The New Elite: Inside the Minds of the Truly Wealthy


Jim Taylor - 2008
    With all the emphasis on the rich and famous in America, we would think we know everything about them. In reality, very few of us truly understand those who make up the very wealthiest Americans--those with liquid assets of $5 million or more. What is this new class of people and how did they get that way?In The New Elite, the authors reveal what motivates our country's most powerful and influential class, what they want, where they shop, and how they really spend their money. With candor and unique insight, they reveal that the people who drive our economy are not Ivy league-educated, luxury-seeking socialites. While they include luminaries like Bill Gates, David Geffen, Ralph Lauren, and Donald Trump, they also include the small business owner next door. Based on unprecedented research with hundreds of interviews with members of this unique group, The New Elite uncovers the five classes of America's newly wealthy--including those who struggle with its implications, those who refuse to let it change them, and those who give it away, and how each of them is changing our culture and economy. This is an entertaining and enlightening look at America's ruling class, the profound ways they have redefined what it means to be rich, and how we court them.

Droidmaker: George Lucas and the Digital Revolution


Michael Rubin - 2005
    In the process they made computer history.

Todd Hido on Landscapes, Interiors, and the Nude: The Photography Workshop Series


Todd Hido - 2014
    Its goal is to inspire photographers of all levels who wish to improve their work, as well as readers interested in deepening their understanding of the art of photography. Each book features the creative process and core thinking of a photographer told in their own words and through pictures of their choosing, and is introduced by a well-known student of the featured photographer. In this book, Todd Hido explores the genres of landscape, interior and nude photography, with emphasis on creating images from a personal perspective and with a sense of intimacy. Through words and photographs, he also offers insight into his own practice and discusses a wide range of creative issues, including mining one's own memory and experience as inspiration; using light, texture and detail for greater impact; exploring the narrative potential activated when sequencing images; and creating powerful stories with emotional weight and beauty.Todd Hido (born 1968) is a San Francisco Bay Area-based artist. He is well known for his photography of urban and suburban housing across the United States, and for his use of detail and luminous color. His previous books include House Hunting (2001), Outskirts (2002), Roaming (2004) and Between the Two (2007). He is a recipient of a Eureka Fellowship and a Wallace Alexander Gerbode Foundation Visual Arts Award, and is represented by Stephen Wirtz Gallery in San Francisco. He is an adjunct professor at California College of the Arts.Gregory Halpern received a BA in history and literature from Harvard University and an MFA from California College of the Arts. His third book of photographs, entitled A, is a photographic ramble through the streets of the American Rust Belt. His other books include Omaha Sketchbook and Harvard Works Because We Do. He currently teaches at the Rochester Institute of Technology and is the coeditor of The Photographer's Playbook (Aperture 2013).

Wal-Mart Book of Ethics Abridged Edition


R.A. Wilson - 2012
    Why else would you be looking at this book? If you have ever wanted to see behind the front lines of retail, this is the book for you. If you want to validate your own experiences in retail, this is the book for you. If you just want to laugh at humorous things from funny people, this is the book for you. Packed full of true short stories from working in one of these super stores, only one conclusion can be reached in the end: Wal-Mart is the craziest place on Earth!

Disney Version PB


Richard Schickel - 1985
    Some howled in protest at this criticism of their hero, but they failed to see that Mr. Schickel's book acknowledged Disney's profound influence on American popular culture. The Disney Version takes us from Walt's wandering youth through the desperate gamble of opening his own animation studio, his daring decision to crash Hollywood, the sudden and inspired invention of Mickey Mouse - and on to the creation of a multimillion-dollar international entertainment empire. Throughout, Mr. Schickel asks penetrating questions about Disney's achievements and shortcomings, and about the enormous popularity of the "Disney version."

