Through a lifetime of research, he has developed key scientific concepts in sport that have not only redefined the way elite athletes and teams approach their professions, but challenged conventional global thinking in these areas.In this new and updated edition of Challenging Beliefs, Noakes gives his views on everything from overtraining, banned substances and the dangers of rugby to the sports-drink industry, and children and sport, debunking a few sporting myths in the process. Stories and case studies of the teams and athletes with whom he has worked are also included. In providing an intimate look at the golden threads running through Noakes's life and career, this truly fascinating book reveals the groundbreaking theories and principles generated by one of the greatest minds in the history of sports science.

    But did you know that the traditional way of stretching—lock your knees, bounce, hold, hurt, hold longer—actually makes muscles tighter and more prone to injury?There’s a new and better way to stretch: Active-Isolated Stretching. And with The Whartons’ Stretch Book, the method used successfully by scores of professional, amateur, and Olympic athletes is now available to everyone.This groundbreaking technique, developed by researchers, coaches, and trainers, and pioneered by Jim and Phil Wharton, is your new exercise prescription. The routine is simple: First, you prepare to stretch one isolated muscle at a time. Then you actively contract the muscle opposite the isolated muscle, which will then relax in preparation for its stretch. You stretch it gently and quickly—for no more than two seconds—and release it before it goes into its protective contraction. Then you repeat. Simple, but the results are outstanding. The Whartons’ Stretch Book explains it all.Part I contains the Active-Isolated Stretch Catalog, with fully illustrated, easy-to-follow stretches for each of five body zones, from neck and shoulders to trunk, arms, and legs—over fifty stretches in all. Part II offers specific stretching prescriptions for over fifty-five sports and activities, from running, tennis, track, and aerobics to skiing, skating, and swimming. You’ll also find advice on stretching for daily activities such as driving, working at a desk, lifting, and keyboarding. Part III discusses stretching for life, with specific recommendations for expectant mothers and older athletes. It also includes specific stretching exercises that could help you avoid unnecessary surgery.Give Active-Isolated Stretching a try for three weeks. You’ll never go back to your old stretching routines again.

    In Stop drinkingnow, Allen Carr's Easyway method has been applied to problem drinking.By explaining why you feel the need to drink and, with simple step-by-stepinstructions to set you free, he shows you how to escape from the alcohol trap. A UNIQUE METHOD THAT DOES NOT REQUIRE WILLPOWER REMOVES THE DESIRE TO DRINK ALCOHOL STOP EASILY, IMMEDIATELY, PAINLESSLY AND PERMANENTLY REGAIN CONTROL OF YOUR LIFEWhat people say about Allen Carr's Easyway method:"The Allen Carr program was nothing short of a miracle."Anjelica Huston"It was such a revelation that instantly I was freed from my addiction."Sir Anthony Hopkins"His skill is in removing the psychological dependence."The Sunday Times

    She obsessed about her weight and let it take control of her life. Eventually she even lost the confidence she once effortlessly displayed. As an avid runner, Ryan knew if he was able to get his niece to start running she would gain self-confidence, better mental and physical acuity. It would also allow her a better focus on health rather than weight. Ryan started writing notes to his niece about different aspects of running. These notes became the impetus for his book Running Inspired.Running Inspired provides a wealth of information for the non-runner and beginning runner. The book covers everything from proper form, to shoes, to running schedules, and food. There is also information on how to stay motivated including visualization exercises. These are the tools Ryan used to teach his niece to run inspired and they will help you too.Ryan's writing style is friendly, easy to read, and non-judgmental. If you have ever thought about running, even if you've never tried it, Running Inspired is the perfect place to start.

    The Body Sculpting Bible for Men, Revised Edition is the gold standard for body sculpting. It’s everything you've ever wanted in a fitness book and everything you've ever wanted in a training regimen–and it will give you everything you've ever wanted in a body.Visit us online at www.bodysculptingbible.com.

     Do you suffer from lower back pain after a long weekend ride? Do your shoes wear out on one side more than the other? Are you experiencing numbness in your hands, or knee pain? Phil Burt, Head Physiotherapist at British Cycling and Team Sky Consultant Physiotherapist, has worked with hundreds of cyclists to help them solve these and many other classic cycling niggles. In this book he outlines his methods to help you analyse your position and get the best from your bike. The right BIKE FIT can mean the difference between a good ride and a bad one, but a professional fit can cost more than you paid for your bike. The information is all here. Let Phil Burt guide you through your own BIKE FIT, to ensure your bike and body work in harmony. Packed with useful diagrams, step by step diagnostics and case studies, this is the must-read for any cyclist keen to get a performance advantage.

    Using this simple device, you can: • Increase Strength • Improve Balance • Reduce Lower Back Pain • Rehabilitate Injuries Resistance Band Workbook offers more than 70 safe, effective exercises paired with clear captions and step- by-step photos that can be done practically anywhere, anytime. In addition, special programs will enhance your daily life, whether you’re looking to revamp your physique, elevate your sports performance or simply improve functional fitness.

    After his mother was diagnosed with a mysterious form of dementia, Max Lugavere put his successful media career on hold to learn everything he could about brain health and performance. For the better half of a decade, he consumed the most up-to-date scientific research, talked to dozens of leading scientists and clinicians around the world, and visited the country’s best neurology departments—all in the hopes of understanding his mother’s condition.Now, in Genius Foods, Lugavere presents a comprehensive guide to brain optimization. He uncovers the stunning link between our dietary and lifestyle choices and our brain functions, revealing how the foods you eat directly affect your ability to focus, learn, remember, create, analyze new ideas, and maintain a balanced mood.Weaving together pioneering research on dementia prevention, cognitive optimization, and nutritional psychiatry, Lugavere distills groundbreaking science into actionable lifestyle changes. He shares invaluable insights into how to improve your brain power, includingthe nutrients that can boost your memory and improve mental clarity (and where to find them);the foods and tactics that can energize and rejuvenate your brain, no matter your age;a brain-boosting fat-loss method so powerful it has been called “biochemical liposuction”; andthe foods that can improve your happiness, both now and for the long term.With Genius Foods, Lugavere offers a cutting-edge yet practical road map to eliminating brain fog and optimizing the brain’s health and performance today—and decades into the future.

