The Go-Giver: A Little Story About a Powerful Business Idea


Bob Burg - 2007
    Joe is a true go-getter, though sometimes he feels as if the harder and faster he works, the further away his goals seem to be. And so one day, desperate to land a key sale at the end of a bad quarter, he seeks advice from the enigmatic Pindar, a legendary consultant referred to by his many devotees simply as the Chairman. Over the next week, Pindar introduces Joe to a series of “go-givers:” a restaurateur, a CEO, a financial adviser, a real estate broker, and the “Connector,” who brought them all together. Pindar’s friends share with Joe the Five Laws of Stratospheric Success and teach him how to open himself up to the power of giving. Joe learns that changing his focus from getting to giving—putting others’ interests first and continually adding value to their lives—ultimately leads to unexpected returns. Imparted with wit and grace, The Go-Giver is a heartwarming and inspiring tale that brings new relevance to the old proverb “Give and you shall receive.”

This is Marketing: You Can't Be Seen Until You Learn To See


Seth Godin - 2018
    He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labour.This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals.It's time for marketers to stop lying, spamming, and feeling guilty about their work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. This is Marketing offers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.

Getting to Yes with Yourself: (and Other Worthy Opponents)


William Ury - 2015
    Over the years, Ury has discovered that the greatest obstacle to successful agreements and satisfying relationships is not the other side, as difficult as they can be. The biggest obstacle is actually our own selves—our natural tendency to react in ways that do not serve our true interests.But this obstacle can also become our biggest opportunity, Ury argues. If we learn to understand and influence ourselves first, we lay the groundwork for understanding and influencing others. In this prequel to Getting to Yes, Ury offers a seven-step method to help you reach agreement with yourself first, dramatically improving your ability to negotiate with others.Practical and effective, Getting to Yes with Yourself helps readers reach good agreements with others, develop healthy relationships, make their businesses more productive, and live far more satisfying lives.

F*cked: Being Sexually Explorative and Self-Confident in a World That's Screwed


Corinne Fisher - 2017
    As the podcast grew, and Corinne and Krystyna got to know their fans, stories of sexual assault, verbal and emotional abuse, and crippling shame became common topics of discussion along with those humorous conversations highlighting overall sexual confusion among many adults. The podcast is now an community of over a million listeners worldwide, and a place where any and all taboo sex topics are discussed freely, both with celebrity guests and the real people in their lives.Their new book, F*cked, follows that model, as Corinne and Krystyna bring a mix of raw, ridiculous, and serious sexual conversation to the page that will include topics like:Why shame is completely made up and how we can stop giving into itSexual exploration and how it sometimes ends in a trip to the ERStuff we should stop doing: Snooping, nitpicking our bodies, and faking orgasmsAsking your sexual partner uncomfortable questionsHow to get yourself out of an unsafe situationMasturbation, threesomes, porn, sex toys, butt stuffAnd much, much moreCorinne and Krystyna are tired of books that pander to women like they’re hot messes, unable to handle their emotions without the assistance of a man, a glass of rosé, and a Xanax. This book will teach the reader, be they male, female, transgender or undecided, that you deal with sh*t, you brush your shoulder off, and you move the f*ck on. In a society where it has, for some reason, become chic to be the victim, they say this pity party ends now.This is a guide to love and sex for women who drink whiskey because they like it, not because it’s a cute thing to say on your Tinder profile. It has no trigger warnings because life doesn’t come with those. It won’t talk down to you or coddle you because you’re better than that. Corinne and Krystyna aren’t going to explain why he’s just not that into you, because it doesn’t f*cking matter. Despite what television, Rom-Coms, and glossy magazines tell you, you’re fine all by yourself. This is the book Bridget Jones should’ve read instead of writing that sh*tty diary in the first place.

Building a StoryBrand: Clarify Your Message So Customers Will Listen


Donald Miller - 2017
    This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

If You're So Smart, Why Aren't You Happy?


Raj Raghunathan - 2015
    He noticed that though they’d all done well, there didn’t appear to be much correlation between their academic success and career success. What Raj found even more curious was the even smaller correlation between career success and what he calls life success. The greater the career success, the more unhappy, out of shape, harried and distracted his friends were.  If intelligence helps with decision-making, smart people should naturally make better life choices. So why are so many of the smartest, brightest, most successful people profoundly unhappy?  Raj set out to find an answer to this problem, and extensively researched happiness not just of students and business people, but also stay-at-home-parents, lawyers, and artists, among others.  If You’re So Smart, Why Aren’t You Happy? takes readers on a fun and meaningful tour of the best research available on how some of the very determinants of success may also come to deflate happiness. Raghunathan explores the seven most common inclinations that successful people need to overcome, and the seven habits they should adopt instead. Among his surprising findings... ·The correlation between wealth and happiness is much smaller than you'd expect it to be·Generosity is not only a key to happiness, but a determining factor of long term success·Appreciating uncertainty, rather than seeking  full control of outcomes, is necessary for happiness If You’re So Smart, Why Aren’t You Happy? will give you a powerful new perspective on your work, personal goals and relationships, whether you’re already successful or just starting out.

