an age of shrinking state budgets and psychotropic drugs, have emerged as the backbone of America's mental health system. As it follows the progress and setbacks of residents, their families, and counselors and notes the embittered resistance their presence initially aroused in the neighborhood, 9 Highland Road succeeds in opening the locked world of mental illness. It does so with an empathy and insight that will change forever the way we understand and act in relation to that world.

    At the heart of the novel is Giovanna, whose family is targeted by the notorious Black Hand--the precursor to the Mafia. Elizabeth Street brings to light a period in history when Italian immigrant neighborhoods lived in fear of Black Hand extortion and violence--a reality that defies the romanticized depiction of the Mafia. Here, the author reveals the merciless terror of the Black Hand-and the impact their crimes had on her family. Giovanna is based on Fabiano's great-grandmother, and the book's heroes and villains - such as Lieutenant Petrosino, the crusading cop and "Lupo the Wolf," a cold-blooded criminal - are drawn from real life in this thrilling tale. While set in a dynamic historical context, Elizabeth Street is, above all, the dramatic story of the heroine, Giovanna, and how she triumphed over tragedy.

    The faculty of the Cummings School of Veterinary Medicine at Tufts University, one of the most prestigious and pioneering veterinary schools in the world, now shares its accumulated knowledge and experience in this groundbreaking whole-dog approach to raising the healthiest, happiest, most well-behaved puppy possible.The authors of Puppy's First Steps are singularly qualified to look at a puppy from all angles, physical, emotional, and behavioral. In contrast to a single breeder's or trainer's theory about what is effective most of the time, the recommendations in this book are scientifically proven to work. This integrative body-and-mind approach stands out from the one-size-fits-all mentality that pervades the dog-training world. And the advice here delivers not just during the puppy's first year -- the most essential twelve months of a dog's development -- but throughout the dog's life, ensuring a strong, happy bond between you and your new best friend for years and years to come.Puppy's First Steps features:* How to test a puppy’s temperament before you decide which one to take home* The most nutritious, safest food for your puppy* To crate or not to crate?* Socializing your puppy with other people and dogs* Easy-to-implement training methods based on reward, not punishment* Housetraining in less than a week* Overcoming puppy’s fears and phobias* Keeping your puppy happy while you’re at work* What to do in a medical emergencyYou'll want to get your puppy off on the right foot, and now the best advice is in your hands. Comprehensive yet accessible, sensitive, and, above all, practical, Puppy’s First Steps is the only book a puppy owner will need.

    A light-hearted and informative reminder of all the things that we learnt in school but have since become relegated to the backs of our minds, I Used to Know That features hundreds of important snippets of wisdom, facts, theories, equations, phrases, rules and sayings. A practical guide to turn to when an answer is eluding you, when helping a child with homework or preparing them for the new school year, or maybe just to brush up on trivia for the pub quiz. I Used to Know That covers English Language and Literature, Mathematics, Biology, Chemistry, Physics, History, Geography and General Studies, so never again will you find yourself stumped!

    All of these were smart, strong, and inventive. But around 50,000 years ago, Homo sapiens made a cognitive leap that gave us an edge over other species. What happened?Since Charles Darwin wrote about "evolutionary fitness," the idea of fitness has been confused with physical strength, tactical brilliance, and aggression. In fact, what made us evolutionarily fit was a remarkable kind of friendliness, a virtuosic ability to coordinate and communicate with others that allowed us to achieve all the cultural and technical marvels in human history. Advancing what they call the "self-domestication theory," Brian Hare, professor in the department of evolutionary anthropology and the Center for Cognitive Neuroscience at Duke University and his wife, Vanessa Woods, a research scientist and award-winning journalist, shed light on the mysterious leap in human cognition that allowed Homo sapiens to thrive.But this gift for friendliness came at a cost. Just as a mother bear is most dangerous around her cubs, we are at our most dangerous when someone we love is threatened by an "outsider." The threatening outsider is demoted to sub-human, fair game for our worst instincts. Hare's groundbreaking research, developed in close coordination with Richard Wrangham and Michael Tomasello, giants in the field of cognitive evolution, reveals that the same traits that make us the most tolerant species on the planet also make us the cruelest. Survival of the Friendliest offers us a new way to look at our cultural as well as cognitive evolution and sends a clear message: In order to survive and even to flourish, we need to expand our definition of who belongs.

    Now, in her stirring new memoir Confessions of a Childfree Woman, Drut-Davis tells the story behind that national TV appearance and recounts the painful aftermath.Along the way, Drut-Davis exposes and explores our culture’s rampant pronatalism and the stigma we continue to attach to childless women. By taking us deep into her own life and the emotions—positive and negative—surrounding her bold choice, Drut-Davis lays bare our society’s myth that true fulfillment and happiness can come only through procreation.Reflecting on her 70 years, Drut-Davis takes a fair look at what she’s lost by not having children, but her focus always returns to all she has gained: a life lived with no regrets.

