Book picks similar to
The Story of Coca Cola by Valerie Bodden


non-fiction
nonfiction
available-in-lrc
female-authors

The Weekend That Changed Wall Street: An Eyewitness Account


Maria Bartiromo - 2010
     During a single historic weekend (September 12-14, 2008) the fate of Lehman Brothers was sealed, Merrill Lynch barely survived, and AIG became a ward of the federal government. Top CNBC anchor Maria Bartiromo spent the entire weekend taking frantic phone calls from the most powerful players on Wall Street and in Washington, as they toiled to keep the economy from complete collapse. Those CEOs and dozens of other sources gave Bartiromo behind-the-scenes details unavailable to other members of the media, of the crisis and its aftermath. Now she draws on her high-level network to provide an eyewitness account of the biggest events of the financial crisis including at length interviews with former treasury secretary Henry Paulson, former AIG chairman Hank Greenberg, former Merrill Lynch CEO John Thain, and JP Morgan CEO Jamie Dimon, among many others. Writing with both authority and dramatic flair, Bartiromo weaves a thrilling narrative that will make news. She also tackles the big questions: how did an unmatched period of market euphoria and growth turn sour, catapulting the economy into a dangerous slide? And in the long run, how will the near-catastrophe really change Wall Street?

Mastering Amazon Descriptions: An Author's Guide


Brian D. Meeks - 2019
    From the author of Mastering Amazon Ads: An Author's Guide, comes a new book on the art of copywriting for descriptions.A typical description might convert one click in thirty into a new reader. After two years of research and hundreds of descriptions written, the data shows that properly written descriptions can get the job done in ten clicks.Would you rather pay for 10 or 30 clicks to get a conversion?With 40 descriptions across lots of genres, you'll find everything you need to understand and train yourself to write proper copy.* Powerful hooks* Engaging copy* Visually Appealing formatting.

Australia's Strangest Mysteries #2


John Pinkney - 2012
    Someone [the murderer?] had covered him with a small strip of carpet.Nearby, in a ditch,lay Mrs Chandler - her face and torso bafflingly blanketed in beer cartons.The discovery made international headlines. It swiftly emerged that Dr Bogle, a brilliant specialist in solid state physics, had recently accepted a research post in Washington – and had been preparing to fly there, with his wife and children. Mrs Chandler, who’d worked as a nurse before her marriage, had been at the same New Year’s party with Gilbert Bogle the evening before. They had left separately.Scientists found that the pair had died of acute heart failure – but they could suggest no cause. There were no signs of violence: no smothering or strangulation; no hypodermic marks; no evidence, in the body tissues, of poisons, or radioactive substances of any kind.From the morning the bodies were found, the Bogle-Chandler conundrum would perplex the law’s keenest forensic minds...

The Manifestation Manifesto: Amazing Techniques and Strategies to Attract the Life You Want - No Visualization Required (Amazing Manifestation Strategies to Attract the Life You Want Book 1)


Forbes Robbins Blair - 2014
    Direct your amazing mind power. Set your manifestation goals effectively. Attract the right people. And become more successful.You are already good at manifesting because your thoughts automatically attract what happens to you. So, the big issue with manifestation is the QUALITY of what you attract, and how you can achieve it. You Don't Need to Visualize Anything: In The Manifestation Manifesto, best-selling author Forbes Robbins Blair helps you stop manifesting what you don't want. The book inspires and motivates you to create the life you feel you deserve - without needing to visualize anything!Coming from the author's decades of experience and experimentation, this book includes many original attraction approaches and strategies you won't find anywhere. Over 20 Powerful Techniques and Strategies Including: Why your Vision Board failed and an easy, unique way to fix it A simple manifestation tip used to successfully triple income An abundance technique that works overnight - while you sleep How "energy vampires" drain your manifestation energy, and what to do about them What all lottery winners have in common A life-changing meditation for manifesting that works while you read it A one minute solution to put your manifestation ability into overdrive The all-important question you must answer to manifest what you want How reading this book, all by itself, will automatically activate your manifesting power Why you are manifesting chaos and how to take control Five emotions that produce negative manifestations and ways to transmute them An emotion so powerful that it can intercept bad manifestations (aka. karma) Six powerful emotions that attract great things and an easy technique to tap into them How to identify and change beliefs that block manifestation Nine ways to collect Vital Energy (chi, prana) to manifest things faster The mighty key to all manifestation And much more Look Inside: Download and start to improve the QUALITY of your manifestation now.

