Ironically, I must recommend that you read her every word so that you can find out why your customers won't read very many words on your website -- and what to do about it.-- Jakob Nielsen, Principal, Nielsen Norman Group"There are at least twelve billion web pages out there. Twelve billion voices talking, but saying mostly nothing. If just 1% of those pages followed Ginny's practical, clear advice, the world would be a better place. Fortunately, you can follow her advice for 100% of your own site's pages, so pick up a copy of Letting Go of the Words and start communicating effectively today."--Lou Rosenfeld, co-author, Information Architecture for the World Wide WebOn the web, whether on the job or at home, we usually want to grab information and use it quickly. We go to the web to get answers to questions or to complete tasks - to gather information, reading only what we need. We are all too busy to read much on the web.This book helps you write successfully for web users. It offers strategy, process, and tactics for creating or revising content for the web. It helps you plan, organize, write, design, and test web content that will make web users come back again and again to your site.Learn how to create usable and useful content for the web from the master - Ginny Redish. Ginny has taught and mentored hundreds of writers, information designers, and content owners in the principles and secrets of creating web information that is easy to scan, easy to read, and easy to use.This practical, informative book will help anyone creating web content do it better.Features* Clearly-explained guidelines with full color illustrations and examples from actual web sites throughout the book. * Written in easy-to-read style with many befores and afters.* Specific guidelines for web-based press releases, legal notices, and other documents.* Tips on making web content accessible for people with special needs.Janice (Ginny) Redish has been helping clients and colleagues communicate clearly for more than 20 years. For the past ten years, her focus has been helping people create usable and useful web sites. She is co-author of two classic books on usability: A Practical Guide to Usability Testing (with Joseph Dumas), and User and Task Analysis for Interface Design (with JoAnn Hackos), and is the recipient of many awards.

    From working with and managing multiple layers to using layers to enhance and retouch photos, this Photoshop guru covers it all.

    His life is ordered - until he is seduced by a beautiful 16-year-old runaway. Belinda: innocent yet passionate, she becomes his elegant muse and lover. His portraits of her, shocking and erotic, are his finest work - yet to reveal them could destroy his career for ever. As his passion for her deepens, so does his obsession with the past she will not talk about. Terrified of losing her, he is unable to live with her silence; and as he probes for the truth, he finds himself swept up in the world Belinda has fled from, a world of Hollywood money, lust and dark family secrets. EXIT TO EDEN: Welcome to the club: it's there to satisfy your deepest desires - if you can afford to indulge them. Mysterious, elegant, sparkling in the Caribbean sun, pulsating in the velvet nights: the lights never go out, the champagne never stops flowing and the rich and beautiful play tantalizing games of dominance and submission in a thousand satin-lined bedrooms. This is Eden, where the lash of desire meets the silken bonds of love.

    Hadoop allowed small and medium sized companies to store huge amounts of data on cheap commodity servers in racks. The introduction of Big Data has allowed businesses to make decisions based on quantifiable analysis. Hadoop is now implemented in major organizations such as Amazon, IBM, Cloudera, and Dell to name a few. This book introduces you to Hadoop and to concepts such as ‘MapReduce’, ‘Rack Awareness’, ‘Yarn’ and ‘HDFS Federation’, which will help you get acquainted with the technology.

    As for the latter, are you a programmer and curious about being your own boss? Where do you turn for information? Until now, online and traditional literature havent caught up with the reality of the post-dot com bust.Micro-ISV: From Vision to Reality explains what works and why in today's emerging micro-ISV sector. Currently, thousands of programmers build and deliver great solutions ISV-style, earning success and revenues much larger than you might guess. Written by and for micro-ISVs, with help from some of the leaders of the field, this book takes you beyond just daydreaming to running your own business. It thoroughly explores how it is indeed possible to launch and maintain a small and successful ISV business, and is an ideal read if you're interested in getting started.

    You can get a cup at any caf, sandwich bar or restaurant anywhere. So how did Starbucks manage to reinvent coffee as a whole new experience, and create a hugely successful brand in the process? The Starbucks Story tells the brand's story from its origins in a Seattle fish market to its growing global presence today. This is a story that has unfolded quickly - at least in terms of conventional business development. Starbucks is a phenomenon. Unknown 15 years ago, it now ranks among the 100 most valuable brands in the world. It has become the quintessential brand of the modern age, built around the creation of an experience that can be consistently reproduced across the world. Originally published in 2004 as 'My Sister's A Barista: How they made Starbucks a home away from home', this new 2012 edition has been updated to bring the brand up to date.

    Suitable at the graduate-level/MBA level if used with supplemental cases. The Fourth Edition draws students into the excitement, challenges, and controversies of global marketing. The paperback, two-color format gives adopters the flexibility to choose a supplementary reader while ensuring that the total cost to students is reasonable. Each chapter features vignettes and discussion cases featuring high-profile, real-world companies and products; examples from the trade press to illustrate key terms and issues; topical and timely boxed features; and concise summaries of the latest research findings published in scholarly journals.