    He can delve into your innermost thoughts, and know what you are going to say even before you do. His outstanding performances of mind reading, thought influencing, predicting and telekinesis have earned him international acclaim as a top class supernatural entertainer and mentalist. Suchard was born in Tel Aviv, the youngest of three sons. At seven years old, he first realized he had an extraordinary mental power. His two older brothers served as guinea pigs as he explored his abilities, and he'd ask them to think of numbers or have hide small objects in their hands and have him guess in which hand. In high school, a math teacher, aware of what Suchard could do, made a deal with him, giving him five minutes at the end of every class to demonstrate what he could do. Lior would ask him to think of a formula, which he would write down in his notebook. Then the teacher would write it on the board and it would be the same. Suchard graduated from high school and completed the mandatory three years in the Israeli army, where they made good use of his skills. Suchard gained worldwide recognition after winning the international competition show "The Successor" to officially take over for celebrated mystifier Uri Geller. Now 27, Suchard is a world renowned supernatural entertainer and mentalist with an extraordinary talent for mind reading, thought influencing and telekinesis. He takes you on an incredible journey through the wonders of the human brain.

    A lifelong nonbeliever, he found himself on a bizarre adventure, involving a disgraced pastor, a mysterious self-help guru, and a gaggle of brain scientists. Eventually, Harris realized that the source of his problems was the very thing he always thought was his greatest asset: the incessant, insatiable voice in his head, which had both propelled him through the ranks of a hyper-competitive business and also led him to make the profoundly stupid decisions that provoked his on-air freak-out.We all have a voice in our head. It’s what has us losing our temper unnecessarily, checking our email compulsively, eating when we’re not hungry, and fixating on the past and the future at the expense of the present. Most of us would assume we’re stuck with this voice – that there’s nothing we can do to rein it in – but Harris stumbled upon an effective way to do just that. It’s a far cry from the miracle cures peddled by the self-help swamis he met; instead, it’s something he always assumed to be either impossible or useless: meditation. After learning about research that suggests meditation can do everything from lower your blood pressure to essentially rewire your brain, Harris took a deep dive into the underreported world of CEOs, scientists, and even marines who are now using it for increased calm, focus, and happiness.10% Happier takes readers on a ride from the outer reaches of neuroscience to the inner sanctum of network news to the bizarre fringes of America’s spiritual scene, and leaves them with a takeaway that could actually change their lives.

    This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums.This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence offers short, easy-to-digest ideas that can be accessed in any order.Discover ways for brands and products to form emotional bonds with customers Includes ideas for small businesses and non-profits Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales Brainfluence delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts.

     One word is the key to the job, a guarantee of a second date, and so much more. And that word is YES. Communication expert Tonya Reiman is a master at reading people-and she shares her powerful secrets in "The Yes Factor." All day, every day, we sell ourselves; our clothing, our speech, and even our movements create a set of subtle clues that influence how others judge us. Now Reiman shows readers how to gain control of that process through step-by-step instructions that will completely overhaul their verbal and nonverbal communication techniques. Comprehensive and easy to use, "The Yes Factor" stands head and shoulders above the competition in an abidingly popular category.

    Unfortunately, it's not always easy to know what will successfully drive traffic, leads, and sales. If you want to stand out from your competition, your SEO needs a distinctive blend of creativity and logic.Maybe you're a marketing manager or executive who is responsible for SEO growth but do not fully understand how it works. Or maybe you are a seasoned SEO pro looking to optimize further. Either way, this book is your behind-the-scenes guide to online visibility.When it comes to SEO, success often depends not on what you do but on how you do it. That is why Product-Led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques. You will learn to develop your own best practices and see where most SEO strategies go astray. If your main goal is driving traffic, you are leaving sales on the table.

    A Way of Being was written in the early 1980s, near the end of Carl Rogers's career, and serves as a coda to his classic On Becoming a Person. More philosophical than his earlier writings, it traces his professional and personal development and ends with a prophetic call for a more humane future.

    Diagnosed with schizophrenia and checked into a psychiatric ward, Longden spent years trapped in a nightmare of hospitals and medications, pain and despair. Yet she survived. Her technique: to learn to listen to her internal narrators, not reject them. Now on the cusp of finishing her Ph.D. in psychology, Longden still hears voices — and she says she wouldn’t live without them.Part personal memoir and part medical argument, Learning from the Voices in My Head challenges society’s definition of crazy. Longden calls for a new, nuanced understanding of voice hearing and urges us to see madness not as a condition, but as a process — one through which those who struggle with mental health issues have the chance to emerge with their sanity intact. Longden’s story shows that there is, in the end, a message in the madness.

    As he wanders the land year upon year, Raymo gathers the revelations embedded in the geological and cultural history of this wild and ancient place. "When I called out for the Absolute, I was answered by the wind," Raymo writes. "If it was God's voice in the wind, then I heard it." In poetic prose grounded in a mind trained to discover fact, Honey from Stone enters the wonder of the material world in search of our deepest nature.

    With the brilliant insight he brought to his renowned work inside the FBI's elite serial-crime unit, John Douglas pieces together motives behind violent sociopathic behavior. He not only takes us into the darkest recesses of the minds of arsonists, hijackers, bombers, poisoners, assassins, serial killers, and mass murderers, but also the seemingly ordinary people who suddenly kill their families or go on a rampage in the workplace.Douglas identifies the antisocial personality, showing surprising similarities and differences among various types of deadly offenders. He also tracks the progressive escalation of those criminals' sociopathic behavior. His analysis of such diverse killers as Lee Harvey Oswald, Theodore Kaczynski, and Timothy McVeigh is gripping, but more importantly, helps us learn how to anticipate potential violent behavior before it's too late.