How to Get Sh*t Done: Why Women Need to Stop Doing Everything so They Can Achieve Anything


Erin Falconer - 2018
    If we’re not climbing the corporate ladder, building our side hustle, preparing home-cooked meals, tucking the kids in at night, meditating daily, and scheduling playdates, date nights, and girls’ nights every week, we feel like we’re not living our best lives. Yet traditional productivity books—written by men—barely touch the tangle of cultural pressures that women feel when facing down a to-do list. Finally, in the first productivity book by a woman in a decade, Erin Falconer will show you how to do less—a lot less. In fact, How to Get Sh*t Done will teach you how to zero in on the three areas of your life where you want to excel, and then it will show you how to off-load, outsource, or just stop giving a damn about the rest. As the founder of two technology start-ups and one of Refinery29’s Top 10 Women Changing the Digital Landscape for Good, Erin has seen what happens when women chase an outdated, patriarchal model of productivity, and in How to Get Sh*t Done she shows how even the most perfectionistic among us can tap into our inner free spirit and learn to feel like badasses, rather than drudges. Packed with real-life advice, honest stories from Erin’s successful career, and dozens of actionable resources, How to Get Sh*t Done will forever reframe productivity so that you can stop doing everything for everyone and start doing what matters to you.

Think: Straight Talk for Women to Stay Smart in a Dumbed-Down World


Lisa Bloom - 2011
    While American women excel in education at every level, they likewise obsessively focus on celebrity media. While women outperform their male counterparts in employment in urban areas for the first time in history, they simultaneously spend countless hours staring in the mirror contemplating plastic surgery. Lisa Bloom fears that women are in danger of spiraling into a nation of dumbed down, tabloid media obsessed, reality TV addicts. Too often, they outsource matters to "experts" and in doing so neglect to truly think for themselves.The solution:Lisa Bloom has the solution and it involves one simple word: Think.In this provocative, entertaining, educational, and thoroughly researched book, Lisa outlines the ways that we as a society, and particularly women, have fallen off the intellectual path, and, very specifically, points to how damaging this has been to us on many levels. Lisa shows us the fallout--but she also provides the solutions for "Reclaiming the Brain God Gave You" and seizing back control of your mind and your life. Think is delivered in a no-nonsense manner that will make you laugh, make you question yourself, make you squirm, but, most important, make you start thinking again.

Think Like a Rocket Scientist: Simple Strategies You Can Use to Make Giant Leaps in Work and Life


Ozan Varol - 2020
    A former rocket scientist reveals the habits, ideas, and strategies that will empower you to turn the seemingly impossible into the possible. Rocket science is often celebrated as the ultimate triumph of technology. But it's not. Rather, it's the apex of a certain thought process -- a way to imagine the unimaginable and solve the unsolvable. It's the same thought process that enabled Neil Armstrong to take his giant leap for mankind, that allows spacecraft to travel millions of miles through outer space and land on a precise spot, and that brings us closer to colonizing other planets. Fortunately, you don't have to be a rocket scientist to think like one. In this accessible and practical book, Ozan Varol reveals nine simple strategies from rocket science that you can use to make your own giant leaps in work and life -- whether it's landing your dream job, accelerating your business, learning a new skill, or creating the next breakthrough product. Today, thinking like a rocket scientist is a necessity. We all encounter complex and unfamiliar problems in our lives. Those who can tackle these problems -- without clear guidelines and with the clock ticking -- enjoy an extraordinary advantage. Think Like a Rocket Scientist will inspire you to take your own moonshot and enable you to achieve liftoff.

Triggers: Creating Behavior That Lasts—Becoming the Person You Want to Be


Marshall Goldsmith - 2015
    Triggers shows us how to break that cycle and enact meaningful change.In Triggers, renown executive coach and psychologist Marshall Goldsmith discusses the emotional triggers that set off a reaction or a behavior in us that often works to our detriment. Do you find that at times you suddenly become defensive or enraged by an idle comment from a colleague? Or that your temper rises when another car cuts you off in traffic? Your reactions don’t occur in a vacuum. They are the result of emotional and psychological triggers that often happen only in specific settings—at meetings, or in competitive situations, or with a specific person who rubs you the wrong way, or when you feel under particular pressure. Being able to recognize those triggers and understand how the environment affects our behavior is key to controlling our responses and managing others at work and in life. Make no mistake—change is hard. And the starting point is the willingness to accept help, and the desire to change. This book will show you how.Over the course of this book, Marshall explores the power of active questions to get us to take responsibility for our actions—and our failure to act. Questions such as “Did I do my best to make progress toward my goal?” “Did I work hard at being fully engaged?” He discusses the importance of structure in effecting permanent change. Because, he points out, change is hard, and without a structure to keep us on track, we inevitably relapse and fall back.Filled with illuminating stories from Marshall’s work with some of the most accomplished executives and leaders in America, Triggers shows readers how to achieve meaningful and sustained change that will allow us to open our imaginations and escape the rigidity of binary thinking.

