Reprint. 25,000 first printing.

    One of the museum field s leading consultants and label writers, Serrell has expanded upon her earlier book, Making Exhibit Labels, which has been a standard in the field since its initial publication. Exhibit Labels provides ample information on the art of label writing for diverse audiences, and explores the theoretical and interpretive considerations of placing labels within an exhibition. An examination of the impact of technological advances on the label-making process is also included. Exhibit Labels is a vital reference tool for all museum professionals. New up-to-date second edition available April 2015: Exhibit Labels: An Interpretive Approach, Second Edition https: //rowman.com/ISBN/9781442249035"

    Working from research conducted over six years with hundreds of charities and donors, Donor-Centered Fundraising paints a candid picture of why donors stop giving to charities they once supported, and what it will take to preserve their loyalty in the future. In clear language and backed by statistical evidence, Penelope Burk explores the pitfalls of our traditional approaches to donor communication and recognition and articulates what donors want but seldom get from the charities they support. The book features straightforward and accessible calculations that show how much money charities are failing to raise, and offers a step-by-step procedure for testing a donor-centered alternative and gaining its acceptance in any organization. Filled with eye-opening, humorous, and often poignant anecdotes from both donors and charities, Donor-Centered Fundraising is both a revealing expose and an entertaining read. This book is written for fundraisers, executive directors, communications staff, board members, and any staff or volunteers who interact with donors or deal with the financial support of charitable organizations. Donor-Centered Fundraising sets a new standard for success and establishes itself as the essential fundraising methodology for the times.

    Brown, librarian at the Bartlesville, Oklahoma, Public Library, was summarily dismissed from her job after thirty years of exemplary service, ostensibly because she had circulated subversive materials. In truth, however, Brown was fired because she had become active in promoting racial equality and had helped form a group affiliated with the Congress of Racial Equality.Louise S. Robbins tells the story of the political, social, economic, and cultural threads that became interwoven in a particular time and place, creating a strong web of opposition. This combination of forces ensnared Ruth Brown and her colleagues-for the most part women and African Americans-who championed the cause of racial equality.This episode in a small Oklahoma town almost a half-century ago is more than a disturbing local event. It exemplifies the McCarthy era, foregrounding those who labored for racial justice, sometimes at great cost, before the civil rights movement. In addition, it reveals a masking of concerns that led even Brown’s allies to obscure the cause of racial integration for which she fought. Relevant today, Ruth Brown’s story helps us understand the matrix of personal, community, state, and national forces that can lead to censorship, intolerance, and the suppression of individual rights.

    Today's customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to keep up with. They are empowered like never before and expect businesses to respect that sense of empowerment--lashing out at those that don't.  Take heart: Old-fashioned customer service, fully retooled for today's blistering pace and digitally connected reality, is what you need to build the kind loyal customer base that allows you to survive--and thrive. And  High-Tech, High-Touch Customer Service  spells out surefire strategies for success in a clear, entertaining, and practical way. Discover:  * Six major customer trends and what they mean for your business  * Eight unbreakable rules for social media customer service  * How to effectively address online complainers and saboteurs on Yelp, Twitter, TripAdvisor, and other forums for user generated content  * The rising power of self-service--and how to design it properly  * How to build a company culture that breeds stellar customer service ? High-Tech, High-Touch Customer Service reveals inside secrets of wildly successful customer service initiatives, from Internet startups to venerable brands, and shows how companies of every stripe can turn casual customers into fervent supporters who will spread the word far and wide--online and off.

    Based on more than 40 years of combined experience working with more than 1,000 organizations, the authors examine 5 key areas where the traditional approach that organizations have taken in the past needs to be altered. The 5 key areas of change are:- Overhaul the governance model and committee operations (and get the right people focused on the right things). - Empower the CEO and leverage staff expertise. - Zero in on your member market. - Rationalize programs and services--and focus where you can have an effect. - Get the supporting technology framework right.The book includes worksheets, checklists, and case studies all geared towards helping association leaders--staff and volunteers alike--to kick off the thought-provoking discussions that are generally at the forefront of change, be prepared for those fighting for the status quo, and to implement change without sacrificing your influence. Order a copy today for all of your association leaders and start your drive to thrive.

