This staggering amount of information—unprecedented in history—can tell us a great deal about who we are—the fears, desires, and behaviors that drive us, and the conscious and unconscious decisions we make. From the profound to the mundane, we can gain astonishing knowledge about the human psyche that less than twenty years ago, seemed unfathomable.Everybody Lies offers fascinating, surprising, and sometimes laugh-out-loud insights into everything from economics to ethics to sports to race to sex, gender and more, all drawn from the world of big data. What percentage of white voters didn’t vote for Barack Obama because he’s black? Does where you go to school effect how successful you are in life? Do parents secretly favor boy children over girls? Do violent films affect the crime rate? Can you beat the stock market? How regularly do we lie about our sex lives and who’s more self-conscious about sex, men or women?Investigating these questions and a host of others, Seth Stephens-Davidowitz offers revelations that can help us understand ourselves and our lives better. Drawing on studies and experiments on how we really live and think, he demonstrates in fascinating and often funny ways the extent to which all the world is indeed a lab. With conclusions ranging from strange-but-true to thought-provoking to disturbing, he explores the power of this digital truth serum and its deeper potential—revealing biases deeply embedded within us, information we can use to change our culture, and the questions we’re afraid to ask that might be essential to our health—both emotional and physical. All of us are touched by big data everyday, and its influence is multiplying. Everybody Lies challenges us to think differently about how we see it and the world.

    In the process we've been remarkably incurious about its meaning, significance or cultural implications. Most people have no idea how the network works, nor any conception of its architecture; and few can explain why it has been - and continues to be - so uniquely disruptive in social, economic and cultural contexts. In other words, our society has become dependent on a utility that it doesn't really understand. John Naughton has distilled the noisy chatter surrounding the internet's relentless evolution into nine clear-sighted and accessible areas of understanding. In doing so he affords everyone the requisite knowledge to make better use of the technologies and networks around us, and see lucidly into their future implications. Along the way FROM GUTENBERG TO ZUCKERBERG covers areas as diverse as the science of complexity, the economics of abundance, the appeal of disruption and the problematic nature of intellectual property. FROM GUTENBERG TO ZUCKERBERG gives you all the basic, conceptual equipment you need to understand the Internet phenomenon.

    Realizing early on that he could not compete and win by playing the same game his bigger competitors were playing, he decided to build a store for educated people of somewhat modest means. He brought in unusual products from around the world and promoted them in the Fearless Flyer, providing customers with background on how they were sourced and their nutritional value. He also gave the stores a tiki theme to reinforce the exotic trader ship concept with employees wearing Hawaiian shirts.  In this way, Joe laid down a blueprint for other business owners to follow to build their own unique shopping experience that customers love, and a work environment that employees love being a part of. In Becoming Trader Joe, Joe shares the lessons he learned by challenging the status quo and rethinking the way a business operates. He shows readers of all types:How moving from a pure analytical approach to a more creative, problem-solving approach can drive innovation.How finding an affluent niche of passionate customers can be a better strategy than competing on price and volume.How questioning all aspects of the way you do business leads to powerful results.How to build a business around your values and identity.

    But at night, Harper serves as system operator for E.R.O.S., a highly exclusive, sexually explicit on-line service whose clients range from the glitterati of Hollywood to the literati of New York. Shielded by a guarantee of absolute anonymity, these clients pour their secrets into the digital confession box of E.R.O.S. Only "sysops" like Harper - the high priests of the system - know and see all. When six female clients inexplicably drop off the network, Harper suspects that something is amiss. But when a world-famous New Orleans author - and E.R.O.S. client - is decapitated in her mansion, Harper breaks the code of silence and contacts the police. They are as shocked as Harper to learn that all six women have been brutally murdered, each with a different weapon, and in a different city. And each time the killer has claimed the same bizarre trophy. Horrified to find himself the prime suspect in the murders he reported, Harper is swept into a secret manhunt led by the FBI's Investigative Support Unit. While the FBI uses the technology of the future and the psychology of the past to trap the brilliant killer, Harper realizes that he alone stands a chance of luring the elusive madman into the open.

    These days, linger over a Web page selling lamps, and they will turn up at the advertising margins as you move around the Internet, reminding you, tempting you to make that purchase. Search engines such as Google can now look deep into the data on the Web to pull out instances of the words you are looking for. And there are pages that collect and assess information to give you a snapshot of changing political opinion. These are just basic examples of the growth of Web intelligence, as increasingly sophisticated algorithms operate on the vast and growing amount of data on the Web, sifting, selecting, comparing, aggregating, correcting; following simple but powerful rules to decide what matters. While original optimism for Artificial Intelligence declined, this new kind of machine intelligence is emerging as the Web grows ever larger and more interconnected.Gautam Shroff takes us on a journey through the computer science of search, natural language, text mining, machine learning, swarm computing, and semantic reasoning, from Watson to self-driving cars. This machine intelligence may even mimic at a basic level what happens in the brain.

