Book picks similar to
How to Write Magnetic Headlines by Copyblogger
copywriting
non-fiction
writing
business
Help! My Facebook Ads Suck
Michael Cooper - 2017
I was there too, but now I have quit my day job and make a living selling fiction. Both my initial success and the sustainability of my book sales have come from Facebook ads. In this book, you'll learn how to find the cost per click and sales volumes you'll need to hit to know if an ad is profitable. You'll learn how to target your ads and how to tweak them for maximum returns by age, gender, region. You'll see how to write plot-based ads, character based ads, pure marketing ads, the whole bit. Stop losing money every time you run and ad and instead turn them into book-selling machines.
Newsletter Ninja: How to Become an Author Mailing List Expert
Tammi Labrecque - 2018
Imagine having a large list of happy readers who devoured every email you sent. Or launching a book and activating an army of fans who did the selling for you. You could be that person, with the help of Newsletter Ninja. Newsletter Ninja is a comprehensive resource designed to teach you how to build and maintain a strongly engaged email list—one full of actual fans willing to pay for the books you write, rather than free-seekers who will forget your name and never open your emails. • Learn new ways to think about your email list • Re-energize your existing subscribers • Embrace not just the basics, but next level methods • Improve engagement and watch those open/click rates soar • Build a happy list of passionate readers • Launch your books into the charts You’ll get a handle on open rates, click rates, and engagement—while also learning about yourself, your readers, and what you’re really selling when you send an email. (Spoiler: it’s not your books.) Whether you’re building a mailing list, want to grow an existing one, or simply want to raise your email game, Newsletter Ninja has solutions that will work for you.
Make Money As A Freelance Writer: 7 Simple Steps to Start Your Freelance Writing Business and Earn Your First $1,000
Sally Miller - 2016
Don't worry, you're not alone. Heck, you might have already read a book or two on this exact topic - there are a few out there. So why would we write another one? Because rarely will you find a book that shows you the exact steps to accomplish a specific goal. And one that's enjoyable to read to boot! No fluff, no information you don't need just to fill up space. In Make Money as a Freelance Writer, Gina Horkey and Sally Miller give you the exact steps you need to start a freelance writing business from scratch. Nothing more, nothing less. Best of all, you'll discover how to land your first paying client - even if you're starting from zero. And by following the seven steps listed in this book, you can be earning $1,000 as a freelance writer in as little as 30 days. Not bad considering the price of the book, right? Completing the action steps listed in Make Money as a Freelance Writer will help you to: * Choose your top niche(s). * Acquire your first few samples. * Create your freelance writing portfolio. * Start sourcing writing work. * Send your first several pitches. * Land your first client. * And earn your first $1,000! Reading this book (and doing the work) will save you time, money and your sanity. Don't keep trying to figure this whole freelance writing thing out on your own. Or read everything on the internet covering the subject without taking action, because you're so confused and overwhelmed by the vast amount of information that exists. These seven steps haven't just worked for us. These steps have worked for thousands of other freelance writers in our community. So read the book, join the ranks and start earning as a freelance writer today. Are you ready to turn your writing hobby into some cold, hard cash? These steps can work if you're a stay-at-home mom looking to add a little extra income to your household budget. Or if you're a college student in need of a part-time job to pay the rent. Or maybe you dream of escaping your nine-to-five. You want financial freedom and a more meaningful life. These steps help you accomplish that too! Whatever your reasons, Make Money as a Freelance Writer shows you how to start a freelance writing business from nothing and earn your first $1,000 as quickly as possible.
So what are you waiting for? Click the BUY NOW button at the top of this page and start taking specific actions to make your dream of getting paid to write a reality!
