The Handmade Entrepreneur-How to Sell on Etsy, or Anywhere Else: Easy Steps for Building a Real Business Around Your Crafts


Dani Marie - 2015
     What if you could start your day out with an excited shout instead of a frustrated sigh? Unfortunately, selling handmade goods online is no longer as simple as throwing together a product listing and waiting for sales to roll in. There are now millions of people with handmade products and they are all eager to build a sustainable income. The Handmade Entrepreneur uses precise methods based on proven marketing techniques to set you above the competition. It teaches you how to create a genuine business you can count on rather than a bundle of shop pages and social media accounts built on a foundation of guesswork. What You Can Expect to Learn from This Book: • How to take DIY pictures that get clicks and sales • How to set up a shop that turns visitors into buyers in under two seconds • How to price your items • How to write titles and descriptions • How to brand your business with DIY techniques • How to rank your pages • How to find targeted audiences • How to build up your list of followers • Where to promote your listings • How to sell without selling • How to form relationships with people who can send you extra sales • How to start a "buzz" about your products • Which tools to incorporate into your business The goal of this book is to free you from having to rely on any third-party website for your sales. Yes, you can take advantage of platforms like Etsy, and you should, but websites come and go, and if all your sales come only from that website, you run into trouble every time there are algorithm changes, a saturation of sellers, or cheaper products to compete with. You are trying to generate sales, which means that you are trying to run a business, which in-turn means that you need a real business plan. Brick and motor stores don't just buy a bunch of goods, throw them in a building, and hope people will come. They plan, study their target market, pick a perfect store location, and prepare to market themselves. Just because you sell online does not mean that you can skip all of these steps. You have billions of products to compete with online and a crowd of shoppers who have an overwhelming number of options before them. You must prepare your storefront, get your products ready, know your audience, and then know how to market to them. Optimizing Your Shop for Sales Dani starts out showing you how to prepare your products with photos that attract clicks and sales. It doesn't just tell you how to do it, though. It SHOWS you. Thanks to the help of many carefully selected Etsy sellers, there are many example photos for each point. In addition to this, the author only shows you DIY photos to prove that you can do it all on your own. Next, Dani discusses how to optimize your shop. She goes through every aspect such as banners, profiles, descriptions, tags, and titles. You will learn how to optimize your pages so that people stay there instead of leaving instantly. This can be done by creating an inviting environment with images and content that buyers can skim through in under two seconds. If buyers can determine that your page is worth staying on in less than two seconds, you have won the battle. Finding Targeted Audiences and Marketing The issue with selling online is finding people who would be interested in your products.

The Contemporary Singer: Elements of Vocal Technique


Anne Peckham - 2000
    Includes lead sheets for such standard vocal repertoire pieces as: Yesterday * I'm Beginning to See the Light * and I Heard it Through the Grapevine. Maximize your vocal potential with this outstanding guide

Theoretical Basis for Nursing


Melanie McEwen - 2001
    It presents historical perspectives on the development of nursing theory, assessments of concept and theory development and theory evaluation, middle-range theories, and shared theories from other disciplines in the sociologic, behavioral, and biomedical sciences, focusing on the application of theory. Learning features found throughout the text include case studies and end-of-chapter summaries that help to reinforce essential concepts.

Adrift


Tristan Jones - 1980
    In his quest for the means to liberate his boat, he takes any work he can get.

OpTic Gaming: The True Story of the Making of eSports Greatest Team


H3CZ - 2016
    With over 14 million followers across social platforms like Twitter, Facebook and YouTube, no other team of players in eSports can match OpTic's popularity or ability to bring fans into the game.Now, these remarkable players have collaborated to produce this one-of-a-kind book. In OpTic Gaming, they candidly share their story of becoming Call of Duty's global royalty—ESPN XGAMES, MLG, ESWC and GFINITY champions—laying bare their lives, exploring what it takes to make it in professional gaming, and speaking honestly about the consequences of their newfound fame. These best-of-the-best take you behind the controller, offering insights, knowledge, and strategies to help you improve your shot, master the most complex maps, and conquer the game with the ultimate weapons. Going beyond their number-one game, the team also discusses the rest of their lineups and how to become a champion in any arena. Revealing their go-to strategies, best missions, and favorite challenges, OpTic Gaming brings fans closer to these wildly popular professional gamers more than ever before.

