Dead Even


Brad Meltzer - 1998
    Her husband, Jared Lynch is a rising star in a Wall Street law firm. They have a wonderful marriage until they accidently find themselves on opposite sides of the courtroom.

Leader Effectiveness Training L.E.T.: The Proven People Skills for Today's Leaders Tomorrow


Thomas Gordon - 1977
    has changed countless corporations and private businesses-including many Fortune 500 companies-with its down-to-earth communication and conflict resolution skills. Now, this indispensable source has been newly revised with updated research and timely case studies.

The Last Plea Bargain


Randy Singer - 2012
    In her three years as assistant DA, she's never plea-bargained a case and vows she never will. But when a powerful defense attorney is indicted for murder and devises a way to bring the entire justice system to a screeching halt, Jamie finds herself at a crossroads. One by one, prisoners begin rejecting deals. Prosecutors are overwhelmed, and felons start walking free on technicalities. To break the logjam and convict her nemesis, Jamie must violate every principle that has guided her young career. But she has little choice. To convict the devil, sometimes you have to cut a deal with one of his demons.

Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World


Chuck Hemann - 2013
    Do It Now! Why hasn't all that data delivered a whopping competitive advantage? Because you've barely begun to use it, that's why! Good news: neither have your competitors. It's hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to CRM to social media marketing! - Prioritize--because you can't measure, listen to, and analyze everything - Use analysis to craft experiences that profoundly reflect each customer's needs, expectations, and behaviors - Measure real social media ROI: sales, leads, and customer satisfaction - Track the performance of all paid, earned, and owned social media channels - Leverage "listening data" way beyond PR and marketing: for strategic planning, product development, and HR - Start optimizing web and social content in real time - Implement advanced tools, processes, and algorithms for accurately measuring influence - Integrate paid and social data to drive more value from both - Make the most of surveys, focus groups, and offline research synergies - Focus new marketing and social media investments where they'll deliver the most value Foreword by Scott Monty Global Head of Social Media, Ford Motor Company

Sun Certified Programmer & Developer for Java 2 Study Guide (Exam 310-035 & 310-027)


Kathy Sierra - 2002
    More than 250 challenging practice questions have been completely revised to closely model the format, tone, topics, and difficulty of the real exam. An integrated study system based on proven pedagogy, exam coverage includes step-by-step exercises, special Exam Watch notes, On-the-Job elements, and Self Tests with in-depth answer explanations to help reinforce and teach practical skills.Praise for the author:"Finally A Java certification book that explains everything clearly. All you need to pass the exam is in this book."--Solveig Haugland, Technical Trainer and Former Sun Course Developer"Who better to write a Java study guide than Kathy Sierra, the reigning queen of Java instruction? Kathy Sierra has done it again--here is a study guide that almost guarantees you a certification "--James Cubeta, Systems Engineer, SGI"The thing I appreciate most about Kathy is her quest to make us all remember that we are teaching people and not just lecturing about Java. Her passion and desire for the highest quality education that meets the needs of the individual student is positively unparalleled at SunEd. Undoubtedly there are hundreds of students who have benefited from taking Kathy's classes."--Victor Peters, founder Next Step Education & Software Sun Certified Java Instructor"I want to thank Kathy for the EXCELLENT Study Guide. The book is well written, every concept is clearly explained using a real life example, and the book states what you specifically need to know for the exam. The way it's written, you feel that you're in a classroom and someone is actually teaching you the difficult concepts, but not in a dry, formal manner. The questions at the end of the chapters are also REALLY good, and I am sure they will help candidates pass the test. Watch out for this Wickedly Smart book."-Alfred Raouf, Web Solution Developer, Kemety.Net"The Sun Certification exam was certainly no walk in the park but Kathy's material allowed me to not only pass the exam, but Ace it "--Mary Whetsel, Sr. Technology Specialist, Application Strategy and Integration, The St. Paul Companies

The Secret: What Great Leaders Know - And Do


Kenneth H. Blanchard - 2001
    Newly promoted but struggling young executive Debbie Brewster asks her mentor the one question she desperately needs answered: ''What is the secret of great leaders?'' His reply - ''great leaders serve'' - flummoxes her, but over time he reveals the five fundamental ways that leaders succeed through service. Along the way she learns: � [ Why great leaders seem preoccupied with the future � [ How people on the team ultimately determine your success or failure � [ What three arenas require continuous improvement � [ Why true success in leadership has two essential components � [ How to knowingly strengthen - or unwittingly destroy - leadership credibility. The tenth anniversary edition includes a leadership self - assessment so readers can measure to what extent they lead by serving and where they can improve. The authors also have added answers to the most frequently asked questions about how to apply the SERVE model in the real world. As practical as it is uplifting, The Secret shares Blanchard's and Miller's wisdom about leadership in a form that anyone can easily understand and implement. This book will benefit not only those who read it but also the people who look to them for guidance and the organizations they serve.

