All of the mentioned are just puppets on an invisible string doing the biddings of a few unseen puppeteers. Yes, that’s right. A few elite and undisclosed organizations send our children off to war, restrict the growth of the middle class, and limit educational opportunities for American citizens. The sad truth is this is nothing new. Thomas Jefferson and Benjamin Franklin warned of the dangers and destructive power of these elites if left unchecked. These few unchosen were able, and continue, to use the Federal Reserve Banking System, universities, and war to create economic recessions and depressions that provide unnoticed benefits to a select group of social manipulators. In this stunning new book, Mark Mullen takes us on an intellectual journey through the world of secret partnerships created by unfamiliar ideologues designed to acquire most of the nation’s wealth and power. In Who Controls America, Mullen shines a light on those few elites who place greed, power, and profits above the interests of the American citizen and the pursuit of the American Dream.

    . . And here's what you can do about it on Monday morning with the definitive how-to book from the world's leading authority on innovationWhen it comes to innovation, Curt Carlson and Bill Wilmot of SRI International know what they are talking about--literally. SRI has pioneered innovations that day in and day out are part of the fabric of your life, such as:-The computer mouse and the personal computer interface you use at home and work-The high-definition television in your living room-The unusual numbers at the bottom of your checks that enable your bank to maintain your account balance correctly-The speech-recognition system used by your financial services firm when you call for your account balance or to make a transaction.Each of these innovations--and literally hundreds of others--created new value for customers. And that's the central message of this book. Innovation is not about inventing clever gadgets or just "creativity." It is the successful creation and delivery of a new or improved product or service that provides value for your customer and sustained profit for your organization. The first black-and-white television, for example, was just an interesting, cool invention until David Sarnoff created an innovation--a network--that delivered programming to an audience.The genius of this book is that it provides the "how" of innovation. It makes innovation practical by getting two groups who are often disconnected--the managers who make decisions and the people on the front lines who create the innovations--onto the same page. Instead of smart people grousing about the executive suite not recognizing a good idea if they tripped over it and the folks on the top floor wondering whether the people doing the complaining have an understanding of market realities, Carlson and Wilmot's five disciplines of innovation focus attention where it should be: on the creation of valuable new products and services that meet customer needs.Innovation is not just for the "lone genius in the garage" but for you and everyone in your enterprise. Carlson and Wilmot provide a systematic way to make innovation practical, one intimately tied to the way things get done in your business.Teamwork isn't enough; Creativity isn't enough; A new product idea isn't enoughTrue innovation is about delivering value to customers. Innovation reveals the value-creating processes used by SRI International, the organization behind the computer mouse, robotic surgery, and the domain names .com, .org, and .gov. Curt Carlson and Bill Wilmot show you how to use these practical, tested processes to create great customer value for your organization.

    Air Force, and USAA. He teaches his clients that innovation isn't just about generating occasional new ideas; it's about staying consistently one step ahead of the competition.Hire people you don't like. Bring in the right mix of people to unleash your team's full potential. Asking for ideas is a bad idea. Define challenges more clearly. If you ask better questions, you will get better answers. Don't think outside the box; find a better box. Instead of giving your employees a blank slate, provide them with well-defined parameters that will increase their creative output. Failure is always an option. Looking at innovation as a series of experiments allows you to redefine failure and learn from your results.Shapiro shows that nonstop innovation is attainable and vital to building a high-performing team, improving the bottom line, and staying ahead of the pack.

