Architect and Entrepreneur: A Field Guide to Building, Branding, and Marketing Your Startup Design Business


Eric Reinholdt - 2015
    The guide advocates novel strategies and tools that merge entrepreneurship with the practice of architecture and interior design. The Problem: Embarking on a new business venture is intimidating; you have questions. But many of the resources available to help entrepreneur architects and interior designers start their design business lack timeliness and relevance. Most are geared toward building colossal firms like SOM and Gensler using outdated methods and old business models. If you’re an individual or small team contemplating starting a design business, this is your field guide; crafted to inspire action. The Solution: Using the lean startup methodology to create a minimum viable product, the handbook encourages successive small wins that support a broader vision enabling one to, “think big, start small, and learn fast.” It’s a unique take on design practice viewed through the lens of entrepreneurship and is designed to answer the questions all new business owners face, from the rote to the existential. Questions about: - Startup costs - Business models (old and new) - Marriage of business and design - Mindset - Branding & naming (exercises and ideas) - Internet marketing strategies - Passive income ideas - Setting your fee - Taxes - Standard Operating Procedures (SOPs) - Securing the work - Client relations - Software - Billing rates - Contracts Building a business isn’t a singular act; it’s a series of small steps. Using the outline found in Architect + Entrepreneur you can start today. The chapters are organized to guide you from idea to action. Rather than write a business plan you’ll be challenged to craft a brand and you’ll sell it using new technologies. Follow the guide sequentially and you’ll have both the tools and a profitable small business. The Author Award-winning architect, Eric Reinholdt has built his design practice, 30X40 Design Workshop using the strategies outlined in the book. He has successfully transitioned from an employee to architect entrepreneur and continues to refine his brand message, help other architects build their independent practice and serve his clients all from a Longhouse he designed for his family on Mount Desert Island in Maine.

Flight Path: A Search for Roots beneath the World's Busiest Airport


Hannah Palmer - 2017
    Having uprooted herself from a promising career in publishing in her adopted Brooklyn, Palmer embarks on a quest to determine the fate of her lost homes—and of a community that has been erased by unchecked Southern progress. Palmer's journey takes her from the ruins of kudzu-covered, airport-owned ghost towns to carefully preserved cemeteries wedged between the runways; into awkward confrontations with airport planners, developers, and even her own parents. Along the way, Palmer becomes an amateur detective, an urban historian, and a mother. Lyrically chronicling the overlooked devastation and beauty along the airport’s fringe communities in the tradition of John Jeremiah Sullivan and Leslie Jamison, Palmer unearths the startling narratives about race, power, and place that continue to shape American cities. Part memoir, part urban history, Flight Path: A Search for My Roots beneath the World's Busiest Airport is a riveting account of one young mother's attempt at making a home where there’s little home left.

Introduction to Architecture


Francis D.K. Ching - 2012
    K. Ching into a single volume Introduction to Architecture presents the essential texts and drawings of Francis D. K. Ching for those new to architecture and design. With his typical highly graphic approach, this is the first introductory text from Ching that surveys the design of spaces, buildings, and cities. In an easy to understand format, readers will explore the histories and theories of architecture, design elements and process, and the technical aspects of the contemporary profession of architecture.The book explains the experience and practice of architecture and allied disciplines for future professionals, while those who love the beauty of architecture drawing will delight in the gorgeous illustrations included.Overview of the issues and practices of architecture in an all-in-one introductory text Includes new chapters and introductory essays by James Eckler, and features more than 1,000 drawings throughout Professor Ching is the bestselling author of numerous books on architecture and design, all published by Wiley; his works have been translated into 16 languages and are regarded as classics for their renowned graphical presentation For those pursuing a career in architecture or anyone who loves architectural design and drawing, Introduction to Architecture presents a beautifully illustrated and comprehensive guide to the subject.

On Mutiny


David Speers - 2018
    If we really do get the government we deserve, On Mutiny might provoke a civilian rebellion.