Get Back in the Box: Innovation from the Inside Out


Douglas Rushkoff - 2005
    All in the name of innovation.But this endless worrying, wriggling, and trend watching only alienates companies from whatever it is they really do best. In the midst of the headlong rush to think "outside the box," the full engagement responsible for true innovation is lost. New consultants, new packaging, new marketing schemes, or even new CEOs are no substitute for the evolution of our own expertise as individuals and as businesses.Indeed, for all their talk about innovation, most companies today are still scared to death of it.To Douglas Rushkoff, this disconnect is not only predictable but welcome. It marks the happy end of a business cycle that began as long ago as the Renaissance, and ended with the renaissance in creativity and collaboration we're going through today.The age of mass production, mass media, and mass marketing may be over, but so, too, is the alienation it engendered between producers and consumers, managers and employees, executives and shareholders, and, worst of all, businesses and their own core values and competencies.American enterprise, in particular, is at a crossroads. Having for too long replaced innovation with acquisitions, tactics, efficiencies, and ad campaigns, many businesses have dangerously lost touch with the process -- and fun -- of discovery."American companies are obsessed with window dressing," Rushkoff writes, "because they're reluctant, no, afraid to look at whatever it is they really do and evaluate it from the inside out. When things are down, CEOs look to consultants and marketers to rethink, rebrand, or repackage whatever it is they are selling, when they should be getting back on the factory floor, into the stores, or out to the research labs where their product is actually made, sold, or conceived."Rushkoff backs up his arguments with a myriad of intriguing historical examples as well as familiar gut checks -- from the dumbwaiter and open source to Volkswagen and The Gap -- in this accessible, thought-provoking, and immediately applicable set of insights. Here's all the help innovators of this era need to reconnect with their own core competencies as well as the passion fueling them.

How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business


Jamie Turner - 2010
    Now, there is an authoritative, up-to-the-minute resource, written by real experts who have made social media marketing work for many of the world's largest companies. This in-the-trenches guide brings together both practical strategies and proven execution techniques for driving maximum value from social media marketing. Drawing on their extensive experience, Jamie Turner and Reshma Shah also show how to avoid crucial pitfalls that other companies have encountered, so you make the most of limited resources, and strengthen your brand instead of placing it at risk.Turner and Shah present comprehensive and realistic coverage of these and many other key topics: * What social media is not, why your first campaign failed, and what to do differently next time * How to think about social media, plan effectively, and set yourself up for success * How to make the most of YouTube, LinkedIn, Facebook, and Twitter and go beyond them * How to measure brand sentiment, target market engagement, and return on investment * How to identify key strategies, major objectives, and competitive issues, and integrate social media into broader marketing campaigns

Court Number One: The Old Bailey Trials that Defined Modern Britain


Thomas Grant - 2019
    . . Thomas Grant offers detailed accounts of eleven cases at the Old Bailey's Court Number One, with protagonists ranging from the diabolical to the pathetic. There is humour . . . but this is ultimately an affecting study of how the law gets it right - and wrong' GuardianCourt Number One of the Old Bailey is the most famous court room in the world, and the venue of some of the most sensational human dramas ever to be played out in a criminal trial.The principal criminal court of England, historically reserved for the more serious and high-profile trials, Court Number One opened its doors in 1907 after the building of the 'new' Old Bailey. In the decades that followed it witnessed the trials of the most famous and infamous defendants of the twentieth century. It was here that the likes of Madame Fahmy, Lord Haw Haw, John Christie, Ruth Ellis, George Blake (and his unlikely jailbreakers, Michael Randle and Pat Pottle), Jeremy Thorpe and Ian Huntley were defined in history, alongside a wide assortment of other traitors, lovers, politicians, psychopaths, spies, con men and - of course - the innocent.Not only notorious for its murder trials, Court Number One recorded the changing face of modern British society, bearing witness to alternate attitudes to homosexuality, the death penalty, freedom of expression, insanity and the psychology of violence. Telling the stories of twelve of the most scandalous and celebrated cases across a radically shifting century, this book traces the evolving attitudes of Britain, the decline of a society built on deference and discretion, the tensions brought by a more permissive society and the rise of trial by mass media.From the Sunday Times bestselling author of Jeremy Hutchinson's Case Histories, Court Number One is a mesmerising window onto the thrills, fears and foibles of the modern age.

