His blog has garnered a devoted following of millions of readers who have come to rely on him to help them run their businesses. A lifelong rap fan, Horowitz amplifies business lessons with lyrics from his favorite songs and tells it straight about everything from firing friends to poaching competitors, from cultivating and sustaining a CEO mentality to knowing the right time to cash in.His advice is grounded in anecdotes from his own hard-earned rise—from cofounding the early cloud service provider Loudcloud to building the phenomenally successful Andreessen Horowitz venture capital firm, both with fellow tech superstar Marc Andreessen (inventor of Mosaic, the Internet's first popular Web browser). This is no polished victory lap; he analyzes issues with no easy answers through his trials, includingdemoting (or firing) a loyal friend;whether you should incorporate titles and promotions, and how to handle them;if it's OK to hire people from your friend's company;how to manage your own psychology, while the whole company is relying on you;what to do when smart people are bad employees;why Andreessen Horowitz prefers founder CEOs, and how to become one;whether you should sell your company, and how to do it.Filled with Horowitz's trademark humor and straight talk, and drawing from his personal and often humbling experiences, The Hard Thing About Hard Things is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures.

    'Asking the Right Questions' helps students bridge the gap between simply memorising or blindly accepting information, and the greater challenge of critical analysis and synthesis.

    The real problem is you’re taking the wrong approach. You’re not utilizing the proven scientific insights discovered in modern psychological research that show how you can transform your habits in the shortest amount of time possible and get a truly lasting change. "The Healthy Habit Revolution" takes cutting-edge research from behavioral, cognitive, and human needs psychology and puts it into a simple daily step-by-step blueprint for creating better habits. Even if you only have five minutes a day, you can add these steps to your daily routine to almost effortlessly change your life. Discover Why You Can Upgrade Your Habits Even If You’re Completely Unmotivated 11 years ago, I was eating fast food every single night and I never exercised. You couldn’t have paid me to change my ways. Trying to force myself to change wouldn’t work because I would have rebelled against giving up my comforts. Then there was a process I went through that shifted everything. I gave up the junk, started eating a healthy diet, and got in the best shape of my life. Most importantly, these habits have easily stuck for the past 11 years. What I learned was how to “flip a switch” in my brain so I could go from dreading to desiring healthier habits without a lot of willpower or self motivation. I’ve applied these tactics to develop a daily meditation habit, a morning routine, and skyrocket my productivity as a writer – things I used to constantly struggle with. I wrote this book because I want others to benefit from the methods that helped me so much. What to Expect from Your 21 Day Healthy Habit Challenge You’ll be given step-by-step program that will show you… • Day 1: The #1 thing that will sabotage any chance of lasting success if you don’t address it first. • Day 3: How 6 human needs drive all of your habits, and why they’re the keys to reprogramming your behavior. • Day 5: Why trying to get motivated first often doesn’t work, and a simple “can’t fail” alternative that automatically generates motivation as a side effect. • Day 7: How the wrong type of reward actually prevents you from developing permanent habits. • Day 9: Why changing a single word in one’s vocabulary took success in making a healthier choice from 39% to 64% in a research study, and how to get even better results using this principle. • Day 11: How the force stronger than willpower determines how far you can take your healthy habits. • Day 16: 3 magic words to effortlessly overcome overwhelm and annihilate procrastination. • Day 18: A hidden psychological barrier most people never even think about that puts the brakes on creating better habits, and a quick and easy process to conquer it.

    Not in an editor, IDE, or design tool. You're well educated on how to work with software and hardware, but what about wetware--our own brains? Learning new skills and new technology is critical to your career, and it's all in your head. In this book by Andy Hunt, you'll learn how our brains are wired, and how to take advantage of your brain's architecture. You'll learn new tricks and tips to learn more, faster, and retain more of what you learn. You need a pragmatic approach to thinking and learning. You need to Refactor Your Wetware. Programmers have to learn constantly; not just the stereotypical new technologies, but also the problem domain of the application, the whims of the user community, the quirks of your teammates, the shifting sands of the industry, and the evolving characteristics of the project itself as it is built. We'll journey together through bits of cognitive and neuroscience, learning and behavioral theory. You'll see some surprising aspects of how our brains work, and how you can take advantage of the system to improve your own learning and thinking skills.In this book you'll learn how to:Use the Dreyfus Model of Skill Acquisition to become more expertLeverage the architecture of the brain to strengthen different thinking modesAvoid common "known bugs" in your mindLearn more deliberately and more effectivelyManage knowledge more efficientlyPrinted in full color.

    French, Portuguese and Arabic versions are soon to be released. The Nemechek Protocol™ for Autism and Developmental Disorders outlines Dr. Patrick M. Nemechek’s clear and concise description about the present scientific basis for autism and many childhood developmental disorders. His unique but simple treatment is the most talked about approach for autism and developmental disorders of the last decade. The Nemechek Protocol™ finally offers hope that children around the world afflicted with these conditions may begin on the path of neurological development and recovery.

