Beneath a Surface


Brad Sams - 2018
    The company was forced to write-down $900 million in inventory and Surface’s future was in jeopardy.Beneath A Surface tells the inside story of how Microsoft turned its hardware dreams into a reality with new details about the challenges Panos and his team had to overcome as well as the internal politics that nearly killed the brand.For fans of Microsoft and those who are interested in the business of building brands, Beneath A Surface is a must read that tells the inside story of how Microsoft turned a failure into a fortune.

Life After the State


Dominic Frisby - 2013
    In every instance where government gets involved in people's lives with a desire to do good, it can always be relied on to make the situation much, much worse. Yet despite overwhelming evidence to the contrary, we imagine that a world without the state would be a wild and terrifying place. With wit and devastating clarity of argument, Frisby shows in this book that human nature proves the opposite to be true. Welcome to Life After the State. "Dominic Frisby has gone and done something extraordinary: written a page-turner on the economy. It's both readable and radical, a serious book that is, by turn, fascinating, alarming and contentious. At times, the book makes you want to shout its message from the rooftops; at others, it just makes you want to shout. Life after the State challenges so much of what we take for granted. It is a wake-up call for politicians, economists and us all, written with clarity, verve and, more than that, the restless passion of an intelligent, inquisitive malcontent. Read it." - James Harding, once editor of The Times now Director of BBC News and Current AffairsReviewThought-provoking and original, anyone concerned how big and bloated government has become must read this book. Dominic Frisby asks the kind of questions that those in Westminster need to start asking. - Douglas Carswell, MP We can't go on as we are. All politicians know that. But if they read Life After The State they might also start to understand what they might do about it. A must read for any thinking man or woman. - Merryn Somerset Webb, FT columnist and editor Moneyweek Magazine Things are so bad that in our time only a comedian can make sense of an economy based on printing money. Dominic Frisby's Life After the State is an accessible contemporary anarcho-capitalist critique of the mess we're in with pointers for our escape. - Guido Fawkes, political blogger It's incredibly readable and incredibly thought-provoking. - Al Murray, The Pub Landlord An entertaining cogent attack on state power, which should topple the centralist Trots once and for all. - Tom Hodgkinson, The IdlerAbout the AuthorDominic Frisby is now mostly a writer but has been a comedian, actor, voice-over artist, TV presenter, boxing ring announcer, florist, removal man, camp theatrical agent's PA, sports commentator and busker. The Guardian called his stand-up comedy 'viciously funny and inventive'.

Of Mikes and Men: A Lifetime of Braves Baseball


Pete Van Wieren - 2010
    Pete Van Wieren’s legacy began in 1976, when he and a young Skip Caray were hired to call Atlanta Braves games. During the next three decades, "the Professor" and Caray became the voices of a team known nationwide as America's Team courtesy of Ted Turner's SuperStation TBS. In this heartfelt autobiography, Van Wieren shares his memories of thrilling moments in Braves history, such as the 1995 season when the Braves won the world championship; the pitching mastery of Greg Maddux, Tom Glavine, and John Smoltz; the heartbreak of the 1996 World Series loss to the Yankees; and Atlanta's unprecedented run of 14 consecutive division titles.

Betting on Horse Racing for Dummies


Richard Eng - 2005
    It explains: what goes on at the track what to look for in horses and jockeys how to read a racing form and do simple handicapping how to manage betting funds and make wagers that stand a good chance of paying off. Complete with coverage of off-track and online betting, it's just what anyone needs to play the ponies-and win! Richard Eng (Las Vegas, NV) is a racing writer and handicapper for the Las Vegas Review-Journal, a columnist for the Daily Racing Form, and the host of a horseracing radio program in Las Vegas. He was formerly a part of the ABC Sports team that covered the Triple Crown.

How My Blog Got 1 Million Visits In 7 Months: A practical and straightforward guide to increasing traffic to your blog in your spare time - and without having to pay for advertising