    Indian companies took up products that came in from the West and either replicated it or re-engineered it. Indians, when they went to other countries, were part of creative teams that came up with, and implemented great ideas. But, when in their own country, Indians do not have a reputation for coming up with innovative ideas. So, what is it that stops them?The author laments this situation in his book Making Breakthrough Innovation Happen: How 11 Indians Pulled Off The Impossible. He points out that even the Indian branches of MNCs do not see their Indian operations as centers of innovations. They just work on things that have already been conceived elsewhere.In this book, Munshi tells the true stories of 11 breakthrough ideas conceived and executed by Indians. These ground-breaking examples show that if someone dares to think out-of-the box and follows their dream, then seemingly impossible things can be achieved.The examples cover a wide range of industries. from public sector to private sector, and from MNCs and huge Indian companies to startup firms. The book talks about 11 ideas that had a deep impact, and achievements that were original and influential.The examples include the creation of the slimmest water proof watches by Titan, and the business model of Cavinkare - a small company that took on giants in the field of personal care products and succeeded. It includes the story of how Aravind Eye Hospital came up with an idea - assembly line surgery - to improve the productivity of its surgeons. Today, the hospital treats 70% of its patients free of charge and yet manages to make a good profit.Then, there is the case of the Hindi daily, Dainik Bhaskar, that combined intensive in-house marketing surveys and research with innovative marketing ideas to capture a large segment of the market in each new city they entered.The book throws light on the innovative strategies of Trichy police to turn around a city that was crime prone and known for communal clashes into one of the safest in the country. He further talks about the power backup company Su-kam that succeeded by creating its own niche, and Shantha Biotech that launched a low-cost Hepatitis B vaccine.The other success stories include Surat City’s transformation after the plague outbreak into one of the cleanest cities in the country, and Chic shampoo’s innovation of introducing sachet packs, which revolutionized the retail market. Making Breakthrough Innovation Happen: How 11 Indians Pulled Off The Impossible further elaborates how Bosch India came up with a new cost-effective pump that meets the Euro standards, ITC’s e-Choupal marketing model, and Chola Vehicle Finance’s innovative business model.All these real-life examples in Making Breakthrough Innovation Happen: How 11 Indians Pulled Off The Impossible give an insight into the ability of Indians to go beyond conventions and create innovative products and strategies that could turn their respective industries on their heads.About the AuthorPorus Munshi is a psychology graduate and has a passion for helping people realize their potential. He is also a partner consultant at Erehwon Innovation Consulting.He previously contributed a column to Hindu Busnessline called Work and You. His book, Making Breakthrough Innovation Happen: How 11 Indians Pulled Off The Impossible, is already on its second reprint.Munshi works with clients and helps them release mental blocks and conventional restraints to help them achieve their goals and dreams. He helps facilitate innovative thinking and organizational transformations. Besides his passion for innovation and realizing the human potential, he has an avid interest in martial arts, from Karate to Tai Chi.

    At the very heart of responsibility is industry and commerce, with everyone now racing to create their 'environmental' business strategy. In line with this awareness, there is much discussion about the 'green marketing opportunity' as a means of jumping on this bandwagon.We need to find a sustainable marketing that actually delivers on green objectives, not green theming. Marketers need to give up the many strategies and approaches that made sense in pure commercial terms but which are unsustainable. True green marketing must go beyond the ad models where everything is another excuse to make a brand "look" good; we need a green marketing that "does" good."The Green Marketing Manifesto" provides a roadmap on how to organize green marketing effectively and sustainably. It offers a fresh start for green marketing, one that provides a practical and ingenious approach. The book offers many examples from companies and brands who are making headway in this difficult arena, such as Marks & Spencer, Sky, Virgin, Toyota, Tesco, O2 to give an indication of the potential of this route. John Grant creates a 'Green Matrix' as a tool for examining current practice and the practice that the future needs to embrace. This book is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful green marketing. Includes a foreword by Jonathon Porritt.

    economy, from a leading CEO America used to define itself by the things we built. We designed and produced the world's most important innovations, and in doing so, created a vibrant manufacturing sector that established the middle class. We manufactured our way to the top and became the undisputed economic leader of the world. But over the last several decades, and especially in the last ten years, the sector that was America's great pride has eroded, costing us millions of jobs and putting our long-term prosperity at risk. Now, as we struggle to recover from the worst recession in generations, our only chance to turn things around is to revive the American manufacturing sector--and to revolutionize it. In Make It in America: The Case for Reinventing the Economy, Andrew Liveris--Chairman and CEO of The Dow Chemical Company--offers a thoughtful and passionate argument that America's future economic growth and prosperity depends on the strength of its manufacturing sector.The book explains how a manufacturing sector creates economic value on a scale unmatched by any other, and how central the sector is to creating jobs both inside and outside the factory Explores how other nations are building their manufacturing sectors to stay competitive in the global economy, and describes how America has failed to keep up Provides an aggressive, practical, and comprehensive agenda that will put the U.S. back on track to lead the world It's time to stop accepting as inevitable the shuttering of factories and staggering job losses that have come to define manufacturing. It's time to acknowledge the cost of inaction. There is no better company to make the case for reviving U.S. manufacturing than The Dow Chemical Company, one of the world's largest manufacturers and most global corporations. And there's no better book to show why it needs to be done and how to do it than Make It in America.

