Book picks similar to
Free PR: How to Get Chased By The Press Without Hiring a PR Firm by Cameron Herold
marketing
business
communication
non-fiction
Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth
W. Chan Kim - 2017
Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth.
Blue Ocean Shift
is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process. With battle-tested lessons learned from successes and failures in the field,
Blue Ocean Shift
is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey.
Blue Ocean Shift
is indispensable for anyone committed to building a compelling future.
Lessons From the Edge: Inspirational Tales of Surviving, Thriving and Extreme Adventure
Aldo Kane - 2021
Shortcut: How Analogies Reveal Connections, Spark Innovation, and Sell Our Greatest Ideas
John Pollack - 2014
Once we become aware of this, we start seeing them everywhere—in ads, apps, political debates, legal arguments, logos, and euphemisms, to name just a few. At their very best, analogies inspire new ways of thinking, enable invention, and motivate people to action. Unfortunately, not every analogy that rings true is true. That’s why, at their worst, analogies can deceive, manipulate, or mislead us into disaster. The challenge? Spotting the difference before it’s too late.Rich with engaging stories, surprising examples, and a practical method to evaluate the truth or effectiveness of any analogy, Shortcut will improve critical thinking, enhance creativity, and offer readers a fresh approach to resolving some of today’s most intractable challenges.
Move: How Decisive Leaders Execute Strategy Despite Obstacles, Setbacks, and Stalls
Patty Azzarello - 2017
Whatever your needed transformation may be: a new initiative, a new market, a new product, your fresh strategy is up against a powerful foe: an organization's tendency to stay very busy and completely engaged what it's already doing. This book shows you how to cut through resistance and get your team engaged and proactively doing the new thing! Author Patty Azzarello draws on over twenty-five years of international business management experience to identify the chronic challenges that keep organizations from decisively executing strategy, and to give you a practical game plan for breaking through. Leaders tend to assume that stalls in execution are inevitable, unchanging parts of the workplace—but things can change. At the heart of every execution problem is the fact that there simply are not enough people doing what the business needs. This guide shows you how to get your entire organization on board—remove the fear, excuses, and hurdles—and uphold the new pursuit against distractions and dissent. No transformation can succeed without suitable engagement from the whole organization, but building engagement can be difficult, uncomfortable, and tentative. This book shows you how to get it done. Get your organization to embrace and personally commit to the new work Remove obstacles and passive aggressive attacks that block progress Defend new strategic initiatives against short term pressures to revert to "business as usual" Sustain momentum and the desire to move forward Make sure no one is ever asking, 'Are we still doing this?' Inertia isn't just a law of the universe, it's a law in the workplace that can be a major obstacle to making things happen. The great thing about inertia is that it cuts two ways: a body at rest remains at rest, but a body in motion remains in motion. People love to finish things. Move shows you how to make successful execution the new norm—starting today.
37 Ways to BOOST Your Coaching Practice: PLUS: the 17 Lies That Hold Coaches Back and the Truth That Sets Them Free!
Steve Chandler - 2015
Remember what coaching's really about. It's about looking for ways to touch the soul, and having someone's life change. Coaching simply can't be sold like other things are sold. And that turns out to be good news. Once you begin practicing true connection, you become successful. In 37 Ways to BOOST Your Coaching Practice, Steve Chandler shows just what steps to take - and the 17 lies to avoid - to give your prospective clients a powerful experience of the work you do. Learn to fill your practice by moving beyond coaching-as-a-concept. Creating clients happens one coaching conversation at a time, one true connection at a time.
Influencer: Building Your Personal Brand in the Age of Social Media
Brittany Hennessy - 2018
. .Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today--earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle . . .As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it's going. In this book she'll reveal how to:*Build an audience and keep them engaged *Package your brand and pitch your favorite companies *Monetize your influence and figure out how much to charge Plus tips on: *Landing an agent *Getting on the radar of your favorite sites *Praising a brand without alienating their competitorsWhether you're just starting out or you're ready for bigger campaigns, Hennessy guides you through core influencer principles. From creating content worth double tapping and using hashtags to get discovered, to understanding FTC rules and delivering metrics, she'll show you how to elevate your profile, embrace your edge, and make money--all while doing what you love.
Total Quality Management
James R. Evans - 1999
Today, Total Quality is an integral component of management success in today's complex business environment. This text presents an overview of the key principles of total quality and links those concepts to traditional management practices and organizational models in management theory. This book has three objectives: 1) to familiarize readers with the basic principles and methods associated with total quality management; 2) to show readers how these principles and methods have been put into effect in a variety of organizations; and, 3) to illustrate the relationship between total quality principles and the theories and models studied in management courses.
