Book picks similar to
The Art of Perception: Memoirs of a Life in PR by Robert Leaf
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Steal the Show: From Speeches to Job Interviews to Deal-Closing Pitches, How to Guarantee a Standing Ovation for All the Performances in Your Life
Michael Port - 2015
Each of those moments requires you, in some way, to play a role, to heighten the impact of your words, and to manage your emotions and nerves. Every interaction is a performance, whether you’re speaking up in a meeting, pitching a client, or walking into a job interview. In Steal the Show, New York Times best-selling author Michael Port draws on his experience as an actor and as a highly successful corporate speaker and trainer to teach readers how to make the most of every presentation and interaction. He demonstrates how the methods of successful actors can help you connect with, inspire, and persuade any audience. His key strategies for commanding an audience’s attention include developing a clear focus for every performance, making sure you engage with your listeners, and finding the best role for yourself in order to convey your message with maximum impact. Michael Port is one of the most in-demand corporate speakers working today. His presentations are always powerful, engaging, and inspirational. And yes, audiences always give him a standing ovation.
Persuasion IQ: The 10 Skills You Need to Get Exactly What You Want
Kurt W. Mortensen - 2008
assessment--the most comprehensive persuasion resource available today--he lets readers in on the essential habits, traits, and behaviors necessary to cultivate their natural persuasive abilities. Concentrating on the 10 major Persuasion I.Q. skills, the book allows readers to determine their own current Persuasion I.Q., helping them to identify their strengths and weaknesses, and starting them down a path to enormous success and wealth. The book reveals powerful techniques that will enable them to:- read people quickly- create instant trust- get others to take immediate action- close more sales- win over clients- accelerate business success- earn what they're really worth- influence others to accept their points of view- win negotiations- enhance relationships- and--most important--hear the magical word "yes" more often!Whether you are selling a product, presenting an idea, or asking for a raise, persuasion is the magic ingredient. This powerful, life-changing book will transform anyone into a persuasion genius.
It's All Your Fault!: 12 Tips for Managing People Who Blame Others for Everything
Bill Eddy - 2008
This is a growing problem?possibly effecting over 25 percent of the US population?and a predictable one that can be managed and keep everyday problems from becoming high conflict disputes.
Wait: The Art and Science of Delay
Frank Partnoy - 2012
Even as technology exerts new pressures to speed up our lives, it turns out that the choices we make--unconsciously and consciously, in time frames varying from milliseconds to years--benefit profoundly from delay. As this winning and provocative book reveals, taking control of time and slowing down our responses yields better results in almost every arena of life ... even when time seems to be of the essence.The procrastinator in all of us will delight in Partnoy's accounts of celebrity "delay specialists," from Warren Buffett to Chris Evert to Steve Kroft, underscoring the myriad ways in which delaying our reactions to everyday choices--large and small--can improve the quality of our lives.
Things a Little Bird Told Me: Confessions of the Creative Mind
Biz Stone - 2014
Things a Little Bird Told Me From GQ's "Nerd of the Year" to one of Time's most influential people in the world, Biz Stone represents different things to different people. But he is known to all as the creative, effervescent, funny, charmingly positive and remarkably savvy co-founder of Twitter-the social media platform that singlehandedly changed the way the world works. Now, Biz tells fascinating, pivotal, and personal stories from his early life and his careers at Google and Twitter, sharing his knowledge about the nature and importance of ingenuity today. In Biz's world: Opportunity can be manufactured Great work comes from abandoning a linear way of thinking Creativity never runs out Asking questions is free Empathy is core to personal and global success In this book, Biz also addresses failure, the value of vulnerability, ambition, and corporate culture. Whether seeking behind-the-scenes stories, advice, or wisdom and principles from one of the most successful businessmen of the new century, Things a Little Bird Told Me will satisfy every reader.
A Beautiful Constraint: How to Transform Your Limitations Into Advantages, and Why It's Everyone's Business
Adam Morgan - 2004
It describes how to take the kinds of issues that all of us face today--lack of time, money, resources, attention, know-how--and see in them the opportunity for transformation of oneself and one's organization's fortunes. The ideas in the book are based on the authors' extensive work as business consultants, and are brought to life in 35 personal interviews from such varied sources as Nike, IKEA, Unilever, the U.S. Navy, Formula One racecar engineers, public school teachers in California, and barley farmers in South Africa. Underpinned by scientific research into the psychology of breakthrough, the book is a practical handbook full of tools and tips for how to make more from less. Beautifully designed and accessible, A Beautiful Constraint will appeal beyond its core business audience to anyone who needs to find the opportunity in constraint.The book takes the reader on a journey through the mindset, method and motivation required to move from the initial victim stage into the transformation stage. It challenges us to:Examine how we've become path dependent--stuck with routines that blind us from seeing opportunity along new paths Ask Propelling Questions to help us break free of those paths and put the most pressing and valuable constraints at the heart of our process Adopt a Can If mentality to answer these questions--focused on how, not if Access the abundance to be found all around us to help transform constraints Activate the high-octane mix of emotions necessary to fuel the tenacity required for success We live in a world of seemingly ever-increasing constraints, driven as much by an overabundance of choices and connections as by a scarcity of time and resources. How we respond to these constraints is one of the most important issues of our time and will be a large determinant of our progress as people, businesses and planet, in the future. A Beautiful Constraint calls for a more widespread capability for constraint-driven problem solving and provides the framework to achieve that.
