The Master Algorithm: How the Quest for the Ultimate Learning Machine Will Remake Our World


Pedro Domingos - 2015
    In The Master Algorithm, Pedro Domingos lifts the veil to give us a peek inside the learning machines that power Google, Amazon, and your smartphone. He assembles a blueprint for the future universal learner--the Master Algorithm--and discusses what it will mean for business, science, and society. If data-ism is today's philosophy, this book is its bible.

RESET: Regaining India’s Economic Legacy


Subramanian Swamy - 2019
    The monograph vociferouslydemanded that socialism be sacrificed for a competitive market economic system, so India cangrow at 10 per cent per year, achieve self-reliance, full employment and produce nuclear weaponry.The then Prime Minister Indira Gandhi denounced the plan as dangerous.Fifty years later, Swamy redefines his path-breaking ideas on India-specific economic developmentin his seminal work, Reset. It undertakes a nuanced analysis of the manner in which the highlyprosperous Indian economy witnessed a long, accelerated decline due to persistent British imperialistaggression, and compares the distinctive manner in which Asian giants—India and China—sufferedat the hands of imperialism. He critically analyses the highs and lows of the Nehruvian model ofcentralized economic planning borrowed from the Soviet Union, and the debilitating circumstancesthat impelled him, as Commerce Minister in Prime Minister Chandra Shekhar’s government, todraw up a blueprint for economic reforms.

Retention Point: The Single Biggest Secret to Membership and Subscription Growth for Associations, SAAS, Publishers, Digital Access, Subscription Boxes and all Membership and Subscription Businesses


Robert Skrob - 2018
    I do that by getting more of your members to the Retention Point faster. You know those members who love you, buy everything you offer and tell all their friends about you? Those members have made it to the Retention Point. And, when you do what I show you how to do in the book, you’ll get MORE of your members to the Retention Point so you can keep them longer and your recurring revenue will grow. Membership is a great business model in concept. You get a customer and each time your customer renews you get recurring revenue. But, even though I’d become a membership marketing expert I soon discovered it doesn’t matter how many new members you get if your members quit as fast as new members join. I just got off the phone with a prospective client for the first time. His team is generating more than 10,000 new members a month. That’s awesome, a great effort and commendable result that’s getting his company featured in many subscription industry profiles. What isn’t getting featured is this same company is losing 9500 members each month. This means they spend 95% of all of their marketing efforts replacing members that quit. Twenty-seven days of each month are spent replacing canceled members. Their marketing department has thirty days of monthly expenses but delivers only three days of growth. If you know of anyone that’s in this position, or if you are in this position, I’m revealing more than 25 years of membership growth experience in this new book called Retention Point, The Single Biggest Secret to Membership and Subscription Growth for Associations, SAAS, Publishers, Digital Access, Subscription Boxes and all Membership and Subscription-Based Businesses. When you get your hands on this book you'll discover: • The five fallacies of membership retention that most subscription businesses implement that actually INCREASE member churn rates. • Five case studies of subscription business turnarounds (or successful launches) including a publisher, a subscription box, SAAS, an association and a charity/nonprofit. • The 10 Retention Point Accelerators that transform your new members from Quitters into Lifers. • How to achieve 90% to 98% annual renewal percentages, even if you believe this is completely impossible for your business. • The single biggest misunderstanding subscription companies believe that kills membership growth. Plus a whole lot more, when you get Retention Point.

The Art of Statistics: How to Learn from Data


David Spiegelhalter - 2019
      Statistics are everywhere, as integral to science as they are to business, and in the popular media hundreds of times a day. In this age of big data, a basic grasp of statistical literacy is more important than ever if we want to separate the fact from the fiction, the ostentatious embellishments from the raw evidence -- and even more so if we hope to participate in the future, rather than being simple bystanders. In The Art of Statistics, world-renowned statistician David Spiegelhalter shows readers how to derive knowledge from raw data by focusing on the concepts and connections behind the math. Drawing on real world examples to introduce complex issues, he shows us how statistics can help us determine the luckiest passenger on the Titanic, whether a notorious serial killer could have been caught earlier, and if screening for ovarian cancer is beneficial. The Art of Statistics not only shows us how mathematicians have used statistical science to solve these problems -- it teaches us how we too can think like statisticians. We learn how to clarify our questions, assumptions, and expectations when approaching a problem, and -- perhaps even more importantly -- we learn how to responsibly interpret the answers we receive. Combining the incomparable insight of an expert with the playful enthusiasm of an aficionado, The Art of Statistics is the definitive guide to stats that every modern person needs.

