Book picks similar to
Otto Kleppner's Advertising Procedure by Otto Kleppner
business
dad-s-books
hardcover
text-book
Fundamentals of Digital Image Processing
Anil K. Jain - 1988
Includes a comprehensive chapter on stochastic models for digital image processing. Covers aspects of image representation including luminance, color, spatial and temporal properties of vision, and digitization. Explores various image processing techniques. Discusses algorithm development (software/firmware) for image transforms, enhancement, reconstruction, and image coding.
Auditing and Assurance Services: An Integrated Approach
Alvin A. Arens - 1984
For the core Auditing course for accounting majors, this text contains topics that appear as they would during the audit planning and execution stage rather than as isolated pieces of information.
Management
John R. Schermerhorn Jr. - 1995
In this new edition, Management, 9e has been extensively revised with a sincere commitment to help instructors teach and students learn in today's complex and globally competitive environment. The subject matter has been carefully chosen to meet AACSB accreditation guidelines while allowing extensive flexibility to fit various course designs and sizes. Along with updates of core material, Management, 9e offers a number of changes in the organization, content, and design that respond to current themes and developments in the theory and practice of management.
Engineering Economy
William G. Sullivan - 1999
Sullivan Elin M. Wicks C. Patrick Koelling A succinct job description for an engineer consists of just two words: problem solver. Broadly speaking, engineers use knowledge to find new ways of doing things economically. Engineering design solutions do not exist in a vacuum, but within the context of a business opportunity. Truly, every problem has multiple solutions, so the question is, “How does one rationally select the design solution with the most favorable economic result?” The answer to this question can also be put forth in two words: engineering economy. This field of engineering provides a systematic framework for evaluating the economic aspects of competing design solutions. Just as engineers model the stress on a support column or the thermodynamic properties of a steam turbine, they must also model the economic impact of their engineering recommendations. Engineering economy is the subject of this textbook. Highlights of Engineering Economy, Fourteenth Edition: × Fifty percent of end-of-chapter problems are new or revised. × A bank of algorithmically generated test questions is available to adopting instructors. × Fundamentals of Engineering (FE) exam-style questions are included among the end-of-chapter problem sets. × Spreadsheet models are integratedthroughout. × An appendix on the basics of accounting is included in Chapter 2. × Chapter 3 on Cost Estimation appears early in the book. × An appendix on techniques for using Excel in engineering economy is available for reference. × Numerous comprehensive examples and case studies appear throughout the book. × Extended learning exercises appear in most chapters. × Personal finance problems are featured in most chapters. × Many pointers to relevant Web sites are provided. ISBN-13: 978-0-13-614297-3 ISBN-10: 0-13-614297-4
The Powell Principles: 24 Lessons from Colin Powell, a Battle-Proven Leader
Oren Harari - 1899
"The Powell Principles " outlines the decision-making habits, success strategies, and leadership philosophies of Secretary of State Colin Powell, and provides fascinating examples of how Powell has used them to overcome numerous obstacles in his climb to the top. Filled with insights that are refreshingly honest, this concise, powerful book reveals how you can dramatically improve your leadership skills and achieve unmatched levels of professional success, while inspiring others to extraordinary performance.
Essay and report writing skills
Open University - 2015
Learn how to interpret questions and how to plan, structure and write your assignment or report. This free course, Essay and report writing skills, is designed to help you develop the skills you need to write effectively for academic purposes.
The End of Membership as We Know It: Building the Fortune-Flipping, Must-Have Association of the Next Century
Sarah L. Sladek - 2011
No, membership is not dead, argues author Sarah Sladek. But associations do need to change their thinking and their models. In The End of Membership As We Know It: Building the Fortune-Flipping, Must-Have Association of the Next Century, Sladek offers practical, proven ways that associations can respond to changes affecting participation such as the generational shifts in the workforce, social changes, and technology-eased access to content and community.The End of Membership As We Know It explains:How niche the new competitive advantage is Why organizational culture has an enormous impact on recruitment and retention What emerging member-prospects value and want Why and how to focus on member ROI instead of program ROI How to craft and deliver compelling benefits rather than features How to extend your reach Which emerging models are taking root and showing promise Providing numerous real-world examples along with specific guidance, The End of Membership As We Know It is a must-have guide for moving your membership model into the future.
