It directly translates the revolution in neuroscience that has occurred over the last 40 years into practical new techniques for effective persuasion.Whether your goal is to persuade one person—a husband, child, or boss—or the millions who might purchase an Apple Watch or a Budweiser, 7 Secrets of Persuasion will show you how to:*Unearth the motivation that actually changes a behavior like smoking, voting, or buying, even if the person(s) doesn’t know why they do what they do.*Tap into the mental process that gives religious symbols, political symbols, and commercial logos their power.*Make a promise that is delayed, uncertain, and rational more compelling by making it immediate, certain, and emotional.*Transform your candidate, service, or product into the one people want to buy by utilizing what psychologists call the “fundamental attribution error.”

    But how did an obscure Soviet programmer, working on frail, antiquated computers, create a product which has now earned nearly 1 billion in sales? How did a makeshift game turn into a worldwide sensation, which has been displayed at the Museum of Modern Art, inspired a big-budget sci-fi movie, and been played in outer space? A quiet but brilliant young man, Alexey Pajitnov had long nurtured a love for the obscure puzzle game pentominoes, and became obsessed with turning it into a computer game. Little did he know that the project that he labored on alone, hour after hour, would soon become the most addictive game ever made. In this fast-paced business story, reporter Dan Ackerman reveals how Tetris became one of the world's first viral hits, passed from player to player, eventually breaking through the Iron Curtain into the West. British, American, and Japanese moguls waged a bitter fight over the rights, sending their fixers racing around the globe to secure backroom deals, while a secretive Soviet organization named ELORG chased down the game's growing global profits.The Tetris Effect is an homage to both creator and creation, and a must-read for anyone who's ever played the game-which is to say everyone.

    The talk around the family Seder table is of new babies and budding romance, not of the increasing hardships threatening Jews in their hometown of Radom, Poland. But soon the horrors overtaking Europe will become inescapable and the Kurcs will be flung to the far corners of the world, each desperately trying to navigate his or her own path to safety. As one sibling is forced into exile, another attempts to flee the continent, while others struggle to escape certain death, either by working grueling hours on empty stomachs in the factories of the ghetto or by hiding as gentiles in plain sight. Driven by an unwavering will to survive and by the fear that they may never see one another again, the Kurcs must rely on hope, ingenuity, and inner strength to persevere. An extraordinary, propulsive novel, We Were the Lucky Ones demonstrates how in the face of the twentieth century’s darkest moment, the human spirit can endure and even thrive.

    In Rome, she indulges herself and gains nearly two stone. In India, she finds enlightenment through scrubbing temple floors. Finally, in Bali a toothless medicine man reveals a new path to peace, leaving her ready to find love again. Despite vowing in EAT PRAY LOVE never to go near marriage again, in COMMITTED we find Gilbert about to wed the man she fell in love with at the end of EAT, PRAY, LOVE. Once again approaching with this most ancient of institutions, with wit and intelligence Gilbert explores marriage on a personal & global level to discover what it really means. In THE LAST AMERICAN MAN, Gilbert presents a fascinating, intimate portrait of the American naturalist and brilliant modern hero Eustace Conway, who at the age of seventeen ditched the comforts of his suburban existence to escape into the wild. Attempting to instil in people a deeper appreciation of nature, Conway stops at nothing in pursuit of bigger, bolder adventures. In Gilbert's first novel STERN MEN, the eighteen-year-old irredeemably unromantic Ruth Thomas returns home from boarding school determined to join the 'stern-men'. Throwing her education overboard, this feisty and unforgettable American heroine helps work the lobster boats and brushes up on her profanity, eventually falling for a handsome young lobsterman. In PILGRIMS, Gilbert's sharply drawn and tenderly observed collection of twelve short stories, tough heroes and heroines, hardened by their experiences, struggle for their epiphanies and seek companionship as fiercely as they can.

    Within the pages of these inspiring reference books are the endless variations of knit and purl stitches that produce the fabrics of all knitting. But in the Up, Down, All-Around Stitch Dictionary, designer Wendy Bernard does something no other author has done before— she presents instructions for working 150 popular stitch patterns four different ways: top down, bottom up, back and forth, and in the round. This hefty collection, ranging from lace and cables to colorwork and fancy edgings, is loaded with beautifully photographed swatches of each pattern, plus charted and text instructions. To showcase the stitch patterns in action, Bernard also includes instructions for eight garments as well as her famous formulas for knitting garments without a pattern. This is an invaluable go-to resource, sure to inspire legions of knitters to use stitch patterns in new and exciting ways.

