On Target: How the World's Hottest Retailer Hit a Bull's-Eye
Laura Rowley - 2003
On Target is the first in-depth look at the business leaders and strategies that made Target such a runaway success. The company's easily recognizable red-and-white logo, youthful television advertisements, and upscale partnerships-with designers like Michael Graves, Mossimo, and Todd Oldham-have not only removed the stigma traditionally attached to discount store shopping, but actually made it hip to be frugal. In the process, the company has cemented its place as the favorite discount retailer of middle- and upper-income families across the country. In On Target, award-winning business journalist Laura Rowley examines the methods and the success of the company from its shrewd merchandising strategy to its clever marketing campaigns, ingenious branding effort, and extensive philanthropy . An excellent education in how to beat the competition even in a crowded and weak retail market, Target's story details the history and incredible success of a unique company and an enticing, unmistakable brand. Both insightful and entertaining, On Target offers important business lessons for executives and managers in need of a bull's-eye.Laura Rowley (Maplewood, NJ) is an award-winning television, radio, and print journalist specializing in business reporting. She is the personal finance and career columnist for Self magazine and has also been published in The New York Times, Parents, and Newsweek. As a reporter and producer for CNN in New York, she reported on air for Your Money and Business Unusual, and produced live programs for CNNfn. She has also appeared on Good Morning America, Oxygen Media, and CNBC.
The Dark Side of the Supernatural
Bill Myers - 1999
A powerful warning about the hidden dangers in today's fascination with the paranormal -- the angel phenomenon, spirit guides, UFOs, vampires, Ouija boards, fantasy games, and others.
Strong Women, Strong Bones: Everything you Need to Know to Prevent, Treat, and Beat Osteoporosis
Miriam E. Nelson - 2000
Includes: A one-hour-per-year plan for healthy bones A self-test to assess risk factors Facts on the most accurate bone-density tests Tips on supplements beyond calcium, plus new
Guitarmaking: Tradition and Technology
William Cumpiano - 1987
Over 450 photographs, drawings, and diagrams reveal in exquisite detail the hows, whys, and how-to's of the traditional craft of guitarmaking, all accompanied by fascinating historical and technical notes. A comprehensive bibliography; a list of tools, materials, and supply sources; and a full index complete this uniquely authoritative reference -- and essential acquisition -- for guitar and craft enthusiasts, woodworkers, and students of instrument making everywhere.
Goldendoodles - The Owners Guide from Puppy to Old Age - Choosing, Caring for, Grooming, Health, Training and Understanding Your Goldendoodle Dog
Alan Kenworthy - 2015
This also includes two in-depth breeder interviews packed with advice and tips from two of the founders of the Goldendoodle Association of North America (GANA), President Amy Lane says: "This book will be your go to for all questions related to Goldendoodles. It will assist you in your search for the right breeder all the way through caring for your dog in his/her senior years. It is packed full of information directly from the expert breeders of Goldendoodles. There are a lot of "Goldendoodle" books, but if you must buy just one, this is it!" This one-stop ‘instruction manual’ is the essential companion to your lovable Goldendoodle. Over 176 pages we cover everything you should know from buying a new puppy through to old age and how best to look after your precious Goldendoodle (also known as Groodle, Golden Poos or Goldie Poos). Start off with the right advice so bad behaviors don’t even start, but if they do, we show you how to overcome common problems. We will help you understand your Goldendoodle so you can build an ever stronger loving bond with your best-behaved member of your household. Our experts can also help save you a small fortune by showing the best ways to keep your Goldendoodle healthier and live a longer and more fulfilled life, reducing expensive trips to the vets. The book written in an easy-to-understand style with funny and entertaining stories interspersed with practical, actionable advice and tips from all our qualified expert breeders, most of whom are members of the Goldendoodle Association of North America (GANA). Order now and you can soon be sitting back, relaxing and enjoying this Goldendoodle owner’s guide. Buy it now either on paperback or instant downloadable e-book. This is the perfect book for you if you love the Goldendoodle, just some of the subjects covered in our owner’s guide include: origins and history, different types such as the miniature (mini) Goldendoodle, keeping your vet bills down, how to help your Goldendoodle live longer, colors, buying a dog or puppy, male or female, rescue, breeders, personality, socialization, spaying, neutering, house/potty training, bringing your puppy home, grooming, combing, bathing, health, vaccinations, training, understanding your Goldendoodle, play and toys, what food and nutrition, old age and what to expect, and much more... "The Goldendoodle breeder where I bought my puppy suggested this book to me as a guide and reference manual. Good to see lots of breed experts were involved in the book." - Kiernon Wagstaff This best-selling book is sold worldwide and is also available in paperback format - this e-book version is identical in content to the paperback.
