'Systems Analysis and Design' is a human-centred book that concisely presents the latest systems development methods, tools and techniques to students in an engaging and easy-to-understand manner.

    P. T. Barnum s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike s Just Do It, Clairol s Does She or Doesn t She?, Leo Burnett s invention of the Marlboro Man, Revlon s Charlie Girl, Coke s re-creation of Santa Claus, Absolut and the art world these campaigns are the signposts of a century of consumerism, our modern canon understood, accepted, beloved, and hated the world over."

    Author Manuel Velasquez combines clear prose and primary source readings to take you on a meaningful exploration of a range of philosophical topics, such as human nature, feminist theory, diversity, and aesthetics. Plus, the text's carefully crafted built-in learning aids will help you succeed in your course.

    It is the ideal solution for the academic setting, multiple-day training, or individuals in need of more extensive food safety training. Food safety has never been more important to the restaurant industry and its customers. Based on the "2013""FDA Food Code, " the "ServSafe Coursebook" focuses on the preventative measures to keep food safe. The content in the "ServSafe Coursebook" goes beyond the principles found in the "ServSafe""Manager Book" and adds greater depth and breadth of food safety practices by featuring expanded sections on food defense, high-risk populations, active managerial control, and crisis management. Food safety topics are presented in a user-friendly, practical way with more real-world case studies and stories to help readers understand the day-to-day importance of food safety. Developed by the industry, for the industry, ServSafe(R) is a proven way to minimize risk and maximize protection for foodservice owners, employees, and customers. Recognized as the industry standard, ServSafe offers a complete suite of printed and online products and is the most important ingredient to food safety training and certification success. The "ServSafe Coursebook" is available packaged with MyServSafeLab(TM). MyServSafeLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams-resulting in better performance in the course-and provides educators a dynamic set of tools for gauging individual and class progress. The "ServSafe Coursebook" 6th Edition is available packaged in a number of ways to suit your specific needs. ISBN: 0133883507 is a package containing the book and the answer sheet for the pencil/paper version of the ServSafe Food Protection Manager exam" ServSafe Coursebook with Answer Sheet 6th Edition " Also available: Stand-alone book: "ServSafe Coursebook "6th Edition ISBN: 0133883604A package containing the book, the answer sheet for the pencil/paper version of the ServSafe Food Protection Manager exam, AND MyServSafeLab with Pearson eText Access Card: " ServSafe Coursebook with Answer Sheet, Revised Plus NEW MyServSafeLab with Pearson eText -- Access Card Package, "6/e ISBN: 0133962733A package containing the book and online exam voucher: "ServSafe Coursebook with Online Exam Voucher 6th Edition "ISBN: 0133883515A package containing the book, online exam voucher, AND MyServSafeLab with Pearson eText Access Card: "ServSafe Coursebook with Online Exam Voucher, Revised Plus NEW MyServSafeLab with Pearson eText -- Access Card Package, 6/e "ISBN: 0133962725Students, if interested in purchasing this title with MyServSafeLab, ask your instructor for the correct package ISBN. MyServSafeLab is not a self-paced technology and should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

    Volume One covers the head, neck, and upper extremities. Volume 2 covers the trunk and lower extremities. Many of the black-and-white illustrations have been converted to color in this edition, and chapter figures include orientational diagrams to give students much needed structural references.

    Goljan, MD, makes it easy for you to master all of the pathology material covered on the USMLE™ Step 1 Exam. It combines an outline-format review of key concepts with over 400 hundred USMLE-style practice questions - online - that give you all the practice you need to succeed! Book • Outline format: Concise, high-yield subject matter is presented in a study-friendly format.• High-yield margin notes: Key content that is most likely to appear on the exam is reinforced in the margin notes.• Visual elements: Full-color photographs are utilized to enhance your study and recognition of key pathology images. Abundant two-color schematics and summary tables enhance your study experience.• Two-color design: Colored text and headings make studying more efficient and pleasing.New! Online Study and Testing Tool• A minimum of 350 USMLE Step 1–type MCQs: Clinically oriented, multiple-choice questions that mimic the current USMLE format, including high-yield images and complete rationales for all answer options. • Online benefits: New review and testing tool delivered via the USMLE Consult platform, the most realistic USMLE review product on the market. Online feedback includes results analyzed to the subtopic level (discipline and organ system). • Test mode: Create a test from a random mix of questions or by subject or keyword using the timed test mode. USMLE Consult simulates the actual test-taking experience using NBME’s FRED interface, including style and level of difficulty of the questions and timing information. Detailed feedback and analysis shows your strengths and weaknesses and allows for more focused study. • Practice mode: Create a test from randomized question sets or by subject or keyword for a dynamic study session. The practice mode features unlimited attempts at each question, instant feedback, complete rationales for all answer options, and a detailed progress report. • Online access: Online access allows you to study from an internet-enabled computer wherever and whenever it is convenient. This access is activated through registration on www.studentconsult.com with the pin code printed inside the front cover.Student Consult• Full online access: You can access the complete text and illustrations of this book on www.studentconsult.com. • Save content to your PDA: Through our unique Pocket Consult platform, you can clip selected text and illustrations and save them to your PDA for study on the fly! • Free content: An interactive community center with a wealth of additional valuable resources is available.

