Book picks similar to
Ethical Asset Valuation and the Good Society by Christian Gollier
sociology
sustainability
values
professional
Earth in Mind: On Education, Environment, and the Human Prospect
David W. Orr - 1994
Orr focuses not on problems in education, but on the problem of education. Much of what has gone wrong with the world, he argues, is the result of inadequate and misdirected education that:alienates us from life in the name of human dominationcauses students to worry about how to make a living before they know who they areoveremphasizes success and careersseparates feeling from intellect and the practical from the theoreticaldeadens the sense of wonder for the created worldThe crisis we face, Orr explains, is one of mind, perception, and values. It is, first and foremost, an educational challenge. The author begins by establishing the grounds for a debate about education and knowledge. He describes the problems of education from an ecological perspective, and challenges the "terrible simplifiers" who wish to substitute numbers for values. He follows with a presentation of principles for re-creating education in the broadest way possible, discussing topics such as biophilia, the disciplinary structure of knowledge, the architecture of educational buildings, and the idea of ecological intelligence. Orr concludes by presenting concrete proposals for reorganizing the curriculum to draw out our affinity for life.
Creating Capabilities: The Human Development Approach
Martha C. Nussbaum - 2011
For the past twenty-five years, Nussbaum has been working on an alternate model to assess human development: the Capabilities Approach. She and her colleagues begin with the simplest of questions: What is each person actually able to do and to be? What real opportunities are available to them? The Capabilities Approach to human progress has until now been expounded only in specialized works. Creating Capabilities, however, affords anyone interested in issues of human development a wonderfully lucid account of the structure and practical implications of an alternate model.
Hope Beneath Our Feet: Restoring Our Place in the Natural World
Martin KeoghDiane Ackerman - 2010
Serious reflection, inspiration, and direction on how to approach the future are now critical.Hope Beneath Our Feet creates a space for change with stories, meditations, and essays that address the question, “If our world is facing an imminent environmental catastrophe, how do I live my life right now?” This collection provides tools, both practical and spiritual, to those who care about our world and to those who are just now realizing they need to care. Featuring prominent environmentalists, artists, CEOs, grassroots activists, religious figures, scientists, policy makers, and indigenous leaders, Hope Beneath Our Feet shows readers how to find constructive ways to channel their energies and fight despair with engagement and participation. Presenting diverse strategies for change as well as grounds for hope, the contributors to this anthology celebrate the ways in which we can all engage in beneficial action for ourselves, our communities, and the world.Contributors include: Diane AckermanPaul HawkenDerrick JensenBarbara KingsolverFrancis Moore LappéBarry LopezBill McKibbenMichael PollanAlice WalkerHoward Zinn
Thinking in Systems: A Primer
Donella H. Meadows - 2008
Edited by the Sustainability Institute’s Diana Wright, this essential primer brings systems thinking out of the realm of computers and equations and into the tangible world, showing readers how to develop the systems-thinking skills that thought leaders across the globe consider critical for 21st-century life.Some of the biggest problems facing the world—war, hunger, poverty, and environmental degradation—are essentially system failures. They cannot be solved by fixing one piece in isolation from the others, because even seemingly minor details have enormous power to undermine the best efforts of too-narrow thinking.While readers will learn the conceptual tools and methods of systems thinking, the heart of the book is grander than methodology. Donella Meadows was known as much for nurturing positive outcomes as she was for delving into the science behind global dilemmas. She reminds readers to pay attention to what is important, not just what is quantifiable, to stay humble, and to stay a learner.In a world growing ever more complicated, crowded, and interdependent, Thinking in Systems helps readers avoid confusion and helplessness, the first step toward finding proactive and effective solutions.