Shadow People: How Meth-Driven Crime Is Eating at the Heart of Rural America


Scott Thomas Anderson - 2012
    He spent 18 months - between May of 2010 and October of 2011 - working as an embedded reporter with law enforcement agencies, partnering with officers on night patrols, accompanying detectives on warrant searches and probation sweeps, observing SWAT operations and spending hundreds of hours with attorneys and victims' advocates in small-town courtrooms. The result is "Shadow People," a stark and sometimes brutal exploration of America's modern methamphetamine crisis.

The Delusion of Passion: Why Millennials Struggle to Find Success


David Anderson - 2016
    A brilliantly written, simple, and practical guide to develop a life that you are truly excited about living!Long DescriptionWe ve all grown up hearing statements that sound like There are more important things in the world than money...follow your passion or When you find your true passion, you'll never feel like you're working a day in your life.In our culture, there is a premium placed on finding our passion, as though somehow once we've found it, our lives will finally start to come together as we've always imagined. We've held onto these beliefs about passion and have made daily and even life-changing decisions based on the principle of following our passion.Is passion important in living a fulfilled life? Absolutely. But as the famous adage goes, It s not the things that you don t know that hurt you... It's the things you think are true that aren t that really mess you up.Unfortunately, there are a number of beliefs we have about trying to find our passion that are creating more questions, frustrations and confusion in our lives. Of course, something in these beliefs must be true (or they wouldn't resonate with us so strongly), but how do we separate fact from delusion? Instead of hoping to find a life of passion, how do we CREATE a life we are passionate about living?The Delusion of Passion: Why Millennials Struggle to Find Success was written to clarify truth from delusion in our commonly held beliefs about passion, and to put people in the driver's seat, creating a life they are passionate about living. It is written for Millennials and by Millennials to help our generation tap into new levels of productivity and intentionality in everything we do, and in our pursuit of personal excellence. Even those not in our generation have gained insights from this book into the Millennial mind, on how to work with Millennials effectively, and helping to clarify their own personal journeys as well.

Cold Calling For Chickens


Bob Etherington - 2007
    This book explains the art and science of making contact with complete strangers, enabling even the most yellow-bellied chicken to make that call with confidence.

Bulletproof Putting in Five Easy Lessons: The Streamlined System for Weekend Golfers (Golf Instruction for Beginner and Intermediate Golfers Book 2)


Michael McTeigue - 2014
    The secret to lower scoring is to sink more putts of eight feet or less while consistently lagging long putts close to the hole to avoid three putting. The Bulletproof Putting System teaches you to do exactly that, in five easy lessons. Written for the recreational golfer who has limited practice time and no desire to become a slave to the game, Bulletproof Putting in Five Easy Lessons will help you •Read greens more accurately and visualize the correct roll paths for your putts•Make a dependable putting stroke that hits the ball where you aim•Ingrain your bulletproof pre-shot and in-shot routines to increase confidence•Master the four types of putts: slam dunk, drillable, drainable, and lag•Utilize precious practice and warm up time to your best advantage. Bulletproof Putting in Five Easy Lessons is written in an approachable style by Michael McTeigue, former Northern California PGA Teacher of the Year and author of the popular full-swing instruction classic, The Keys to the Effortless Golf Swing. Michael conducted thousands of golf lessons as a PGA professional at Bel Air Country Club, Riveria Country Club, and Palos Verdes Golf Club in California. His beautifully illustrated new book will improve your putting and enrich your enjoyment of the game. Bulletproof Putting in Five Easy Lessons is certain to become a treasured favorite in your golfing library.

Life After the State


Dominic Frisby - 2013
    In every instance where government gets involved in people's lives with a desire to do good, it can always be relied on to make the situation much, much worse. Yet despite overwhelming evidence to the contrary, we imagine that a world without the state would be a wild and terrifying place. With wit and devastating clarity of argument, Frisby shows in this book that human nature proves the opposite to be true. Welcome to Life After the State. "Dominic Frisby has gone and done something extraordinary: written a page-turner on the economy. It's both readable and radical, a serious book that is, by turn, fascinating, alarming and contentious. At times, the book makes you want to shout its message from the rooftops; at others, it just makes you want to shout. Life after the State challenges so much of what we take for granted. It is a wake-up call for politicians, economists and us all, written with clarity, verve and, more than that, the restless passion of an intelligent, inquisitive malcontent. Read it." - James Harding, once editor of The Times now Director of BBC News and Current AffairsReviewThought-provoking and original, anyone concerned how big and bloated government has become must read this book. Dominic Frisby asks the kind of questions that those in Westminster need to start asking. - Douglas Carswell, MP We can't go on as we are. All politicians know that. But if they read Life After The State they might also start to understand what they might do about it. A must read for any thinking man or woman. - Merryn Somerset Webb, FT columnist and editor Moneyweek Magazine Things are so bad that in our time only a comedian can make sense of an economy based on printing money. Dominic Frisby's Life After the State is an accessible contemporary anarcho-capitalist critique of the mess we're in with pointers for our escape. - Guido Fawkes, political blogger It's incredibly readable and incredibly thought-provoking. - Al Murray, The Pub Landlord An entertaining cogent attack on state power, which should topple the centralist Trots once and for all. - Tom Hodgkinson, The IdlerAbout the AuthorDominic Frisby is now mostly a writer but has been a comedian, actor, voice-over artist, TV presenter, boxing ring announcer, florist, removal man, camp theatrical agent's PA, sports commentator and busker. The Guardian called his stand-up comedy 'viciously funny and inventive'.