Business Law: Legal Environment, Online Commerce, Business Ethics, and International Issues
Henry R. Cheeseman - 1992
Visually engaging, enticing and current examples with an overall focus on business.Legal Environment of Business and E-Commerce; Torts, Crimes, and Intellectual Property; Contracts and E-Commerce; Domestic and International Sales and Lease Contracts; Negotiable Instruments and E-Money; Credit, Secured Transactions, and Bankruptcy; Agency and Employment; Business Organizations and Ethics; Government Regulation; Property; Special Topics; Global EnvironmentMARKET Business Law continues its dedication to being the most engaging text for readers by featuring a visually appealing format with enticing and current examples while maintaining its focus on business.
Fundamentals of General, Organic, and Biological Chemistry
John McMurry - 1992
Effectively coversthe essentials of allied health chemistry without excessive andunnecessary detail. Puts chemistry in the context of everyday life.Covers biochemistry thoroughly to allow for flexible treatment andplaces emphasis on its relevance to society. Updates and expandscontent throughout in topics such as DNA, genomics, chemicalmessengers, the new food pyramid, and the modern view of nucleicacid chemistry and protein synthesis. Revises illustrations throughoutfor increased effectiveness. Redesigned diagrams and bulleted lists fora clearer layout.
Strategic Marketing
David W. Cravens - 1982
The new edition of "Strategic Marketing" uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. Marketing strategy is considered from a total business perspective, examining marketing strategy beyond the traditional emphasis on marketing functions. The length and design of the book offer flexibility in the use of the text material and cases. New features and updated cases have made this text the most relevant text in the market today.
Amazon Prime and Lending Library: Getting the Most Value From Your Prime Subscription
Steve Weber - 2014
Everything you need to know to get the most bang from your Prime bucks.
Narration: A Beginner's Guide to Creating Audiobooks: A Complete Step-by-Step Handbook for Narrating, Producing, and Selling Audiobooks on Audible and iTunes
Krystal Wascher - 2014
It's written from the perspective of a complete novice so if you don't have any prior experience with audiobook narration, editing or production, this book is a must-have! Here's A Preview Of What You'll Learn...
Why right now is the best time to get into the audiobook market,
How narrators are paid and the factors that determine how successful an audiobook will be,
How to easily find books to narrate if you are just starting out in the voice over business,
How audiobooks are recorded and sold on the major audiobook sites like Audible and iTunes,
How to set up your own home audiobook recording studio
How to use the free software program, Audacity, to record, edit, master and produce audiobooks in accordance with Audible's production standards,
How to prepare your manuscript for recording)
How to address revision requests,
How to use audiobooks to create a passive income stream that continues to pay you substantial royalties over time,
Much, much more!
This book is more than just an overview of the audiobook creation process. It's a technical guide full of tutorials that shows you everything you need to get turn a manuscript or book into retail-ready audiobook and have it listed for sale in the Audible and iTunes marketplaces. Don't have any experience with Audacity? No problem. This guide shows you each step that you need to take to setup a home recording studio, record your narration, edit outtakes, master your audio files, submit your final produced audiobook project, and build your professional narration or voice over profile. Tags: create audiobooks, how to create audiobooks, become a narrator, become a voice actor, voice over, how to get my Kindle book on Audible, how to turn a Kindle book into an audiobook, how to use Audacity to create audiobooks, Audacity, how to use Audacity to record audiobooks, how to get an audiobook on iTunes, how to get an audiobook on Audible, work from home as a narrator, voice over jobs, find narration jobs, iTunes, Audible, Audacity, audiobook, narration, narrate audiobooks, passive income, royalties, royalty income, work from home, kindle books, publish audiobooks.
A Second Wind: Time to Own Your Future
T.D. Jakes - 2016
Jakes challenges the faithful to be more effective in earning their livelihoods by providing a diverse range of strategies that will turn their work life into an abundant life. While focusing on his core mission to preach the gospel worldwide, T.D. Jakes has seen many good people not spend enough quality time with family, friends, and God. They have gotten so swept up in the daily grind that they have failed to live the rich life that God desires for each of His people. In his new book, Jakes provides readers with strategies that will help them rejuvenate their life and turn their "busyness" into a "business." All readers-not just entrepreneurs-will benefit from Jakes' insightful advice so that they can use the days God has blessed them with wisely and finish each day strong!
Mind
Woo Myung - 2012
Great Freedom, whereby you are not bound by the life you live in.The writings of Truth that guides you to the life of wisdom, cleanses your mind and leads you to the true and eternal world.
Boring to Billions : Adventures of a High Roller
Duane Cousin - 2020
One of the friends, whose cautious past serves as a way of life, will start to learn that not all is what it seems. Ultimately, one of these three friends will have to consciously decide if the reality is worth the risk.From author Duane Cousin comes Boring to Billions, part of the Adventures of a High Roller Series, a mesmerizing collection of short stories about believing in oneself and risking it all to get to the truth.