Social Entrepreneurship: What Everyone Needs to Know(r)
David Bornstein - 2010
Now, Bornstein shifts the focus from the profiles of successful social innovators in thatbook--and teams with Susan Davis, a founding board member of the Grameen Foundation--to offer the first general overview of social entrepreneurship. In a Q & A format allowing readers to go directly to the information they need, the authors map out social entrepreneurship in its broadest terms aswell as in its particulars.Bornstein and Davis explain what social entrepreneurs are, how their organizations function, and what challenges they face. The book will give readers an understanding of what differentiates social entrepreneurship from standard business ventures and how it differs from traditional grant-basednon-profit work. Unlike the typical top-down, model-based approach to solving problems employed by the World Bank and other large institutions, social entrepreneurs work through a process of iterative learning -- learning by doing--working with communities to find unique, local solutions to unique, local problems. Most importantly, the book shows readers exactly how they can get involved.Anyone inspired by Barack Obama's call to service and who wants to learn more about the essential features and enormous promise of this new method of social change, Social Entrepreneurship: What Everyone Needs to Know(R) is the ideal first place to look.What Everyone Needs to Know(R) is a registered trademark of Oxford University Press.
The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
Peter S. Fader - 2018
The most successful companies, from Amazon to Best Buy, understand their best customers are their most valuable asset, and they tailor their acquisition, development, and retention efforts to those customers.In
The Customer Centricity Playbook
, Wharton School professor Peter Fader and Wharton Interactive’s executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer. Fader and Toms offer a 360-degree analysis of all the elements that support customer centricity within an organization. In this book, you will learn how to:
Develop a customer-centric strategy for your organization
Understand the right way to think about customer lifetime value (CLV)
Finetune investments in customer acquisition, retention, and development tactics based on customer heterogeneity
Foster a culture that sustains customer centricity, and also understand the link between CLV and market valuation
Understand customer relationship management (CRM) systems, as they are a vital underpinning for all these areas through the valuable insights they provide
Fader’s first book, Customer Centricity, quickly became a go-to for readers interested in focusing on the right customers for strategic advantage. In this new book, Fader and Toms offer a true playbook for companies of all sizes that want to create and implement a winning strategy to acquire, develop, and retain customers for the greatest value.ALSO AVAILABLE: Peter Fader’s Customer Centricity offers an introduction to the subject.
The Customer Centricity Playbook
shows customer centricity converts where to get started. “A fantastic 360-degree analysis of how companies become truly customer-centric…. Required reading.”—Neil Hoyne, Head of Customer Analytics and Chief Analytics Evangelist, Google“A must-read.” —Aimee Johnson, Senior Vice President, Digital Customer Experience, Starbucks“Fundamental insights to point organizations of any size in the right direction.” —Rob Markey, Partner, Bain & Company, Inc., and coauthor, The Ultimate Question 2.0“Required reading for leadership teams, as well as marketing and sales executives.” —Matthew Derella, Global Vice President, Revenue and Content Partnerships, Twitter“If you struggle with customer engagement or are ready to better acquaint yourself with your customers, Peter Fader and Sarah Toms’ new book
The Customer Centricity Playbook
is a must-read.” —Jacqueline Parkes, Chief Marketing Officer and EVP, Digital Studios, MTV, VH1 & Logo“Peter Fader and Sarah Toms offer transformative insights that light the path for business leaders.” —Susan Johnson, Chief Marketing Officer, SunTrust Banks“Essential reading for those who aspire to market leadership, regardless of industry.