24 Hours Inside the President's Bunker: 9-11-01: The White House


Robert J. Darling - 2010
    Robert J. Darling organizes President Bush's trip to Florida on Sept. 10, 2001, he believes the next couple of days will be quiet. He has no idea that a war is about to begin. The next day, after terrorists crash airliners into the World Trade Center towers and the Pentagon, Maj. Darling rushes to the president's underground chamber at the White House. There, he takes on the task of liaison between the vice president, national security advisor and the Pentagon. He works directly with the National Command Authority, and he's in the room when Vice President Cheney orders two fighter jets to get airborne in order to shoot down United Flight 93. Throughout the attacks, Maj. Darling witnesses the unprecedented actions that leaders are taking to defend America. As Vice President Cheney, Secretary of State Condoleezza Rice, and others make decisions at a lightning pace with little or no deliberation, he's there to lend his support. Follow Darling's story as he becomes a Marine Corps aviator and rises through the ranks to play an incredible role in responding to a crisis that changed the world in 9-11-01: The White House: Twenty-Four Hours inside the President's Bunker.

Under the Influence: Unauthorized Story of the Anheuser-Busch Dynasty


Peter Hernon - 1991
    Reprint.

The Audience Revolution: The Smarter Way to Build a Business, Make a Difference, and Change the World


Danny Iny - 2015
    Instead, you start by finding the people who resonate with your message and connect with your ideas, attract them to you, and then - once the audience is there - offering them the things that will help them the most. It's one of those ideas that may seem counter-intuitive at first, but once you think about it for a few minutes, it's hard to imagine how anything else ever made sense.In the Audience Revolution, this idea is explained in detail, along with examples of how this approach to business has been used by successful businesses ranging from Netflix and Copyblogger, to celebrity consultants like Jim Collins and Scott Stratten, to best-selling authors like Seth Godin and Jeff Walker, to internationally renowned speakers like Randy Gage and Mitch Joel.Through their examples, you'll learn how you can apply this Audience First strategy to your online business, to get you better results faster, make you more profitable, and decrease your risk, all at the same time.

The Leadership Sutra: An Indian Approach to Power


Devdutt Pattanaik - 2016
    Her name is derived from the word ‘fortress’ (durg). She is the goddess of kings. She rides a lion, the king of the jungle and a symbol of royalty everywhere from China to England. We tend to tiptoe around the role of power in management, and fail to openly acknowledge how the animal desire to dominate often destroys the best of organizations. Critics tend to see power as a negative thing. But power is a critical tool that affects the implementation of any idea. Any attempt to restrain it with rules results in domestication and resentment, and fails to energize the organization. Leaders often equate themselves with lions, and indulge their desire to dominate when, in fact, the point of leadership is to be secure enough to outgrow the lion within us, and enable and empower those around us. But this is not easy, as anxiety overpowers the best of leaders.Derived from Devdutt Pattanaik’s influential bestseller Business Sutra, this book offers startling and original insights into the exercise of power and leadership. It explores the human quest for significance, the power of rules to rob people of self-esteem, and the need for stability even at the cost of freedom.

Generation Z Unfiltered: Facing Nine Hidden Challenges of the Most Anxious Population


Tim Elmore - 2019
    If you are struggling to connect with and lead them, you are not alone. The latest research presented in this book, however, illuminates a surprising reality: The success of the next generation doesn’t depend entirely on them. Their best chance of success starts when adults choose to believe in them, challenge them, and walk with them through the nine greatest challenges today’s youth will face. For their sake, and for the future success of our world, it’s time we started seeing Generation Z—unfiltered.