The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field


Mike Michalowicz - 2012
    Under such pressure to stay alive—let alone grow—it’s easy for entrepreneurs to get caught up in a never-ending cycle of “sell it—do it, sell it—do it” that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try.This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. Although it was making steady money, there was never very much left over and he was chasing customers left and right, putting in twenty-eight-hour days, eight days a week. The punishing grind never let up. His company was alive but stunted, and he was barely breathing. That’s when he discovered an unlikely source of inspiration—pumpkin farmers.After reading an article about a local farmer who had dedicated his life to growing giant pump­kins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you. So what is the Pumpkin Plan?Plant the right seeds: Don’t waste time doing a bunch of different things just to please your customers. Instead, identify the thing you do better than anyone else and focus all of your attention, money, and time on figuring out how to grow your company doing it. Weed out the losers: In a pumpkin patch small, rotten pumpkins stunt the growth of the robust, healthy ones. The same is true of customers. Figure out which customers add the most value and provide the best opportunities for sustained growth. Then ditch the worst of the worst. Nurture the winners: Once you figure out who your best customers are, blow their minds with care. Discover their unfulfilled needs, innovate to make their wishes come true, and overdeliver on every single promise.Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconven­tional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.

Me, Myself, and Us: The Science of Personality and the Art of Well-Being


Brian Little - 2012
    New scientific research has transformed old ideas about personality based on the theories of Freud, Jung, and the humanistic psychologies of the nineteen sixties, which gave rise to the simplistic categorizations of the Meyer-Briggs Inventory and the "enneagream." But the general public still knows little about the new science and what it reveals about who we are.In Me, Myself, and Us, Brian Little, Ph.D., one of the psychologists who helped re-shape the field, provides the first in-depth exploration of the new personality science and its provocative findings for general readers. The book explores questions that are rooted in the origins of human consciousness but are as commonplace as yesterday's breakfast conversation. Are our first impressions of other people's personalities usually fallacious? Are creative individuals essentially maladjusted? Are our personality traits, as William James put it, "set like plaster" by the age of thirty? Is a belief that we are in control of our lives an unmitigated good? Do our singular personalities comprise one unified self or a confederacy of selves, and if the latter, which of our mini-mes do we offer up in marriage or mergers? Are some individuals genetically hard-wired for happiness? Which is the more viable path toward human flourishing, the pursuit of happiness or the happiness of pursuit?Little provides a resource for answering such questions, and a framework through which readers can explore the personal implications of the new science of personality. Questionnaires and interactive assessments throughout the book facilitate self-exploration, and clarify some of the stranger aspects of our own conduct and that of others. Brian Little helps us see ourselves, and other selves, as somewhat less perplexing and definitely more intriguing.This is not a self-help book, but students at Harvard who took the lecture course on which it is based claim that it changed their lives.

The World of The Dark Crystal


Brian Froud - 1982
    This mystical adventure has such a huge cult following that when the film was recently re-released on video and DVD, it quickly sold a million copies. Just as remarkable is the cult status of The World of The Dark Crystal, Froud's book on the film. Originally published in 1982 and long out of print, this definitive volume--packed with brilliant artwork--has been in such demand that used copies can sell for well over $400. Abrams is now proudly reissuing this sought-after book in a brand new collector's edition. This beautifully printed reproduction of the original volume contains all of its stunning art and text--plus a new essay by Froud, illustrated with never-before-published paintings, drawings, and sculptures from the film's archives. And this new edition features a facsimile of a 20-page booklet Froud and Henson created to present the film to backers--a gorgeous overview of the story so rare only a few copies are known to exist. This collector's edition of The World of The Dark Crystal, like the re-released film, will truly be a must-have for Henson and Froud fans.