    Featuring more than 50 recipes, and illustrated with color photography throughout, these great recipes are all prepared in healthful versions that use vegan alternatives to rich cream, butter, and meat. The result is a terrific addition to the culinary resources of any cook interested in either vegan or Indian cuisine.Singla--a mother of two, Indian emigre, and former TV news journalist--has a distinctive style and voice that brings alive her passion for easy, authentic Indian food. Some of these recipes were developed by her mother through the years, but many Singla developed herself, including fusion recipes that pull together diverse traditions from across the Indian subcontinent. She shows the busy, harried family that cooking healthy is simple and that cooking Indian is just a matter of understanding a few key spices.As Singla sees it, acquiring and using the proper spices is the key to preparing her healthful recipes at home. Singla has recently brought to market her own line of traditional Indian spice trays (also known as a masala dabba), which is being sold by retail outlets like Williams-Sonoma. Vegan Indian Cooking builds off of Singla's vast expertise in simplifying and perfecting Indian spices and unique, custom spice blends, making delicious Indian cooking accessible to even the most hurried home chef.

    When we play video games, our facial expressions are rarely those of happiness or bliss. Instead, we frown, grimace, and shout in frustration as we lose, or die, or fail to advance to the next level. Humans may have a fundamental desire to succeed and feel competent, but game players choose to engage in an activity in which they are nearly certain to fail and feel incompetent. So why do we play video games even though they make us unhappy? Juul examines this paradox. In video games, as in tragic works of art, literature, theater, and cinema, it seems that we want to experience unpleasantness even if we also dislike it. Reader or audience reaction to tragedy is often explained as catharsis, as a purging of negative emotions. But, Juul points out, this doesn't seem to be the case for video game players. Games do not purge us of unpleasant emotions; they produce them in the first place. What, then, does failure in video game playing do? Juul argues that failure in a game is unique in that when you fail in a game, you (not a character) are in some way inadequate. Yet games also motivate us to play more, in order to escape that inadequacy, and the feeling of escaping failure (often by improving skills) is a central enjoyment of games. Games, writes Juul, are the art of failure: the singular art form that sets us up for failure and allows us to experience it and experiment with it. "The Art of Failure" is essential reading for anyone interested in video games, whether as entertainment, art, or education.

    It was a harrowing test of endurance on a snowbound cordillera that ended in a miraculous rescue. Now comes the unflinching and emotional true story by one of the men who found his way home.Four decades after the tragedy, a climber discovered survivor Eduardo Strauch’s wallet near the memorialized crash site and returned it to him. It was a gesture that compelled Strauch to finally “break the silence of the mountains.”In this revelatory and rewarding memoir, Strauch withholds nothing as he reveals the truth behind the life-changing events that challenged him physically and tested him spiritually, but would never destroy him. In revisiting the horror story we thought we knew, Strauch shares the lessons gleaned from far outside the realm of rational learning: how surviving on the mountain, in the face of its fierce, unforgiving power and desolate beauty, forever altered his perception of love, friendship, death, fear, loss, and hope.

    But after her mother, unsettled by growing political unrest, leaves for medical treatment in India, the civil war intensifies, changing young Enjeela’s life forever. Amid the rumble of invading Soviet tanks, Enjeela and her family are thrust into chaos and fear when it becomes clear that her mother will not be coming home.Thus begins an epic, reckless, and terrifying five-year journey of escape for Enjeela, her siblings, and their father to reconnect with her mother. In navigating the dangers ahead of them, and in looking back at the wilderness of her homeland, Enjeela discovers the spiritual and physical strength to find hope in the most desperate of circumstances.A heart-stopping memoir of a girl shaken by the brutalities of war and empowered by the will to survive, The Broken Circle brilliantly illustrates that family is not defined by the borders of a country but by the bonds of the heart.

    Motivational speaker Steve Chandler helps you turn "what could have been nto "what will be." His writing is filled with techniques for breaking down egative barriers and letting go of pessimistic thoughts that prevent you from ulfilling or even allowing yourself to conceive of your goals and dreams.

