Design is how it works."-Steve Jobs There's a new race in business to embrace "design thinking." Yet most executives have no clue what to make of the recent buzz about design. It's rarely the subject of business retreats. It's not easily measurable. To many, design is simply a crapshoot. Drawing on interviews with top executives such as Virgin's Richard Branson and Nike's Mark Parker, Jay Greene illuminates the methods of companies that rely on design to stand out in their industries. From the experiences of those at companies from Porsche to REI to Lego, we learn that design isn't merely about style and form. The heart of design is rethinking the way products and services work for customers in real life. Greene explains how: -Porsche pit its designers against each other to create its bestselling Cayenne SUV -Clif listened intently to customers, resulting in the industry-changing Luna energy bar -OXO paid meticulous attention to the details, turned its LiquiSeal mug from an abysmal failure into one of its greatest successes -LEGO started saying no to its designers-saving its brick business in the process Greene shows how important it is to build a culture in which design is more than an after-the-fact concern-it's part of your company's DNA. Design matters at every stage of the process. It isn't easy, and it increases costs, but it also boosts profits, sometimes to a massive extent. In an increasingly competitive marketplace, design represents the best chance you have of transcending your competitors.

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    It covers the entire scope of mechanical metallurgy, from an understanding of the continuum description of stress and strain, through crystalline and defect mechanisms of flow and fracture, and on to a consideration of major mechanical property tests and the basic metalworking process. It has been updated throughout, SI units have been added, and end-of-chapter study questions are included.

    You can take dominion over the supernatural environment for the Kingdom of God! Dawna De Silva presents a strategy for spiritual victory. Get ready to discern the enemy's tactics and learn how to use your weapons of warfare to enforce Jesus' victory over forces that war against your mind, your family, and your region!  Don’t be blind to the unseen reality—every Christian is in the midst of a supernatural conflict.  Don’t fall victim to the enemy! Every Christian can release God’s power into places and situations under the influence of evil.  Through the power of the Holy Spirit, you can transform your spiritual environment from darkness to light. Dawna De Silva shows you how. Through her revelatory teaching, you will learn to… Discern the spiritual atmospheres and forces at work around you Draw from the Holy Spirit’s presence within you to release God’s Kingdom power Demonstrate the authority of Jesus over the powers of darkness Join the fight! When God’s Kingdom advances, darkness must flee. *Enhance your learning with the companion e-Course, DVD study and interactive manual.

    Unfortunately, most churches aren't doing a great job of communicating it. The way the world communicates has changed dramatically in recent years. With the rise of the web and social media, many churches are in the dark about where to go or what to do next. Drawing on the wisdom and insight from over 60 leading experts in various fields of church communication, this book provides a comprehensive resource for church leaders sharing how the church can leverage new media to effectively connect people with the gospel. From branding and design, to websites and social media, there are endless ways your church can cut through the static and help the message of the gospel be heard clearly. We've got a message worth sharing. It's time we learn how to communicate it and communicate it well. It's time to be outspoken!

    In his second book, Fidgen presents more hand-tool woodworking projects for the home and workshop. The projects have a distinctive retro look, recycling designs from our not-so-distant past. He has reconceived the classic library card catalog (converted to use for kitchen storage); a clever medicine chest does double duty as a four-bottle wine tote; and his gentleman’s valet is an elegant clothing stand with a profile that harks back in time. In the opening chapters, Fidgen discusses the benefits of working in an unplugged woodshop, considers the sources of design inspiration, offers advice on the critical importance of sharpening, and even explains how to make hand tools using only hand tools.

    Country musicians and magicians, professional wrestlers and rock stars, all have turned to Nashville's historic Hatch Show Print to create showstopping posters. Established in 1879, Hatch preserves the art of traditional printing that has earned a loyal following to this day (including the likes of Beck, Emmylou Harris, and the Beastie Boys). Hatch Show Print: The History of a Great American Poster Shop is the first fully illustrated tour of this iconic print shop and also chronicles the long life and large cast of employees, entertainers, and American legends whose histories are intertwined with it. Complete with 190 illustrations--as well as a special book jacket that unfolds to reveal an original Hatch poster on the reverse--Hatch Show Print is a dazzling document of this legendary institution.

    Adobe Photoshop CC Classroom in a Book contains 14 lessons that cover the basics, providing countless tips and techniques to help you become more productive with the program. You can follow the book from start to finish or choose only those lessons that interest you. In addition to learning the key elements of the Photoshop interface, this completely revised CC (2014 release) edition covers new features, including Generator, 3D printing, linked Smart Objects, Blur Gallery, smarter Smart Guides, Perspective Warp, and more. Purchasing this book gives you access to the downloadable lesson files you need to work through the projects in the book, and to electronic book updates covering new features that Adobe releases for Creative Cloud customers. For access, goto www.peachpit.com/redeem and redeem the unique code provided inside this book. "The Classroom in a Book series is by far the best training material on the market. Everything you need to master the software is included: clear explanations of each lesson, step-by-step instructions, and the project files for the students." Barbara Binder, Adobe Certified InstructorRocky Mountain Training

    You’ll discover how to draw all types of dragons using nothing but a pencil. Drawing Dragons shows how to bring to life fierce warriors and bearded ancients as well as baby hatchlings and protective mothers. It also features a special section on adding claws, scales, horns, jewels and other unique details to your dragons.Learn to draw:• Ferocious, attacking dragons•Graceful sea dragons•Fire-breathing flying dragons•Wise, thoughtful dragons

    Whether you're a freelancer, an aspiring entrepreneur or a seasoned small-business owner, you'll learn everything you need to know about how to market and price your services.This book shows you how to:learn which marketing tools are most effective and how to use themcreate a smart marketing plan that reflects your financial goalsplan small actionable steps to take in reaching those financial goalsdetermine who your ideal clients are and establish contact with themturn that initial contact into a profitable relationship for both of youtalk to clients about money and the design process - without fearfigure out a fair hourly rate and give an accurate estimate for a projectYou'll learn the ins and outs of creating and running a creative services business - the things they never taught you in school. Plus, there are useful worksheets throughout the book, so you can apply the principles and formulas to your own circumstances and create a workable business plan right away.