Sidney Crosby: The Rookie Year
Neely Lohmann - 2022
As one of the greatest NHL players of all time, he reflects on his 2005-06 rookie season with the Pittsburgh Penguins. From a Canadian phenom dubbed "the next Gretzky" to an 18-year-old carrying the burden of a struggling franchise, he talks candidly about the intense pressure he was under, the surreal experience of lacing up alongside his childhood idol Mario Lemieux and the truth about his rivalry with Alex Ovechkin. Sidney Crosby, with the help of his family, coaches and former teammates, gives listeners an all-access pass to one of the most scrutinized and tumultuous rookie seasons in the history of professional hockey. Hosted by Pittsburgh native and Penguins fan Joe Manganiello.
Struck: A Husband’s Memoir of Trauma and Triumph
Douglas Segal - 2018
Miraculously, his daughter was unharmed, but his wife faced a series of life-threatening injuries, including the same one that famously left Christopher Reeve paralyzed. Following the accident, Segal began sending regular email updates to their circle of friends and family—a list that continued to grow as others heard of the event and were moved by the many emotional and spiritual issues it raised. Segal's compelling memoir is an intimate and honest chronicle built around these email updates, and is a profound example of how people show up for one another in times of crisis.Alternatingly harrowing, humorous, heartbreaking, and hopeful, this is an uplifting tribute to love, determination, and how the compassion of community holds the power to heal, serving as an inspiring testament to the resilience of the human spirit when faced with pain and adversity.
The Pact: A UFC Champion, a Boy with Cancer, and Their Promise to Win the Ultimate Battle
Cody Garbrandt - 2018
In his darkest moments, when those dreams were dashed, he dug deep with the help of an unlikely friend—five-year-old Maddux Maple, a local hometown fan with leukemia. They made a pact: Cody would be in the UFC and win the championship, and Maddux would beat cancer. Read their moving story in Cody’s new book, The Pact, and go behind the scenes into Cody’s training and how he made his dreams come true. Cody Garbrandt grew up in a rough town in the Central Appalachian region of Ohio, surrounded by a longstanding culture of fighting—and drugs. Raised in this environment by a single mom (his dad left him at the young age of three to reside in the Ohio State Penitentiary), Cody grew up fighting, and he grew up wild. His future seemed predestined to end in the coal mines, or in prison.Thankfully, Cody had visions of something more. His American Dream? Mixed Martial Arts. But a path to success wasn’t clear. He spent as much time fighting in the streets as he did in the gym—one bad decision away from losing everything. Then, at age 20, Cody’s brother introduced him to five-year old Maddux Maple. Maddux was deathly ill with leukemia, his survival by no means assured. A unique friendship developed as they made a promise to each other: Maddux would beat cancer, and Cody would make it to the UFC and become world champion.Through five long years of pain and hardship, they both persevered; Cody, through the agony and sacrifices of fighting his way to the top, and Maddux through the horrors of chemotherapy. They loved and supported each other. They served as each other’s inspiration. And in December 2016, they made good on their pact: Cody won his UFC Championship belt, which he promptly presented to Maddux—the boy who had beaten cancer into remission.
The Burned-Out Blogger's Guide to PR
Jason Kincaid - 2014
Meanwhile, countless entrepreneurs shot themselves in the foot with basic PR mistakes — spending far too much money hiring the wrong sort of PR people. The goal of this book is simple: to save entrepreneurs from the overpriced and ineffective PR gurus of the world — and to give them the tools they need to take on the media themselves (or at least, to hire someone who doesn't stink).
Who Gets What: Fair Compensation after Tragedy and Financial Upheaval
Kenneth R. Feinberg - 2012
What they had in common was their aftermath -- each required compensation for lives lost, bodies maimed, livelihoods wrecked, economies and ecosystems upended. In each instance, an objective third party had to step up and dole out allocated funds: in each instance, Presidents, Attorneys General, and other public officials have asked Kenneth R. Feinberg to get the job done. In Who Gets What?, Feinberg reveals the deep thought that must go into each decision, not to mention the most important question that arises after a tragedy: why compensate at all? The result is a remarkably accessible discussion of the practical and philosophical problems of using money as a way to address wrongs and reflect individual worth.
