1 Lakh/ below US$ 2500 car), is set to change our perception of India': on the threshold of becoming a truly global brand.*s oldest and most respected corporate brand. With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata now stands 65th in the world brand valuation league. But what is the Tata brand all about? What are its values? How do people perceive it, in India and around the world? In this absorbing and informed book Morgen Witzel digs into the heart of the Tata enterprise, describes its origins, how Tata's reputation and image evolved, and how the group has worked to transform that image into a powerful and valuable brand. Tata: The Evolution of a Corporate Brand goes to the core of the Tata ethos to explore the unique relationship between the Tata group and the Indian people, a relationship that goes beyond the achievements of a successful business to its social contributions for its employees and the society at large. Finally it asks how that reputation will be perceived and understood as Tata moves into global markets. Whether you re an entrepreneur, a manager, a marketer, or an interested Tata loyalist this book will help you understand the durability of the brand and inspire you with the values it holds onto in the global economy.

    This exciting new series assembles key documents and criticism concerning these works that have so recently become central components of the American literature curriculum. Each casebook will reprint documents relating to the work's historical context and reception, present the best in critical essays, and when possible, feature an interview of the author. The series will provide, for the first time, an accessible forum in which readers can come to a fuller understanding of these contemporary masterpieces and the unique aspects of American ethnic, racial, or cultural experience that they so ably portray.Perhaps more than any other single text, Maya Angelou's I Know Why the Caged Bird Sings helped to establish the mainstream status of the renaissance in black women's writing. This casebook presents a variety of critical approaches to this classic autobiography, along with an exclusive interview with Angelou conducted specially for this volume and a unique drawing of her childhood surroundings in Stamps, Arkansas, drawn by Angelou herself.

    The Ivy League superachievers drew upon an authentic 1499 Renaissance text to create their thriller about two Princeton undergraduates who try to unravel the mysteries of the Hypnerotomachia Poliphili (pronounced "HIPneROtoMAkia POliFEEli").The Hypnerotomachia Poliphili is an erotic, pagan epic, written in a private language peppered with words taken from Latin and Greek and decorated with Egyptian hieroglyphs. It was not translated into English for 500 years, until 1999, when Joscelyn Godwin finally achieved that nearimpossible task.In The Real Rule of Four, Professor Godwin carefully investigates each aspect of the history of the Hypnerotomachia Poliphili and its use in The Rule of Four, including:What is the Hypnerotomachia?Who wrote the Hypnerotomachia? (A central theme of The Rule of Four)What does the Hypnerotomachia mean?Places and people in The Rule of FourGlossary of names and terms in The Rule of FourLavishly illustrated with reproductions of the many beautiful woodcuts in the Hypnerotomachia Poliphili, a foldout color map and photographs of the featured locations at Princeton University, The Real Rule of Four is an indispensable guide to the many fans of Caldwell and Thomason's bestselling novel.

    A landmark achievement as expansive, erudite, and passionate as its renowned author, Shakespeare: The Invention of the Human is the culmination of a lifetime of reading, writing about, and teaching Shakespeare. Preeminent literary critic-and ultimate authority on the western literary tradition-Harold Bloom leads us through a comprehensive reading of every one of the dramatist's plays, brilliantly illuminating each work with unrivaled warmth, wit and insight. At the same time, Bloom presents one of the boldest theses of Shakespearean scholarships: that Shakespeare not only invented the English language, but also created human nature as we know it today.

    The 1980s were certainly loud, often garish and utterly fabulous - no matter how embarrassing the outfits were.There are so many elements, which made the 80s a truly great decade, but one of the greatest contributions, if not the greatest, is the mass introduction of affordable 8-bit home micro computers.These curious machines of geekdom changed the way we regarded computers and technology. No longer were they the sole perverse of tweed jacket clad scientists sporting unruly beards, micro computers were now forming a staple inventory in millions of homes.Much of the technology that we enjoy today, such as desktop computers, notebooks, tablets, gaming consoles and smart phones, all of which are often taken for granted, can be traced back to this innovative decade.If you were a child of the 80s and remember the joy of receiving your very first home computer or maybe a young adult who fondly remembers the excitement, then you will appreciate this unabashed reminiscence of a simpler time whose adolescent technological was on the cusp of great advancements.This book is intended as celebration and reflection of all the computer technology that made the 80s such a wonderful, pioneering period and follows the journey of a self confessed, teenaged computer geek who experienced and enjoyed every ground breaking moment, including publishing his own software.10 Print “The 80s are fab!”20 Goto 10RunAuthor's Comments:The current edition is dated 31st January 2016 and has been edited based on customer feedback.

