Almost every major company today has made innovation its number one priority. Yet fewer than one in four executives believe their organizations are effective innovators. The pressure to innovate and the price paid for failure keeps rising, while most companies haven't progressed at all. They are still using the same antiquated techniques pioneered decades ago. This is why some of the biggest corporations in the world manage to lose entire markets to startups they've never heard of.In today's world, everyone will need to innovate to stay competitive. It doesn't matter if you're a startup founder, corporate executive, small business owner, freelancer or professional, there's a technology out there that's going to upend your industry. And if you aren't able to harness it to your advantage, someone else will. Innovation is no longer an option--it's the price of admission into the business world.Making Elephants Fly is designed to help you implement the same innovation methodologies and processes as Silicon Valley startups. It will teach you:How startups come up with breakthrough products and services.How to structure innovation teams.The best ways to identify and vet new ideas.What it takes to foster a culture of innovation.How to establish a process of innovation throughout your organization.By the time you've digested this book, you will have the tools needed to take your impossibly big idea and make it fly!

    You'll find inspiration on every page as you meander through illuminating observations that are both personal and universal. Each beautifully illustrated essay reveals the magic - and wonder - of the often unseen world around us.Excerpt from "Look Both Ways""It occurred to me, as I stood there, that I could simultaneously, vividly look both ways - backward and forward, in time - at once. I remembered longing to know what was coming, who I would become and how. And I suddenly saw it all over again in front of me. The light was exactly the same, and as the sun fell and the summer shadows slivered against the elegant, lean, concrete towers in the distance, I recognized the smell of the warm air, the precise pink and grey of the coming dusk and the mysterious melancholy and joy of both knowing and not-knowing, and the continuity that occurs when both collide."—Debbie Millman

    The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads.This is not a game of chance. It is a game of skill and strategy.And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one outsell the others?The answer doesn’t live in the sustainably successful products or services. The answer lives in those who use them.Our goal is to craft a strategy for creating successful users. And that strategy is full of surprising, counter-intuitive, and astonishingly simple techniques that don’t depend on a massive marketing or development budget. Techniques typically overlooked by even the most well-funded, well-staffed product teams.Every role is a key player in this game. Product development, engineering, marketing, user experience, support—everyone on the team. Even if that team is a start-up of one. Armed with a surprisingly overlooked science and a unique POV, we can can reduce the role of luck. We can build sustainably successful products and services that rely not on unethical persuasive marketing tricks but on helping our users have deeper, richer experiences. Not just in the moments while they’re using our product but, more importantly, in the moments when they aren’t.

    It will enable making a design for almost any kind of building, or any part of the built environment. ‘Patterns,’ the units of this language, are answers to design problems: how high should a window sill be?; how many stories should a building have?; how much space in a neighborhood should be devoted to grass and trees?More than 250 of the patterns in this language are outlined, each consisting of a problem statement, a discussion of the problem with an illustration, and a solution. As the authors say in their introduction, many of the patterns are archetypal, so deeply rooted in the nature of things that it seems likely that they will be a part of human nature and human action as much in five hundred years as they are today.A Pattern Language is related to Alexander’s other works in the Center for Environmental Structure series: The Timeless Way of Building (introductory volume) and The Oregon Experiment.

    I also love the sense of humor. It's very good at disarming the fear. And it's gorgeous. I'll be recommending this book highly." --Tom Igoe, author of Physical Computing and Making Things TalkWant to learn the fundamentals of electronics in a fun, hands-on way? With Make: Electronics, you'll start working on real projects as soon as you crack open the book. Explore all of the key components and essential principles through a series of fascinating experiments. You'll build the circuits first, then learn the theory behind them!Build working devices, from simple to complex You'll start with the basics and then move on to more complicated projects. Go from switching circuits to integrated circuits, and from simple alarms to programmable microcontrollers. Step-by-step instructions and more than 500 full-color photographs and illustrations will help you use -- and understand -- electronics concepts and techniques.Discover by breaking things: experiment with components and learn from failureSet up a tricked-out project space: make a work area at home, equipped with the tools and parts you'll needLearn about key electronic components and their functions within a circuitCreate an intrusion alarm, holiday lights, wearable electronic jewelry, audio processors, a reflex tester, and a combination lockBuild an autonomous robot cart that can sense its environment and avoid obstaclesGet clear, easy-to-understand explanations of what you're doing and why

    Gerald Rowan presents creative and efficient layouts that use every inch of space, with tips on fully maximizing closets, porches, bathrooms, attics, and basements. From reorganizing a small storage area to building a brand-new home, you’ll find a detailed design to fit your family’s needs.

    But developing these systems brings its own set of headaches. With lots of examples and practical advice, this book takes a holistic view of the topics that system architects and administrators must consider when building, managing, and evolving microservice architectures.Microservice technologies are moving quickly. Author Sam Newman provides you with a firm grounding in the concepts while diving into current solutions for modeling, integrating, testing, deploying, and monitoring your own autonomous services. You'll follow a fictional company throughout the book to learn how building a microservice architecture affects a single domain.Discover how microservices allow you to align your system design with your organization's goalsLearn options for integrating a service with the rest of your systemTake an incremental approach when splitting monolithic codebasesDeploy individual microservices through continuous integrationExamine the complexities of testing and monitoring distributed servicesManage security with user-to-service and service-to-service modelsUnderstand the challenges of scaling microservice architectures

    By reclaiming honest materials and collectibles, large and small, all imbued with their own history, you can infuse your home with warmth, charm, and individuality. Let the experts at Country Living show you how to find and make the most of discarded treasures, such as old windows, barn doors, metal military desks, mailroom filing cabinets, factory lamps, and hand-forged iron hooks. Plus, the editors share best practices for bargain hunting and obtaining the most desirable cast-offs, such as antique beams and weathered barn wood. Stunning photos of every room, along with imaginative ideas from homeowners, will spark your creativity and give you an eye-opening perspective on the decorative potential of “trash.”