The Old Man and the Harley: A Last Ride Through Our Fathers' America


John J. Newkirk - 2008
    He had no way of knowing it was to e the autumn of his youth, and that his entire generation would soon be thrust into the most devastating conflict in history.Seven decades later, author John J. Newkirk retraces this epic ride with his father, Jack, in a silent hope the old soldier will still be proud of the America he fought for. Each mile brings discovery as the author learns of his namesake, the heroic Squadron Leader of the legendar Flying Tigers, and of his father's life on the road and in the jungles of the South Pacific during World War II.The result is quintessential Americana, a sweeping portrait of the grit, guts, ingenuity, and sacrifice that defined a nation, and a timely lesson from the Greatest Generation on how we can overcome our most pressing challenges and reclaim the American Dream."

This Won't Scale: 41 Plays From The Drift Marketing Team To Help Your Business Cut Through The Noise, Grow Faster Than The Competition & Thrill Your Customers


Dave Gerhardt - 2019
    While most B2B startups obsess over scalability and tracking, Drift takes a different approach. In This Won't Scale, you'll find insider lessons and plays from the Drift Marketing team that have helped the business grow at a hypergrowth rate. It contains 41 plays organized into easy-to-read and reference chapters. Keep it on your desk, thumb through it when you're looking for inspiration and come back to it over time. You’ll discover not only Drift's abnormal approach, but also hear never-before-told stories and learn how to implement Drift's marketing plays into your own marketing strategy.

The Big Roads: The Untold Story of the Engineers, Visionaries, and Trailblazers Who Created the American Superhighways


Earl Swift - 2011
    interstate system changed the face of our country. The Big Roads charts the creation of these essential American highways. From the turn-of-the-century car racing entrepreneur who spurred the citizen-led “Good Roads” movement, to the handful of driven engineers who conceived of the interstates and how they would work—years before President Eisenhower knew the plans existed—to the protests that erupted across the nation when highways reached the cities and found people unwilling to be uprooted in the name of progress, Swift follows a winding, fascinating route through twentieth-century American life.  How did we get from dirt tracks to expressways, from main streets to off-ramps, from mud to concrete and steel, in less than a century? Through decades of politics, activism, and marvels of engineering, we recognize in our highways the wanderlust, grand scale, and conflicting notions of citizenship and progress that define America.

Brave Surrender: Let God’s Love Rewrite Your Story


Kim Walker-Smith - 2019
    But she wasn't always so confident of God's unrelenting, powerful love.  Coming from a painful childhood, Kim struggled to believe that God could heal her heart or bring any sense from her past. Yet when she chose to hand her struggles over to God and receive His love, freedom, and healing in return, everything began to change. On the other side of surrender, Kim began a journey of looking at one painful memory at a time with God and exchanging her perspective for His truth--a journey in which God rewrote her story of pain into a story of redemption and hope.If you are longing to experience God more than the shame or hurts of your past, the pressures of your present, or the fear of your future, Brave Surrender offers a soul-healing path forward. As Kim learned in her own life, the first step--and the bravest step--is letting go. Once we let go of anything that gets between us and God, we are freed to take hold of the life that truly matters. As Kim writes, "When we encounter God's love, it changes the way we see. And when we learn to see what He sees, we will never be the same again."

Building a Company: Roy O. Disney and the Creation of an EntertainmentEmpire


Bob Thomas - 1998
    Spring '98---copy being written at this moment

927 Days of Summer: Around the World in a VW Van (Drive Nacho Drive)


Brad Van Orden - 2015
    This is where 927 Days of Summer picks up the trail. After shipping Nacho from Argentina to Malaysia on a container ship, Brad and Sheena resume their journey, this time with the ambitious goal of driving all the way around the world. When they roll out of the shipping container onto Malaysian soil, their odometer turns over 300,000 miles. Is Nacho really up for the brutal journey ahead?This hilarious, and often harrowing tale follows them through the sweltering jungles of Southeast Asia, the buzzing hornet's nest of India, into the remote Nepalese Himalayas, through the stony hills of Anatolia to the Sahara Desert in Africa, through Europe and beyond. Whether dodging rickshaws on crater-filled roads, defying Maoist rebels on cliff-hanging Himalayan tracks, getting hopelessly stuck in the desert on the Pakistani border, or becoming the subjects of an international missing persons case in the remote mountains of Laos, there is never a dull moment in 927 Days of Summer. Come along as a diverse cast of characters guides our subjects through a world of unfolding landscapes and cultures on the road trip to end all road trips, and then ask yourself: can you really just go home, unpack, and eat a sandwich?