Fast, Cheap and Viral: How to Create Game-Changing Content on a Shoestring Budget
Aashish Chopra - 2019
Yet, today, his content has over 350 million views and industry masters universally agree that Aashish has cracked the viral code.In Fast, Cheap and Viral, the ace marketer shares the secrets behind his success - all of them learnt and honed on his journey. This one-stop super-guide to viral video marketing gives you the low-down on:HOW TO GRAB EYEBALLS in a sea of content;HOW TO DRIVE ENGAGEMENT (because views can be bought, but engagement is earned);WHY STORYTELLING BEATS PRODUCTION VALUE and behind-the-scenes tips and tricks;HOW TO BUILD YOUR PERSONAL BRAND and kill job insecurity.For every student, entrepreneur, blogger, marketing manager or leader who dreams of reaching millions on a shoestring budget, this book is the definitive manual on sustainable viral success.
Product-Led SEO: The Why Behind Building Your Organic Growth Strategy
Eli Schwartz
Unfortunately, it's not always easy to know what will successfully drive traffic, leads, and sales. If you want to stand out from your competition, your SEO needs a distinctive blend of creativity and logic.Maybe you're a marketing manager or executive who is responsible for SEO growth but do not fully understand how it works. Or maybe you are a seasoned SEO pro looking to optimize further. Either way, this book is your behind-the-scenes guide to online visibility.When it comes to SEO, success often depends not on what you do but on how you do it. That is why Product-Led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques. You will learn to develop your own best practices and see where most SEO strategies go astray. If your main goal is driving traffic, you are leaving sales on the table.
Marketing In Less Than 1000 Words (Reactor15 Briefings)
Rob Burns - 2012
In under 1000 words we explain the major principles of successful marketing - the absolute most important things you must understand to market your business successfully and find more customers. Each chapter is less than 70 words long. This is a book so short that everybody can make the time to read it.
The Anatomy of Humbug: How to Think Differently About Advertising
Paul Feldwick - 2015
or maybe something else? In Paul Feldwick’s radical new view, all theories of how advertising works have their uses – and all are dangerous if they are taken too literally as the truth. The Anatomy of Humbug deftly and entertainingly picks apart the historical roots of our common – and often contradictory – beliefs about advertising, in order to create space for a more flexible, creative and effective approach to this fascinating and complex field of human communication. Drawing on insights ranging from the nineteenth-century showman P.T. Barnum to the twentieth-century communications theorist Paul Watzlawick, as well as influential admen such as Bernbach, Reeves and Ogilvy, Feldwick argues that the advertising industry will only be able to deal with increasingly rapid change in the media landscape if it both understands its past and is able to criticise its most entrenched habits of thought. The Anatomy of Humbug is an accessible business book that will help advertising and marketing professionals create better campaigns.
The Power of Storytelling
Ty Bennett - 2013
The art of influential communication
Digital Marketing Strategy: An Integrated Approach to Online Marketing
Simon Kingsnorth - 2016
Uniting digital marketing techniques with business strategy and established marketing models such as the 7 P's, Porter's Five Forces, and Customer Lifetime Value, author Simon Kingsnorth demonstrates how to formulate the best strategy for a company.Rather than presenting a "one size fits all" model, Kingsnorth brings various strategies to life through case studies, charts, illustrations, and checklists. Digital Marketing Strategy covers what digital marketing is, how to budget and forecast, acquisition, personalization, customer service, user experience, content strategy, how to analyze and perform social measurements, and how to structure and present a digital marketing plan in order to win support and funding.
Essay and report writing skills
Open University - 2015
Learn how to interpret questions and how to plan, structure and write your assignment or report. This free course, Essay and report writing skills, is designed to help you develop the skills you need to write effectively for academic purposes.
The End of Advertising as We Know It
Sergio Zyman - 2002
He uses real-world examples to illustrate how modern advertising overemphasizes art and entertainment and neglects the most important rule of advertising-sell the product. With a keen eye and a no-holds-barred approach, Zyman discusses how advertising died, what killed it, and how to revive it. He addresses the most critical issues affecting any organization's sales and marketing departments, using his time-tested, unorthodox, and sometimes even counterintuitive principles in order to translate key strategies into positive business results. For marketing managers, advertisers, and CEOs, this book offers groundbreaking advice from one of the legends of modern marketing, as well as the knowledge, insights, tools, and direction to transform advertising strategies from hoping to planning, from art to science, from guessing to knowing, and from random success to planned success.