    Strangling economies with their austerity policies, they assure us that they have no choice. In a world where “there is no alternative”, how do you dissent? Once upon a time, graphic designers would have made political posters and typeset manifestos. Today, protest has new strategies. Enter the internet meme. With its Darwinian survival skills and its viral potential, the meme is a way of scaling up protest. Hackers and activists have learned to unleash the destructive force of a Rick Astley video. They have let slip the Lolcats of war. Pranks have become a resistance strategy. As the rise of Beppe Grillo in Italy testifies, this may be the hour to fight nonsense with nonsense. Jokes are an open-source weapon of politics, and it is time to tap their power.

    A photographic exploration of Japanese architecture and design in size-constricted areas explores imaginative, ingenious, and revolutionary solutions to space-compromised living.

    His distinctive brand of architecture, usually moulded around local building traditions (especially those of Kerela, his adopted home state in south India), is instantly identifiable and has, unsurprisingly, revolutionized traditional concepts of architecture in India. Baker's architecture is responsive, uses local materials and lays stress on low-cost design.This biograpy of Laurie Baker, like his work, is direct, simple and comprehensive; further embellished with sketches, plans, photographs and some of Baker's own writings, the book offers the professional architect view of the life, methods and thoughts of an unorthodox genius.

    Difficult issues need to be figured out, such as scalability, consistency, reliability, efficiency, and maintainability. In addition, we have an overwhelming variety of tools, including relational databases, NoSQL datastores, stream or batch processors, and message brokers. What are the right choices for your application? How do you make sense of all these buzzwords?In this practical and comprehensive guide, author Martin Kleppmann helps you navigate this diverse landscape by examining the pros and cons of various technologies for processing and storing data. Software keeps changing, but the fundamental principles remain the same. With this book, software engineers and architects will learn how to apply those ideas in practice, and how to make full use of data in modern applications. Peer under the hood of the systems you already use, and learn how to use and operate them more effectively Make informed decisions by identifying the strengths and weaknesses of different tools Navigate the trade-offs around consistency, scalability, fault tolerance, and complexity Understand the distributed systems research upon which modern databases are built Peek behind the scenes of major online services, and learn from their architectures

    According to Neil Gershenfeld, the renowned MIT scientist and inventor, the next big thing is personal fabrication–the ability to design and produce your own products, in your own home, with a machine that combines consumer electronics with industrial tools. Personal fabricators (PF’s) are about to revolutionize the world just as personal computers did a generation ago. PF’s will bring the programmability of the digital world to the rest of the world, by being able to make almost anything-including new personal fabricators. In FAB, Gershenfeld describes how personal fabrication is possible today, and how it is meeting local needs with locally developed solutions. He and his colleagues have created “fab labs” around the world, which, in his words, can be interpreted to mean “a lab for fabrication, or simply a fabulous laboratory.” Using the machines in one of these labs, children in inner-city Boston have made saleable jewelry from scrap material. Villagers in India used their lab to develop devices for monitoring food safety and agricultural engine efficiency. Herders in the Lyngen Alps of northern Norway are developing wireless networks and animal tags so that their data can be as nomadic as their animals. And students at MIT have made everything from a defensive dress that protects its wearer’s personal space to an alarm clock that must be wrestled into silence. These experiments are the vanguard of a new science and a new era-an era of “post-digital literacy” in which we will be as familiar with digital fabrication as we are with the of information processing. In this groundbreaking book, the scientist pioneering the revolution in personal fabrication reveals exactly what is being done, and how. The technology of FAB will allow people to create the objects they desire, and the kind of world they want to live in.

    But it's worse when people inside these companies can't pinpoint the problem because they're too focused on business processes. This practical book shows your company how to use alignment diagrams to turn valuable customer observations into actionable insight. With this unique tool, you can visually map your existing customer experience and envision future solutions.Product and brand managers, marketing specialists, and business owners will learn how experience diagramming can help determine where business goals and customer perspectives intersect. Once you're armed with this data, you can provide users with real value.Mapping Experiences is divided into three parts:Understand the underlying principles of diagramming, and discover how these diagrams can inform strategyLearn how to create diagrams with the four iterative modes in the mapping process: setting up a mapping initiative, investigating the evidence, visualizing the process, and using diagrams in workshops and experimentsSee key diagrams in action, including service blueprints, customer journey maps, experience maps, mental models, and spatial maps and ecosystem models

    Handwriting may be slower than typing—but this gives your brain more time to process information, and stimulates neurological connections that aid in memory, focus, and composition. The process of handwriting can also have a soothing, calming effect and can even serve as a great form of meditation. And of course, it’s a great way of expressing your individuality and personal style. The Lost Art of Handwriting explores the history of writing longhand, and reintroduces proper stroke sequences, letter forms, and techniques for evaluating and improving your handwriting. You will discover how the amazing variety of letter forms provide endless opportunities for making these alphabets your own, and how to choose alternatives that fit your preferences while keeping your writing neat, consistent, and unique to you. You’ll learn how to connect letters in cursive writing to help you write more smoothly, and with practice, more efficiently. Learn how easy it is to apply what you’ve learned into your everyday life with tips for integrating handwriting practice into already jam-packed schedules. Soon, you’ll notice a steady increase in the relaxation, value, and joy that handwriting offers to everyone who persists in putting the pen or pencil to paper.