    

    The book traces Gable's life from its humble, hard-scrabble beginnings in Ohio, to his hard-work and determined efforts to achieve success on Broadway, to his meteoric rise to stardom in Hollywood, his time spent in the Army Air Force in Europe, and his many loves, including Carole Lombard who was tragically killed in an airplane crash in 1942. The King paints an intimate, contemporary portrait of Clark Gable the man, both on and off camera, and ends with Gable's work on his last film, The Misfits, and his subsequent decline in health and his death on November 16, 1960, at age 59.

    A wonderfully eccentric character with strong opinions and a poetic turn of phrase, Book tells of a journey from papyrus scrolls to medieval manuscripts to printed paper and beyond—pondering, along the way, many bookish things, including the evolution of the alphabet, the library (known to Egyptians as "the healing place of the soul"), and even book burning. With bold, black-and-white illustrations by Neil Packer, Book is a captivating work of nonfiction by one of England's leading poets.

    

    With exclusive access to the RCA vaults, producer Ernst Jorgensen brings to intimate life every moment that Elvis spent in the studio--from the spontaneous joy of his early sessions to the intensely creative periods of his later career. At once the definitive recording session guide and a compellingly readable narrative, this is the ultimate companion to the singer and his songs.

    In The Only Game in Town, pitcher Elden Auker recalls what it was like to face these sluggers, while Red Sox outfielder Dom DiMaggio remembers how he nearly ended his brother Joe's record hitting streak. Then, in the 1940s, baseball underwent tremendous change. First came World War II, and stars such as Bob Feller and future star Warren Spahn -- both among the ten ballplayers who discuss their playing days in this book -- left the game to serve their country. When the war ended, integration came to baseball. Jackie Robinson was soon followed by other outstanding African-American ballplayers, including Larry Doby and Monte Irvin, both of whom recall their pioneering experiences in Major League Baseball. Buck O'Neil describes scouting and coaching the next generation of African-American ballplayers and helping them make it into the major leagues. Johnny Pesky and Tommy Henrich recall great Red Sox-Yankees rivalries, but from opposite sides, while Ralph Kiner remembers his remarkable ten-year stretch as the most feared home-run hitter of his day. The ten ballplayers who spoke with Fay Vincent for this fascinating book bring back to life baseball from a bygone time. Their stories make The Only Game in Town a must-have for all baseball fans.

    The former Speaker of the House provides insight into how the world of politics really works and how to run a successful political campaign.

    In this highly readable short biography, Alexander Kennedy brings Mozart and his times vividly to life. Here we see the sweeping grandeur of the courts Mozart visited as a child prodigy, and the grasping desperation of his scheming father. We follow the composer through the flush of his first love up through his marriage to Constanze Weber, and from his first, half-plagiarized concertos to masterpieces like The Magic Flute. We watch Mozart clash with family and friends, with archbishops and emperors, and we feel again the tragedy of his mysterious early death. And above all, we hear his eternal music: music that captivated a continent, defined a genre, and changed the world. “I pay no attention whatever to anybody's praise or blame. I simply follow my own feelings” - Wolfgang Amadeus Mozart Buy Now to Discover: A layperson’s explanation of the devices that made Mozart’s music unique. The complicated relationship between Mozart and his demanding father. Mozart’s love affair with his cousin Maria Anna Thekla. The surprising story behind the premiere of La nozze di Figaro. Mozart’s friendship with fellow master Joseph Haydn. The most likely cause of Mozart’s young death. Mozart’s influence on Rossini, Beethoven, Tchaikovsky, and more. Read Your Book Now Your book will be instantly and automatically delivered to your Kindle device, smartphone, tablet, and computer. FREE Bonus Book Buy this book now and receive instant access to your free Kindle ebook. Money Back Guarantee If you start reading our book and are not completely satisfied with your purchase, simply return it to Amazon within 7 days for a full refund. Go to Your Account -> Manage Your Content and Devices -> Find the Book -> Return for Full Refund. Buy Now and Read The True Story of Wolfgang Amadeus Mozart... Thank you in advance for buying our book. We know you'll love it!

    It includes the story of Frank's beloved sister, Eva, who was a top-class West End shoplifter, and his sons David and Patrick, who reveal in shocking detail the full extent of the family's network and the influences that shaped them.With sawn-off shotguns as toys, the Kray twins as family friends and a mother who urged them as teenagers to 'get out of bed and rob a bleedin' bank', it is little wonder that the Fraser boys were heavily involved in organized crime by the time they were in their twenties. Packed with new information, and featuring some of the most famous names in the London underworld, this is a fascinating slice of gangland history seen through the eyes of Frank Fraser and his two renegade sons.

    This guidebook includes the island's history, culture and all of its significant archaeological sites. It also contains all of the practical information needed for your visit, including island activities and up-to-date restaurant and shopping recommendations. It will also tell you the best times to visit the sites in order to get the optimal light for photography and to avoid the crowds, as well as many other 'local' tips that no other guidebook will tell you. Contains over 100 color photos of Easter Island, as well as color maps of both the island and the one town, Hanga Roa. New, Updated edition (2014).