     Or build long term income streams that you enjoy and that allow you to finally #ClaimYourFREEDOM® and leave that dreary 9-5 job once and for all. PART 1 starts with the Best Places to Find Jobs to Work from Home grouped by skill and experience level: Basic Skills Intermediate Skills PRO Skills College Degree Required This is followed by a number of flexible job options in your local area as well as how and where to find jobs fast. Next, you'll find several innovative ways to monetize your home and car (and no - not just Uber & AirBnB....). Then we get to the first list of Top Home-Based Business Opportunities, some with significant income potential - even on a part time basis. PART 2 lists more home-based job and business ideas grouped by your interests, passions and hobbies: Pets Travel (local) Arts & Crafts Writing Photo + Video Fashion Cooking Health & Wellness Gardening Kids

     When Claire’s routine flight to pick up regular passenger, Jorge, from a remote island turns into a homicide investigation, she is excited to discover she may hold a clue to the crime! A growing attraction to investigator Detective Sergeant Jack Body, and a desire to help solve the murder, leads Claire into a world of disputed Maori history, artefact smuggling and child abuse. Death on D’Urville is the first novel in the Claire Hardcastle Mystery series set in New Zealand, following Claire’s adventures as a commercial pilot, flying instructor and accidental detective.

    Too bad I already passed her off to my brother.That’s what happens when I try to find a way around my meddling grandma’s crazy plans. No one gets the best of GeeBee!Now Harmony is with my brother, the rockstar. And even though it’s a fake relationship, I don’t stand a chance of winning her back. Especially if she finds out I blew her off to begin with.It’s possible Harmony likes me, but I have to keep my attraction hidden. Otherwise, my brother might not record her song on his album. I can’t risk revealing my true feelings when Harmony’s future success is on the line.Self-control.I must exercise self-control around Harmony.And I absolutely, positively can’t ever kiss her again.Especially when she’s trying out a new kissing technique from that how-to article…You'll love this laugh-out-loud romantic comedy from USA Today bestselling author Tamie Dearen!Grab your copy now!This rockstar romance is the first of the Underground Granny Matchmaker romantic comedy series--lighthearted, fun-filled stories of finding love with a little help from grandma!

    You'll discover proven techniques for living a meaningful, healthy, and productive life no matter what your life circumstances happen to be. You'll learn why having positive emotions can improve your health and well-being. And, you will find out what happiness isn't and how to avoid confusing happiness with culturally valued outcomes like wealth, power, and success. Pursue what you want, seize the day, find benefits in life's challenges, and live a happy lifestyle.Open the book and find: Ways to assess your current capacity for happiness Tips for overcoming common obstacles to happiness How to improve your emotional and spiritual life The best personal habits to foster happiness

    When the notoriety that came along with fame was too much for her to bear, she seeks refuge in the luscious green Panchgani.Advait Rana was a workaholic and a single dad. Balancing the two roles was not easy. The guilt of neglecting his ten-year-old motherless daughter made him decide to become a better father than he was. He takes a leave and heads toward Panchgani, little knowing that fate had other plans.A chance accident changes their lives forever.Born in simplicity, shunned for her ambition by her family, and shamed for her choice in men, Lolita was everything Advait wanted to avoid--for his and his daughter's sake. Little did he know that it was this attitude that made him a target of the diva of the silver screen. For Lolita was born to win over hearts.Disclaimer: This book is for the matured audience.

    While trying to solve a rustling problem for the LX, he was recruited by legendary lawman Pat Garrett to join a posse of tough men to find and arrest outlaw Billy the Kid. When he returned to Tascosa, he was elected sheriff of Oldham County, charged with keeping the peace in the growing community and its population of gunmen, shady gamblers, rustlers, and thieves in a rowdy, hard-drinking town. But the job got even worse when two factions—the cowboys and owners of small ranches and the powerful cattle barons who ruled the Panhandle—were gearing up for an all-out range war. And Jim was caught in the crossfire of the conflict that threatened to rip his town apart in a bloodbath that would make the Lincoln County range war look like a simple barroom brawl . . .

    Ajay Khurana, Before I started on the cruise trip where I met you, I was uncertain about travelling by myself. You changed my outlook towards travelling, and towards life. Despite all the wondrous changes you made in my life, I have a complaint; I can't stand your son. He is arrogant, mannerless and a complete womanizer. Every negative adjective that I can find for him would fall short in describing who he actually is. I am not sure why and what made him like that, but I wish you could take control of his life and train him to become a better person, someone who is respectful towards women. Thanks, Advika. If you don’t believe me, you can read this book and find out why I hate him so much. However, don’t judge him by his looks, and don’t kill him. After all, he is Ajay Khurana’s son; my favourite man in the world. Stop by and grab this book real soon. Let me know if you hate him as much as I do.

    In each of these exclusive e-novellas, Marcus Salvius Magnus, leader of the Crossroads Brotherhood, must overcome his own problems whilst battling his way through Rome's savage and corrupt political arena.