"Above the Fold" is not about timely design or technology trends; instead, this book is about the timeless fundamentals of effective communication within the context of web design. It is intended to help you, the reader, understand the considerations that web designers make when developing successful websites."Above the Fold" is divided into three sections: Design & TypographyPlanning & UsabilityBusiness Value Each section represents a phase in the continuous cycle of web design. It's the balance among design, usability, and return on investment that makes a website truly great.Topics covered in "Above the Fold" include: What makes web design uniqueThe history of web designAnatomy of a web pageWhite space and grid use in web designThe elements of web design: color, texture, imagery, scale, depth, animation, and variabilityWeb typography, including web-safe type, images of type, and font replacement and embeddingWeb project planningInformation architecture, including site maps, wireframes, and user flow diagramsThe elements of usability: navigation, breadcrumbs, links, search, submission forms, and error messagingSearch engine optimizationOnline marketing, including banner ads, viral and social marketing, on-site marketing, and email marketingWeb statistics and analysis

    Fortunately, Jon McGee is an ideal guide through this dynamic marketplace. In Breakpoint, he argues that higher education is in the midst of an extraordinary moment of demographic, economic, and cultural transition that has significant implications for how colleges understand their mission, their market, and their management. Drawing from an extensive assessment of demographic and economic trends, McGee presents a broad and integrative picture of these changes while stressing the importance of decisive campus leadership. He describes the key forces that influence higher education and provides a framework from which trustees, presidents, administrators, faculty, and policy makers can address pressing issues in the aftermath of the Great Recession.Although McGee avoids endorsing one-size-fits-all solutions, he suggests a number of concrete strategies for handling prospective students and developing pedagogical practices, curricular content and delivery, and management structures. Practical and compelling, Breakpoint will help higher education leaders make choices that advance their institutional values and serve their students and the common good for generations to come.

    This student-centered, problem-based approach to learning is a central theme of this book. Learning how best to help children believe that mathematics makes sense and that they themselves can make sense of mathematics is an exciting endeavor and a lifelong process. It requires the knowledge gained from research, the wisdom shared by professional colleagues, and the insightful ideas that come from your own daily experiences with students. I hope that this book will assist you on this fantastic journey. Praise for Elementary and Middle School Mathematics This is absolutely the best book on the market. No other book comes close.–Sandra L. McCune, Stephen F. Austin University I particularly like the emphasis on doing math more than one way (invented math) and the emphasis on problem solving. There is a wealth of resources and children’s books for students to use in their development of concepts.–Carol Geller, Radford University This text is not only a valuable tool in making sense of and encouraging the use of mathematics by preservice teachers, but also for those educators already in the field. –Marilyn Nash, Indiana University South Bend About the AuthorJohn A. Van de Walle is Professor Emeritus, Virginia Commonwealth University. As a mathematics education consultant, he regularly works with K—8 teachers and in elementaryschool classrooms and has taught mathematics to children at all levels, K—8. He is also a coauthor of the Scott Foresman, Addison Wesley Mathematics K,6 series. Jennifer M. Bay-Williams has written a Field Experience Guide to accompany the text. Organized to cover all NCATE and NCTM standards and correlated to all chapters of the text, the Field Experience Guide is packed with field-based assignments and reproducible forms to record your experiences. The guide also includes additional activities for students, full-size versions of the Blackline Masters in the text, and 16 extended lesson plans written by John Van de Walle. For more information or to purchase a copy, visit www.ablongman.com and search for the ISBN (0-205-49314-9.

    But if you're like many people, you may find interpreting and writing about cases mystifying, challenging, or downright frustrating. In "The Case Study Handbook", William Ellet presents a potent new approach for analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (solving a problem, making a decision, or forming an evaluation) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author's framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Extensive examples of effective and ineffective writing further reinforce your learning. The book also includes a chapter on how to talk about cases more effectively in class. Any current or prospective MBA or executive education student needs to read this book.

    This bookpresents an introductory survey of computer science. It explores thebreadth of the subject while including enough depth to convey anhonest appreciation for the topics involved. The new edition includesreorganization of some key material for enhanced clarity (SoftwareEngineering and Artificial Intelligence chapters), new and expandedmaterial on Security and Data Abstractions, more on ethics anddifferent ethical theories in Chapter 0. Anyone interested in gaining athorough introduction to Computer Science.