A Historical Tour of Walt Disney World: Volume 1


Andrew Kiste - 2015
     Jungle Cruise: Despite the skipper humor, this ride has its roots in European colonialism and the scramble for Africa. Pirates of the Caribbean: Yo ho ho, me hearties, but did the real pirates of the Caribbean act like those in Adventureland? Crystal Palace: The first two Crystal Palaces burned to the ground; how much is Disney's popular restaurant their carbon copy? Tomorrowland: Disney's original plan to faithfully represent the future fell apart when the future didn't cooperate. Find out where the Imagineers got THEIR ideas!

How Paris Became Paris: The Invention of the Modern City


Joan DeJean - 2014
    Like other European cities, it was still emerging from its medieval past. But in a mere century Paris would be transformed into the modern and mythic city we know today.Though most people associate the signature characteristics of Paris with the public works of the nineteenth century, Joan DeJean demonstrates that the Parisian model for urban space was in fact invented two centuries earlier, when the first complete design for the French capital was drawn up and implemented. As a result, Paris saw many changes. It became the first city to tear down its fortifications, inviting people in rather than keeping them out. Parisian urban planning showcased new kinds of streets, including the original boulevard, as well as public parks and the earliest sidewalks and bridges without houses. Venues opened for urban entertainment of all kinds, from opera and ballet to a pastime invented in Paris, recreational shopping. Parisians enjoyed the earliest public transportation and street lighting, and Paris became Europe's first great walking city.A century of planned development made Paris both beautiful and exciting. It gave people reasons to be out in public as never before and as nowhere else. And it gave Paris its modern identity as a place that people dreamed of seeing. By 1700, Paris had become the capital that would revolutionize our conception of the city and of urban life.

Humble Pie


Gordon Ramsay - 2006
    But this is his bestselling real story… Humble Pie tells the full story of how he became the world’s most famous and infamous chef: his difficult childhood, his brother’s heroin addiction and his failed first career as a footballer: all of these things have made him the celebrated culinary talent and media powerhouse that he is today. Gordon talks frankly about:• his tough childhood: his father’s alcoholism and violence and the effects on his relationships with his mother and siblings,• his first career as a footballer: how the whole family moved to Scotland when he was signed by Glasgow Rangers at the age of fifteen, and how he coped when his career was over due to injury just three years later,• his brother’s heroin addiction.• Gordon’s early career: learning his trade in Paris and London; how his career developed from there: his time in Paris under Albert Roux and his seven Michelin-starred restaurants.• Kitchen life: Gordon spills the beans about life behind the kitchen door, and how a restaurant kitchen is run in Anthony Bourdain-style.• How he copes with the impact of fame on himself and his family: his television career, the rapacious tabloids, and his own drive for success.

Zombie Economics: A Guide to Personal Finance


Lisa Desjardins - 2011
    It's compelling, it's straightforward, and it can change your life. Zombie Economics is for anyone in the midst of financial uncertainty, a place where carelessness and timidity will cost you. From the creeping spread of unpaid bills to the lumbering advance of creditors, Zombie Economics confronts the biggest threats to your personal economy, takes aim, and then takes them down. Specific chapters include: A Basement Full of Ammo Saving yourself by saving money They'll Eat the Fat Ones First Using fitness as a financial asset Shooting Dad in the Head Ending your relationships with the financially infected With simple, easy-to-use techniques for identifying-and eliminating-your financial weak spots, Zombie Economics turns victims into survivors. Watch a Video"