Finite and Infinite Games: A Vision of Life as Play and Possibility


James P. Carse - 1986
    Infinite games are more mysterious -- and ultimately more rewarding. They are unscripted and unpredictable; they are the source of true freedom.In this elegant and compelling work, James Carse explores what these games mean, and what they can mean to you. He offers stunning new insights into the nature of property and power, of culture and community, of sexuality and self-discovery, opening the door to a world of infinite delight and possibility."An extraordinary little book . . . a wise and intimate companion, an elegant reminder of the real."-- Brain/Mind Bulletin

Working Backwards: Insights, Stories, and Secrets from Inside Amazon


Colin Bryar - 2021
    In Working Backwards, these two long-serving Amazon executives reveal and codify the principles and practices that drive the success of one of the most extraordinary companies the world has ever known. With twenty-seven years of Amazon experience between them, much of it in the early aughts—a period of unmatched innovation that brought products and services including Kindle, Amazon Prime, Amazon Studios, and Amazon Web Services to life—Bryar and Carr offer unprecedented access to the Amazon way as it was refined, articulated, and proven to be repeatable, scalable, and adaptable.With keen analysis and practical steps for applying it at your own company—no matter the size—the authors illuminate how Amazon’s fourteen leadership principles inform decision-making at all levels and reveal how the company’s culture has been defined by four characteristics: customer obsession, long-term thinking, eagerness to invent, and operational excellence. Bryar and Carr explain the set of ground-level practices that ensure these are translated into action and flow through all aspects of the business.Working Backwards is a practical guidebook and a corporate narrative, filled with the authors’ in-the-room recollections of what “Being Amazonian” is like and how it has affected their personal and professional lives. They demonstrate that success on Amazon’s scale is not achieved by the genius of any single leader, but rather through commitment to and execution of a set of well-defined, rigorously-executed principles and practices—shared here for the very first time. A Macmillan Audio production from St. Martin's Press

Jesse Livermore's Methods of Trading in Stocks


Richard D. Wyckoff - 1972
    

Unnatural Talent: Creating, Printing and Selling Your Comic in the Digital Age


Jason Brubaker - 2013
    While the publishing industry struggles to adapt to the rapidly changing digital world, independent artists now have the ability to build a successful and lucrative brand completely on their own with a little hard work and some Internet savvy. Now there's nothing stopping you from getting your book in front of thousands or even millions of people. Suddenly you can't blame anyone for not giving you a chance. You can only blame yourself for not trying. So roll up your sleeves, sharpen your pencils and fire up your Internet because we are about to make and sell comics! Jason Brubaker's graphic novel reMIND raised over $125,000 in pre-order sales on Kickstarter, won the Xeric Award and made ALA's Great Graphic Novels for Teens List. This book is a collection of his thoughts, strategies and practical lessons developed during his experience writing, drawing and self-publishing reMIND.

The New Reagan Revolution: How Ronald Reagan's Principles Can Restore America's Greatness


Michael Reagan - 2011
    In his famous 1976 speech at the Republican National Convention, Ronald Reagan helped define a way forward and strengthened the Republican Party. As we stand at a crossroad once again, we are fortunate to have a blueprint for restoring America's greatness. Reagan has given us the principles to succeed. This book is not merely a diagnosis of our nation's ills but a prescription to heal our nation, rooted in the words and principles of Ronald Reagan. In these pages, Michael Reagan shares the plan his father developed over years of study, observation, and reflection. It is the plan he announced to the nation, straight from his heart, one summer evening during America's two hundredth year. It is the plan he put into action during his eight years in office as one of the most effective presidents of the twentieth century, and it is the plan we can use today to help return America to its former greatness, soundness, and prosperity.

Kellogg on Marketing


Alice M. Tybout - 2000
    This is a must-have marketing reference.