    Originally written as a manual for intelligence operations.Get groundbreaking, surgical-level skills with the textbook of human behavior and influence: - Behavior profiling- Advanced body language skills- Advanced deception detection- Covert influence tactics- Behavior control methods- Interrogation secrets- Behavioral programming secrets- Fear, insecurity and needs identification- Physical methods of hacking the brain- Using confusion as a persuasion tool- Word-for-word scripts for extreme behavioral persuasionFrom America's leading behavior tactics expert, Chase Hughes

     Johnny Truant and Sean M. Platt -- owners of the Sterling & Stone Story Studio and authors of the how-to-publish cornerstone Write. Publish. Repeat -- have spent the last eight years learning the ins and outs of professional storytelling. Between just the two of them, they've written 100 books. The studio as a whole, in 2020 alone, will publish nearly 200 more. To write and publish that much quality, reader-pleasing fiction, you can't just wing it. You need a formula to keep things streamlined and on-target. With a formula, you can be sure you're writing books that will sell. That you're enjoying writing them, and are doing so without writer's block. When you use the fiction formula, your success becomes predictable -- not a matter of luck. In their 2014 bestseller Write. Publish. Repeat, Platt & Truant showed a generation of indies the path to self-publishing success. In this long-awaited follow-up, they'll show you what they've learned since, plus all the fiction-specific stuff they didn't include the first time around: You'll learn: How to choose a genre that's commercial AND fulfilling The Sterling & Stone planning process that helps you write better books, faster. The complete start to finish path from idea to fully launched books and series Creating an author business that can withstand marketplace changes and last for years to come. The Fiction Formula will help you build a thriving indie publishing career no matter what type of writer you are ... so long as you're willing to do the work. If that's you, welcome aboard! The Formula could be your next step toward the author life you've only dreamed of before.

    Some people call it “ADHD,” “scatter brain,” or “brain fog.” And some people simply say they “just don’t feel like themselves”—and haven’t for a long time.      People are thinking and feeling worse than ever. Why? Because our brains are not getting the support they need to produce the essential brain chemicals that keep us energized, calm, focused, and inspired. In fact, if you look at the way that most of us live, it’s almost as though we had chosen a lifestyle deliberately intended to undermine our brain chemistry.      Fortunately, there is a solution. The Brain Fog Fix is a three-week program designed to help you naturally restore three of your brain’s most crucial chemicals: serotonin, dopamine, and cortisol. Rebalancing these three brain chemicals will, in turn, enable the rest of your brain’s chemistry to reach optimal levels. You will find yourself thinking more clearly, remembering more accurately, learning more quickly, and unleashing the floodgates of your creativity. You will also find yourself feeling more optimistic, calm, energized, connected, and inspired.      The good news is that this is easier than you think. Instead of trying to ambitiously overhaul one aspect of your life entirely with some difficult-to-maintain resolution, begin by making small and achievable changes in many different areas of your life.      “If I’ve learned one thing from the thousands of people I’ve treated, it’s that you have to take the whole person into account if you want to think and feel better.” —Dr. Mike Dow

    It’s about getting only the right things done.  It is not  a time management strategy, or a productivity technique. It is a systematic discipline for discerning what is absolutely essential, then eliminating everything that is not, so we can make the highest possible contribution towards the things that really matter.  By forcing us to apply a more selective criteria for what is Essential, the disciplined pursuit of less empowers us to reclaim control of our own choices about where to spend our precious time and energy – instead of giving others the implicit permission to choose for us.Essentialism is not one more thing – it’s a whole new way of doing everything. A must-read for any leader, manager, or individual who wants to learn who to do less, but better, in every area of their lives, Essentialism  is a movement whose time has come.

    Today, says Dale Purves, the dominant research agenda may have taken us as far as it can--and neuroscientists may be approaching a paradigm shift. In this highly personal book, Purves reveals how we got to this point and offers his notion of where neuroscience may be headed next. Purves guides you through a half-century of the most influential ideas in neuroscience and introduces the extraordinary scientists and physicians who created and tested them. Purves offers a critical assessment of the paths that neuroscience research has taken, their successes and their limitations, and then introduces an alternative approach for thinking about brains. Building on new research on visual perception, he shows why common ideas about brain networks can't be right and uncovers the factors that determine our subjective experience. The resulting insights offer a deeper understanding of what it means to be human. - Why we need a better conception of what brains are trying to do and how they do it Approaches to understanding the brain over the past several decades may be at an impasse - The surprising lessons that can be learned from what we see How complex neural processes owe more to trial-and-error experience than to logical principles - Brains--and the people who think about them Meet some of the extraordinary individuals who've shaped neuroscience - The -ghost in the machine- problem The ideas presented further undermine the concept of free will

    Richard Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy.” He debunks these elements of “bad strategy” and awakens an understanding of the power of a “good strategy.” A good strategy is a specific and coherent response to—and approach for overcoming—the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect in challenges as varied as putting a man on the moon, fighting a war, launching a new product, responding to changing market dynamics, starting a charter school, or setting up a government program. Rumelt’snine sources of power—ranging from using leverage to effectively focusing on growth—are eye-opening yet pragmatic tools that can be put to work on Monday morning.Surprisingly, a good strategy is often unexpected because most organizations don’t have one. Instead, they have “visions,” mistake financial goals for strategy,and pursue a “dog’s dinner” of conflicting policies and actions.Rumelt argues that the heart of a good strategy is insight—into the true nature of the situation, into the hidden power in a situation, and into an appropriate response. He shows you how insight can be cultivated with a wide variety of tools for guiding yourown thinking.Good Strategy/Bad Strategy uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. The detailed examples range from Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to the Los Angeles Unified School District, from Cisco Systems to Paccar, and from Global Crossing to the 2007–08 financial crisis.Reflecting an astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of the human character, Good Strategy/Bad Strategy stems from Rumelt’s decades of digging beyond the superficial to address hard questions with honesty and integrity.From the Hardcover edition.