Architecture: Presence, Language, Place


Christian Norberg-Schulz - 1996
    From this theoretical standpoint he seeks to establish a link between modern architecture and reality as a source of inspiration. The volume is a valid instrument that permits the reader to interpret and compare modes considered central to modern design: the relationship between man and space (presence), design and its instruments (language) and architecture in its relationship to the landscape (place). Numerous examples of modern and ancient architecture and urban and landscape systems (Paris, Urbino, Jerusalem) strengthen and exemplify the theoretical notions, further supplementing them with a rich collection of images.

Atlas of Novel Tectonics


Jesse Reiser - 2006
    With Atlas of Novel Tectonics, Reiser+Umemoto hone in on the many facets of architecture and illuminate their theories with great thought and simplicity. The Atlas is organized as an accumulation of short chapters that address the workings of matter and force, material science, the lessons of art and architectural history, and the influence of architecture on culture (and vice versa). Reiser+Umemoto see architectural design as a series of problem situations, and each chapter is an argument devoted to a specific condition or case. Influenced by a wide range of fields and phenomenaBrillat-Savarin's classic The Physiology of Taste is one of their primary modelsthe authors provide a cross-section of thinking and inspiration. The result is both an elucidation of the concepts that guide Reiser+Umemoto through their own design process and a series of meditations on topics that have formed their own sense as architects. Atlas of Novel Tectonics offers an entirely fresh perspective on subjects that are generally taken for granted, and does so with a welcome punch and energy.

Too Soon To Tell


Calvin Trillin - 1995
    His short takes send us back to contemporary life refreshed and delighted.

Recovering Landscape: Essays in Contemporary Landscape Theory


James Corner - 1999
    While this recovery invokes a return of past traditions and ideas, it also implies renewal, invention, and transformation. Recovering Landscape collects a number of essays that discuss why landscape is gaining increased attention today, and what new possibilities might emerge from this situation. Themes such as reclamation, urbanism, infrastructure, geometry, representation, and temporality are explored in discussions drawn from recent developments not only in the United States but also in the Netherlands, France, India, and Southeast Asia. The contributors to this collection, all leading figures in the field of landscape architecture, include Alan Balfour, Denis Cosgrove, Georges Descombes, Christophe Girot, Steen Hoyer, David Leatherbarrow, Bart Lootsma, Sebastien Marot, Anuradha Mathur, Marc Treib, and Alex Wall.

The Sinking of the Bounty: The True Story of a Tragic Shipwreck and its Aftermath


Matthew Shaer - 2013
    It looked like something out of a movie--and, in a way, it was. The ship was the Bounty, a replica of a British merchant vessel of the same name whose crew famously mutinied in 1789. She had been built for a Marlon Brando film in the 1960s--and now she was sinking, her sixteen-person crew fleeing into the sea amid the splintered wood and torn canvas. Was the Bounty's sinking--which left her captain missing and one of her crew members dead--an unavoidable tragedy? Or was it the fault of a captain who was willing to risk everything to save the ship he loved? Drawing on exclusive interviews with Bounty survivors and Coast Guard rescuers, journalist Matthew Shaer reconstructs the ship's final voyage and the Coast Guard investigation into her sinking that followed, uncovering a riveting story of heroism and hubris in the eye of a hurricane. Praise for The Sinking of the Bounty:"Matthew Shaer masterfully recreates the last voyage and final doom of the Bounty, an iconic ship that collided with an historic storm off the Carolina coast. Shaer pulls you off the page and onto the Bounty itself--and then into the roiling sea--to relive a long night of terror, heroism and desperate quests for survival. The Sinking of the Bounty is a classic of the genre, beautifully told and riveting to read."—Sean Flynn, GQ correspondent and author of 3000 Degrees: The True Story of a Deadly Fire and the Men Who Fought It"Few images of Hurricane Sandy's destruction were as indelible, or as surreal, as the shattered wreck of the Bounty sinking beneath the waves of the 'Graveyard of the Atlantic.' Matthew Shaer's The Sinking of the Bounty is a powerful and riveting account of the disaster: the fateful decision to set sail before the storm, the crew's epic struggle to save the ship and then themselves, and the heroic rescue launched by the Coast Guard in the middle of the largest storm the Atlantic has ever seen. In the tradition of Sebastian Junger's The Perfect Storm, this is fast-paced and deeply reported storytelling."—Matthew Power, contributing editor, Harper's