The Title: The Story of the First Division


Scott Murray - 2017
    They may even have a point. But to build something so successful, so popular, so inescapable, you've got to have mighty strong foundations.Prior to 1992, the old First Division was England's premier prize. Its rich tapestry winds back to 1888 and the formation of the Football League. A grand century-long tradition in danger of being lost in the wake of Premier League year zero.No more! In The Title Scott Murray tells the lively, cherry-picked story of English football through the prism of the First Division. Rich with humour yet underpinned with solid research, this is a glorious meander across our national sport's varied terrain.With as much about Burnley, Wolves, West Brom and Portsmouth as the likes of Arsenal, Liverpool and Manchester United, we learn the less well-known stories the sport has to tell, such as the plight of Glossop, the smallest club to ever play top-flight football, and final day drama involving Huddersfield and Cardiff that knocks Michael Thomas into a cocked hat. We bask in the managerial genius of Tom Watson, the bowler-hatted Victorian Mourinho; celebrate the joy of the Busby Babes; discover the shameless showmanship of George Allison; embark on righteous escapades with Hughie Gallacher; and meet some old favourites in Don Revie, Bill Shankly, Alex Ferguson and Brian Clough.At turns exciting, surprising, witty and bittersweet, The Title is a highly informed, fresh and affectionate love-letter to the English game, and a delight for any football fan.

Let Me Off at the Top!: My Classy Life and Other Musings


Ron Burgundy - 2010
    His life reads like an adventure story complete with knock down fights, beautiful women and double-fisted excitement on every page. He has hunted jackalopes with Bobby Kennedy and Peter Lawford, had more than his share of his amorous exploits, and formed the greatest on-air team in the history of televised news. Along the way, he hobnobbed with people you wish you knew and some you honestly wish you didn't -- celebrities, presidents, presidents' wives, celebrities' wives, dogs, and, of course Veronica Corningstone, the love of his life. Walter Cronkite, Barbra Streisand, Katie Couric, the list goes on. Who didn’t Mr. Burgundy, or “Ron” as he is known to his friends, rub elbows with in the course of his colorful and often criminal life? This may well be the most thrilling book ever written, by a man of great physical, moral and spiritual strength and not surprisingly a great literary talent as well. This book deserves a real shot at a Pulitzer Prize. In fact if it doesn’t win one then we will finally have proof that the Pulitzer is rigged. Ron Burgundy has taken the time to write a book. We owe it to him, as honest Americans, to read it.

The Social Animal: The Hidden Sources of Love, Character, and Achievement


David Brooks - 2011
    Now, with the intellectual curiosity and emotional wisdom that make his columns among the most read in the nation, Brooks turns to the building blocks of human flourishing in a multilayered, profoundly illuminating work grounded in everyday life.This is the story of how success happens. It is told through the lives of one composite American couple, Harold and Erica—how they grow, push forward, are pulled back, fail, and succeed. Distilling a vast array of information into these two vividly realized characters, Brooks illustrates a fundamental new understanding of human nature. A scientific revolution has occurred—we have learned more about the human brain in the last thirty years than we had in the previous three thousand. The unconscious mind, it turns out, is most of the mind—not a dark, vestigial place but a creative and enchanted one, where most of the brain’s work gets done. This is the realm of emotions, intuitions, biases, longings, genetic predispositions, personality traits, and social norms: the realm where character is formed and where our most important life decisions are made. The natural habitat of The Social Animal. Drawing on a wealth of current research from numerous disciplines, Brooks takes Harold and Erica from infancy to school; from the “odyssey years” that have come to define young adulthood to the high walls of poverty; from the nature of attachment, love, and commitment, to the nature of effective leadership. He reveals the deeply social aspect of our very minds and exposes the bias in modern culture that overemphasizes rationalism, individualism, and IQ. Along the way, he demolishes conventional definitions of success while looking toward a culture based on trust and humility.The Social Animal is a moving and nuanced intellectual adventure, a story of achievement and a defense of progress. Impossible to put down, it is an essential book for our time, one that will have broad social impact and will change the way we see ourselves and the world.

