People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why New York Times articles make the paper's own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.Contagious combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you've wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread - for designing messages, advertisements, and information that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.

    And to negotiate these hurdles with style and confidence, "Men's Style" is indispensable---a valuable source of practical advice for how to dress in a world of conflicting fashion imperatives, and a witty guide to the history, trends, codes, and conventions of men's attire.In chapters and amusing sidebars on shoes, suits, shirts and ties, formal and casual wear, underwear and swimsuits, cufflinks and watches, coats, hats, and scarves, Russell Smith steers a confident course between the twin hazards of blandness and vulgarity to articulate a philosophy of dress that can take you anywhere.Here you'll find the rules for looking the part at the office, a formal function, or the hippest party---and learn when you can toss those rules aside. And you'll find level answers to all of your questions. What color suit should a man buy first? Should socks match the belt, pants, or shoes? What tuxedos are always in, and which aren't ever? And what's required of ambiguous social situations like "dress casual" and "black-tie optional"? The answers are here, in a book that's full of trivia, history, and guidance---finally, the perfect guide for brothers, fathers, sons, and selves.

    Your hair is a mess and you feel like a nut. You open your Drybar book and you feel better already! The Drybar Guide to Good Hair for All is the ultimate handbook for at-home hairstyling. Author Alli Webb, a long-time stylist and life-long curly hair girl, founded Drybar in 2010 as an affordable luxury—offering women a great blowout in a beautiful and fun atmosphere. Today, there are more than 60 Drybars across the country, with more opening every day. Drybar’s book makes it easy for women to get the Drybar look at home. Webb shares her tried and true tricks and tips in three in-depth sections featuring more than 100 style-inspiration photograph and step-by-step tutorials. Bright, upbeat, and loaded with style and substance, this book will give readers everywhere a good hair day at home!

    Think of them instead as allies.As a manager you want your employees to help transform the company for the future. And your employees want the company to help transform their careers for the long term. But this win-win scenario will happen only if both sides trust each other enough to commit to mutual investment and mutual benefit. Sadly, trust in the business world is hovering at an all-time low.We can rebuild that lost trust with straight talk that recognizes the realities of the modern economy. So, paradoxically, the alliance begins with managers acknowledging that great employees might leave the company, and with employees being honest about their own career aspirations.By putting this new alliance at the heart of your talent management strategy, you’ll not only bring back trust, you’ll be able to recruit and retain the entrepreneurial individuals you need to adapt to a fast-changing world.These individuals, flexible, creative, and with a bias toward action, thrive when they’re on a specific “tour of duty”—when they have a mission that’s mutually beneficial to employee and company that can be completed in a realistic period of time.Coauthored by the founder of LinkedIn, this bold but practical guide for managers and executives will give you the tools you need to recruit, manage, and retain the kind of employees who will make your company thrive in today’s world of constant innovation and fast-paced change.

    Rae also reveals all the tricks, techniques and trade secrets, including which eye shadow colours work best and how to contour and highlight your face.

    By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is near the top of what will determine your success or failure. And there are countless pundits, authors, and consultants eager to advise you.   But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, facebooking, tumbling, and much, much more. Now Guy has teamed up with his Canva colleague Peg Fitzpatrick to offer The Art of Social Media – the one essential guide you need to get the most bang for your time, effort, and money.   With more than 100 practical tips, tricks, and insights, Guy and Peg present a ground-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through the steps of building your foundation, amassing your digital assets, going to market, optimizing your profile, attracting more followers, and effectively integrating social media and blogging.   For beginners overwhelmed by too many choices, as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, “Great Stuff, No Fluff.” http://artof.social/

    Here is an unforgettable testimony to the strength, beauty and brillance of the female spirit. Bursting with color, each hand painted page is both wise and wonderful.

    That is, until The Art and Power of Being a Lady‚ the book that brushes the cobwebs off and makes "lady" relevant to every girl and woman — whether her role model is Audrey Hepburn, Oprah Winfrey, Madeleine Albright, Lauryn Hill, or Mia Hamm. In an era when looking out for one another and taking the high road is too often lost in the shuffle, today's lady has not forgotten what's important. She is kind and considerate without being a doormat. She's assertive, but never a bully. She is sexy without being vulgar. She has great style but is never superficial. She gives back without asking for kudos. And from now on, the perfect word to describe her is "lady."

