Updated to include two extended final chapters with in-depth prescriptions for building a career in advertising, this edition also features a real-world look at the day-to-day operations of today's ad agencies. Among the most disparaged campaigns in advertising history, the Mr. Whipple ads for Charmin toilet paper were also wildly successful. Sullivan explores the Whipple phenomenon, examining why bad ads sometimes work, why great ads sometimes fail, and how advertisers can learn to balance creative work with the mandate to sell products.

    But his individual stats weren’t remarkable, and while he helped power the Knicks to ten consecutive playoffs, he never won a championship. So why does he hold such a special place in the minds, hearts, and memories of NBA players and fans? Because over the course of nineteen years in the league, Oakley was at the center of more unbelievable encounters than Forrest Gump, and nearly as many fights as Mike Tyson. He was the friend you wish you had, and the enemy you wish you’d never made. If any opposing player was crazy enough to start a fight with him, or God forbid one of his teammates, Oakley would end it. “I can’t remember every rebound I grabbed but I do have a story—the true story—of just about every punch and slap on my resume,” he says. In The Last Enforcer, Oakley shares one incredible story after the next—all in his signature “unflinchingly tough, honest, and ultimately endearing” (Harvey Araton, New York Times bestselling author) style—about his life in the paint and beyond, fighting for rebounds and respect. You’ll look back on the era of the 1990s NBA, when tough guys with rugged attitudes, unflinching loyalty, and hard-nosed work ethics were just as important as three-point sharpshooters. You’ll feel like you were on the court, in the room, can’t believe what you just saw, and need to tell everyone you know about it.

    This book will strip a man of his power and render him helpless UNTIL you have gained what you desire through his actions. And then, and ONLY then, will we "power him up" again.Hi I'm Gregg. I'm a top dating coach out of Boston and this is what I am offering you: Buy this book and there is a good chance you can talk privately with me How many Authors offer this? Everyone's story is unique. You are unique. Men are unique. But your situation is not. I have seen it and fixed it a thousand times. So if we can talk directly, we can improve your situation.This is what I do: I take as many emails as I can during my week. So it's possible I can talk with you directly. But please, don't beat me up if I can't get to you or I arrive too late. My email is at the back of this book. I enjoy working with my readers and my reviews prove this. This book is your core read to understand how we think, my other top dating books are your tools, and I am your confidence builder. In Section 1, We Learn His Blueprint: The conveyer belt to manhood (The influences of our upbringing) How men love in different ways and how these affect YOU How men determine a keeper The 3 things men require (they are not what you think) The 5 mistakes women often make and don't realize it (this alone will change your life) Doesn't it drive you nuts how a man will show his soft underbelly to his male friends? He won't show you crap when it comes to his emotions but he spills his feelings to his buds. This is the contempt that many men hold over women. I will teach you "Man Mode" to counter this contempt. Man mode is how you communicate to a man just like his friends do. It's simple, MAGICAL, and he won't even know you are doing it! In Section 2, I Teach: How and why you need to control your emotions Man Mode How to become a higher woman of value (experiences-the more the better) Baggage handling (both his and yours) My formula for attraction (complete this first, then find a guy) Confidence building done my way (You have never heard of this trick!) Some men are just idiots and should be DUMPED Power dating and why you need to do this Is he the one? And the plan to test him (this is fun) Ladies, DO NOT PASS UP THIS BOOK! Hit the buy right now button in the upper right and let's get to work.Read the sequel to this book! Manimals! Understanding Different Types of Men and How to Date Them It's powerful, funny, and interactive.

    The 52 sketches, instantly recognizable as Becky's clean, classic style, give you a new design to sample each week of the year! This must-have book is divided into sections according to how many photos you have to scrap—saving you time! If you have six photos, flip to the six photos layout section and glean inspiration from layouts crafted by Becky and readers. 162 pagesYou'll get: 52 sketches in Becky's signature style. Tips on becoming a "sketch" artist from Becky. A recipe for perfect pages every time!

    With the turn of each page, Liz Fourez leads you on a tour through her family’s house, restored to its 1940s rustic farm style, and teaches you how to make each handmade decoration yourself. The projects require minimal effort, yet add instant charm to any room. With your blue jeans on and a few of the most basic supplies in hand, you’ll be on your way to your dream home in no time.You’ll learn how to make a custom wood Family Name Sign for your living room, a Wooden Boot Tray on Casters for the entryway, a Ruffled Stool Slipcover for the kitchen and a Rustic Wooden Frame for the bedroom, plus decorations for the office, bathroom, kids’ bedroom and playroom. Farmhouse style is about cultivating a connection among family, home and nature; A Touch of Farmhouse Charm helps you bring the warmth and beauty of simpler times to your modern life naturally.