Find Your People: Building Deep Community in a Lonely World


Jennie Allen
    But science confirms that consistent, meaningful connection with others has a powerful impact on our well-being. We are meant to live known and loved. But so many are hiding behind emotional walls that we're experiencing an epidemic of loneliness.In Find Your People, bestselling author Jennie Allen draws on fascinating insights from science and history, timeless biblical truth, and vulnerable stories from her own life to help you:- overcome the barriers to making new friends and learn to initiate with easy-to-follow steps- find simple ways to press through awkward to get to authentic in conversations- understand how conflict can strengthen relationships rather than destroy them- identify the type of friend you are and the types of friends you need- learn the five practical ingredients you need to have the type of friends you've always longed forYou were created to play, engage, adventure, and explore--with others. In Find Your People, you'll discover exactly how to dive into the deep end and experience the full wonder of community. Because while the ache of loneliness is real, it doesn't have to be your reality.

The Easy Way to Stop Smoking: Join the Millions Who Have Become Nonsmokers Using the Easyway Method


Allen Carr - 1985
    Allen Carr’s innovative Easyway method—which he discovered after his own 100-cigarette-a-day habit nearly drove him to despair—has helped millions kick smoking without feeling anxious and deprived. That’s because he helps smokers discover the psychological reasons behind their dependency, explains in detail how to handle the withdrawal symptoms, shows them how to avoid situations when temptation might become too strong, and enables them to stay smoke-free. Carr discusses such issues as nicotine addiction; the social “brainwashing” that encourages smoking; the false belief that a cigarette relieves stress; the role boredom plays in sabotaging efforts to stop; and the main reasons for failure. With this proven program, smokers will be throwing away their packs for good.

Zodiac Unmasked: The Identity of America's Most Elusive Serial Killer Revealed


Robert Graysmith - 2002
    Claiming responsibility for thirty-seven murders, he manipulated the media with warnings, dares, and bizarre cryptograms that baffled FBI code-breakers. Then as suddenly as the murders began, Zodiac disappeared into the Bay Area fog.After painstaking investigation and more than thirty years of research, Robert Graysmith finally exposes Zodiac's true identity. With overwhelming evidence he reveals the twisted private life that led to the crimes, and provides startling theories as to why they stopped. America's greatest unsolved mystery has finally been solved.INCLUDES PHOTOS AND A COMPLETE REPRODUCTION OF ZODIAC'S LETTERS

Lighter Shades of Grey


Cassandra Parkin - 2012
    Why, specifically?”“I like to build things.”As of the time of writing, more than ten million copies of E L James’ “Fifty Shades of Grey” have been sold worldwide. Whether you find this notion inspiring or terrifying, there’s no escaping the fact that, as literary events go, “Fifty Shades of Grey” is at least...significant. And books that are...significant...deserve to be subjected to thorough critical and textual analysis. By taking it apart into teeny tiny small pieces and put those pieces under a spiteful and mean-spirited microscope, we may all just learn something about the elusive nature of the bestseller,“Lighter Shades of Grey” is a chapter-by-chapter dissection of “Fifty Shades of Grey”, cataloguing unusual leaps of logic, surprising deductions, exciting exchanges of dialogue, recurrent motifs and stand-out moments, that will allow you to better appreciate / enjoyably ruin for others the “Fifty Shades” experience. It also provides definitive answers to questions such as “How often does Ana say ’oh my’?”, “How often do people’s mouths fall open in surprise?” and “Is Christian Grey a diagnosable psychopath?”Building on the viral hit blog-entry, “Fifty Things That Annoy Me About Fifty Shades Of Grey”, “Lighter Shades of Grey” is the perfect snarky companion to this year’s most inexplicable blockbuster. (Approximately 31,000 words; 30 pictures)