No One's the Bitch: A Ten-Step Plan for the Mother and Stepmother Relationship


Jennifer Newcomb Marine - 2009
    Whether you just want to create a neutral, “business” partnership with the “other woman” in your life—or actually, gulp, become friends—they show you how to reach your goal through ten powerful steps.

The Age of Deleveraging


A. Gary Shilling - 2010
    Shilling explains in clear language and compelling logic why the world economy will struggle for several more years and what investors can do to protect and grow their wealth in the difficult times ahead. The investment strategies that worked for last 25 years will not work in the next 10 years. Shilling advises readers to avoid broad exposure to stocks, real estate, and commodities and to focus on high-quality bonds, high-dividend stocks, and consumer staple and food stocks. Written by one of today's best forecasters of economic trends-twice voted by Institutional Investor as Wall Street's top economist Clearly explains what to invest in, what to avoid, and how to cope with a deflationary, slow-growth economy Demonstrates how Shilling has been consistently right about major economic trends since he began forecasting in the early 1980s Filled with in-depth insights and practical advice, this timely guide lays out a convincing case for why investors need to be prepared for a long period of weak growth and deflation-not inflation-and what you can do to prosper in the difficult times ahead.

Around the Corner to Around the World: A Dozen Lessons I Learned Running Dunkin Donuts


Robert Rosenberg - 2020
    Throughout all the chaos, you need a mentor that has seen a business through the ins and outs and can offer guidance that will exponentially tip the odds in your favor to succeed.Robert Rosenberg took over as CEO of Dunkin’ Donuts in 1963, 13 years after the first restaurant was founded by his father William. In his remarkable 35-year run, he grew the company from $10 million in sales to over $2 billion with more than 3,000 outlets. Through his tenure, Robert learned important lessons on running and scaling a family business.Rosenberg shares his insider perspective on all the dramatic highs and lows that are part of the Dunkin’ Donuts story to guide you to your own success story.In Around the Corner to Around the World, Rosenberg helps you as he:Distills the characteristics of a successful company through all phases of growth.Provides a new perspective on the dramatic story behind the rise of one of the world’s most iconic brands.Tells the first-hand account and essential lessons learned from the tenure of one of the most successful CEO runs in modern business history.Reveals some of the dramatic and surprising plot turns in the story of Dunkin’s rise to global prominence.Around the Corner to Around the World tells a compelling story of lessons gleaned over a 35-year career building a small business into the iconic Dunkin' brand it has become.The harrowing twists and turns and sometimes existential threats to the business will enlighten anyone starting or running a business.

How to Be an Artist Without Losing Your Mind, Your Shirt, Or Your Creative Compass: A Practical Guide


JoAnneh Nagler - 2016
    Author JoAnneh Nagler wants you to welcome your creativity and continue to make art—but to do so with a plan. In this groundbreaking book, she provides step-by-step strategies to teach writers, sculptors, painters, musicians, designers, and other artists how tohave a well-supported, well-lived life—and make art at the same time.Learn how to:Answer your own artistic callings and get to your art workGive up starving and struggling and build a supported, creative daily lifeManage time, money, and day jobs with easy-to-learn, simple toolsDevelop rock-solid creative work ethics and motivational skillsNo matter what kind of creative person you are, this book has the tools you need to live the life you’ve always wanted to live—right now, and for your whole life long.