Patric Morgan - 2015
    For some, blogging is a pastime, a hobby, something to fulfil a creative need. But some take blogging one step further. Many individuals, with no special training, are using their blog/s as a part-time or even a full-time job. You may already have a blog that could do with a few more visitors. Or maybe you’re thinking of setting up a blog but are not sure where to start. The question most people ask me is ‘How do I get visitors to my blog?’ It’s like setting up a shop on the High Street and facing the challenge of getting people in the door. The good news is – I have answers that will see your visitor count lift substantially. All you need is a computer, an internet connection and a brain (your own preferably). Here’s what you don’t need: money. This book answers your blogging questions in a practical and straightforward way. How My Blog Got 1 Million Visits In 7 Months has been designed to show you how to drive people to your blog – and how to keep them coming back, time after time. It’s designed for bloggers and for those who have websites that could do with more traffic. I’m a multi-award winning blogger and publisher and have been for over eight years. When I first started blogging, I got very excited to see that one person kept visiting my site. That was until I realised that the analytics was, in fact, counting me as a visitor. I’ve learned a lot since. My latest blog broke through the 1,000,000 visit mark after just 7 months. As a result, my blog is now a profitable business. I haven’t spent a penny on advertising and I spend about 30 minutes a day blogging at most. I’ve picked up a large-scale book deal as a direct result of my blog. In this book, I’ll show you the basics of setting up your blog; how to write content that people will just want to click on and share with their friends; how to create viral posts that will see your visitor statistics balloon; how to write content for your website that will sell your services or products; how to optimise your posts for search engines and how to make money from your blog. My promise to you is this - if you use the tips and tricks that I am about to show you, your site will get more traffic and you can start making money from it. These are proven techniques that you can start implementing on your blog straight away. Run the kind of blog that other bloggers envy. Be the kind of blogger that people marvel at. It’ll make you feel pretty good, I guarantee it. Find out how right now. *** “Patric Morgan's How My Blog Got 1 Million Visitors in 7 Months makes me sick! I've got 15,000+ people on my combined social media and I've never gotten even close to a million visits on my site. Screw you, Patric! However – I have read through his book and have found some cool tricks to steal and apply. Shh...don't tell him.” Vicki Abelson, Author of ‘Don't Jump’, published October '15 from Carl Reiner's Random Content. “What an absolutely incredible 'How to Guide'. This book will give you the tools you need to increase your web traffic and create a viral sensation from your blog or website. Follow the common sense approach within these pages and maybe you'll be writing your own success story very soon. A must read for any avid blogger trying to step up into the big leagues. Buy it now!” Nigel Shinner, Author of the critically acclaimed novel ‘From Within’ “It’s good to read something that actually delivers on the title of the book.

Betting on a Darkie: Lifting the Corporate Game


Mteto Nyati - 2019
    At heart I’m an engineer. I want to encourage people to fix things, not to raise false hopes.' Mteto Nyati knew years ago as a schoolboy in Mthatha, working behind the counter at his mother’s trading store, that he wanted to fix and build things. After completing his studies in Mechanical Engineering at Natal University, he turned down a Rhodes scholarship and headed for Johannesburg to take up a position at Afrox. He was the only black engineer and the sole advice he received from his superiors was ‘don’t mess up’. He didn’t. Today Nyati is one of South Africa’s top CEOs, having steered Microsoft South Africa and MTN South Africa out of troubled times. He is currently guiding the transition of Altron from a family business, started at the height of apartheid, into a high-performing international IT company with a social conscience.

The Rookie Copywriter's Survival Guide: How To Make Six Figures With Little Or No Copywriting Experience... And Without Chasing After Clients!


Doberman Dan - 2014
    and without chasing after clients!In The Rookie Copywriter’s Survival Guide, master copywriter and serial entrepreneur Doberman Dan, shows how anybody with just mediocre... or even NO copywriting skills... can make a LOT of money in a very short period of time.This isn’t the typical “pay your dues and work for peanuts” advice often given to rookie copywriters or people who are thinking of getting into the business of copywriting. It’s a unique way you can get paid... and paid very well... while you learn the craft of direct response copywriting.Dan reveals the exact plan he used to break free from a low paying dead-end job and went on to make MILLIONS while becoming one of the most in-demand copywriters in the country. Dan has used his copywriting skills to “bootstrap” numerous businesses over the past 20 years... with nothing but a yellow notepad, pen and the gray matter between his ears. Time and time again... in a plethora of markets and niches.You’ll discover the highly profitable secrets from a battle-hardened grizzled veteran entrepreneur, marketer and copywriter that can only be gained from decades of hard-won “in the trenches” experience.Who is Doberman Dan?After twelve years as a full-time inner city police officer and 9 years of part-time consecutive entrepreneurial failures, Dan finally discovered the secrets of the most successful copywriters and direct marketers in the world. After his 9 years of “trial by fire” business failures, he finally “hit a home run” in the mail order business. He went on to apply his successful marketing and copywriting experience to online marketing... for his own businesses and also as a consultant to some of the most successful businesses in the country.

Over The Top: How The Internet Is (Slowly But Surely) Changing The Television Industry


Alan Wolk - 2015
    Given the intricacies of the industry, it's also going to be the most resistant to change. Alan Wolk, an industry veteran and longtime analyst and observer, lays out how the television industry is adapting to the digital era, explaining what's really happening in a tone that will appeal to laypeople and insiders alike. In the first section, Wolk takes us through how the industry works today, focusing on how the various players actually make money and who pays who for what. The next section deals with the changes that are taking place in the industry today–everything from time shifting to binge viewing to cord cutting–and how those changes are starting to create some seismic shifts. In the final section, Wolk reveals his predictions for the future and what the industry will look like in ten years time. Andrew Wallenstein, co-editor-in-chief of Variety says "Alan Wolk is one of the most insightful observers writing about the media business today. There's no better expert to help you navigate the confusing, complicated nexus of TV and the Internet." David Zaslav, President and CEO of Discovery Communications says "Alan Wolk has a deep understanding of the complex nature of television today… this is a fantastic primer of the business and one of the most educated perspectives on the future of our rapidly evolving industry."