Expectation Hangover: Overcoming Disappointment in Work, Love, and Life


Christine Hassler - 2014
    But when life does not live up to our expectations, we end up with an Expectation Hangover.Expectation Hangovers happen when a desired result is not met, an outcome is achieved but it does not give us the feelings we thought it would, life throws us a curveball, or we simply do not feel we are living up to the expectations placed upon us (by ourselves or others). Expectations are pervasive in our lives; therefore, so is disappointment, which costs us valuable time and energy if not treated effectively.Whether you are facing a loss, going through a life transition, or want to learn how to stop setting so many expectations, this book gives you a treatment plan for how to process Expectation Hangovers on the emotional, mental, physical, and spiritual levels.Using powerful exercises, guided meditations, and inspiring true stories, Christine teaches you how use Expectation Hangovers as catalysts for profound transformation and doorways that open to possibility. You’ll understand why your Expectation Hangover happened and a clear course of action to pursue your goals while preventing future disappointment.

Time Management Ninja: 21 Rules for More Time and Less Stress in Your Life


Craig Jarrow - 2019
    Moran and Michael Lennington will love Time Management Ninja. More time, stress relief, and relaxation: You want more time in your life. Time to spend with family, to achieve big goals, and to simply enjoy life. Yet, the world we live in is busier and changing faster than ever before. More things competing for your time, and more distractions interrupting your day.Simple and practical time management: You have tried to manage your time better but have found that most time management systems and tools are too complex. Or they are too unwieldy to be effective or sustainable. Time management shouldn’t be difficult, and it shouldn’t take up more of your precious time than it gives back!Easy tools, rules, and tactics: Craig Jarrow has been there, too. However, after spending many years testing time management tactics, tools, and systems and having written hundreds of articles on productivity, goals, and organization, Jarrow discovered a simple truth. Time management should be easy.More productivity and less stress: It is only when you simplify your approach that you can rise above the busyness and chaos of our fast-paced society. Time Management Ninja offers "21 Rules" that will show you an easier and more effective way to take control of your time and manage your busy life. If you follow these simple principles, you will get more done with less effort. You will have less stress and more time to do the things you want to do. No-stress, uncomplicated time management that works

Managing Up: How to Move up, Win at Work, and Succeed with Any Type of Boss


Mary Abbajay - 2018
    It's not about brown nosing, schmoozing, or sucking up. It's about developing robust relationships with the people who have enormous influence over your career. Being able to effectively manage up is good for you, good for your boss, and good for your organization. Self-awareness is also a hallmark of success, and Managing Up will teach readers about themselves, too. One of the most effective insights is to understand your own personality and your boss's to see how you can adapt yours to theirs. In Managing Up, you will learn strategies to quickly assess who you are, and who your boss is, and then understand where and how you can align to move forward. (This works for spouses and partners, too.)

The One Minute Negotiator: Simple Steps to Reach Better Agreements


Don Hutson - 2010
    One essentially comes from the Harvard Business School camp, and it’s perhaps best described as “Thou Shalt Collaborate.” This approach teaches that negotiating parties should always work together toward common interests. The other school of thought, mostly pushed by author/consultant Roger Dawson, takes an opposite approach. Call it “Thou Shalt Compete,” this approach is always overtly or subtly adversarial. The One Minute Negotiator differs in that it doesn’t single-mindedly push one strategy over the other—in the real world every negotiation differs depending on the participants and the circumstances. The authors provide an easy-to-use tool that allows you to understand your own negotiation strategy and quickly match it to the negotiation strategy used by the other side and to the situation.   Too many people lose out in negotiations because of apprehension and misunderstanding about the process—what the authors call “negotiaphobia”. By providing a simple, straightforward process anyone can use The One Minute Negotiator to help conquer their fears and achieve the most beneficial outcome in all their dealings.

The Little Book of Talent: 52 Tips for Improving Your Skills


Daniel Coyle - 2012
    It is an easy-to-use handbook of scientifically proven, field-tested methods to improve skills—your skills, your kids’ skills, your organization’s skills—in sports, music, art, math, and business. The product of five years of reporting from the world’s greatest talent hotbeds and interviews with successful master coaches, it distills the daunting complexity of skill development into 52 clear, concise directives. Whether you’re age 10 or 100, whether you’re on the sports field or the stage, in the classroom or the corner office, this is an essential guide for anyone who ever asked, “How do I get better?”“The Little Book of Talent should be given to every graduate at commencement, every new parent in a delivery room, every executive on the first day of work. It is a guidebook—beautiful in its simplicity and backed by hard science—for nurturing excellence.”—Charles Duhigg, bestselling author of The Power of Habit   “It’s so juvenile to throw around hyperbolic terms such as ‘life-changing,’ but there’s no other way to describe The Little Book of Talent. I was avidly trying new things within the first half hour of reading it and haven’t stopped since. Brilliant. And yes: life-changing.”—Tom Peters, co-author of In Search of Excellence