    Macionis', "Society: The Basics, 10th edition "is designed to help students see the relevance of the sociological theories and ideas that inform their own lives. Four main themes are found throughout the text: Seeing Sociology in Everyday LifeSocial DiversityGlobal ComparisonsCritical Thinking The new edition has an innovate new design, contemporary and compelling student applications, plus a wealth of author-written and author-managed supplemental material. This revision elevates "Society's "high standard of excellence, ensuring that it remains one of the foremost introductory sociology resources for students and instructors alike.

    It is the only book that gives a full introduction to programming in MATLAB combined with an explanation of MATLAB's powerful functions. The book differs from other texts in that it teaches programming concepts and the use of the built-in functions in MATLAB simultaneously. It presents programming concepts and MATLAB built-in functions side-by-side, giving students the ability to program efficiently and exploit the power of MATLAB to solve problems. The systematic, step-by-step approach, building on concepts throughout the book, facilitates easier learning.Starting with basic programming concepts, such as variables, assignments, input/output, selection, and loop statements, problems are introduced and solved throughout the book. The book is organized into two parts. Part I covers the programming constructs and demonstrates programming versus efficient use of built-in functions to solve problems. Part II describes the applications, including plotting, image processing, and mathematics, needed in basic problem solving. The chapters feature sections called Quick Question! as well as practice problems designed to test knowledge about the material covered. Problems are solved using both The Programming Concept and The Efficient Method, which facilitates understanding the efficient ways of using MATLAB, and also the programming concepts used in these efficient functions and operators. There are also sections on 'common pitfalls' and 'programming guidelines' that direct students towards best practice.This book is ideal for engineers learning to program and model in MATLAB, as well as undergraduates in engineering and science taking a course on MATLAB.

    The Calculus Lifesaver provides students with the essential tools they need not only to learn calculus, but to excel at it.All of the material in this user-friendly study guide has been proven to get results. The book arose from Adrian Banner's popular calculus review course at Princeton University, which he developed especially for students who are motivated to earn A's but get only average grades on exams. The complete course will be available for free on the Web in a series of videotaped lectures. This study guide works as a supplement to any single-variable calculus course or textbook. Coupled with a selection of exercises, the book can also be used as a textbook in its own right. The style is informal, non-intimidating, and even entertaining, without sacrificing comprehensiveness. The author elaborates standard course material with scores of detailed examples that treat the reader to an inner monologue--the train of thought students should be following in order to solve the problem--providing the necessary reasoning as well as the solution. The book's emphasis is on building problem-solving skills. Examples range from easy to difficult and illustrate the in-depth presentation of theory.The Calculus Lifesaver combines ease of use and readability with the depth of content and mathematical rigor of the best calculus textbooks. It is an indispensable volume for any student seeking to master calculus.Serves as a companion to any single-variable calculus textbookInformal, entertaining, and not intimidatingInformative videos that follow the book--a full forty-eight hours of Banner's Princeton calculus-review course--is available at Adrian Banner lecturesMore than 475 examples (ranging from easy to hard) provide step-by-step reasoningTheorems and methods justified and connections made to actual practiceDifficult topics such as improper integrals and infinite series covered in detailTried and tested by students taking freshman calculus

    The Text Was Designed To Familiarize Students With The Foundations And Principles Of Computer Science And To Strengthen The Students' Ability To Carry Out Formal And Rigorous Mathematical Arguments. In The New Fourth Edition, Author Peter Linz Has Offered A Straightforward, Uncomplicated Treatment Of Formal Languages And Automata And Avoids Excessive Mathematical Detail So That Students May Focus On And Understand The Underlying Principles. In An Effort To Further The Accessibility And Comprehension Of The Text, The Author Has Added New Illustrative Examples Throughout.

