If you're looking for more leads, sales, and profit from your website, then look no further than this expert guide to Google's free A/B and multivariate website testing tool, Google Website Optimizer. Recognized online marketing guru and New York Times bestselling author, Bryan Eisenberg, and his chief scientist, John Quarto-vonTivadar, show you how to test and tune your site to get more visitors to contact you, buy from you, subscribe to your services, or take profitable actions on your site. This practical and easy-to-follow reference will help you:Develop a testing framework to meet your goals and objectives Improve your website and move more of your customers to action Select and categorize your products and services with a customer-centric view Optimize your landing pages and create copy that sells Choose the best test for a given application Reap the fullest benefits from your testing experience Increase conversions with over 250 testing ideas Take the guesswork out of your online marketing efforts. Let Always Be Testing: The Complete Guide to Google Website Optimizer show you why you should test, how to test, and what to test on your site, and ultimately, help you discover what is best for your site and your bottom line.

    On the run, he was pursued by bikers and a neo-Nazi gang blood-thirsty for revenge, while a homicide detective launched a nationwide manhunt.As the mist from his smoking gun fades, readers are left with an unexpected portrait of a stoic philosopher with a wealth of charm, a glorious turn of phrase and a fanatical devotion to his daughter.

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    You’ll begin at square one, learning how the Web and web pages work, and then steadily build from there. By the end of the book, you’ll have the skills to create a simple site with multi-column pages that adapt for mobile devices.Learn how to use the latest techniques, best practices, and current web standards—including HTML5 and CSS3. Each chapter provides exercises to help you to learn various techniques, and short quizzes to make sure you understand key concepts.This thoroughly revised edition is ideal for students and professionals of all backgrounds and skill levels, whether you’re a beginner or brushing up on existing skills.Build HTML pages with text, links, images, tables, and formsUse style sheets (CSS) for colors, backgrounds, formatting text, page layout, and even simple animation effectsLearn about the new HTML5 elements, APIs, and CSS3 properties that are changing what you can do with web pagesMake your pages display well on mobile devices by creating a responsive web designLearn how JavaScript works—and why the language is so important in web designCreate and optimize web graphics so they’ll download as quickly as possible

    Anderson takes a fresh approach to designing sites and interactions based on the stages of seduction. This beautifully designed book examines what motivates people to act.Topics include: AESTHETICS, BEAUTY, AND BEHAVIOR: Why do striking visuals grab our attention? And how do emotions affect judgment and behavior? PLAYFUL SEDUCTION: How do you create playful engagements during the moment? Why are serendipity, arousal, rewards, and other delights critical to a good experience? THE SUBTLE ART OF SEDUCTION: How do you put people at ease through clear and suggestive language? What are some subtle ways to influence behavior and get people to move from intent to action? THE GAME OF SEDUCTION: How do you continue motivating people long after the first encounter? Are there lessons to be gained from learning theories or game design? Principles from psychology are found throughout the book, along with dozens of examples showing how these techniques have been applied with great success. In addition, each section includes interviews with influential web and interaction designers.

    An expert gardener and “accidental farmer” reveals her easy tips for vegetables that practically grow themselves. Discover: 10 Beautiful benefits of container gardeningShould you buy organic seeds? Find out here (the answer will surprise you)Which kind of seeds you MUST avoid if you want to be healthyWhy clay pots are not all they are cracked up to beThe #1 thing to consider when you choose a containerThe dirt on dirt, and how to create the best environment for your plants#1 Mistake most novice gardeners make (and how to avoid killing your plants)Why ugly veggies are better for you than perfect specimensWhy you have to be cruel to be kind in the garden5 Easy vegetables that practically grow themselves3 Natural solutions to keeping bugs out of your plantsHow to make “Manure Tea” (don’t ask, just check this out!)A resource to get organic, heirloom, Non-GMO seeds for freeA quick checklist to jumpstart your plantingA complete resource guide for getting seeds and seedlings at low cost or no costBeautiful images to delight your senses Scroll up and grab your copy now!

