It has sold 30,000 copies in each edition and will continue to reach a huge academic audience.In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances--a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.

    An authoritative reviewer in her own right, Kathleen Horning provides practical guidelines for reading critically, evaluating an initial response, answering questions raised during the first reading, putting a response into words, balancing description with criticism, and writing reviews for a particular audience.

    and Canadian universities for English proficiency. It includes real TOEFL questions for practice, as well as explanations of every section of the test and information on what is expected for every speaking and writing task. You will learn how to construct a good answer and how to integrate speaking, listening, and writing skills to demonstrate college-level English proficiency. Inside you'll find: 600 real TOEFL questions from the test-makers Online access to authentic TOEFL iBT practice tests Strategies for success

    Coverage includes writing college-level essays, source-based arguments, and research papers; thinking and reading critically; using documentation style correctly; designing documents; writing for the Web; writing about literature; writing for business; creating oral presentations; taking essay tests; and using correct grammar, punctuation, and mechanics correctly. Anyone looking to succeed and fulfill their potential in writing.

     More people write for the Associated Press than for any other news service, and more writers take their style and word-usage cues from this world-famous institution than from any other journalism source. From the when and how of the ampersand to the rules for dashes, slashes, and brackets; from the correct moment for the overused exclamation point to the rules of engagement for the semicolon, The AP Guide to Punctuation is an invaluable and easy-to-use guide to the most important aspect of clear and persuasive writing.

    Veteran editor and proofreader Laura Anderson arms you with all the tools of the proofreader's trade and walks you step-by-step through the entire proofreading process.

    Introduction by Jesse Sheidlower; illustrations by Arnold Roth.

    A chapter on clear e-mail communication and etiquette is brand new in this edition, as are many of the author’s challenging “Brain Ticklers.” Her helpful chapter on how to edit a school paper has also been heavily revised and updated. Barron’s popular Painless Series of study guides for middle school and high school students offer a lighthearted, often humorous approach to their subjects, transforming details that might once have seemed boring or difficult into a series of interesting and mentally challenging ideas. Most titles in the series feature many fun-to-solve “Brain Tickler” problems with answers at the end of each chapter.

    In this all-new second edition of a best-selling classic, today's most successful freelance writers, including Robert Bly, Linda Formichelli, Kelly James-Enger, Jenna Glatzer, and others, provide up-to-date information on e-querying, writing for digital media, knowing your e-rights, and the core topics of magazine article writing. You'll learn how to:find and query article ideasplan your research and interviewsidentify potential marketsstructure the most common types of articleswork with editorsnegotiate contractssell reprint rightsbe a successful freelance writerWriter's Digest Handbook of Magazine Article Writing contains everything you need to successfully break into this popular market or to continue developing your magazine writing skills.

    It contains a collection of imaginative and interesting grammar practice activities suitable for a wide range of levels and ages. Part one provides: * a detailed introduction to grammar teaching * guidelines for the design of activities * practical hints on effective classroom presentation. Part two contains: * almost 200 game-like activities for practising important or problematical aspects of English grammar, with detailed descriptions of procedure * sample texts and visuals which may be photocopied for immediate use.

    Whether investigating the asterisk (*) and dagger (†)--which alternately illuminated and skewered heretical verses of the early Bible--or the at sign (@), which languished in obscurity for centuries until rescued by the Internet, Keith Houston draws on myriad sources to chart the life and times of these enigmatic squiggles, both exotic (¶) and everyday (&).From the Library of Alexandria to the halls of Bell Labs, figures as diverse as Charlemagne, Vladimir Nabokov, and George W. Bush cross paths with marks as obscure as the interrobang (‽) and as divisive as the dash (--). Ancient Roman graffiti, Venetian trading shorthand, Cold War double agents, and Madison Avenue round out an ever more diverse set of episodes, characters, and artifacts.Richly illustrated, ranging across time, typographies, and countries, Shady Characters will delight and entertain all who cherish the unpredictable and surprising in the writing life.

    Under the new authorial leadership of Alston Purvis, this authoritative book offers more than 450 new images, along with expansive coverage of such topics as Italian, Russian, and Dutch design. It reveals a saga of creative innovators, breakthrough technologies, and important design innovations.

    From the first descent of the larynx into the throat (why you can talk but your dog can't), to the fine lost art of swearing, Bryson tells the fascinating, often uproarious story of an inadequate, second-rate tongue of peasants that developed into one of the world's largest growth industries.

    [It] was due the next day. We were out at our family cabin in Bolinas, and he was at the kitchen table close to tears, surrounded by binder paper and pencils and unopened books on birds, immobilized by the hugeness of the task ahead. Then my father sat down beside him, put his arm around my brother's shoulder, and said. 'Bird by bird, buddy. Just take it bird by bird.'"With this basic instruction always in mind, Anne Lamott returns to offer us a new gift: a step-by-step guide on how to write and on how to manage the writer's life. From "Getting Started,' with "Short Assignments," through "Shitty First Drafts," "Character," "Plot," "Dialogue." all the way from "False Starts" to "How Do You Know When You're Done?" Lamott encourages, instructs, and inspires. She discusses "Writers Block," "Writing Groups," and "Publication." Bracingly honest, she is also one of the funniest people alive.If you have ever wondered what it takes to be a writer, what it means to be a writer, what the contents of your school lunches said about what your parents were really like, this book is for you. From faith, love, and grace to pain, jealousy, and fear, Lamott insists that you keep your eyes open, and then shows you how to survive. And always, from the life of the artist she turns to the art of life.

    In this updated edition of the classic anti-textbook, he debunks, recounts, and serves up the real story behind the myths and fallacies of American history.