Clowns to the Left of Me, Jokers to the Right: American Life in Columns
Michael A. Smerconish - 2018
He has sounded off on topics as diverse as the hunt for Osama bin Laden and what the color of your Christmas lights says about you. In this collection of 100 of his most memorable columns, Smerconish reflects on American political life with his characteristic feistiness. A new Afterword for each column provides updates on both facts and feelings, indicating how the author has evolved over the years, moving from a reliable Republican voter to a political Independent. Clowns to the Left of Me, Jokers to the Right covers the post-9/11 years, Barack Obama’s ascension, and the rise of Donald Trump. Smerconish describes meeting Ronald Reagan, having dinner with Fidel Castro, barbequing with the band YES in his backyard, spending the same night with Pete Rose and Ted Nugent, drinking champagne from the Stanley Cup, and conducting Bill Cosby’s only pretrial interview. He also writes about local Philadelphia culture, from Sid Mark to the Rizzo statue. Smerconish’s outlook as expressed in these impassioned opinion pieces goes beyond “liberal” or “conservative.” His thought process continues to evolve and change, and as it does, he aims to provoke readers to do the same. All author proceeds benefit the Children’s Crisis Treatment Center, a Philadelphia- based, private, nonprofit agency that provides behavioral health services to children and their families.
Through a Mother's Tears: The tragic true story of a mother who lost one daughter to a brutal murderer and another to a broken heart
Cathy Broomfield - 2020
Cathy's worst fears had been realised...Through a Mother’s Tears is the poignant and heartbreaking story of how Cathy lost not only Kirsty, her youngest daughter, but Kirsty’s big sister Hayley, who died of heartbreak when the agony of her baby sister’s loss became too much to bear.
Def Jam, Inc.: Russell Simmons, Rick Rubin, and the Extraordinary Story of the World's Most Influential Hip-Hop Label
Stacy Gueraseva - 2005
Few could or would have predicted that the improvised raps and raw beats busting out of New York City's urban underclass would one day become a multimillion-dollar business and one of music's most lucrative genres. Among those few were two visionaries: Russell Simmons, a young black man from Hollis, Queens, and Rick Rubin, a Jewish kid from Long Island. Though the two came from different backgrounds, their all-consuming passion for hip-hop brought them together. Soon they would revolutionize the music industry with their groundbreaking label, Def Jam Records. Def Jam, Inc. traces the company's incredible rise from the NYU dorm room of nineteen-year-old Rubin (where LL Cool J was discovered on a demo tape) to the powerhouse it is today; from financial struggles and scandals-including The Beastie Boys's departure from the label and Rubin's and Simmons's eventual parting-to revealing anecdotes about artists like Slick Rick, Public Enemy, Foxy Brown, Jay-Z, and DMX. Stacy Gueraseva, former editor in chief of Russell Simmons's magazine, Oneworld, had access to the biggest players on the scene, and brings you real conversations and a behind-the-scenes look from a decade-and a company-that turned the music world upside down. She takes you back to New York in the '80s, when late-night spots such as Danceteria and Nell's were burning with young, fresh rappers, and Simmons and Rubin had nothing but a hunch that they were on to something huge. Far more than just a biography of the two men who made it happen, Def Jam, Inc. is a journey into the world of rap itself. Both an intriguing business history as well as a gritty narrative, here is the definitive book on Def Jam-a must read for any fan of hip-hop as well as all popular-culture junkies.