How To Take Great Notes Quickly And Easily: A Very Easy Guide (30 Minute Read) (The Learning Development Book Series 8)
John Connelly - 2013
Written in easy to read language, and packed with practical, easily applied tips, this eBook contains everything you need to know to take great notes.To make sure you get the most value for money possible I've also included the FREE eBook: "How to Study: 20 Tips". It contains my best best advice on time management, goal setting and how to get the best grades with the least effort. It's advice that also transfers brilliantly well to professionals, the self employed and anyone working toward mastery of a given field.
1000 Best Tips for ADHD: Expert Answers and Bright Advice to Help You and Your Child
Susan Ashley - 2012
Even getting through seemingly easy tasks can be a relentless challenge that never seems to get easier. As a child psychologist specializing in ADHD for more than twenty years, Dr. Ashley knows exactly what parents face every day. 1000 Best Tips for ADHD gives parents quick tips and easy-to-implement solutions that make even the toughest days go smoother.FIND TIPS AND SUGGESTIONS ON: Improving behavior Increasing school success Helping out at home Interacting with others And more!
The Nuclear Effect: The 6 Pillars of Building a 7+ Figure Online Business
Scott Oldford - 2020
Its energy feeds other reactions, creating endless possibilities for self-sustaining growth. Imagine harnessing this kind of energy in business—what if you could create your own nuclear effect?It's easy to feel trapped when you start an online business, stuck in a tug-of-war between success and the requirements for continued growth. The more you progress, the more money you need. Your company's bank account mirrors your own emotions in a rollercoaster of inconsistency and instability—you've left the rat race, only to find yourself on a 6- or 7-figure hamster wheel.In The Nuclear Effect, Scott Oldford shows you how to free yourself from this cycle, scale a profitable, multimillion-dollar business, and keep the money you make. By following Scott's 6 pillars of sustainable growth, you will create the momentum your business needs to become an unstoppable force.
The Tipping Point: How Little Things Can Make a Big Difference
Malcolm Gladwell - 2000
Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children's television, direct mail, and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world's greatest salesmen to show how to start and sustain social epidemics.
Machiavelli Mindset: How To Conquer Your Enemies, Achieve Audacious Goals & Live Without Limits From The Prince (Psychological Warfare, The Prince, Mindset)
R. Shaw - 2016
Here's A Preview Of What Machiavelli Mindset Contains... An Introduction to Machiavelli Seeing the World through Machiavelli’s Eyes Getting Over The Guilt Moving Above And Beyond Conventional Thinking Machiavelli's Thoughts On Generosity Compassion Vs. Cruelty (Is It Better To Be Loved Or Feared?) What Machiavelli Says About Honesty How To Achieve Success The Machiavellian Way The Qualities Of A Great Leader How to Avoid Attracting Hatred and Other Lessons from the Prince And Much, Much More!
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Leveraged Learning: How the Disruption of Education Helps Lifelong Learners, and Experts with Something to Teach
Danny Iny - 2018
The name of today's game, both personally and professionally, is to be constantly learning: just enough, just in time, and never stopping. But where can knowledge workers, professionals, and lifelong learners go to find the training and education they need to stay current and thrive?It's no secret that universities and colleges are struggling to keep pace and stay current. Often out of touch, exorbitantly overpriced, and slowed by unwieldy infrastructures, bureaucracies and tenure, these institutions are fundamentally designed to deliver a mode of education that still serves an important purpose, but leaves many of our individual and collective needs for learning and growth sorely unmet.This crisis is an opportunity for the experts and professionals who possess the knowledge and skills that are so sorely needed by so many. The solution is to package their expertise into leveraged learning programs that create transformation for the lifelong learners who need them, and profit for the experts who create them.Danny Iny, a successful educator entrepreneur, has been leading the charge on this growing movement. And in Leveraged Learning he lays out the guidebook for navigating and thriving in this new world – both as a lifelong learner, and as an expert with something to teach.As a lifelong learner, you'll gain the skills and acquire the tools that you need to grow and thrive:* How education has changed, and the implications for knowledge workers and professionals.* Why the education system is failing you, and what alternatives to consider.* How to hack your patterns of behavior to support and accelerate your learning.* The two layers of learning that you must stack together to achieve mastery.* Which mental habits are critical to achieving ongoing, sustained success.* How to tell which online courses are worth taking, and which to avoid.* Why most online courses have single-digit completion rates, and how to transcend the statistics.And as an expert with something to teach, you'll learn how to package your expertise for others' benefit, and your profit:* What it really takes to develop a lucrative revenue stream from your expertise.