    But where should you start? Americans are slowly becoming ill from impaired glucose metabolism that manifests itself as a debilitating illness or chronic condition. You may try to manage one problem after another– diuretics to treat blood pressure, statins to lower cholesterol, metformin and insulin to treat diabetes--without fully realizing that the root of these issues is insulin resistance which revs up inflammation, damages the immune system, and disrupts the whole hormonal/chemical system in the body.It's time to feel better and get healthy by following a simple step-by-step plan to a healthy lifestyle. Rob Thompson, MD and Dana Carpender create the ultimate dream team in your journey to wellness.The Insulin Resistance Solution offers a step-by-step plan and 75 recipes for reversing even the most stubborn insulin resistance.The Program:- Reduce Your Body's Demand for Insulin: This is the stumbling block of many other plans/doctor recommendations. Even "healthy" and "moderate" carb intake can continue to fuel insulin resistance.- Fat is Not the Enemy: Stop Worrying about Fat, Cholesterol, and Salt- Exercise--the RIGHT way:- Use Carb Blockers: Eat and Supplement to Slow Glucose Digestion and Lower Insulin Levels- Safe, Effective Medication

    I wanted a summary of the key highlights as well as pictures of what a meal would look like. This way you could visualize the amounts and percentages of carbohydrates, proteins and fats. I take you through step by step how insulin resistance is created using lots of graphics so you really get the deeper understanding. This 54 page booklet is meant to read within a few hours so you can jump and get started. You will also learn the triggers to insulin, the main fat making hormones.

    This potato diet simply called for one to eat nothing but potatoes for a few days at a time, promising that fat men become as “lean as they ought to be.” One hundred and sixty-seven years later, we are fatter and sicker than ever, but the potato diet still works. Potatoes contains natural drug-like agents that affect inflammation, hunger, insulin, sleep, dreams, mood, and body weight. The potato is the best diet pill ever invented. The potato hack is a short-term intervention (3-5 days) where one eats nothing but potatoes. This short mono-food experiment will strengthen your immune system and provide you with all of the nutrition you need to remain energetic, sleep great, and, as a side-effect, lose weight. The potato hack will help you develop a new relationship with food, hunger, taste, and yourself. The potato hack is not just for the overweight. As noted in 1849, anyone with digestive complaints who follows an all-potato diet for a few days at a time will find their digestion improves greatly. Modern science shows that simple diets high in fiber create an intestinal microbiome that is highly diverse and stable. This diversity and stability is lacking in most people and leads to digestive complaints like Gastroesophageal reflux disease (GERD), Irritable bowel syndrome (IBS), Inflammatory bowel disease (IBD), and Small intestinal bacterial overgrowths (SIBO). The "modern dyspeptic gut" affects millions of people and costs billions of dollars annually. The answer might be as simple as 3-5 days of potatoes. You don't need this book to do the potato hack. Just eat potatoes until full every day for 3-5 days. It really is that simple! This book explains the science behind the potato hack, some variations on the basic hack, recipes, and what to do if it does not work as advertised. Also found in The Potato Hack is a comprehensive review of resistant starch, gut health, potato history, and a growing guide for those that want to grow their own. Most of the photography throughout the book was done by award-winning photographer, Ann Overhulse. The artfully photographed potatoes found on the cover and on 30 pages within are well worth the full price of the book. Guaranteed that after reading The Potato Hack, you will never look at potatoes the same.

    In The Yoga Mind, internationally renowned yoga expert Rina Jakubowicz takes a simple, accessible approach to the complex origins of yoga philosophy. With clear, thoughtful guidance, The Yoga Mind offers everything you need to deepen your yoga practice and discover a meaningful way of life.Your complete resource for bringing yoga philosophy off the mat and into your life, The Yoga Mind includes: Clear explanations of core yoga principles that turn complex theories into memorable lessons Guided meditations and simple exercises that offer clear, tangible instruction for practicing each principle in your daily life A structured approach to vital yoga themes that brings clarity to crucial, but rarely understood, concepts Whether you read The Yoga Mind cover to cover or skip to a certain topic, you’ll find simple actions to incorporate the principles of yoga into a yoga practice that is meaningful to you.

    Entering is one thing.

    Everywhere we turn, someone is preaching the “One True Way” to eat for maximum health. Paleo Diet advocates tell us that all foods less than 12,000 years old are the enemy. Low-carb gurus demonize carbs, then there are the low-fat prophets. But they agree on one thing: there is only one true way to eat for maximum health. The first clue that that is a fallacy is the sheer variety of diets advocated. Indeed, while all of these competing views claim to be backed by “science,” a good look at actual nutritional science itself suggests that it is impossible to identify a single best way to eat. Fitzgerald advocates an agnostic, rational approach to eating habits, based on one’s own habits, lifestyle, and genetics/body type. Many professional athletes already practice this “Good Enough” diet, and now we can too and ditch the brainwashing of these diet cults for good.

    It's not low-carb, low-fat, or low-anything else. It's just a smart, sensible, healthy plan that will give you the body you want in weeks. The Abs Diet will show you how to eat to keep your body's natural fat burners stoked at all times so you burn fat and build muscle all day, every day—even when you sleep. And you'll never feel hungry, restricted, or deprived.