    Maybe you already know that. The question is, does adolescence really need to be a frustrating time for parents and teenagers? If your child isn’t a teenager yet, can you make preparations now to avoid many of the pitfalls parents of adolescents go through? With so much information and differing viewpoints, how can a parent really know that they are "doing it right?”In Feeding The Mouth That Bites You, Dr. Ken Wilgus outlines a clear and practical path through the confusion of parenting adolescents in today’s world. Engaging, accessible, and funny, Feeding The Mouth That Bites You summarizes Dr. Wilgus’s best teachings on how to parent teenagers, collected over twenty-five years of work with adolescents and their families as well as two decades of teaching on parenting.Though trends and technology will always change, the adolescent need for autonomy remains the one foundational issue that is the largest obstacle to a healthy parent/teenager relationship. Feeding The Mouth That Bites You explains this need and the effect it has on a wide range of teenage behavior. Dr. Wilgus clearly outlines his method for safely and effectively meeting this need: Planned Emancipation. Once parents clearly understand adolescents’ needs and know how to respond, parenting a teenager becomes much less frustrating. Even their teenagers join in to help out!Knowing what your teenager needs and being able to provide for that need is truly the art of Feeding The Mouth That Bites You.

    It had been the hideout of a fugitive known as the Bushman—real name John Bjornstrom—who had been arrested the previous winter after raiding cabins in the area for supplies.Shortly after the cave was discovered, and before it was imploded by local authorities, author Paul McKendrick was able to explore the nine-hundred-square-foot bachelor pad. Its elaborate construction left the impression that the occupant was more than just a common thief with a preference for uncommon living arrangements.Nearly two decades later, McKendrick set out to better understand what led the Bushman to the cave. The Bushman’s Lair is the culmination of numerous interviews, reviews of RCMP and court transcripts, declassified us government files and McKendrick’s own adventures in the Shuswap. The resulting book follows Bjornstrom’s circuitous path: a child of Romani refugees raised by nature lovers from Norway; a bizarre, top-secret us government program that recruited individuals with supposed psychic abilities; an investigation into the infamous Bre-X mining scandal that led to an alleged hit list; and an ardent mission to safeguard vulnerable youth from abuse.While some mysteries remain unsolved, McKendrick’s exploration of Bjornstrom’s story is an unexpectedly moving and unforgettable account of a man who decided to pursue a quest with boundless commitment.

    Improve your knowledge and find things you've never heard before, or learn the facts behind the facts you already knew.So sit back, grab a spoon, and help yourself to a heaping bowl of Knowledge Stew.

    Author Tim Calkins understands the power of a compelling presentation and the difficulty in accomplishing one. The brand strategist, professor and author has been giving presentations since he was eight, when he delivered his first official presentation with an uncooperative chicken at a 4-H competition. From business updates to project recommendations to marketing plans, Calkins has given more than five thousand presentations to date. With concrete suggestions, helpful tricks, and step-by-step guidance that’s applicable to all industries, Calkins sets out to propel his readers to create and deliver effective business presentations and pitches. When all lessons from How to Wash a Chicken are applied, readers will be empowered throughout the preparation and presentation process. They will be able to present with more confidence and conviction than they ever had before, setting them on a path of professional growth.

    If students are to thrive in their academic and 21st century careers, then independent and creative thinking hold the highest currency. The authors explain in detail how to add these new components of literacy:Solution Fluency Information Fluency Creativity Fluency Collaboration Fluency Students must master a completely different set of skills to succeed in a culture of technology-driven automation, abundance, and access to global labor markets. The authors present an effective framework for integrating comprehensive literacy or fluency into the traditional curriculum.