Hinduism and its culture wars


Vamsee Juluri - 2014
    Arguing from within the sensibility of devout liberal Hindus who do not believe in exclusive religious nationalism, Juluri argued that these writers had turned their crusade against Hindutva into an egregiously misplaced existential attack on popular Hinduism. Widely read and commented on by lay readers and academics, this important review essay is essential reading for who anyone who cares for both Hinduism and secularism today.

How Buildings Learn: What Happens After They're Built


Stewart Brand - 1994
    How Buildings Learn is a masterful new synthesis that proposes that buildings adapt best when constantly refined and reshaped by their occupants, and that architects can mature from being artists of space to becoming artists of time. From the connected farmhouses of New England to I.M. Pei's Media Lab, from "satisficing" to "form follows funding," from the evolution of bungalows to the invention of Santa Fe Style, from Low Road military surplus buildings to a High Road English classic like Chatsworth—this is a far-ranging survey of unexplored essential territory.More than any other human artifacts, buildings improve with time—if they're allowed to. How Buildings Learn shows how to work with time rather than against it.

Japan Style: Architecture Interiors Design


Geeta K. Mehta - 2005
    Japan Style introduces 20 special residences. With more than 200 color photographs, this book showcases the stunning beauty of old homes, and reveals how they are cared for by their owners.Traditional Japanese homes, with superbly crafted fine wood, great workmanship and seasonal interior arrangements, have an aesthetic of infinite simplicity. Unlike Japanese inns and historical buildings, the houses featured in this book are private property and are not open to public viewing. Japan Style offers a rare glimpse into the intimate world of the everyday Japanese and fascinating insight into the traditional architecture of Japan.

Unruly Places: Lost Spaces, Secret Cities, and Other Inscrutable Geographies


Alastair Bonnett - 2014
    In Unruly Places, Alastair Bonnett goes to some of the most unexpected, offbeat places in the world to reinspire our geographical imagination.Bonnett’s remarkable tour includes moving villages, secret cities, no man’s lands, and floating islands. He explores places as disorienting as Sandy Island, an island included on maps until just two years ago despite the fact that it never existed. Or Sealand, an abandoned gun platform off the English coast that a British citizen claimed as his own sovereign nation, issuing passports and crowning his wife as a princess. Or Baarle, a patchwork of Dutch and Flemish enclaves where walking from the grocery store’s produce section to the meat counter can involve crossing national borders.An intrepid guide down the road much less traveled, Bonnett reveals that the most extraordinary places on earth might be hidden in plain sight, just around the corner from your apartment or underfoot on a wooded path. Perfect for urban explorers, wilderness ramblers, and armchair travelers struck by wanderlust, Unruly Places will change the way you see the places you inhabit.

Against Architecture


Franco La Cecla - 2008
    More than a diatribe against the trade, La Cecla makes a call to rethink urban space and take the cities back from “casino capitalism” that has left a string of failed urban projects, such as the Sagrera of Barcelona and the expansion of Columbia University in New York City. Recounting his travels across the globe, La Cecla provides insights to aid in resisting the planners and to find the spirit of a place. These commentaries on the works of past and present masters of urban and landscape will take an important place in continued public discourse for years to come.

Language of Post-Modern Architecture 6


Charles Jencks - 1977
    The buildings of Robert Venturi and Michael Graves, among others, are featured.