Wal-Mart Book of Ethics Abridged Edition


R.A. Wilson - 2012
    Why else would you be looking at this book? If you have ever wanted to see behind the front lines of retail, this is the book for you. If you want to validate your own experiences in retail, this is the book for you. If you just want to laugh at humorous things from funny people, this is the book for you. Packed full of true short stories from working in one of these super stores, only one conclusion can be reached in the end: Wal-Mart is the craziest place on Earth!

Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising


Lisa Fortini-Campbell - 2001
    Clear and engaging - written by one of the top professionals in consumer insight. The book takes you through the process step by step - from Data to Information to Insight to Inspiration. This book is used worldwide by both students and professionals.

Love Interrupted: Navigating Grief One Day at a Time


Simon Thomas - 2019
    Gemma died from acute myeloid leukaemia, just three days after being diagnosed.In Love, Interrupted, Simon is brutally honest about his journey through grief, and opens up about how close he came to ending his own life. Simon didn’t know how to carry on without Gemma; he just knew that, for the sake of his eight-year old son, he had to find a way …Love, Interrupted is a moving story of love, loss, faith, and family.

La Bella Figura: How to live a chic, simple, and European-inspired life


Kristi Belle - 2016
    It is about making your life richer with less, not more, just like European women do. Who Should Read This Book: * Do you feel overwhelmed and yearn for a life where you spend the majority of your time, money and energy toward what you think really matters? * Have you ever looked in your closet and felt overwhelmed by the sheer number of clothing items you own and yet still feel as if you have nothing to wear? * Do you want to elevate everything in your world to an art form -- from the way you dress to how you eat and spend your leisure time? La Bella Figura shows how you can bring all the simple pleasures of a European lifestyle into your home and life no matter what your budget or where you live.

The Gypsy Code: The true story of a violent game of hide and seek at the fringes of society


Mike Woodhouse - 2019
    Then he caught a group of travellers stealing from his warehouse. A car chase, petrol bombing and court case later, and everything had changed.A marked man, Mike was forced to leave everything behind and move to the Peak District for a fresh start. But his old life was never far behind and when he fell for Rhoda, a Romany Gypsy, kin to the very people he was hiding from, he knew he wouldn't be safe for much longer . . .The Gypsy Code is a story of secret identity, revenge and forbidden love that's perfect for fans of Running with the Firm, Undercover and Soldier Spy.

Truman Fires MacArthur: (ebook excerpt of Truman)


David McCullough - 2010
    An unpopular war. A military and diplomatic team in disarray. Those are the challenges President Obama has faced as he attempts to make a success of U.S involvement in Afghanistan. They are also the challenges President Truman surmounted in the winter of 1950 as he began managing a war in Korea that risked becoming bigger and more costly. It was the first significant armed conflict of the Cold War: United States troops under the command of General Douglas MacArthur came to the aid of the South Koreans after North Korea invaded. When Communist China entered the conflict on the side of the North Koreans, the crisis seemed on the verge of flaring into a world war. Truman was determined not to let that happen. MacArthur kept urging a widening of the war into China itself and ignoring his Commander in Chief. On April 11, 1951, after MacArthur had “shot his mouth off,” as one diplomat put it, one too many times, Truman fired him. The story of their showdown—one of the most dramatic in U.S. history between a Commander in Chief and his top soldier in the field—is captured in all its detail by David McCullough in his biography Truman, and presented here in a e-book called Truman Fires MacArthur (an excerpt of Truman, McCullough’s Pulitzer Prize-winning biography), which was the headline carried in many newspapers around the country the next day. Truman Fires MacArthur will continue to ride the headlines. It will go on sale as an ebook just as the Rolling Stone profile that exposed General Stanley McChrystal’s insurrection and forced his resignation hits newsstands, and media coverage of the showdown continues to draw historical analogies between Truman and Obama.

Punters: How Paddy Power Bet Billions and Changed Gambling Forever


Aaron Rogan - 2021
    The evidence of that success is visible everywhere, from shop fronts and bus shelters to sporting arenas and smartphone screens.The company’s rise to this point has been rapid, but like any gambler worth their salt, Paddy Power has always succeeded in finding an edge. At the outset those innovations were modest, like offering odds on television shows and giving punters money back on losing bets, but as the company’s ambition grew, so too did its determination to stay one step ahead of the competition, whatever the cost…Impeccably researched and informed by dozens of insider interviews, Punters is the incredible story of how an unlikely band of misfits and visionaries bet on the future of the gambling industry and won big. But it’s also the story of how that victory may have come at an extraordinary cost – to their customers and society at large.