    And now he's showing the way to build the very foundation of well-being: Resilience. Today, people feel rattled by political and economic forces, and realize that they need to be able to rely on their own inner guidance systems in order to stay happy and calm. Not simply about weathering negative experiences, Resilient's groundbreaking program shows you how to harness the power of positive experiences in order to build an unshakeable core.In this succinct guide to lasting happiness, Dr. Hanson has distilled 40 years of clinical work and teaching into the tools that actually work. Each of these 12 tools grows a key inner strength for resilience, allowing you to enter a positive cycle in which resilience creates a sense of well-being, which creates even more resilience, and so on. Developed from his incredibly popular online course called The Foundations of Well-Being, this essential book offers everything you need to shore up these powerful inner strengths. In his inimitable friendly, warm, straightforward tone, Dr. Hanson shares stories, support, and simple thoughts and actions that lead to deeply rooted change. Here is the groundwork that will allow you to meet life with a whole heart.

    Rana Awdish never imagined that an emergency trip to the hospital would result in hemorrhaging nearly all of her blood volume and losing her unborn first child. But after her first visit, Dr. Awdish spent months fighting for her life, enduring consecutive major surgeries and experiencing multiple overlapping organ failures. At each step of the recovery process, Awdish was faced with something even more unexpected: repeated cavalier behavior from her fellow physicians—indifference following human loss, disregard for anguish and suffering, and an exacting emotional distance.Hauntingly perceptive and beautifully written, In Shock allows the reader to transform alongside Awidsh and watch what she discovers in our carefully-cultivated, yet often misguided, standard of care. Awdish comes to understand the fatal flaws in her profession and in her own past actions as a physician while achieving, through unflinching presence, a crystalline vision of a new and better possibility for us all.As Dr. Awdish finds herself up against the same self-protective partitions she was trained to construct as a medical student and physician, she artfully illuminates the dysfunction of disconnection. Shatteringly personal, and yet wholly universal, she offers a brave road map for anyone navigating illness while presenting physicians with a new paradigm and rationale for embracing the emotional bond between doctor and patient.

    In late 2004, leading Western scientists joined the Dalai Lama at his home in Dharamsala, India, to address this very question–and in the process brought about a revolution in our understanding of the human mind. In this fascinating and far-reaching book, Wall Street Journal science writer Sharon Begley reports on how cutting-edge science and the ancient wisdom of Buddhism have come together to show how we all have the power to literally change our brains by changing our minds. These findings hold exciting implications for personal transformation.For decades, the conventional wisdom of neuroscience held that the hardware of the brain is fixed and immutable–that we are stuck with what we were born with. As Begley shows, however, recent pioneering experiments in neuroplasticity, a new science that investigates whether and how the brain can undergo wholesale change, reveal that the brain is capable not only of altering its structure but also of generating new neurons, even into old age. The brain can adapt, heal, renew itself after trauma, and compensate for disability. Begley documents how this fundamental paradigm shift is transforming both our understanding of the human mind and our approach to deep-seated emotional, cognitive, and behavioral problems. These breakthroughs show that it is possible to reset our happiness meter, regain the use of limbs disabled by stroke, train the mind to break cycles of depression and OCD, and reverse age-related changes in the brain. They also suggest that it is possible to teach and learn compassion, a key step in the Dalai Lama’s quest for a more peaceful world. But as we learn from studies performed on Buddhist monks, an important component in changing the brain is to tap the power of mind and, in particular, focused attention. This is the classic Buddhist practice of mindfulness, a technique that has become popular in the West and that is immediately available to everyone. With her extraordinary gift for making science accessible, meaningful, and compelling, Sharon Begley illuminates a profound shift in our understanding of how the brain and the mind interact. This tremendously hopeful book takes us to the leading edge of a revolution in what it means to be human.

     This fun lighthearted and easy to read book will give you 10 Jolts to reawaken and tap into your innate creativity in order to be more successful at work and in your personal life. In this book, you will learn the tools techniques and methods for getting and staying creative in a competitive world. "Jumpstart Your Creativity gives you proven specific effective tools and great tips to use, to both generate ideas and evaluate them effectively. Are you ready to tap into your creativity?  This book will show you how, and you will be amazed at the results!  "Are you creative? Do you want to be more creative in your business and personal life?  Everyone has the ability to be creative. This fun lighthearted and easy to read book will give you 10 Jolts to reawaken and tap into your innate creativity in order to be more successful at work and in your personal life.