The Fifth Beginning: What Six Million Years of Human History Can Tell Us about Our Future
Robert L. Kelly - 2016
I know tomorrow.” This inscription in Tutankhamun’s tomb summarizes The Fifth Beginning. Here, archaeologist Robert L. Kelly explains how the study of our cultural past can predict the future of humanity. In an eminently readable style, Kelly identifies four key pivot points in the six-million-year history of human development: the emergence of technology, culture, agriculture, and the state. In each example, the author examines the long-term processes that resulted in a definitive, no-turning-back change for the organization of society. Kelly then looks ahead, giving us evidence for what he calls a fifth beginning, one that started about AD 1500. Some might call it “globalization,” but the author places it in its larger context: a five-thousand-year arms race, capitalism’s global reach, and the cultural effects of a worldwide communication network. Kelly predicts that the emergent phenomena of this fifth beginning will include the end of war as a viable way to resolve disputes, the end of capitalism as we know it, the widespread shift toward world citizenship, and the rise of forms of cooperation that will end the near-sacred status of nation-states. It’s the end of life as we have known it. However, the author is cautiously optimistic: he dwells not on the coming chaos, but on humanity’s great potential.
City Schools and the American Dream: Reclaiming the Promise of Public Education
Pedro A. Noguera - 2003
Drawing on extensive research performed in San Francisco, Oakland, Berkeley, and Richmond, Noguera demonstrates how school and student achievement is influenced by social forces such as demographic change, poverty, drug trafficking, violence, and social inequity. Readers get a detailed glimpse into the lives of teachers and students working "against the odds" to succeed. Noguera sends a strong message to those who would have urban schools "shape up or shut down" invest in the future of these students and schools, and we can reach the kind of achievement and success that typify only more privileged communities.Public schools are the last best hope for many poor families living in cities across the nation. Noguera gives politicians, policymakers, and the public its own standard to achieve--provide the basic economic and social support so that teachers and students can get the job done!
Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth
Jay Baer - 2018
Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business.The key to activating customer chatter is the realization that same is lame. Nobody says let me tell you about this perfectly adequate experience I had last night. The strategic, operational differentiator is what gives customers something to tell a story about. Companies (including the 30+ profiled in Talk Triggers) must dare to be different and exceed expectations in one or more palpable ways. That's when word of mouth becomes involuntary: the customers of these businesses simply MUST tell someone else.Talk Triggers contains: - Proprietary research into why and how customers talk - More than 30 detailed case studies of extraordinary results from Doubletree Hotels by Hilton and their warm cookie upon arrival, The Cheesecake Factory and their giant menu, Five Guys Burgers and their extra fries in the bag, Penn & Teller and their nightly meet and greet sessions, and a host of delightful small businesses - The 4-5-6 learning system (the 4 requirements for a differentiator to be a talk trigger; the 5 types of talk triggers; and the 6-step process for creating talk triggers) - Surprises in the text that are (of course) word of mouth propellantsConsumers are wired to discuss what is different, and ignore what is average. Talk Triggers not only dares the reader to differentiate, it includes the precise formula for doing it.Combining compelling stories, inspirational examples, and practical how-to, Talk Triggers is the first indispensable book about word of mouth. It's a book that will create conversation about the power of conversation.
Understanding Human Differences: Multicultural Education for a Diverse America
Kent L. Koppelman - 2004
The author investigates three converging elements in his examination of human differences: individual attitudes and behaviors, cultural expectations, and institutional policies and practices. This examination provides the basis for the conceptual organization of the text.
EDrenaline Rush: Game-changing Student Engagement Inspired by Theme Parks, Mud Runs, and Escape Rooms
John Meehan - 2019
The Gen Z Effect: The Six Forces Shaping the Future of Business
Tom Koulopoulos - 2014
While every new generation has faced its share of disruption in technology, economics, politics and society, no other generation in the history of mankind has had the ability to connect every human being on the planet to each other and in the process to provide the opportunity for each person to be fully educated, socially and economically engaged.What might this mean for business, markets, and educational institutions in the future? In this revolutionary new book, The Gen Z Effect: How the Hyperconnected Generation is Changing Business and Society Forever, authors Tom Koulopoulos and Dan Keldsen delve into a vision of the future where disruptive invention and reinvention is the acknowledged norm, touching almost every aspect of how we work, live and play. From radical new approaches to marketing and manufacturing to the potential obliteration of intellectual property and the shift to mass innovation, to the decimation of our oldest learning institutions through open source and adaptive learning, The Gen Z Effect provides a mind-bending view of why we will need to embrace Gen Z as the last, best hope for taking on the world’s biggest challenges and opportunities, and how you can prepare yourself and your business for the greatest era of disruption, prosperity, and progress the world has ever experienced.