    The company's early years were an unending series of legal, financial, and operational crises that continually threatened its ability to stay in business. Yet FedEx's leaders and employees were incredibly resourceful and resilient. Pilots used personal credit cards to gas up planes, paychecks weren't cashed, and in one of the most famous episodes, founder Fred Smith literally gambled the company's last remaining funds to keep the planes flying. Becuase Roger Frock was with the companies from the start, he is able to chronicle these real-life hardships and hard-fought triumphs as only an insider can. With humor and insight, he describes how FedEx overcame impossible odds to become one of the world's greatest success stories, a revolutionary company that truly changed the way the world does business.

    But his legacy took an unexpected new turn when he resigned from Hewlett-Packard’s board in 2006, protesting the “questionable ethics and dubious legality” of their chairman’s now infamous leak investigation. In this insightful memoir, Perkins recalls these and other fascinating episodes of his life, both personal and professional, including his involvement in the creation of American industries no one could have dreamed of a century ago. In 1957 Perkins started working for Hewlett-Packard, and his career with the company spanned, becoming the administrative head of the research laboratories and the first general manager of its skyrocketing computer businesses. He was a pioneer in laser technology, starting the company that he later merged into Spectra-Physics. As chairman of Genentech for fourteen years, founder of the Silicon Valley venture-capitalist firm Kleiner Perkins Caufield & Byers, and director of Applied Materials at Compaq, Corning Glass, and Philips Electronics, Perkins never shies away from the cutting edge. He also discusses his marriage to Danielle Steel, his notorious vintage car collection, his yacht (the largest privately owned sailboat), his race across the ocean, his being tried for manslaughter in a backwater French town, and the toughest assignment he’s ever had: as a trustee emeritus at the San Francisco ballet.

    Anyone wanting a primer on the secret of China's economic success need look no further than China Development Bank (CDB)--which has displaced the World Bank as the world's biggest development bank, lending billions to countries around the globe to further Chinese policy goals. In "China's World Bank," Bloomberg authors Michael Forsythe and Henry Sanderson outline how the bank is at the center of China's domestic economic growth and how it is helping to expand China's influence in strategically important overseas markets.100 percent owned by the Chinese government, the CDB holds the key to understanding the inner workings of China's state-led economic development model, and its most glaring flaws. The bank is at the center of the country's efforts to build a world-class network of highways, railroads, and power grids, pioneering a lending scheme to local governments that threatens to spawn trillions of yuan in bad loans. It is doling out credit lines by the billions to Chinese solar and wind power makers, threatening to bury global competitors with a flood of cheap products. Another $45 billion in credit has been given to the country's two biggest telecom equipment makers who are using the money to win contracts around the globe, helping fulfill the goal of China's leaders for its leading companies to "go global."Bringing the story of China Development Bank to life by crisscrossing China to investigate the quality of its loans, "China's World Bank" travels the globe, from Africa, where its China-Africa fund is displacing Western lenders in a battle for influence, to the oil fields of Venezuela.Offers a fascinating insight into the China Development Bank (CDB), the driver of China's rapid economic developmentTravels the globe to show how the CDB is helping Chinese businesses "go global"Written by two respected reporters at Bloomberg NewsAs China's influence continues to grow around the world, many people are asking how far it will extend. "China's World Bank" addresses these vital questions, looking at the institution at the heart of this growth.

