The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns. The fifth edition brings the material to life by incorporating professional perspectives and real-world campaign stories throughout the text.

    This beautiful book contains 200 exquisite motifs to re-create, from flowers and fruits to wildlife and scenery.Each motif includes an explanation of its symbolic meaning, a palette of colors, and step-by-step instruction in the order, direction, and type of brushstrokes.An introductory section explains all the tools, materials, and techniques required, from choosing brushes and paper to achieving perfect color mixtures and the correct consistency of ink.Includes advice on composing and combining images to create perfectly balanced, harmonious paintings, and ideas for using and displaying your finished art.

    A lifetime ago. Before the murder of her father. Before she became Kota Rani, the wise regent who rules over Kashmir with a firm hand.As invaders and immigrants disturb the tranquillity of her land, Kota must find a way to protect her people. But at what personal cost? Can she weather the political intrigues and power-play of the court? Will she succeed in preserving the splendour and diversity of her society? Will social hypocrisy and notions of what a woman should be keep Kota from being the sovereign she knows she is?Set in fourteenth-century Kashmir, The Last Queen of Kashmir is the sweeping saga of a civilization in peril. It is also the tale of one of the greatest queens of the land - one that will speak to the men and women of today.

    With a six-year hole in his memory, he remembers nothing of the Incident or the Lurchers who have claimed the land as their own. He joins the crew in their daily struggle to survive in a harsh new world where every meal is live or die.But when a shipwreck forces them from the safety of the sea, the crew soon discover their pursuers aren’t the only monsters out to get them. As Jordan confronts the horror of his past he unlocks a secret that threatens to destroy not only him but the future of the entire human race.

    A student in Dublin and an aspiring writer, at night she performs spoken word with her best friend Bobbi, who used to be her girlfriend. When they are interviewed and then befriended by Melissa, a well-known journalist who is married to Nick, an actor, they enter a world of beautiful houses, raucous dinner parties and holidays in Provence, beginning a complex ménage-à-quatre. Normal People: Connell and Marianne grow up in the same small town in the west of Ireland, but the similarities end there. In school, Connell is popular and well-liked, while Marianne is a loner. But when the two strike up a conversation - awkward but electrifying - something life-changing begins.Normal People is a story of mutual fascination, friendship and love. It takes us from that first conversation to the years beyond, in the company of two people who try to stay apart but find they can't.

    Machines are already more powerful than we can comprehend, and getting more powerful at an exponential pace. Once set in motion, algorithms never tire. And when a program's size, speed and endlessness combine with its ability to learn and transform itself, the outcome can be unpredictable and dangerous. Take the seemingly instant transformation of Microsoft's chatbot into a hate-spewing racist, or how crime-predicting algorithms reinforce racial bias. How To Speak Machine provides a coherent framework for today's product designers, business leaders and policymakers to grasp this brave new world. Drawing on his wide-ranging experience from engineering to computer science to design, Maeda shows how businesses and individuals can identify opportunities afforded by technology to make world-changing and inclusive products while avoiding the pitfalls inherent to the medium.

    Cross answers this question with his ground-breaking approach to revitalizing businesses: focusing on the revenue side of the ledger instead of the cost side. The antithesis of slash-and-burn methods that left companies with empty profits and dissatisfied stockholders, Revenue Management overturns conventional thinking on marketing strategies and offers the key to initiating and sustaining growth.Using case studies from a variety of industries, small businesses, and nonprofit organizations, Cross describes no-tech, low-tech, and high-tech methods that managers can use to increase revenue without increasing products or promotions; predict consumer behavior; tap into new markets; and deliver products and services to customers effectively and efficiently. His proven tactics will help any business dramatically improve its bottom line by meeting the challenge of matching supply with demand.