Fluent Forever: How to Learn Any Language Fast and Never Forget It


Gabriel Wyner - 2014
    At thirty years old, Gabriel Wyner speaks six languages fluently.  He didn’t learn them in school -- who does? -- rather, he learned them in the past few years, working on his own and practicing on the subway, using simple techniques and free online resources. In Fluent Forever Wyner reveals what he’s discovered.   The greatest challenge to learning a foreign language is the challenge of memory; there are just too many words and too many rules. For every new word we learn, we seem to forget two old ones, and as a result, fluency can seem out of reach. Fluent Forever tackles this challenge head-on. With empathy for the language-challenged and abundant humor, Wyner deconstructs the learning process, revealing how to build a foreign language in your mind from the ground up.  Starting with pronunciation, you’ll learn how to rewire your ears and turn foreign sounds into familiar sounds. You'll retrain your tongue to produce those sounds accurately, using tricks from opera singers and actors. Next, you'll begin to tackle words, and connect sounds and spellings to imagery, rather than translations, which will enable you to think in a foreign language.  And with the help of sophisticated spaced-repetition techniques, you'll be able to memorize hundreds of words a month in minutes every day. Soon, you'll gain the ability to learn grammar and more difficult abstract words--without the tedious drills and exercises of language classes and grammar books.  This is brain hacking at its most exciting, taking what we know about neuroscience and linguistics and using it to create the most efficient and enjoyable way to learn a foreign language in the spare minutes of your day.

Modern Chess Openings (McKay Chess Library)


Nick de Firmian - 1972
    First published over a half-century ago, this is a completely revised and updated edition of the book that has been the standard English language reference on chess openings. An invaluable resource for club and tournament players, it now includes information on recent matches and the most up-to-date theory on chess openings.Modern Chess Openings is ideal for intermediate players ready to elevate their game to the next level or International Grandmasters who want to stay on top of recent chess innovations.

Introvert Power: Why Your Inner Life Is Your Hidden Strength


Laurie A. Helgoe - 2008
    Introverts gain energy and power through reflection and solitude. Our culture, however, is geared toward the extrovert. The pressure to enjoy parties, chatter, and interactions can lead people to think that an inward orientation is a problem instead of an opportunity. Helgoe shows that the exact opposite is true: Introverts can capitalize on this inner source of power. INTROVERT POWER is a groundbreaking call for an introvert renaissance, a blueprint for how introverts can take full advantage of this hidden strength in daily life. Supplemented by the voices of several introverts, Helgoe presents a startling look at introvert numbers, influence, and economic might. Revolutionary and invaluable, INTROVERT POWER includes ideas for how introverts can learn to: Claim private spaceCarve out time to thinkBring a slower tempo into daily lifeCreate breaks in conversation and relationshipsDeal effectively with parties, interruptions, and crowds QUIET IS MIGHT. SOLITUDE IS STRENGTH. INTROVERSION IS POWER.

The Jersey: The All Blacks: The Secrets Behind the World's Most Successful Team


Peter Bills - 2018
     'Extremely well written. Compelling, accurate, insightful and brilliant in the way it captures the New Zealand way. - John Hart, former All Blacks coach.With a better winning record than any other sports team in history, they stand head and shoulders above their nearest rugby rivals, and go to the 2019 World Cup as back-to-back World Champions. How did a country of just 4.8 million people conquer the world?Peter Bills, who has reported on international rugby for more than 40 years, was given exclusive access to all the key figures in New Zealand rugby as he set out to understand the secrets behind the All Blacks success. From Steve Hansen to Beauden Barrett, Richie McCaw to the late Sir Colin Meads, Peter Bills talked at length with over 90 people, both in New Zealand and around the world, with intimate knowledge of what makes the All Blacks tick.This is a story of the first settlers, and the 'Originals' who forged the All Blacks legacy, right through to modern times. It draws heavily on the contributions made by all New Zealanders: players, coaches, officials, supporters and those who have worn the most recognized jersey in the world. Intrinsically, The Jersey goes to the heart of the All Blacks success. It is also an epic story of not just a rugby team but a nation, whose identities are inextricably linked. Additionally, it debates a question, terrifying for any of their opponents. Could the All Blacks get even better?

What the Dog Saw and Other Adventures


Malcolm Gladwell - 2009
    Now, in What the Dog Saw, he brings together, for the first time, the best of his writing from The New Yorker over the same period. Here you'll find the bittersweet tale of the inventor of the birth control pill, and the dazzling creations of pasta sauce pioneer Howard Moscowitz. Gladwell sits with Ron Popeil, the king of the American kitchen, as he sells rotisserie ovens, and divines the secrets of Cesar Millan, the "dog whisperer" who can calm savage animals with the touch of his hand. He explores intelligence tests and ethnic profiling and why it was that employers in Silicon Valley once tripped over themselves to hire the same college graduate.