Great Books of the Western World


Mortimer J. Adler - 1952
    This monumental collection compiles history's greatest written works, from the ancient classics to more recent masterpieces. Great Books of the Western World contains 517 works from 130 of the most renowned minds throughout history. Volumes 1 and 2 comprise the Syntopicon®, a unique guide that enables you to investigate a particular idea and compare the perspectives of different authors. The Syntopicon organizes thirty centuries of thought into 102 Great Ideas, subsequently divided into topics and subtopics to effectively explore the different viewpoints over time. Authoritative, accurate, and complete, this collection represents the essential core of the Western literary canon

How Democracy Ends


David Runciman - 2018
    Yet today, it seems radically imperiled, even in some of the world's most stable democracies. How bad could things get?In How Democracy Ends, David Runciman argues that we are trapped in outdated twentieth-century ideas of democratic failure. By fixating on coups and violence, we are focusing on the wrong threats. Our societies are too affluent, too elderly, and too networked to fall apart as they did in the past. We need new ways of thinking the unthinkable--a twenty-first-century vision of the end of democracy, and whether its collapse might allow us to move forward to something better.A provocative book by a major political philosopher, How Democracy Ends asks the most trenchant questions that underlie the disturbing patterns of our contemporary political life.

Data and Goliath: The Hidden Battles to Collect Your Data and Control Your World


Bruce Schneier - 2015
    Your online and in-store purchasing patterns are recorded, and reveal if you're unemployed, sick, or pregnant. Your e-mails and texts expose your intimate and casual friends. Google knows what you’re thinking because it saves your private searches. Facebook can determine your sexual orientation without you ever mentioning it.The powers that surveil us do more than simply store this information. Corporations use surveillance to manipulate not only the news articles and advertisements we each see, but also the prices we’re offered. Governments use surveillance to discriminate, censor, chill free speech, and put people in danger worldwide. And both sides share this information with each other or, even worse, lose it to cybercriminals in huge data breaches.Much of this is voluntary: we cooperate with corporate surveillance because it promises us convenience, and we submit to government surveillance because it promises us protection. The result is a mass surveillance society of our own making. But have we given up more than we’ve gained? In Data and Goliath, security expert Bruce Schneier offers another path, one that values both security and privacy. He brings his bestseller up-to-date with a new preface covering the latest developments, and then shows us exactly what we can do to reform government surveillance programs, shake up surveillance-based business models, and protect our individual privacy. You'll never look at your phone, your computer, your credit cards, or even your car in the same way again.

Democracy for Realists: Why Elections Do Not Produce Responsive Government


Christopher H. Achen - 2016
    They demonstrate that voters even those who are well informed and politically engaged mostly choose parties and candidates on the basis of social identities and partisan loyalties, not political issues. They also show that voters adjust their policy views and even their perceptions of basic matters of fact to match those loyalties. When parties are roughly evenly matched, elections often turn on irrelevant or misleading considerations such as economic spurts or downturns beyond the incumbents' control; the outcomes are essentially random. Thus, voters do not control the course of public policy, even indirectly.Achen and Bartels argue that democratic theory needs to be founded on identity groups and political parties, not on the preferences of individual voters. "Democracy for Realists" provides a powerful challenge to conventional thinking, pointing the way toward a fundamentally different understanding of the realities and potential of democratic government."

God of the Machine


Isabel Paterson - 1943
    When it was published in 1943, Isabel Paterson's work provided fresh intellectual support for the endangered American belief in individual rights, limited government, and economic freedom. The crisis of today's collectivized nations would not have surprised Paterson; in The God of the Machine, she had explored the reasons for collectivism's failure. Her book placed her in the vanguard of the free-enterprise movement now sweeping the world.Paterson sees the individual creative mind as the dynamo of history, and respect for the individual's God-given rights as the precondition for the enormous release of energy that produced the modern world. She sees capitalist institutions as the machinery through which human energy works, and government as a device properly used merely to cut off power to activities that threaten personal liberty.Paterson applies her general theory to particular issues in contemporary life, such as education, .social welfare, and the causes of economic distress. She severely criticizes all but minimal application of government, including governmental interventions that most people have long taken for granted. The God of the Machine offers a challenging perspective on the continuing, worldwide debate about the nature of freedom, the uses of power, and the prospects of human betterment.Stephen Cox's substantial introduction to The God of the Machine is a comprehensive and enlightening account of Paterson's colorful life and work. He describes The God of the Machine as "not just theory, but rhapsody, satire, diatribe, poetic narrative." Paterson's work continues to be relevant because "it exposes the moral and practical failures of collectivism, failures that are now almost universally acknowledged but are still far from universally understood." The book will be essential to students of American history, political theory, and literature.