    James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results.If you're having trouble changing your habits, the problem isn't you. The problem is your system. Bad habits repeat themselves again and again not because you don't want to change, but because you have the wrong system for change. You do not rise to the level of your goals. You fall to the level of your systems. Here, you'll get a proven system that can take you to new heights.Clear is known for his ability to distill complex topics into simple behaviors that can be easily applied to daily life and work. Here, he draws on the most proven ideas from biology, psychology, and neuroscience to create an easy-to-understand guide for making good habits inevitable and bad habits impossible. Along the way, readers will be inspired and entertained with true stories from Olympic gold medalists, award-winning artists, business leaders, life-saving physicians, and star comedians who have used the science of small habits to master their craft and vault to the top of their field.Learn how to:*  make time for new habits (even when life gets crazy);*  overcome a lack of motivation and willpower;*  design your environment to make success easier;*  get back on track when you fall off course;...and much more.Atomic Habits will reshape the way you think about progress and success, and give you the tools and strategies you need to transform your habits--whether you are a team looking to win a championship, an organization hoping to redefine an industry, or simply an individual who wishes to quit smoking, lose weight, reduce stress, or achieve any other goal.

    When she looked in the mirror and saw a transformed version of herself looking back, she fell in love with the sense of confidence that makeup could give her. Ever since she posted her first makeup tutorial on YouTube, she has dedicated herself to inspire millions by using makeup as a tool for transformation and self expression. Now, Michelle has compiled all of her best wisdom into Make Up: Your Life Guide to Beauty, Style, and Success--Online and Off. From creating a gorgeous smoky eye to understanding contouring to developing an online persona, Michelle has advice to help you transform every facet of your life. Make Up is packed with Michelle’s trademark beauty and style tutorials, stories and pictures from her own life, and advice on the topics she is asked about most, including etiquette, career, entrepreneurship, and creativity. From the everyday (such as how to get glowing skin) to the big picture (such as how to turn your passion into a profession), Make Up is a practical and empowering resource to help anyone put their best face forward.

    Just Listen does this by providing simple but powerful techniques readers can use to really get through to people. You’ll learn how to: make a powerful and positive first impression; listen effectively; make even a total stranger (potential client) feel understood; talk an angry or aggressive person away from an instinctual, unproductive reaction and toward a more rational mindset; and achieve buy-in--the linchpin of all persuasion, negotiation, and sales. Whether they're coworkers, friends, strangers, or enemies, the first make-or-break step in persuading anyone to do anything is getting them to hear you out. With this groundbreaking book, readers will be able to master the fine but critical art of effective communication.

    

    Or at least learn how to fake it. Not at all. There is another way. This book shatters stereotypes about people who dislike networking. They're not shy or misanthropic. Rather, they tend to be reflective—they think before they talk. They focus intensely on a few things rather than broadly on a lot of things. And they need time alone to recharge. Because they've been told networking is all about small talk, big numbers and constant contact, they assume it's not for them. But it is! Zack politely examines and then smashes to tiny fragments the "dusty old rules" of standard networking advice. She shows how the very traits that ordinarily make people networking-averse can be harnessed to forge an approach that is just as effective as more traditional approaches, if not better. And she applies it to all kinds of situations, not just formal networking events. After all, as she says, life is just one big networking opportunity?a notion readers can now embrace.

    Yet we still don't know what, precisely, makes a teacher great. Is it a matter of natural-born charisma? Or does exceptional teaching require something more? Building a Better Teacher introduces a new generation of educators exploring the intricate science underlying their art. A former principal studies the country s star teachers and discovers a set of common techniques that help children pay attention. Two math teachers videotape a year of lessons and develop an approach that has nine-year-olds writing sophisticated mathematical proofs. A former high school teacher works with a top English instructor to pinpoint the key interactions a teacher must foster to initiate a rich classroom discussion. Through their stories, and the hilarious and heartbreaking theater that unfolds in the classroom every day, Elizabeth Green takes us on a journey into the heart of a profession that impacts every child in America.What happens in the classroom of a great teacher? Opening with a moment-by-moment portrait of an everyday math lesson a drama of urgent decisions and artful maneuvers Building a Better Teacher demonstrates the unexpected complexity of teaching. Green focuses on the questions that really matter: How do we prepare teachers and what should they know before they enter the classroom? How does one get young minds to reason, conjecture, prove, and understand? What are the keys to good discipline? Incorporating new research from cognitive psychologists and education specialists as well as intrepid classroom entrepreneurs, Green provides a new way for parents to judge what their children need in the classroom and considers how to scale good ideas. Ultimately, Green discovers that good teaching is a skill. A skill that can be taught.A provocative and hopeful book, Building a Better Teacher shows that legendary teachers are more than inspiring; they are perhaps the greatest craftspeople of all."

    Frenchwomen of a certain age (over forty) are captivating and complex. They appear younger than their years and remain stylish throughout their lives. They look at birthdays as a celebration of a life well-lived and perhaps a good reason to go shopping before they dress to perfection for a celebration of another anniversaire. American-born journalist and blogger Tish Jett has lived among the French for years and has studied them and stalked them to learn their secrets. Exploring how their wardrobe, beauty, diet, and hair rituals evolve with time and how some aspects of their signature styles never change, Jett shows how Frenchwomen know their strengths, hide their weaknesses, and never talk about their fears, failures, or flaws. After all, in France, beauty, style, and charm have no expiration dates!