    In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes and hamburgers, wondering how do we make this thing cool? How do we make this gadget into the iPod of our industry? How do we do what Nike did? How do we get what Target got? How do we infuse this product with that very desirable, nearly unattainable it factor? In this wide-ranging exploration the authors Noah Kerner, a celebrated marketing maverick, and Gene Pressman, legendary creative visionary and former co-CEO of Barneys New York, have uncovered surprising and universal patterns and trends. They systematically parse the successes and failures of the last few decades -- in music and fashion, magazines and food, spirits and hip-hop culture. Their discoveries are pulled together in this definitive book on the commerce of cool. Nike and Target endure as relevant brands not because of a shortsighted and gimmicky campaign. A dash of bling and a viral website don't amass long-term value. Brands are effectively developed when companies take substantial risk -- and face the possibility of real failure -- in order to open up the opportunity for real success. Chasing Cool includes interviews with more than seventy of today's most respected innovators from Tom Ford and Russell Simmons to Ian Schrager and Christina Aguilera. And through this accomplished assemblage, Pressman and Kerner dig beneath the surface and reveal how emphasizing long-lasting relevance trumps a fleeting preoccupation with what's hot and what's not. In a multidimensional, entertaining, and eminently readable book that redefines how to appeal to today's savvy consumer, Kerner and Pressman explore the lessons to be learned by America's ongoing search for the ever-changing concept of cool. Readers will learn how to apply these lessons to their own businesses and creative projects in order to stand out in today's cluttered marketplace. "Simply chasing cool is really a bad idea; inspired by cool is a great idea. Walk the street, see what's going on, and spit it out in your own way. Don't do it because you research it, do it because you breathe it." -- Russell Simmons, chairman and CEO of Rush Communications "I can't imagine having to hire a so-called Cool Hunter. If I had to go to someone else to be cool, I'd just pack up my bags and find a new profession." -- Tony Hawk, professional skateboarder "It's possible to be both mainstream and edgy. You can be the Goliath but you always have to think and behave like the David." -- Scott Bedbury, former Nike and Starbucks marketing executive "I love looking at trend reports because then I know exactly what I shouldn't be doing." -- John Demsey, group president, Estée Lauder, MAC Cosmetics, Prescriptives, Sean John, and Tom Ford Beauty "I don't believe in creation by committee. I think it's impossible." -- Bonnie Fuller, chief editorial director and executive vice president of American Media Inc. "We had to make a big decision at MTV when I was there. Do we grow old with our audience or are we going to be the voice of young America? We made the decision to be the voice of young America, which meant we had to let people grow out of MTV." -- Bob Pittman, cofounder of MTV, former president of AOL

    Using real-world case studies - from Apple, Netflix, and Walmart to an African hand pump, a New York City park, and the B-17 bomber - the book clearly explains why including the customer is an essential ingredient of success for any team, company, or organization. Coauthors Mark Hurst and Phil Terry, pioneers in the field of customer experience, provide practical tips for a strategic, customer-inclusive approach that generates results.

    No really, it is. Let me explain.It turns out that drooling dogs and ringing bells are far more important than a logo (thank you Pavlov).Sure, successful businesses have logos--easily recognizable logos. Playboy, McDonald's, Coke. But there's far more to their success than bunny ears, golden arches or a certain shade of red. Stripped of all the marketing lingo, branding is pretty simple: Your brand is all the associations that come to mind when your potential customers see or hear your name.Whether your focus is on personal branding or on branding your company culture--you've got to have more than a fancy logo and edgy color scheme to create brand stickability (you know, a brand your customers can't get out of their heads).Well, there’s a process to capturing attention and getting your foot in the door of your customers’ minds. Here's a taste of some of the personal branding advice you'll find in this book:You must become the first solution your customer thinks of when they have a problem you can solve. How?The first step is to figure out what your audience cares about. What keeps them up at night? What problems can you help them solve? From there, you need to apply these three steps:1) Frequency2) Repetition3) AnchoringIn this e-book, we’ll show you how to figure out what your customers really want. Then we will show you how to apply these three steps to help you become the trusted resource that comes to mind first when your customer’s itch needs to be scratched.Is real and authentic branding going to happen overnight? Probably not. But ask yourself this: Do you want short-term results that lose effectiveness? Or are you willing to invest a bit more time and effort to create long-term results that get better and better?If you're looking for a branding book that promises a quick fix, this isn't the book for you. But if you want to create a brand that sticks like superglue--read this book!Go ahead and let the wimps and whiners have the get-rich quick schemes that fizzle and fall flat like a wet firework. You want to ignite a branding bonfire.

    Lisa Mills, an experienced general transcriptionist and publisher of work-at-home site Work at Home Mom Revolution, shares everything you need to know to get started in this exciting career. This ebook also includes links to valuable resources, including a list of 60 general transcription companies that hire home-based transcriptionists (with links).

    It is an inspirational short read that will offer you a concise insight of his life, not only as a simple biography but also as a guide for self-improvement and innovative thinking. The main facts gathered here are drawn from interviews, articles and books about him and explain the simple principles, which he used to build his vast fortune. At the end of each chapter, you will find summarized tips that you can quickly access when you need inspiration or useful advice. Learn the most significant skills and qualities that made Musk one of the most famous and creative entrepreneurs of our time and follow his lessons.

    I've then compiled the best questions, expanded my answers, and provided much original material to create this book, "FAQ ME".