OS X 10.10 Yosemite: The Ars Technica Review


John Siracusa - 2014
    Siracusa's overview, wrap-up, and critique of everything new in OS X 10.10 Yosemite.

Absolute Beginner's Guide to Project Management


Greg Horine - 2005
    Whether you have 6 months or 6 weeks to complete it, being an effective project manager can make all the difference to the end result. Absolute Beginner's Guide to Project Management can help you quickly become an effective and efficient project manager when time matters most. Through topics such as "building a project budget and schedule" to "managing vendors," this book will guide you through what works and what doesn't based on tried and true practices. Your learning will be focused on the skills and qualities of effective project managers, leadership styles and project trends, including information technology, outsourcing and virtual teams. Let Absolute Beginner's Guide to Project Management help you take your project from start to finish.

Hope is Not a Method


Gordon R. Sullivan - 1996
    In the early 1990s, General Sullivan, army chief of staff, and Colonel Harper, his key strategic planner, took the post-Cold War army into the Information Age. Faced with a 40 percent reduction in staff and funding, they focused on new peacetime missions, dismantled a cumbersome bureaucracy, reinvented procedures, and set the guidelines for achieving a vast array of new goals. Hope Is Not a Method explains how they did it and shows how their experience is extremely relevant to today's businesses. From how to stay on top of long-range issues to how to maintain a productive work force during times of change, it offers invaluable lessons in leadership and provides proven tactics any business can implement.

How Would You Move Mount Fuji? Microsoft's Cult of the Puzzle--How the World's Smartest Companies Select the Most Creative Thinkers


William Poundstone - 2003
    For the first time, William Poundstone reveals the toughest questions used at Microsoft and other Fortune 500 companies -- and supplies the answers. He traces the rise and controversial fall of employer-mandated IQ tests, the peculiar obsessions of Bill Gates (who plays jigsaw puzzles as a competitive sport), the sadistic mind games of Wall Street (which reportedly led one job seeker to smash a forty-third-story window), and the bizarre excesses of today's hiring managers (who may start off your interview with a box of Legos or a game of virtual Russian roulette). How Would You Move Mount Fuji? is an indispensable book for anyone in business. Managers seeking the most talented employees will learn to incorporate puzzle interviews in their search for the top candidates. Job seekers will discover how to tackle even the most brain-busting questions, and gain the advantage that could win the job of a lifetime. And anyone who has ever dreamed of going up against the best minds in business may discover that these puzzles are simply a lot of fun. Why are beer cans tapered on the end, anyway?

Bridgital Nation: Solving Technology's People Problem


N. Chandrasekaran - 2019
    

Intermediate Perl


Randal L. Schwartz - 2003
    One slogan of Perl is that it makes easy things easy and hard things possible. "Intermediate Perl" is about making the leap from the easy things to the hard ones.Originally released in 2003 as "Learning Perl Objects, References, and Modules" and revised and updated for Perl 5.8, this book offers a gentle but thorough introduction to intermediate programming in Perl. Written by the authors of the best-selling "Learning Perl," it picks up where that book left off. Topics include: Packages and namespacesReferences and scopingManipulating complex data structuresObject-oriented programmingWriting and using modulesTesting Perl codeContributing to CPANFollowing the successful format of "Learning Perl," we designed each chapter in the book to be small enough to be read in just an hour or two, ending with a series of exercises to help you practice what you've learned. To use the book, you just need to be familiar with the material in "Learning Perl" and have ambition to go further.Perl is a different language to different people. It is a quick scripting tool for some, and a fully-featured object-oriented language for others. It is used for everything from performing quick global replacements on text files, to crunching huge, complex sets of scientific data that take weeks to process. Perl is what you make of it. But regardless of what you use Perl for, this book helps you do it more effectively, efficiently, and elegantly."Intermediate Perl" is about learning to use Perl as a programming language, and not just a scripting language. This is the book that turns the Perl dabbler into the Perl programmer.