Wal-Mart Book of Ethics Abridged Edition


R.A. Wilson - 2012
    Why else would you be looking at this book? If you have ever wanted to see behind the front lines of retail, this is the book for you. If you want to validate your own experiences in retail, this is the book for you. If you just want to laugh at humorous things from funny people, this is the book for you. Packed full of true short stories from working in one of these super stores, only one conclusion can be reached in the end: Wal-Mart is the craziest place on Earth!

The Greatest Company In The World? The Story Of Tata


Peter Casey - 2014
    How did Tata transform itself from a family-owned business to one of the most professionally managed enterprises in the world? How did it become a world leader in an array of unrelated businesses—from steel and automobile manufacturing to hotels and IT consulting? What exactly is the ‘Tata Way’, which has earned it so much admiration and respect?This brief history of the Tatas charts the contribution of every Tata chairman—from Jamsetji Tata, who set up the company in 1868, to Ratan Tata and Cyrus Mistry—and explores the values at the heart of the Tata Group, as well as the role played in its development by the philanthropic trusts that own two-thirds of the company.For anyone curious about this Indian company that has become a leading global player, this book is the perfect introduction.

Girlosophy 2: The Love Survival Kit


Anthea Paul - 2002
    An essential handbook on a favorite topic—love—it will help women understand the wider meaning of love as a tool, a resource, and a force. It encourages girls to love themselves first and then reflect on the significance of love outside the common perceptions of romantic love and its role in their friendships and the world at large. It is a road map for every woman to navigate long-distance relationships, determine the real Prince Charmings, overcome icon infatuations, rediscover childhood dreams, and rule in all affairs of the heart.

From Dreamer to Dreamfinder: A Life and Lessons Learned in 40 Years Behind a Name Tag


Ron Schneider - 2012
    It's an intimate look into the creative worlds of Disney, Universal, and Six Flags Magic Mountain; a no-holds-barred memoir filled with wild characters and wilder concepts, complete with a step-by-step guide to how the magic is made!

The Most Productive People in History: 18 Extraordinarily Prolific Inventors, Artists, and Entrepreneurs, From Archimedes to Elon Musk


Michael Rank - 2015
    Few composers write more than one or two symphonies in their lifetimes. Beethoven spent a year on his shorter symphonies but more than six years on his 9th Symphony. But Georg Philipp Telemann composed at least 200 overtures in a two-year period. Over his lifetime Telemann's oeuvre consists of more than 3,000 pieces, although “only” 800 survive to this day. He was not the only person whose productivity defied all reason. Greek scientist Archimedes discovered mathematical phenomena that weren't confirmed for 17 centuries. Isaac Newton invented classical physics and was one of the inventors of calculus. Benjamin Franklin wrote, published, politicked, invented, experimented, and humored, sometimes all at the same time. Theodore Roosevelt was the first American to earn a belt in judo, hunted, wrote numerous books, and read four hours a day, even during the busiest moments of his political life. This book will explore the lives of the 18 most productive people in history. We will look at the cultures into which they were born and see the methods that they used to achieve such sweeping results. Perhaps we can also create enough time to focus on the tasks in life that are truly meaningful.

The Wawa Way: How a Funny Name and Six Core Values Revolutionized Convenience


Howard Stoeckel - 2014
    Since then, the convenience store grew into a well-known company that competes against the biggest industry players in the world in three areas—fuel, convenience, and food—all while maintaining their personal approach and small business mentality. Now, almost 50 years later, Wawa has opened its first store in Florida and has begun to play on the national field. How did it happen? What are the reasons for their success? Why have they been able to go up against the big guys with nothing more than homegrown talent?With a mixture of personal history and business advice, Howard Stoeckel discusses the last 50 years of Wawa’s growth, development, and expansion. It’s the story of how a small company with a funny name made a big difference, and all it took was a little goose sense.

Negotiation


Roy J. Lewicki - 1985
    A third revised edition of this study of the art and theories behind negotiation, which explores the psychology of bargaining, and the interpersonal conflicts and resolutions which occur during the process.