The Language of the Third Reich: LTI--Lingua Tertii Imperii: A Philologist's Notebook


Victor Klemperer - 1947
    The existing social culture was manipulated and subverted as the German people had their ethical values and their thoughts about politics, history and daily life recast in a new language. This Notebook, originally called LTI (Lingua Tertii Imperii)-the abbreviation itself a parody of Nazified language-was written out of Klemperer's conviction that the language of the Third Reich helped to create its culture. As Klemperer writes: "it isn't only Nazi actions that have to vanish, but also the Nazi cast of mind, the typical Nazi way of thinking, and its breeding ground: the language of Nazism." This brilliant, entertaining, profound, and ultimately saddening and horrifying book is one of the great twentieth-century studies of language and of its engagement with history.

The Future Starts Here: Adventures in the Twenty-First Century


John Higgs - 2019
    The idea that our civilisation is doomed is not established fact. It is a story we tell ourselves.' In the 1980s, we gave up on the future. When we look ahead now, we imagine economic collapse, environmental disaster and the zombie apocalypse. But what if we are wrong? What if this bleak outlook is a generational quirk that afflicted those raised in twentieth century, but which is already beginning to pass? What if we do have a future after all?John Higgs takes us on a journey past the technological hype and headlines to discover why we shouldn't trust the predictions of science fiction, why nature is not as helpless as we assume and why purpose can never be automated. In the process, we will come to a better understanding of what lies ahead and how, despite everything - despite all the horrors and instability we face - we can build a better future.

The Condition of Postmodernity: An Enquiry into the Origins of Cultural Change


David Harvey - 1989
    In this new book, David Harvey seeks to determine what is meant by the term in its different contexts and to identify how accurate and useful it is as a description of contemporary experience.But the book is much more than this: in the course of his investigation the author provides a social and semantic history – from the Enlightenment to the present – of modernism and its expression in political and social ideas and movements, as well as in art, literature and architecture. He considers in particular how meaning and perception of time and space themselves vary over time and space, and shows that this variance affects individual values and social processes of the most fundamental kind.This book will be widely welcomed, not only for its clear and critical account of the arguments surrounding the propositions of modernity and postmodernity, but as an incisive contribution to the history of ideas and their relation to social and political change.

LikeWar: The Weaponization of Social Media


P.W. Singer - 2018
    This urgent report is required reading, from defense expert P.W. Singer and Council on Foreign Relations fellow Emerson Brooking.

No Archive Will Restore You


Julietta Singh - 2018
    Departing from Antonio Gramsci’s summons to compile an inventory of the historical traces left in each of us, Singh engages with both the impossibility and urgent necessity of crafting an archive of the body. Through reveries on the enduring legacies of pain, desire, sexuality, race, and identity, she asks us to sense and feel what we have been trained to disavow, to re-member the body as more than itself.

Sanghi Who Never Went To A Shakha


Rahul Roushan - 2021
    Back then he was seen just as a founder-editor of the news satire website with no special interest in politics or ideology.The first time Rahul Roushan was called a Sanghi, he felt deeply offended. After all, he held a Bachelor’s degree in Mathematics from Patna University, a post-graduate diploma in journalism from IIMC in New Delhi, an MBA from IIM Ahmedabad and was a self-made media entrepreneur.Sanghi literally means someone who is a member of the right-wing RSS (Rashtriya Swayamsevak Sangh) or its affiliates, but the ‘liberals’ use the term liberally to deride those who differ with their political and ideological stand, or those who wear Hinduism on their sleeves. This book analyses why Hindutva as an ideology is no longer anathema and what brought about this change. Why did a country that was ruled for decades by people espousing Nehruvian secularism suddenly began to align with the ‘communal politics’ of the Bharatiya Janata Party (BJP)?The book is the story of this transformation. This is not an autobiography, though it could read like one in parts. It is not even a collection of intellectual essays, though it could read like one in parts. It is the retelling of some historical events and how those events impacted the journey of Rahul Roushan and countless people like him. The book looks at factors like education, media, technology and obviously, electoral politics, which played a key role in this transformation. The book also touches upon some of the personal experiences of the author, both as a media entrepreneur and a journalist.In author's words, ‘This book will be of special interest to readers who just want to badmouth me and the book, but I really hope the same people make an earnest effort to also understand what changed India and all those Sanghis who never went to any shakha.’