Mommy Doesn't Drink Here Anymore: Getting Through the First Year of Sobriety
Rachael Brownell - 2009
The loving mother of twins and a newborn, Brownell used alcohol to maintain a sense of her adult self and be more than "just mommy." It didn't take long before her drinking spiraled out of control, consuming her life and marriage, and she realized that she needed serious help. Both heartwrenching and inspiring, this is Brownell's truelife story, from the first thirty days to the year mark. Mommy Doesn't Drink Here Anymore is not a book that preaches or simply takes the reader through the Twelve Steps. It provides hope and motivation to get into a program and balance your life as a mother and a recovering alcoholic.
Mastering Book Hooks for Authors: How to Capture Reader Attention and Book Sales in 30 Words or Less
Rob Eagar - 2017
That's the power of a hook. And, it just worked on you. A book hook is a statement or question designed to generate immediate curiosity and entice readers to want more. Why is a hook important? Language is the power of the book sale. As an author, you don’t sell books to machines. You sell books to human beings. A book hook uses powerful language that naturally piques a person’s interest. Book marketing expert, Rob Eagar, has coached over 450 authors and worked with several New York Times bestsellers. In this concise guide, he skillfully explains: • How to create a book hook • The difference between fiction and non-fiction hooks • Where to use a book hook to maximize sales Mastering Book Hooks for Authors will teach you how to create attention-grabbing language for your book, regardless of the genre. Capture more reader interest for free by using the power of a hook. Also includes free access to “The Ultimate Book Marketing Plan Template for Authors” by Rob Eagar that takes the guesswork out of launching your new book.
Everything Changes: Help for Families of Newly Recovering Addicts
Beverly Conyers - 2009
This includes loved ones, family, and friends beginning the journey of recovery. This resource can help you understand how to help them thrive.A compassionate, user-friendly handbook for family and friends navigating the many challenges that come with a loved one's new-found sobriety. A relative or friend has finally taken those tentative first steps toward sobriety. With the relief of this life-changing course of action comes a new and difficult set of challenges for recovering addicts and those who love them. Family members and friends often find themselves unsure of how to weather such a dramatic turn, as the rules and routines of their relationships no longer pertain. Everything Changes assuages fears and uncertainty by teaching loved ones of newly recovering addicts how to navigate the often-tumultuous early months of recovery. Beverly Conyers, author of the acclaimed Addict in the Family, again shares the hope and knowledge that she gained as a parent of a recovering addict by focusing on the aftermath of addiction. She outlines the physical and psychological changes that recovering addicts go through, and offers practical tools to help family members and friends: build a fresh, rewarding relationship with the addict be supportive without setting themselves up for disappointment avoid enabling destructive behavior set and maintain boundaries cope with relapse deal with the practicalities of sober living, such as helping the addict find a job and deal with the stigma of addiction.