    But then her son came to her with a real one…Josiah was nineteen with the world at his feet when things changed. Without warning, the new university student’s mental health deteriorated to the point that he planned his own death. His mother, bestselling author Amanda Prowse, found herself grappling for ways to help him, with no clear sense of where that could be found. This is the book they wish had been there for them during those dark times.Josiah’s situation is not unusual: the statistics on student mental health are terrifying. And he was not the only one suffering; his family was also hijacked by his illness, watching him struggle and fearing the day he might succeed in taking his life.In this book, Josiah and Amanda hope to give a voice to those who suffer, and to show them that help can be found. It is Josiah’s raw, at times bleak, sometimes humorous, but always honest account of what it is like to live with depression. It is Amanda’s heart-rending account of her pain at watching him suffer, speaking from the heart about a mother’s love for her child.For anyone with depression and anyone who loves someone with depression, Amanda and Josiah have a clear message—you are not alone, and there is hope.

    Frankel, Ph.D., New York Times bestselling author of Nice Girls Don't Get the Corner Office ARE YOU A VICTIM OF SUBTLE ABUSE? Are you always the one apologizing?Constantly questioning and blaming yourself?Do you often feel confused, frustrated, and angry? If you answered yes to any of these questions, you're not alone. Nearly half of all women--and men--in the United States experience psychological abuse without realizing it. Manipulation, deception, and disrespect leave no physical scars, but they can be just as traumatic as physical abuse. In this groundbreaking book, Avery Neal, founder of the Women's Therapy Clinic, helps you recognize the warning signs of subtle abuse. As you learn to identify patterns that have never made sense before, you are better equipped to make changes.From letting go of fear to setting boundaries, whether you're gathering the courage to finally leave or learning how to guard against a chronically abusive pattern, If He's So Great, Why Do I Feel So Bad? will help you enjoy a happy, healthy, fulfilling life, free of shame or blame."This book can open eyes for people who may have lost pieces of themselves along the way. Great examples and exercises. It is a companion from start to finish." --Dr. Jay Carter, author of Nasty People "No-nonsense insights and practical ways to regain control of and empower your life."--Dr. George Simon, author of In Sheep's Clothing"The new gold standard in abuse recovery, allowing readers to break free from old patterns and reclaim their lives." --Jackson MacKenzie, author of Psychopath Free"This insightful book can awaken self-esteem, save relationships, even save lives."--Gavin de Becker, author of The Gift of Fear

    From shopping through chopping, from making flawless gravy to fearlessly carving the bird, he offers tips, insight, and inspiration every steop of the way. Whether it a tradition holiday feast with turkey and all the traditional trimming, chutneys, and chowders; a vegetarian dinner with just the trimmings; or new ideas for regional classics, including Cajun- or Italian-inspired tastes, Thanksgiving 101 serves up a delicious education for novice and experienced cooks alike.

    The language could be compared to the building blocks of music (time signatures, chord progressions, verse)—no matter the instruments, style or time period—these building blocks come into play. Feel and sensation are similar building blocks where game design is concerned. They create the meta-sensation of involvement with a game.The understanding of how game designers create feel, and affect feel are only partially understood by most in the field and tends to be overlooked as a method or course of study, yet a game's feel is central to a game's success. This book brings the subject of feel to light by consolidating existing theories into a cohesive book.The book covers topics like the role of sound, ancillary indicators, the importance of metaphor, how people perceive things, and a brief history of feel in games.The associated web site contains a playset with ready-made tools to design feel in games, six key components to creating virtual sensation. There's a play palette too, so the designer can first experience the importance of that component by altering variables and feeling the results. The playset allows the reader to experience each of the sensations described in the book, and then allows them to apply them to their own projects. Creating game feel without having to program, essentially. The final version of the playset will have enough flexibility that the reader will be able to use it as a companion to the exercises in the book, working through each one to create the feel described.

    Teacher, author, and master knitter Norah Gaughan shares her design principles and offers clear cable-making instruction throughout, always in a conversational, easy-to-understand voice that proceeds naturally, as one cable idea leads to the next. Master the art of cable knitting, then test your newfound skills with the 15 garment patterns for wraps, sweaters, and accessories. Also available from Norah Gaughan: Knitting Nature,Comfort Knitting and Crochet: Afghans and Comfort Knitting, and Crochet: Babies and Toddlers.