    Join 150+ makers as they share the stories behind their beautiful and bold work—and use the special conductive ink on the cover to do some tinkering yourself!Brought to you by the Exploratorium’s Tinkering Studio.

    It is an easy-to-use handbook of scientifically proven, field-tested methods to improve skills—your skills, your kids’ skills, your organization’s skills—in sports, music, art, math, and business. The product of five years of reporting from the world’s greatest talent hotbeds and interviews with successful master coaches, it distills the daunting complexity of skill development into 52 clear, concise directives. Whether you’re age 10 or 100, whether you’re on the sports field or the stage, in the classroom or the corner office, this is an essential guide for anyone who ever asked, “How do I get better?”“The Little Book of Talent should be given to every graduate at commencement, every new parent in a delivery room, every executive on the first day of work. It is a guidebook—beautiful in its simplicity and backed by hard science—for nurturing excellence.”—Charles Duhigg, bestselling author of The Power of Habit   “It’s so juvenile to throw around hyperbolic terms such as ‘life-changing,’ but there’s no other way to describe The Little Book of Talent. I was avidly trying new things within the first half hour of reading it and haven’t stopped since. Brilliant. And yes: life-changing.”—Tom Peters, co-author of In Search of Excellence

    Pressfield believes that “resistance” is the greatest enemy, and he offers many unique and helpful ways to overcome it.

    Learn to determine your cost of goods, set prices, identify the competition, and understand the ins and outs of wholesale and retail sales. Explore the various sales venues available, including independent craft fairs, Web sites such as Etsy, and traditional stores, and learn to maximize your visibility and sales in each one. Want to start your own website? Chapin shows you how to style and prop your crafts for photography and explains how the most popular Web marketplaces operate. You’ll find everything you need to turn your talent into profits.

    . . just haven't gotten around to it. No Plot? No Problem! is the kick in the pants you've been waiting for.Let Chris Baty, founder of the rockin' literary marathon National Novel Writing Month (a.k.a. NaNoWriMo), guide you through four exciting weeks of hard-core noveling. Baty's pep talks and essential survival strategies cover the initial momentum and energy of Week One, the critical "plot flashes" of Week Two, the "Can I quit now?" impulses of Week Three, and the champagne and roar of the crowd during Week Four. Whether you're a first-time novelist who just can't seem to get pen to paper or a results-oriented writer seeking a creative on-ramp into the world of publishing, this is the adventure for you.So what are you waiting for? The No Plot? approach worked for the thousands of people who've signed up for NaNoWriMo, and it can work for you! Let No Plot? No Problem! help you get fired up and on the right track.

    Throughout, the emphasis is on promoting a plain English style. This little book can help you communicate more effectively by showing you how to enliven your sentences.

    The editors take readers room by room, tapping the best ideas from domino magazine and culling insights from their own experiences. With an eye to making design accessible and exciting, this book demystifies the decorating process and provides the tools for making spaces that are personal, functional and fabulous.

    They provide information. foster our enthusiasms and spark our memories. But these personal treasures also add colour and a true sense of personality to our homes. Books Make a Home explores the important role they play as Decoration. as well as functional items. Author and bibliophile Damian Thompson tours the rooms of the home in turn - Living Rooms. Home Libraries & Studies. Kitchens . Bedrooms & Bathrooms. Corridors & Staircases and Childrens' Spaces - discovering a host of techniques for stacking. shelving and closeting volumes. and illustrating how each space can be brought to life by books. Alongside inspirational photography is a wealth of practical design solutions for each space and every size of collection. You will learn how to make the best use of existing storage and create new space for an ever-growing collection; how to combine books with other personal effects to create eye-catching displays; and helpful feature spreads will illustrate how to organize and care for your books. Beautifully presented and elegantly written, scattered with quotes from famous readers throughout, Books Make a Home is an insightful guide to enjoying books with the eye as well as with the mind.

    But what do we do when nothing goes as we had ever hoped? Jenni Berebitsky, diagnosed in 2009 with ALS has been answering these questions every day. With the hope of helping others move forward after life altering events, Jenni shares her story of life wiht ALS, outlining practical and existential changes needed to adapt and thrive.

    They are being applied across many industries to increase profits, reduce costs, save lives and improve customer experiences. Consequently, organizations that understand these tools and know how to use them are benefiting at the expense of their rivals.Artificial Intelligence and Machine Learning for Business cuts through the hype and technical jargon that is often associated with these subjects. It delivers a simple and concise introduction for managers and business people. The focus is on practical application and how to work with technical specialists (data scientists) to maximize the benefits of these technologies.This revised and fully updated edition contains several new sections and chapters, covering a broader set of topics than before, but retains the no-nonsense style of the original.Steven Finlay is a data scientist and author with more than 20 years’ experience of developing practical, business focused, analytical solutions. He holds a PhD in management science and is an honorary research fellow at Lancaster University in the UK.