    Using actual unfinished, "working" notes as examples, they illustrate options for composing, reviewing, and working fieldnotes into finished texts. They discuss different organizational and descriptive strategies, including evocation of sensory detail, synthesis of complete scenes, the value of partial versus omniscient perspectives, and of first person versus third person accounts. Of particular interest is the author's discussion of notetaking as a mindset. They show how transforming direct observations into vivid descriptions results not simply from good memory but more crucially from learning to envision scenes as written. A good ethnographer, they demonstrate, must learn to remember dialogue and movement like an actor, to see colors and shapes like a painter, and to sense moods and rhythms like a poet.The authors also emphasize the ethnographer's core interest in presenting the perceptions and meanings which the people studied attach to their own actions. They demonstrate the subtle ways that writers can make the voices of people heard in the texts they produce. Finally, they analyze the "processing" of fieldnotes—the practice of coding notes to identify themes and methods for selecting and weaving together fieldnote excerpts to write a polished ethnography.This book, however, is more than a "how-to" manual. The authors examine writing fieldnotes as an interactive and interpretive process in which the researcher's own commitments and relationships with those in the field inevitably shape the character and content of those fieldnotes. They explore the conscious and unconscious writing choices that produce fieldnote accounts. And they show how the character and content of these fieldnotes inevitably influence the arguments and analyses the ethnographer can make in the final ethnographic tale.This book shows that note-taking is a craft that can be taught. Along with Tales of the Field and George Marcus and Michael Fisher's Anthropology as Cultural Criticism, Writing Ethnographic Fieldnotes is an essential tool for students and social scientists alike.

    All test questions are answered and explained. It also provides extensive subject review covering all test topics. Topics reviewed include research methods, the biological basis of behavior, sensation and perception, states of consciousness, learning, cognition, personality, abnormal psychology, and treatment of disorders. This manual also presents an overview of the test, extra multiple-choice practice questions, test-taking tips, and an analysis of the test’s essay question with a sample essay.

    After all, what more powerful tool is there for captivating students than the real science behind what we know? Dan Schacter, Dan Gilbert and Dan Wegner’s skillful presentation centers on a smart selection of pioneering and cutting-edge experiments and examples. They effectively convey the remarkable achievements of psychology (with the right amount of critical judgment) to introduce the field’s fundamental ideas to students. The writing makes it the book for your students.But it is not just the science that sets Psychology apart—its the way Schacter, Gilbert, and Wegner write about it. Each is a world-renowned researcher and accomplished classroom teacher. Each has written popular books that get to the heart of what fascinates people about psychology.  Read any chapter of Psychology—any page—and you’ll see why.  Bracing, easy to read, rich with captivating examples that make the ideas clear, concrete and relevant, Psychology communicates in a way that elevates and inspires students. It is anything but just another textbook.

    The Inclusive Classroom: Strategies for Effective Instruction provides a wealth of practical and proven strategies for successfully including students with disabilities in general education classrooms. The text is unique for its three-part coverage of fundamentals of teaching students with special needs (including legal and professional issues, and characteristics of students with special needs); effective general teaching practices (including such topics as strategies for behavior management, improving motivation, increasing attention and memory, and improving study skills); and inclusive practices in specific subject areas (including literacy, math, science and social studies, vocational and other areas). This approach allows readers to understand students with special learning needs, effective general practices for inclusive instruction, and content-specific strategies. The overall approach is one of effective instruction, those practices that are most closely aligned with academic success.

    This significantly expanded edition is a full-color, lavishly illustrated, comprehensive resource that explores every aspect of alternative process image making. With his highly conversational writing style, James explores the techniques, processes, idiosyncrasies, history, and cultural connections that are such a significant part of the genre. Best of all, James makes it extremely accessible, providing clear instructions and practical workflow advice. The book delves into a vast menu of alternative and traditional options, among them: calotype, salted paper, cyanotype, argyrotype, chrysotype, POP, kallitype, ambrotype/wet collodion, Van Dyke, platinum/palladium, Ziatype, gelatin dry plate emulsions, carbon, gum bichromate, albumen, hand-applied emulsions, paper, alternative imaging systems, and digital negative production for alternative process image making. This book has become the unanimous standard reference text for alternative process photography, one that students love to read and work from. Not only does this definitive work make the most complex ideas easy to understand, it is conversational, comfortable, inspirational, and fun to read- a tremendous resource and a treasure trove of alternative process images. "The first edition was a stunning achievement, and one I felt that was not likely to be superceded. Five short years later Christopher James has created a very new work and a new standard. The Book of Alternative Photographic Processes: 2nd Edition is, by far, the best alternative photographic process book ever!" - Richard Sullivan, Founder and Co-Owner, Bostick & Sullivan "If I could only have one photography book this would be it." -Timothy Whelan, Photographic Books