    This book will guide you how easy it is to build and play and let your creativity show. Enhance your knowledge with the tips and tricks that you can discover. Be mindful and grab a copy now!

    It is high time for humanity to grow up and to transcend itself by embracing transhumanism.Transhumanism offers the most inclusive ideology for all ethnicities and races, the religious and the atheists, conservatives and liberals, the young and the old regardless of socioeconomic status, gender identity, or any other individual qualities. This book expounds on contemporary views and practical advice from more than 70 transhumanists.Astronaut Neil Armstrong said on the Apollo 11 moon landing in 1969, "One small step for a man, one giant leap for mankind." Transhumanism is the next logical step in the evolution of humankind, and it is the existential solution to the long-term survival of the human race.

    Updated atlas contains maps of every U.S. state that are 35% larger than the standard atlas version plus over 350 detailed city inset and national park maps and a comprehensive, unabridged index. Road construction projects and updates highlighted for every state and conveniently located above the maps. Contains mileage chart showing distances between 77 North American cities and national parks with driving times map. Tough spiral binding allows the book to lay open easily. Other Features Best of the Road - Our editor's favorite road trips from our Best of the Road collection follows scenic routes along stretches of coastline, both east and west, to forests mountains, and prairies; and through small towns and big cities. For a weekend or a week there's something for everyone. Tell Rand! As much as we work to keep our atlases up to date, conditions change quickly and new construction projects begin frequently. If you know of something we haven't captured in our atlas, let us know at randmcnally.com/tellrand. Tourism websites and phone numbers for every U.S. state and Canadian province on map pages

    Use this book’s handy flowcharts to make your next irrelevant choice with pseudoscientific confidence! Make the right dumb decision the first time—every time Perfect book gift for anyone who faces meaningless judgment calls Paperback; 7 x 7 inches, 96 pages; 2013 PubWest Book Design Award winner for cover design

    The allure of money is especially strong. Coins represent real value. The warmth of silver and the weight of gold are irresistible to some. Coins travel throughout the world and through time itself, representing and absorbing history as they pass from one person to the next. Oh the stories coins could tell if they only had voices.Coin-collecting is a relaxing and inexpensive (although it can be very expensive!) hobby. If you buy properly, coins can be an excellent place to park your money for a rainy day, and if you buy the right coins and the market improves, you may even be able to make a profit on your collection. In fact, n"umismatics" (the fancy term for coin collecting) offers more riches than you may realize. This rewarding hobby also opens the door to some serious life skills, such asHistoryGeographyObservational skillsOrganizational skillsAnalytical tools.This book is designed to appeal to collectors at every level, from beginner to advanced. This is not a hardcore coin book; rather, "Coin Collecting For Dummies" is a great general reference that points you in different directions for further investigation. Perhaps the most important goal of this book is to get you excited - and to keep you excited - about coin collecting. "Coin Collecting For Dummies" covers all these topics and more: Deciding what to collectStoring your collection correctlyFinding out about repaired, restored, and recolored coinsPricing world coinsFinding a good coin dealerBuying at auctionUnderstanding that condition equals valueExploring the wild side with rare, expensive, and esoteric coinsSelling your coinsNo one needs coins, but if you decide to collect them, you certainly need this book. Coin collecting can sometimes be a confusing maze of choices sprinkled with little traps along the way. Sure, you can go it alone, but why not make your journey into numismatics a lot easier by picking the brain of an expert collector and learning from the mistakes of others.

    Proving once and for all that standards-compliant design does not equal dull design, this inspiring tome uses examples from the landmark CSS Zen Garden site as the foundation for discussions on how to create beautiful, progressive CSS-based Web sites.