My Life as a Night Elf Priest: An Anthropological Account of World of Warcraft


Bonnie Nardi - 2010
    My Life as a Night Elf Priest digs deep beneath the surface of that icon to explore the rich particulars of the World of Warcraft player's experience."—Julian Dibbell, Wired"World of Warcraft is the best representative of a significant new technology, art form, and sector of society: the theme-oriented virtual world. Bonnie Nardi's pioneering transnational ethnography explores this game both sensitively and systematically using the methods of cultural anthropology and aesthetics with intensive personal experience as a guild member, media teacher, and magical quest Elf."—William Sims Bainbridge, author of The Warcraft Civilization and editor of Online Worlds “Nardi skillfully covers all of the hot button issues that come to mind when people think of video games like World of Warcraft such as game addiction, sexism, and violence. What gives this book its value are its unexpected gems of rare and beautifully detailed research on less sensationalized topics of interest such as the World of Warcraft player community in China, game modding, the increasingly blurred line between play and work, and the rich and fascinating lives of players and player cultures.  Nardi brings World of Warcraft down to earth for non-players and ties it to social and cultural theory for scholars.  . . . the best ethnography of a single virtual world produced so far.”—Lisa Nakamura, University of IllinoisWorld of Warcraft rapidly became one of the most popular online world games on the planet, amassing 11.5 million subscribers—officially making it an online community of gamers that had more inhabitants than the state of Ohio and was almost twice as populous as Scotland. It's a massively multiplayer online game, or MMO in gamer jargon, where each person controls a single character inside a virtual world, interacting with other people's characters and computer-controlled monsters, quest-givers, and merchants.In My Life as a Night Elf Priest, Bonnie Nardi, a well-known ethnographer who has published extensively on how theories of what we do intersect with how we adopt and use technology, compiles more than three years of participatory research in Warcraft play and culture in the United States and China into this field study of player behavior and activity. She introduces us to her research strategy and the history, structure, and culture of Warcraft; argues for applying activity theory and theories of aesthetic experience to the study of gaming and play; and educates us on issues of gender, culture, and addiction as part of the play experience. Nardi paints a compelling portrait of what drives online gamers both in this country and in China, where she spent a month studying players in Internet cafes.Bonnie Nardi has given us a fresh look not only at World of Warcraft but at the field of game studies as a whole. One of the first in-depth studies of a game that has become an icon of digital culture, My Life as a Night Elf Priest will capture the interest of both the gamer and the ethnographer.Bonnie A. Nardi is an anthropologist by training and a professor in the Department of Informatics in the Donald Bren School of Information and Computer Sciences at the University of California, Irvine. Her research focus is the social implications of digital technologies. She is the author of A Small Matter of Programming: Perspectives on End User Computing and the coauthor of Information Ecologies: Using Technology with Heart and Acting with Technology: Activity Theory and Interaction Design.Cover art by Jessica Damsky

The Age Curve: How to Profit from the Coming Demographic Storm


Kenneth W. Gronbach - 2008
    But the hard truth is that the changes we see in marketing and business are based on one undeniable factor--the size of the generations we are selling to. As each generation ages, what they buy and how much they buy will change. Each product and service has a "best customer" that sustains a business. As these customers grow up, the smartest marketers will stay ahead of them--and their money. In The Age Curve, marketing guru Kenneth Gronbach shows executives and entrepreneurs how to anticipate this wave of predictable demand and ride it to success.Gronbach reveals how our largest generations, the Baby Boomers and Generation Y, are redefining how we market and how businesses can anticipate their needs more effectively. Complete with entertaining examples of companies like Apple who have perfected their strategies for building a loyal customer base, as well as those who haven't (Levi Strauss and Honda Motorcycle), this book will show readers:- how to determine their best customers - how successful companies are earning the loyalty of Generation Y and cultivating allegiance to their products for years to come - why Generation X is a much less valuable market than any of us have been led to believe - and much moreBoth shocking and compelling, The Age Curve will change the way companies look at their customers and how they market to them.

We Think: The Power Of Mass Creativity


Charles W. Leadbeater - 2009
    Society is no longer based on mass consumption but on mass participation. New forms of collaboration — such as Wikipedia, Facebook, MySpace, and YouTube — are paving the way for an age in which people want to be players, rather than mere spectators, in the production process. We-Think explains how the rise of mass collaboration will affect us and the world in which we live.

Extrastatecraft: The Power of Infrastructure Space


Keller Easterling - 2014
    Infrastructure is not only the underground pipes and cables controlling our cities. It also determines the hidden rules that structure the spaces all around us – free trade zones, smart cities, suburbs, and shopping malls. Extrastatecraft charts the emergent new powers controlling this space and shows how they extend beyond the reach of government. Keller Easterling explores areas of infrastructure with the greatest impact on our world – examining everything from standards for the thinness of credit cards to the urbanism of mobile telephony, the world’s largest shared platform, to the “free zone,” the most virulent new world city paradigm. In conclusion, she proposes some unexpected techniques for resisting power in the modern world.Extrastatecraft will change the way we think about urban spaces – and how we live in them.

The Post-Truth Era: Dishonesty and Deception in Contemporary Life


Ralph Keyes - 2004
    This helps desensitize us to its implications. In the post-truth era we don't just have truth and lies but a third category of ambiguous statements that are not exactly the truth but fall just short of a lie. Enhanced truth it might be called. Neo-truth. Soft truth. Faux truth. Truth lite." Deception has become the modern way of life. Where once the boundary line between truth and lies was clear and distinct, it is no longer so. In the post-truth era, deceiving others has become a challenge, a game, a habit. High-profile dissemblers compete for news coverage, from journalists like Jayson Blair and professors like Joseph Ellis to politicians (of all stripes), executives, and "creative" accountants. Research suggests that the average American tells multiple lies on a daily basis, often for no good reason. Not a finger-wagging scolding, The Post-Truth Era is a combination of Ralph Keyes's investigative journalism and solid science. The result is a spirited exploration of why we lie about practically everything and the consequences such casual dishonesty has on society.American society has become permeated from top to bottom by deception. Its consequences for the nature of public discourse, media, business, literature, academia, and politics are profound. With dry humor, passionate fervor, and deep understanding, Ralph Keyes takes us on a tour of a world where truth and honesty are no longer absolutes but mutable, fluid concepts.