Bring Your Human to Work: 10 Surefire Ways to Design a Workplace That Is Good for People, Great for Business, and Just Might Change the World
Erica Keswin - 2018
So, it should be no surprise that relationships must also translate into the workplace, where we spend most of our time! Companies that recognize this will retain the most productive, creative, and loyal employees, and invariably seize the competitive edge.The most successful leaders are those who actively form quality relationships with their employees, who honor fundamental human qualities--authenticity, openness, and basic politeness--and apply them day in and day out. Paying attention and genuinely caring about the effects people have on one another other is key to developing a winning culture where people perform at the top of their game and want to work.As a workplace strategist and business coach, Erica Keswin has spent over 20 years working with top business leaders and executives to build successful organizations that honor relationships. Featuring case studies from top brands such as, Lyft, Starbucks, Mogul, and SoulCycle, to name a few, Bring Your Human to Work distills the key practices of the most human companies into applicable advice that any business leader can use to build a "human workplace." These building blocks include:- Understanding your company's role in the world, beyond financial profit- Encouraging employees to be healthy in body and spirit- Running your meetings with clear purpose- Making space for face-to-face interaction- Building professional development into company culture- Inspiring your workforce to give back to the community- Simply saying "thank you"A human company is real, genuine, aligned, and true to itself. A real company flaunts its humanity, instead of hiding it. It's what the most successful, sustainable companies are doing today, and there's no reason yours can't be the same.Keswin's leadership lessons foster fairness, devotion, and joy in the workplace--all critical elements of a successful business. By bringing your human to work, you can design a workplace that is good for people, great for business, and just might change the world.
Google AdWords for Beginners: A Do-It-Yourself Guide to PPC Advertising
Corey Rabazinski - 2015
Google's AdWords platform enables you to create pay-per-click advertisements that appear as 'sponsored links' when someone searches for content related to your product or service. You bid for the position to place your ad, and you only pay when someone clicks. It's that simple. If used correctly, AdWords can garner higher targeted traffic, which in turn will increase your conversion rates and profits. So, AdWords will definitely help your business, but you have no idea how to utilize them. What should you do? Take a couple of hours to read this book. Google AdWords for Beginners is designed to teach you the fundamentals of AdWords, how it works, why it works, and the proven techniques that you can use to make it work for you and your business. Additionally, this book details an eight-step blueprint that has consistently delivered positive results for companies. Upon completion, you'll be armed with the knowledge to launch profitable campaigns or drastically improve an existing one.
Embarrassment: And the Emotional Underlife of Learning
Thomas Newkirk - 2017
Michael G. Thompson, coauthor of Raising CainEmbarrassment. None of us escape it. Especially as kids, in school. How might our fear of failure, of not living up to expectations, be holding us back? How can our fear of embarrassment affect how we learn, how we teach, and how we live? Tom Newkirk argues that this emotional underlife, this subterranean domain of emotion, failure, and embarrassment, keeps too many students and teachers silent, hesitant, and afraid. I am absolutely convinced, Tom writes, that embarrassment is not only the true enemy of learning, but of so many other actions we could take to better ourselves. In this groundbreaking exploration, Newkirk offers practices and strategies that help kids and teachers alike develop a more resilient approach to embarrassment. I contend that if we can take on a topic like embarrassment and shame, we can come to a richer, more honest, more enabling sense of who we are and what we can do, he explains. So let's do battle. Let's name and identify the enemy that can haunt our days, disturb our sleep, put barriers up to learning, and drain joy from our lives-and maybe we can also learn how to rearrange some things in our own head so that we can be more generous toward ourselves.