    Substitute Teaching from A to Z is a one-stop resource, whether you're a full-timer, just breaking in, or starting out as a career educator. Reinforced with true life tales from real substitute teachers and the stories of how they solved their biggest challenges, this book is a comprehensive guide written by a veteran teaching expert who specializes in training subs.You'll learn insider tricks on how to:Show school administrators you have the right stuff for the jobChoose the most appropriate grades, subjects, and school districts for youForge great relationships with everyone you work withLand the best classroom assignmentsFace a new class with confidenceMaintain discipline, work without a lesson plan, and much more

    Kotter shows with compelling evidence what leadership really means today, why it is rarely associated with larger-than-life charismatics, precisely how it is different from management, and yet why both good leadership and management are essential for business success, especially for complex organizations operating in changing environments.The critics who despair of the coming of imaginative, charismatic leaders to replace the so-called manipulative caretakers of American corporations don't tell us much about what leadership actually is, or, for that matter, what management is either. Leadership, Kotter clearly demonstrates, is for the most part not a god-like figure transforming subordinates into superhumans, but is in fact a process that creates change -- a process which often involves hundreds or even thousands of "little acts of leadership" orchestrated by people who have the profound insight to realize this. Building on his landmark study of 15 successful general managers, Kotter presents detailed accounts of how senior and middle managers in major corporations, in close concert with colleagues and subordinates, were able to create a leadership process that put into action hundreds of commonsense ideas and procedures that, in combination with competent management, produced extraordinary results. This leadership turned NCR from a loser to a big winner in automated teller machines, despite intense competition from IBM. The same process at American Express and SAS helped businesses grow dramatically despite the fact that they were "mature" and "commodity-like." Kotter also shows how leadership turned around operations at P&G and Kodak; produced huge business successes at PepsiCo, ARCO, and ConAgra; and made the impossible occasionally happen at Digital. Thousands of companies today are overmanaged and underled, John Kotter concludes, not because managers lack charisma, but because far too few executives have a clear understanding of what leadership is and what it can accomplish. Without such a vision, even the most capable people have great difficulty trying to lead effectively and to create the cultures which will help others to lead.

    Great ideas often come from a simple spark: A soccer player on the New Zealand national team notices all the unused wool his country produces and figures out a way to turn them into shoes (Allbirds). A former Buddhist monk decides the very best way to spread his mindfulness teachings is by launching an app (Headspace). A sandwich cart vendor finds a way to reuse leftover pita bread and turns it into a multimillion-dollar business (Stacy’s Pita Chips).   Award-winning journalist and NPR host Guy Raz has interviewed more than 200 highly successful entrepreneurs to uncover amazing true stories like these. In How I Built This, he shares tips for every entrepreneur’s journey: from the early days of formulating your idea, to raising money and recruiting employees, to fending off competitors, to finally paying yourself a real salary. This is a must-read for anyone who has ever dreamed of starting their own business or wondered how trailblazing entrepreneurs made their own dreams a reality.

    Easy-to-find answers to the most common (and obscure but fascinating) baseball questions." - USA Today"A great starting point for newbies of the game." - Ron Kaplan, "501 Baseball Books Fans Must Read Before They Die""Surprisingly, there is no other book so comprehensive, concise or readable." - St. Paul Pioneer-Press"Instructive and fun." - Chicago Sun-Times**Selected for the Baseball Hall of Fame Bookstore in Cooperstown**Lose yourself in all the marvelous memories and hallowed history of America’s national pastime with "The Book of Baseball Literacy: 3rd Edition." From the gloveless pioneers of the 1840s to the strife-ridden headlines of the 2000s, this comprehensive reference offers nearly 700 important baseball yarns, stats, and stories—cross-referenced and hyperlinked—in a style as lively as the game itself. Incredibly thorough, never dull, the book answers these and countless other questions:- Who was Ray Chapman, and why is he important?- Did Abner Doubleday really invent baseball?- What is sabermetrics?- Who set off the Pine Tar Incident?- Where was the first organized baseball game?- Were the Cubs cursed by a billy goat?- What are waivers and options?Written by SABR member and former college baseball broadcaster David H. Martinez and even selected as required reading for a college course on baseball history, "The Book of Baseball Literacy: 3rd Edition" puts over a century and a half of legends and lore, right in your mitt. It will settle arguments and provoke them, answer questions and ask them. It’s a must for veteran baseball fans—and a perfect way to get up to speed on baseball history for newcomers.