    In composition, it recognizes the separate but equally important identity of both a shape and its background.Since their introduction in the West, the intriguing exercises associated with Notan have produced striking results in every branch of Western art and design. This book, by two American artists and teachers who made an intensive study of Notan, was the first basic book on the subject in the West, and it remains one of the definitive texts. Through a series of simple exercises, it places the extraordinary creative resources of Notan easily within the grasp of Western artists and designers.Clearly and concisely, the authors demonstrate Notan's practical applications in six problems of progressive difficulty — creative exercises that will fascinate artists and designers of every calling and level of expertise. Along with these exercises, the book includes many illustrations of the principle of Notan, among them images as diverse as a sculpture by David Smith, a Samoan tapa cloth, a Museum of Modern Art shopping bag, New England gravestone rubbings, Japanese wrapping paper, a painting by Robert Motherwell, a psychedelic poster, and a carved and dyed Nigerian calabash. Painters, sculptors, potters, jewelry, and textile designers, architects, and interior designers all will discover — or rediscover — in these pages an ancient principle of composition that can help them meet creative challenges with fresh new perspective.

     Let me test my presumption with a preview of four these ‘old’ stories. If I told you there was once a west coast sex cult with dozens of young girls, single ladies, and married women, who all fornicated with one well-endowed “prophet,” and he occasionally found it necessary to carry-out bondage S&M sessions here and there, you may not be surprised at all. But what if that sex cult began in 1903 and ended in 1906 with a couple of murders and suicides, does that sound like anything you have read about before? Or, how about a cheater who murders his inconvenient wife, disassembles her over a fifteen hour period, then puts her bones in the same stove he cooks breakfast for his sons before sending them off to school? If that doesn’t surprise you, perhaps the ending will–but you’ll have to find out for yourself. In ‘The Dandy and the Squire,’ a smooth-talking peacock from Kentucky visits his northern ‘cousins,’ and charms three of the women into his bed. He’s a big time operator who talks fancy, dresses fancy, and tells great stories of his days as an adventurer, riverboat gambler, and sharp-minded deal maker. He’s so smooth, he’s able to murder the patriarch’s son, make him look like the bad guy, and marry the boy’s tender-hearted sister before the Yankees get wise to his lies. Good thing, too, because he had also talked the father into giving him the family farm. Chapter Five is the stranger-than-fiction story of ‘Shoebox Annie.’ During the early 20th Century, this trollish-looking woman introduced her freakish-looking son to a life of crime. Their decade’s long spree of lyin’, cheatin’, and stealin’ led them to become America’s first mother and son team of serial killers. They were so good at disposing of bodies, none of their four victims have ever been found. If ‘old’ stories sound boring to readers of contemporary true crime, I hope this book will change minds, and fully reveal just how wicked and decadent our ancestors were. And deadly. Volume II in the Vintage True Crime Stories series is a wrecking ball that smashes to pieces that phrase, “The Good Old Days.” Maybe you will believe me when you get to the last page.

    In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past.Less well-known, but no less fascinating, is thedistillation of modernism in graphic design. With the creation of clean visual concepts, designers sought to move away from the mystique they identified with the commercial artist, and to counterbalance an increasingly complicated world with clarity.This unprecedented TASCHEN publication, authored byJens Muller, brings together approximately 6,000 trademarks, focused on the period 1940 1980, to examine howmodernist attitudes and imperatives gave birth to corporate identity. Ranging from media outfits to retail giants, airlines to art galleries, the sweeping survey is organized into three design-orientated chapters: Geometric, Effect, and Typographic. Each chapter is then sub-divided into form and style led sections such as alphabet, overlay, dots and squares.Alongside the comprehensive catalog, the book features an introduction fromJens Mulleron the history of logos, and an essay byR. Roger Remingtonon modernism and graphic design. Eight designer profiles and eight instructive case studies are also included, with a detailed look at the life and work of such luminaries asPaul Rand, Yusaku Kamekura, andAnton Stankowski, and at such significant projects asFiat, The Daiei, Inc., and theMexico Olympic Games of 1968. An unrivaled resource for graphic designers, advertisers, and branding specialists, Logo Modernismis equally fascinating to anyone interested in social, cultural, and corporate history, and in the sheer persuasive power of image and form. Text in English, French, and German "