    You’ll learn how to apply MongoDB design patterns to several challenging domains, such as ecommerce, content management, and online gaming. Using Python and JavaScript code examples, you’ll discover how MongoDB lets you scale your data model while simplifying the development process.Many businesses launch NoSQL databases without understanding the techniques for using their features most effectively. This book demonstrates the benefits of document embedding, polymorphic schemas, and other MongoDB patterns for tackling specific big data use cases, including:Operational intelligence: Perform real-time analytics of business dataEcommerce: Use MongoDB as a product catalog master or inventory management systemContent management: Learn methods for storing content nodes, binary assets, and discussionsOnline advertising networks: Apply techniques for frequency capping ad impressions, and keyword targeting and biddingSocial networking: Learn how to store a complex social graph, modeled after Google+Online gaming: Provide concurrent access to character and world data for a multiplayer role-playing game

    A definitive look at the captains of the culture wars -- and an indispensable road map for understanding how we got to the Trump Teens.THE NAUGHTY NINETIES: The Triumph of the American Libido examines the scandal-strafed decade when our public and private lives began to blur due to the rise of the web, reality television, and the wholesale tabloidization of pop culture.In this comprehensive and often hilarious time capsule, David Friend combines detailed reporting with first-person accounts from many of the decade's singular personalities, from Anita Hill to Monica Lewinsky, Lorena Bobbitt to Heidi Fleiss, Alan Cumming to Joan Rivers, Jesse Jackson to key members of the Clinton, Dole, and Bush teams.THE NAUGHTY NINETIES also uncovers unsung sexual pioneers, from the enterprising sisters who dreamed up the Brazilian bikini wax to the scientists who, quite by accident, discovered Viagra.

    From secret embarrassing DM's to viral videos and more, Margot cleans it all. After her parents foolishly lost her college fund, this is the only way she can make it to Stanford.But when a fellow student comes to her asking her to take down a website that's gathering nude pics of fellow Roosevelt High girls, things get personal. Margot must delve into the depths of her school to take down the culprit. The seedy underbelly of Roosevelt High is not unfamiliar to Margot--but somehow this case is stumping her at every turn--until she figures out that the only way to reach her suspects is to get close to perfect boy Avery Green. His access to every club, volunteer opportunity, sports team, and popular party is the key to solving her case.When the case takes a shocking turn, Margot's ready to burn the whole world down. No one targets the Roosevelt High girls on Margot's watch. Mertz Clean Your Filth is on the case.

     When Bill Payne and Billie Jean Hayworth began their romance, they unknowingly set in motion a diabolical plot that would end with them murdered in their own home, Hayworth holding their mercifully unharmed infant. Chris was a CIA agent who was concerned about Jenelle. Seeing the cyberbullying she had endured, and worried for her safety, Chris got in touch with Jenelle’s protective parents, and her devoted boyfriend, warning them that Payne and Hayworth were a danger to Jenelle. He got especially close with Jenelle’s mother, Barbara, who thought of Chris like a son, though she had never met him. Chris claimed that surveillance of Payne and Hayworth revealed that the two of them were planning on harming Jenelle, that it was imminent, and that something needed to be done immediately. Chris promised that he would have their back if they were to act to protect Jenelle. And so they did. Jenelle’s father, Buddy, and her boyfriend, Jamie, broke into the home of Payne and Hayworth and murdered them in their own home. What the police investigation turned up, though, made this crime all the more terrifying. Jenelle had been Chris the entire time, catfishing her family and her boyfriend to act in vengeance on her behalf. Using forensic linguistics and diving through the brambles that Jenelle laid to cover her tracks, police were able to put together a chilling portrait of a sociopath, made all the more ruthless by the anonymity of her online life. Bizarre and unforgettable, Dennis Brooks examines the crime and trial from all angles, bringing his expertise as the lead prosecutor in the strange and disturbing case.

    She was raised in San Francisco by two gay dads, and although an inebriated Jim Nabors once told her that her mother was Adrienne Barbeau, her biological origins remain a mystery to her. Now on the cusp of thirty and a very minor celebrity in Troubador, Oregon, Easy is content with her quiet life in a go-nowhere town and her internet flirtations with ardent fans. But when Syfy picks up her show and her online message board repartee with one of her fans carries over into real life romance, complete with ex-wives, children, and unexpected pregnancy, things quickly spin out of control and she’s forced into a reckoning with her past in order to embrace a future she never could have anticipated.

    "All the Rave" is a riveting account of genius and egos, visionary leaps and disastrous business decisions.

    Based on the bestselling marketing series in history, Guerrilla Marketing in 30 Days condenses the wisdom of the entire Guerrilla Marketing series into one easy-to- use audio package. Whether the goal is to develop a complete marketing plan or simply to improve your current marketing methods, this is the essential tool you need to get the plan under way. Every day, you'll get an action plan to follow, with all the marketing tips, methods, and ideas you need. With help from Guerrilla Marketing in 30 Days, you can listen and start thinking like a guerrilla marketer in no time!

    You’ll learn how to create structured JavaScript applications, using Backbone’s own flavor of model-view-controller (MVC) architecture.Start with the basics of MVC, SPA, and Backbone, then get your hands dirty building sample applications—a simple Todo list app, a RESTful book library app, and a modular app with Backbone and RequireJS. Author Addy Osmani, an engineer for Google’s Chrome team, also demonstrates advanced uses of the framework.Learn how Backbone.js brings MVC benefits to the client-sideWrite code that can be easily read, structured, and extendedWork with the Backbone.Marionette and Thorax extension frameworksSolve common problems you’ll encounter when using Backbone.jsOrganize your code into modules with AMD and RequireJSPaginate data for your Collections with the Backbone.Paginator pluginBootstrap a new Backbone.js application with boilerplate codeUse Backbone with jQuery Mobile and resolve routing problems between the twoUnit-test your Backbone apps with Jasmine, QUnit, and SinonJS

    The aim of The Node Beginner Book is to get you started with developing applications for Node.js, teaching you everything you need to know about advanced JavaScript along the way on 59 pages.

    In defiance of doomsayers, Johnson finds librarians more vital and necessary than ever, as they fuse the tools of the digital age with love for the written word and the enduring values of truth, service to all, and free speech. This Book Is Overdue! is a romp through the ranks of information professionals who organize our messy world and offer old-fashioned human help through the maze.