Backlund: From All-American Boy to Professional Wrestling's World Champion
Bob Backlund - 2014
He was a below-average student with a lackluster work ethic and a bad attitude, who hung with the wrong crowd and made a lot of bad choices. He was a kid whose life was headed for disaster—until a local coach took interest in him, suggested that he take up amateur wrestling, and offered to work with him if he promised to stay out of trouble.It was in North Dakota that Bob Backlund had the first of several chance encounters that would shape his destiny. While working out at the YMCA gymnasium in Fargo, North Dakota, where he wrestled for North Dakota State, Backlund met a well-known professional wrestler, “Superstar” Billy Graham. The men talked, and at Graham’s suggestion, Backlund was inspired to pursue a career in professional wrestling.Less than five years from that day, on February 20, 1978, Backlund would find himself halfway across the country, standing in the middle of the ring at Madison Square Garden with his hand raised in victory as the newly crowned World Wide Wrestling Federation Heavyweight Champion. The man Backlund pinned for the championship that night was none other than Superstar Billy Graham.Featuring contributions from Bruno Sammartino, Harley Race, Terry Funk, Pat Patterson, Ken Patera, Sergeant Slaughter, The Magnificent Muraco, George “The Animal” Steele, “Mr. USA” Tony Atlas, The Iron Sheik, and many others, this book tells the incredible story of the life and nearly forty-year career of one of the most famous men to ever grace the squared circle.Skyhorse Publishing, as well as our Sports Publishing imprint, is proud to publish a broad range of books for readers interested in sports—books about baseball, pro football, college football, pro and college basketball, hockey, or soccer, we have a book about your sport or your team.In addition to books on popular team sports, we also publish books for a wide variety of athletes and sports enthusiasts, including books on running, cycling, horseback riding, swimming, tennis, martial arts, golf, camping, hiking, aviation, boating, and so much more. While not every title we publish becomes a New York Times bestseller or a national bestseller, we are committed to publishing books on subjects that are sometimes overlooked by other publishers and to authors whose work might not otherwise find a home.
Teardrops and Tiny Trailers
Douglas Keister - 2008
The demand for vintage trailers-the smaller the better-has risen dramatically in recent years, with the most in-demand trailers being "teardrops," first manufactured in the 1930s and containing just indoor sleeping space and an outdoor exterior kitchen. Also profiled in the book are "canned ham" trailers, whose shape resembles the profile of a can of ham; small-size examples of America's most beloved vintage trailer, the Airstream; miniscule gypsy caravans in Europe; and fiberglass trailers made in Canada. Two hundred color photographs showcase these trailers' sleek exteriors, retro-styled interiors, and, in many cases, the restored classic cars that tow them. Teardrops and Tiny Trailers includes a resource section chock-full of places to locate vintage trailers, clubs to join, and rallies to attend.
Heroes Among Us: Ordinary People, Extraordinary Choices
John Quiñones - 2009
By chronicling such bravery, John Quiñones captures America's can-do spirit and shows that through the slightest good deed, each one of us harbors a hero within.Texas native and veteran ABC journalist John Quiñones has traveled the world and the country reporting on hundreds of stories during his illustrious career. Long ago he realized that the stories he was most attracted to had one thing in common—a shared focus on the goodness inherent in ordinary Americans.According to John, truly heroic individuals are people who make difficult choices, even in the face of danger, without giving in to fear. They don't expect fame or money for their efforts—they're just doing the right thing. They are compassionate and courageous, and our world would be a far worse place without them. They rarely get the recognition they deserve.Heroes Among Us means to change that.Along with reporting the many stories of heroes he's met, John also shares his own touching personal narrative of his rise from humble roots as the son of a laborer and a house cleaner to his life as a network anchor. His is one of the most American of stories.Heroes Among Us, in its stories of selflessness, strength and bravery, offers inspiration, ultimately challenging each of us to learn from the great deeds of our neighbors and, in turn, to follow in that same heroic spirit.This is a book to cherish, one whose wisdom will be felt for years to come.
POTS - Together We Stand: Riding the Waves of Dysautonomia
Jodi Epstein Rhum - 2011
Initially conceptualized as a survival guide for children, teens, young adults and parents; it quickly transcended into this unprecedented, critical volume. This encompassing work responds to the many desperate and heartbreaking pleas of those affected by dysautonomia; included are clear explanations of medical information, evidenced-based research, best practices for clinical diagnoses and treatment options, alternative/complimentary medicine approaches, non-medical strategies, coping techniques, helpful tips, patient rights and options, and inspiring narrative accounts of people living with the syndrome around the globe. The book contributors and its readers join hand in hand to represent the POTS dysautonomia community's shared struggles and hopes, concerns and endeavors, unequivocally serving as a living testament that "Together We Stand." This is the 3rd Edition!