    Learn how to choose and mix colors, and create a multitude of effects using only one set of tubes. Discover how to make your own equipment, set up a "studio" space, and use household materials to save money. Beginners can follow processes stage-by-stage, while more experienced artists can dip in and out for help with specific problems. A unique section on how to develop your art and take it to a wider public is full of professional secrets which can bring you success much more quickly. “Try it” and “Fix it” panels placed throughout the book suggest ways of practicing and developing new skills, and avoiding or correcting common painting errors.

    Now, ten years after the original film’s release, the full story of this seemingly cursed production can finally be told...  In The Crow’s last days of filming, its star Brandon Lee (son of Bruce Lee) was killed in a strange on-set accident, while filming his character’s death scene. Bridget Baiss describes the chain of events which led from O’Barr’s creation of the graphic novel, up to this fateful day, and beyond, to the film’s final, triumphant release. The definitive account of The Crow’s production and the phenomenon it became, packed with scores of interviews with the film’s cast and crew.

    Their conversation, one of the most illuminating and insightful looks into MirO's philosophy and creative process, was first published in a limited edition of seventy five copies in 1964. Though long out of print, this bilingual "treasure," in the words of Maria Popova, "remains the most direct and comprehensive record of MirO's ideas on art." This beautiful new edition presents an updated English translation of MirO's invaluable text in an elegant and striking package. In addition to Taillandier's original foreword, a new preface by preeminent MirO scholar Robert Lubar provides wider context and insight. An appendix includes the original French text in its entirety. Joan MirO I Work Like a Gardener brings to life the words and work of one of the most beloved and influential artists of the twentieth century.

    Through one-two page passages in this 218-page curative book, the author takes her readers on a journey from hardship to a haven, from hurting to healing, and from suffering to feeling at ease.This book is for anyone who is on the path to self-discovery and would like to mend their broken pieces gently, easily and softly. It is tender to the heart, kind to the soul and food for the mind, but it aims to alleviate all the pain and unease that people all over the world are experiencing.There are pieces about love and all the different shades of heartbreak. There are pieces about mental health and acceptance. There are pieces about relationships shared with family, friends and lovers. There are pieces about growth and discovery. There are pieces about grief and sadness.The purpose of this book is to allow each reader to learn more about themselves and become hopeful on their healing journey. Many passages included in this book are already appreciated and loved dearly by readers all over the world.This book is a balm for the scars within everyone's hearts, and it is the answer to all the questions that we have ever asked ourselves.

    Written by Megan Tschannen-Moran--an expert on the topic of trust and schools--Trust Matters is based in solid research. It outlines the five key elements on which individuals base their trust judgments (benevolence, honesty, openness, reliability, and competency) and explores the factors that influence the development of trust. The book explores the leader's role in fostering high quality relationships among teachers, students, and parents and examines examples of positive outcomes of trusting school environments.

    The blank page.It has so much power.Some days it's terrifying, sometimes thrilling, but mostly it's just plain old scary.It is the reason many people never finish that novel, or complete that project, or follow through with that one thing they used to dream about.Sadly, it is the reason many people never even begin.Blaine Hogan's manifesto, UNTITLED: Thoughts on the Creative Process is here to change all that.As an artist who has designed t-shirts, made light fixtures, created performance art in alleyways, performed on big and small stages all across the country, acted on network television, and is now a creative director at one of the largest churches in North America, Blaine walks you through the creative process of attacking the blank page, executing vision, finding the importance of contemplation, fighting the battle with resistance, and learning from your failures.Blank pages be gone!Read UNTITLED and get ready to fill those suckers with good and meaningful work.

    Mastering this art will not only make you the most desired developer in the market, but it will transform the craziest deadline into "Consider it done, Sir".

    (International Dyslexia Association- New York branch) Dr. Robert Frank, whose own dyslexia didnít stop him from becoming an educator, psychologist, and award-winning author, takes the reader inside the emotions and frustrations of the dyslexic child to help parents coach their child to:- Improve academic achievement- Get support from friends and family- Establish solid work and study habits- Focus on abilities and strengths- Set and meet personal goalsAbove all, Dr. Frank tells parents the simple steps they can take to help their child build self-esteem and confidence and create a life of success.