* The piloting methodology that has worked for thousands of successful online course creators.* How to design a curriculum that engages students and leads to mastery.* What to test, measure, and iterate as your course grows and evolves.* Research-based techniques to help every student perform at the 98th percentile of success.* Methodologies for peer-based feedback that cost-effectively support student learning.* How to engineer student success with accountability, gamification, and artificial intelligence.All this and much, much more is yours for the taking. Leveraged Learning is your indispensable guide to staying current, growing, and thriving in the modern world.From the book:"The current dysfunction of education is so egregious because it hurts so many of us. Most obviously, it hurts the graduates who find themselves with a degree that has practically no market value, forced to make ends meet as Starbucks baristas or Uber drivers.It hurts the bearers of a combined $1.4 trillion of student debt. For those keeping score, that’s more than credit card debt... and unlike credit card debt, you can’t even declare bankruptcy and free yourself of the potentially lifelong consequences of a bad decision you might have made as a teenager.It hurts the employers who are starved for talent. Education hasn’t prepared job seekers with the skills to fill more than six million open jobs in the United States alone, even as almost seven million Americans are unemployed and looking for work. It hurts the learners who seek alternatives. They waste enormous amounts of time and money bouncing between a host of imperfect options like MOOC programs with completion rates that max out at 15 percent, overpriced continuing education programs offered by universities, and courses provided by private instructors of varying quality.And it hurts educators and learning professionals. They labor heroically to brighten their students’ futures, but often that their best efforts can’t overcome the inertia and challenge of the systems in which they operate.We all hurt from the broken nature of modern education, that no longer prepares us for success. And we all need a solution that is more than just a band-aid.Thankfully, such a solution exists. That’s what this book is about."
The Wedding Officiant's Guide: How to Write and Conduct a Perfect Ceremony
Lisa Francesca - 2014
With the officiating trend on the rise, novice officiants need a resource to guide them. In The Wedding Officiant's Guide, interfaith minister Lisa Francesca breaks down the entire officiating process, from becoming an ordained officiant and interviewing the couple to drafting and performing a moving ceremony. Written in an engaging and friendly tone, and featuring empowering advice, suggested readings, stories and lessons learned from new officiants, and practical tips from wedding planners, this inviting handbook will help new officiants write and deliver a wedding ceremony that fulfills marriage laws, delights guests, and honors the marrying couple.
Never Eat Alone: And Other Secrets to Success, One Relationship at a Time
Keith Ferrazzi - 2005
As Ferrazzi discovered early in life, what distinguishes highly successful people from everyone else is the way they use the power of relationships--so that everyone wins. In "Never Eat Alone," Ferrazzi lays out the specific steps--and inner mindset--he uses to reach out to connect with the thousands of colleagues, friends, and associates on his Rolodex, people he has helped and who have helped him. The son of a small-town steelworker and a cleaning lady, Ferrazzi first used his remarkable ability to connect with others to pave the way to a scholarship at Yale, a Harvard MBA, and several top executive posts. Not yet out of his thirties, he developed a network of relationships that stretched from Washington's corridors of power to Hollywood's A-list, leading to him being named one of Crain's 40 Under 40 and selected as a Global Leader for Tomorrow by the Davos World Economic Forum. Ferrazzi's form of connecting to the world around him is based on generosity, helping friends connect with other friends. Ferrazzi distinguishes genuine relationship-building from the crude, desperate glad-handling usually associated with "networking." He then distills his system of reaching out to people into practical, proven principles. Among them: Don't keep score: It's never simply about getting what you want. It's about getting what you want and making sure that the people who are important to you get what they want, too. "Ping" constantly: The Ins and Outs of reaching out to those in your circle of contacts all the time--not just when you need something. Never eat alone: The dynamics of status are the same whether you're working at a corporation or attending a society event-- "invisibility" is a fate worse than failure. In the course of the book, Ferrazzi outlines the timeless strategies shared by the world's most connected individuals, from Katherine Graham to Bill Clinton, Vernon Jordan to the Dalai Lama. Chock full of specific advice on handling rejection, getting past gatekeepers, becoming a "conference commando," and more, "Never Eat Alone" is destined to take its place alongside "How to Win Friends and Influence People" as an inspirational classic.