    When working hand-in-hand, they serve as the standard for the rapid development of dynamic, database-driven websites. This combination is so popular, in fact, that it's attracting manyprogramming newbies who come from a web or graphic design background and whose first language is HTML. If you fall into this ever-expanding category, then this book is for you."Learning PHP and MySQL" starts with the very basics of the PHP language, including strings and arrays, pattern matching and a detailed discussion of the variances in different PHP versions. Next, it explains how to work with MySQL, covering information on SQL data access for language and data fundamentals like tables and statements.Finally, after it's sure that you've mastered these separate concepts, the book shows you how to put them together to generate dynamic content. In the process, you'll also learn about error handling, security, HTTP authentication, and more.If you're a hobbyist who is intimidated by thick, complex computer books, then this guide definitely belongs on your shelf. "Learning PHP and MySQL" explains everything--from basic concepts to the nuts and bolts of performing specific tasks--in plain English.Part of O'Reilly's bestselling Learning series, the book is an easy-to-use resource designed specifically for newcomers. It's also a launching pad for future learning, providing you with a solid foundation for more advanced development.

    Packed with practical recipes written and tested with Python 3.3, this unique cookbook is for experienced Python programmers who want to focus on modern tools and idioms.Inside, you’ll find complete recipes for more than a dozen topics, covering the core Python language as well as tasks common to a wide variety of application domains. Each recipe contains code samples you can use in your projects right away, along with a discussion about how and why the solution works.Topics include:Data Structures and AlgorithmsStrings and TextNumbers, Dates, and TimesIterators and GeneratorsFiles and I/OData Encoding and ProcessingFunctionsClasses and ObjectsMetaprogrammingModules and PackagesNetwork and Web ProgrammingConcurrencyUtility Scripting and System AdministrationTesting, Debugging, and ExceptionsC Extensions

    In eight chapters, it provides the most thorough coverage of TCP available. It also covers the newest TCP/IP features, including multicasting, path MTU discovery and long fat pipes. The author describes various protocols, including ARP, ICMP and UDP. He utilizes network diagnostic tools to actually show the protocols in action. He also explains how to avoid silly window syndrome (SWS) by using numerous helpful diagrams. This book gives you a broader understanding of concepts like connection establishment, timeout, retransmission and fragmentation. It is ideal for anyone wanting to gain a greater understanding of how the TCP/IP protocols work.

    

    That's why Elizabeth Castro has written HTML 4 for the World Wide Web, Fourth Edition: Visual QuickStart Guide, an update to her blockbuster guide to HTML 4. You'll find all the concise, practical advice--and fun examples--that made the first edition a worldwide bestseller, plus entirely new coverage of debugging, JavaScript, and using tables for page layout, and an expanded section on Cascading Style Sheets.Like all the books in the Visual QuickStart series, this one breaks even the most complex tasks into easy-to-follow steps illustrated with hundreds of screenshots and the actual code. The book presumes no prior knowledge of HTML, making it the perfect introduction for beginners. But its tabbed format and info-packed appendixes (on special HTML characters and Web-safe colors, for example) also make it a handy and indispensable reference for those who build Web pages for a living. Find out why Amazon called the previous edition a "dream guide" to HTML.

    It provokes you to ask the right questions, hand-holds you through practical exercises, and offers a map that includes paths to develop strategic relationships with funders."--E. Eduardo Romero, Nonprofit Roundtable"Winning Grants Step by Step is a very practical A-to-Z resource that speaks to the importance of staying focused on your mission every step of the way. The third edition is artfully updated with words of wisdom from grantmakers themselves, as well as updates on the latest processes and buzzwords all grantseekers need to know."--Heather Iliff, Maryland Association of Nonprofit Organizations"With solid advice and clear examples, nonprofit leaders will find it a page turner!"--Clarence Hauer, senior director, strategy and organizational development, St. Louis Nonprofit Services Consortium"Winning Grants Step by Step is a gift to nonprofit organizations. The valuable insights and hands-on tools will instantly make any proposal more competitive."--Alex Carter, Your Nonprofit Coach"Developing great grant proposals is essential for nonprofit leaders. Winning Grants Step by Step provides important guidance to those who are new to fundraising as well as to anyone who needs a refresher. This new edition of Winning Grants brings updated tips and vivid examples. As an experienced fundraising consultant, I believe it will help my clients and colleagues alike."--Maria Gitin, CFRE, Maria Gitin & Associates"As an executive director, fundraising is on my mind every day. It's great to have a resource like Winning Grants Step by Step to use and share with my board, staff, and peers."--Deborah Menkart, executive director, Teaching for Change