The Diary of a West Point Cadet: A Graduate's Captivating and Hilarious Stories that Teach Vital Leadership Lessons from the US Military Academy
Preston Pysh - 2010
Many leadership books can be boring. Instead of reading another repetitive book about 100 leadership essentials by a corporate CEO, search no more for the perfect leadership book. In "The Diary of a West Point Cadet," by Captain Preston Pysh, the author teaches essential West Point leadership through the most fun and unique reading of any book in its class. If you are an aspiring cadet, a small-group leader, or even an emerging leader in corporate America, this book is for you. Each intriguing firsthand account of Preston's most memorable stories from attending West Point will capture your interest and imagination. At the conclusion of each gripping story, Preston efficiently summarizes how the experience taught him lessons about leadership, which later prepared him to be a combat commander. If you like twists and turns while reading and learning, you are in for a treat. Prepare to be glued to your seat and the text as you experience unforgettable stories and lessons from "The Point."
Ca$hvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone
Drew Eric Whitman - 2008
Do You?FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail.FACT! Captions under photos get 200 percent greater readership than non-headline copy.FACT! Ads with sale prices draw 20 percent more attention.FACT! Half-page ads pull about 70 percent of full-page ads; quarter-page ads pull about 50 percent of full-page ads.FACT! Four-color ads are up to 45 percent more effective than black and white.New York's biggest ad agencies use dozens of these little-known secrets every day to influence people to buy. And now--thanks to Cashvertising--you can, too. And it won't matter one bit whether you're a corporate giant or a mom-and-pop pizza shop. These techniques are based on human psychology. They work no matter where you're located, no matter what kind of product or service you sell, and no matter where you advertise. In fact, most don't cost a penny to use.Like a wild roller-coaster ride through the streets of Madison Avenue, Cashvertising teaches you the tips, tricks, and strategies that New York's top gun copywriters and designers use to persuade people to buy like crazy. No matter what you sell--or how you sell it, this practical, fast-paced book will teach you:How to create powerful ads, brochures, sales letters, Websites, and moreHow to make people believe what you say"Sneaky" ways to persuade people to respondEffective tricks for writing "magnetic" headlinesWhat mistakes to avoid...at all costs!What you should always/never do in your adsExpert formulas, guidance, tips and strategies
Rise of the Machines--Human Authors in a Digital World
Kristen Lamb - 2013
The machines have taken over. Everything is computerized. People no longer talk, they text. What number do we have to press to get a flesh and blood HUMAN? It’s easy to feel like we’re losing our humanity when surrounded by computers, cell phones, and text messaging, but I’m here to bring you the good news. The same machines that seem to be stealing our humanity also have the power to restore it. Yes, you read correctly. The more we embrace technology, the more distinctly human we can become.The new author is a cyborg of sorts—part human, part machine. The machine part allows us to compose series of words, copy them, email them, and then send them across the globe with a push of a button. We can research faster and more accurately than ever before. We can communicate with people all over the planet real-time and virtually for free. The new power technology has given writers has made us, in effect, superhuman.Branding has broken free of marketing’s shackles and merged with personal identity. If we want to thrive in our new environment, we need to adapt, to apply technology as an extension of our humanness. This is not a book to teach you 1,000 ways to blast people with advertising. The WANA Way is different than anything you’ve likely encountered. It is constructed using the timelessness of art, blended with the strength of human relationships. Platforms are more than a zillion ways to try to part readers from money; they are living works of art and meshed with the soul of the writer-artist. The machines are rising, but humans were here first.