Living the Dream: My Life and Basketball
Hakeem Olajuwon - 1995
But just two years later Hakeem Olajuwon powered his American college team, the University of Houston, to the NCAA Final Four. And that was only the beginning. In Living the Dream, the center of the back-to-back NBA champion Houston Rockets shares one of the most remarkable basketball stories of our time. Hakeem tells exactly how it felt coming to America, leaving his family and friends. He puts you on campus, inside the locker room, and at the Final Four with the University of Houston's famous basketball fraternity, "Phi Slama Jama." Drafted into the NBA, he tells how, with one phone call, he, Michael Jordan, and Clyde Drexler might have all been Houston Rockets teammates. Hakeem gives vivid on-the-court profiles of his teammates, coaches, and competitors over the course of his long career with the Rockets, including Shaquille O'Neal, Kareem Abdul-Jabbar, Moses Malone, Larry Bird, Ralph Sampson, Pat Riley, and Patrick Ewing. He gives remarkable insights into the teamwork, cooperation, and attitude it takes to win a championship or succeed in any business. Hakeem also reveals how a championship team can fall apart and then be put together, and he is very forthright about the NBA's descent into "trash talking." Hakeem is the rare athlete who takes his status as a role model seriously. He became an American citizen, and Living the Dream explains how his reintroduction to his Muslim faith and his pilgrimage to Mecca changed his life.
Move the Needle: Yarns from an Unlikely Entrepreneur
Shelley Brander - 2021
And then they wonder how that one storefront grew into an e-commerce business, and from there into a global movement to Knit the World Together. In Move the Needle, Shelley shares stories from her life to show that you can pursue your life's passions--both personal and professional--no matter how quirky or impossible they may seem to everyone around you.Whether you are an entrenched or aspiring entrepreneur, or have a passion that just won't let you go, Shelley shares lessons from her journey that reveal how to:- Put your passion first and make your creative side hustle your main gig - Recognize the true value of creativity and experimentation - Have hope against all odds - Surround yourself with supportive people - Cut ties with those who weigh you down - Believe in the power of your weird, impossible dream!In Move the Needle, Shelley invites you to embrace your passion and hold space for your seemingly improbable (but totally possible) goals, dreams, and purpose.
So You Think You Can Write? The Definitive Guide to Successful Online Writing
Julia McCoy - 2016
Written by Julia McCoy, who spent years of her life teaching herself the elements of successful online writing and launched a writing business that hit seven figures within five years, this book is your essential blueprint to learning what it takes to write great online copy, both as a freelancer and brand/business owner.In this book, Julia walks you step-by-step through the process of how to craft the seven forms of online content:1. Web Content2. Blogging3. Social Media4. Advertising/Sales Copy5. Industry Writing6. Journalism 7. Creative WritingJulia also takes you through the basics of SEO (search engine optimization) for the online writer and creator, without overloading you: you'll get a key list of the top tools on the web to research keywords, learn how to hone your best key phrases, and the tactics of how and where to place them in your content. Illustrated, easy-to-understand, and fun to read, this is a comprehensive yet digestible resource for writers and businesses alike on how to create successful online content.After you read this book, you'll be able to:
Define your audience and the terms they use to search in Google
Write great content that will get picked up by Google
Know the basics of what it takes to write all seven forms of online copy
Create blogs that are evergreen and engaging
Know how to write the "secret" bits of copy that search engines love: meta descriptions, tags and more
Know how to use Twitter chats, live streaming, and Facebook groups, and other platforms to find your people and confidently market yourself as a writer
Access a comprehensive list of online writing tools and resources in the final Appendix
Julia McCoy has built a successful freelance writing career and a multi-million dollar copywriting agency out of nothing but the amount of hard work, time, and self-teaching she put into it: and she believes any writer has what it takes to create great online content, provided they learn the essential tactics of adapting to all online copy forms. But she knows it's hard to find these fundamentals in one place: which is why she decided to write a book to offer everyone just that opportunity. A writer and internet marketer from an early age, Julia started three companies, enrolled in college, and wrote a book by 16.
Audience: Marketing in the Age of Subscribers, Fans and Followers
Jeffrey K. Rohrs - 2013
They are where you find new customers and develop more profitable relationships. And yet, most companies today treat their email, mobile, and social media audiences like afterthoughts instead of the corporate assets they are.With AUDIENCE, Jeff Rohrs seeks to change this dynamic through adoption of The Audience Imperative. This powerful mandate challenges all companies to use their paid, owned, and earned media to not only sell in the short-term but also increase the size, engagement, and value of their proprietary audiences over the long-term.As content marketing professionals have discovered, the days of "build it and they will come" are long gone. If you're looking for a way to gain a lasting advantage over your competition, look no further and start building your email, Facebook, Google, Instagram, mobile app, SMS, Twitter, website, and YouTube audiences to last.