Regardless of the wealth of book marketing tools and resources available to writers and artists today, most highly creative people still feel suspicious, confused, or just plain turned off by marketing and sales. The hidden reason behind this resistance is a deeply rooted fear that marketing for writers always results in a loss of integrity for the writer. Almost all highly creative people are also Highly Sensitive People, many of which are INFJ or INFP personality types. These Highly Sensitive Writers feel any possible threat to their integrity intensely. The fear they feel around marketing takes root in limiting beliefs that shut them down before they even begin. Lauren Sapala shares stories and strategies to help Highly Sensitive Writers shift their mindset and open up to new ways to promote their work. She helps all writers realize that—due to their Highly Sensitive nature—they might just make the best salespeople of all.

    As such, I believe that it is of value to anyone who is interested in understanding accounting, from high school students to undergrads to MBAs to business executives." – Professor Paul Healy, Harvard Business SchoolFor anyone who has struggled with accounting comes this quick read like no other. Using a breakthrough visual system called Color Accounting™ this best-seller makes learning accounting easy. The book engages you in the story of an ambitious man being taught accounting and business by his wise grandfather. The parable brilliantly simplifies how accounting and business truly work, in such a way that anyone can really ‘get it’. Color Accounting strips away obscure detail and jargon – leaving you to focus on the essence of what you really need to know.You will literally see how accounting works in the many colorful diagrams that lead you through the setting up and running of a business - clarifying principles that you can apply to your own life and workplace. By reading The Color Accounting Parable you will learn to read and interpret Balance Sheets and Income Statements with confidence. Plus you will learn how to avoid 5 fatal mistakes that business owners often make. The authors are two certified accountants who worked for the largest accounting firm in the world. They draw on their experiences teaching at some of the most reputable universities, corporations, banks, law firms, not-for-profit organizations and government agencies in the United States and around the world.

    Musicians and web gurus Randy Chertkow and Jason Feehan cover every step of the process. With nothing but creative talent and the Web, they've gotten tens of thousands of fans for their band, in addition to being hired to write music for film, television, theater, and other media.

    A first-hand look at the world of a celebrity assistant, and its application to the larger realm of all professional assistants. Enlightening and entertaining, this book is filled with true stories and lessons from author Bonnie Low-Kramen's 25+ years working with Academy Award-winning actress Olympia Dukakis. Low-Kramen is also a co-founder of New York Celebrity Assistants (NYCA). THE AUTHOR COMMENTS... I love being an assistant. In fact, I strive to be an ultimate assistant, someone who seeks excellence and improvement - not just on some days, but every day. I don't always succeed, but this is what I try to do. Are you so inclined? Ultimate assistants are like that, and I am privileged to know quite a few, including some whose experiences are in the book. I wrote the book for three reasons. The first is that this work is frequently misunderstood and has been subject to warped misconceptions by the media. The second is that there are too few resources for assistants, and certainly not only those who work for celebrities. Third, there is a tremendous curiosity about the work. I decided that I was in a unique position to set the record straight and tell it the way it really is to those who actually want to know the truth of it! 18 chapters include: How do you find a job? Glamour, Glitz and other perks. Salary & Benefits. Stories & quotes from assts. Skills & Qualities Needed. Public Speaking. Event Planning. Resources-To-Go.

    Even just one missing link in an otherwise perfect plan can kill your results. The easiest way to avoid these mistakes is to learn from those who have made the mistakes for you, found a way to overcome them, and can take you by the hand to show you the principles you need to follow to guarantee long-term success. Can Anyone Become A Successful Author? I was once a broke valet parker and struggling writer. Through years of study, experimentation, and a lot of mistakes, I eventually cracked the code to becoming a multiple #1 bestselling author. My own experience combined with coaching students from all over the world has revealed the hidden mistakes most authors don't even realize they're making. I hate seeing passionate authors missing out on their chance for success simply because no one took the time to share these insights. I wanted to write the book I wish I had when I first started my journey of self-publishing that would have saved me endless headaches and frustration. What All Authors Must Know This is not strictly a book on marketing strategies, how to write a better book, or a technical guide to self-publishing. Instead, this book gives you what you really need to succeed - the real world principles all successful authors follow. Inside you'll discover... • Why struggling authors sabotage any chance of success before they write a single word… and how to virtually guarantee you’ll have a bestselling book, before you even begin. • Why struggling authors spend countless hours and hundreds of dollars publishing their dream book, only to find it gets lost among all the other self-published “wannabe” books… and how you can make sure your book stands out from the competition. • Why struggling authors can have the best written book on a topic... but still fail to make it a best selling book. • Why struggling authors often never get their book or series finished… and how you hack your motivation and creative inspiration to get your book done fast. • Why struggling authors’ creativity can be what leads to their failure… and how you can combine one simple thing with creativity to give you an edge no one else has. • Why struggling self publishing authors turn off potential readers before they’ve even had a chance to read their book… and how you can utilize simple psychological tactics that practically force browsers to purchase your book. • Why struggling authors can’t create a long-term business… and how you can set things up from the start to ensure you’re thriving off of book sales for years to come. You can either unknowingly make these mistakes and wonder why you're not seeing the results you want as an author, or you can learn from a #1 best selling author and publishing coach saving yourself countless hours and headaches. After getting your copy of "Why Authors Fail," you'll never again have to worry you don't know what it takes to become the successful author you were meant to be. “If failure is not on your author's checklist then this book is a must read! A powerful, business-saving wealth of knowledge for the serious, result driven author.

    But what if the stories you love to write aren’t the kind that are selling like ice water in July? How do you create a career in writing that you both love and hits the financial success you need to justify the hours spent at the keyboard? For Love or Money talks about writing for love (and how to sell that) as well as writing for money (and how to love it). It contains serious strategies about making money with your books, living the freedom of indie publishing, and stretching yourself creatively in your career. For authors willing to take a hard look at themselves and the market, this book will lay out the necessary steps to create your dream writing career. For Love or Money is meant to be used in tandem with The Indie Author Survival Guide (Second Edition), the first book in the Crafting a Self-Publishing Career series. Together, these two books will set you on a path of turning your love for storytelling into a career. **JOIN THE FOR LOVE OR MONEY FACEBOOK GROUP** Connect with your fellow self-published authors and share information about writing and publishing. Susan hosts monthly consultation giveaways and shares updates on the constantly evolving publishing landscape. JOIN HERE: http://smarturl.it/LoveOrMoneyGroup **Table of Contents** Author's Note Crafting Your Dream Writer Life 1.1 Choosing Your Mountain 1.2 Park Your Biases At The Curb 1.3 Embrace Your Freedom 1.4 My Journey 1.5 Decide For Yourself 1.6 Bite-Sized Summary Writing For Love 2.1 Writing Challenges Me 2.2 Forget About Readers 2.3 Joyful Writing 2.4 Take Your Craft Up A Level 2.5 It Will Always Be Hard 2.6 Bite-Sized Summary Turning Love Into Money 3.1 Don't Give Up Too Soon 3.2 All The Marketing Tricks 3.3 Making What You Love More Commercial 3.4 My Biggest Failure/Learning Experience 3.5 Why Isn't My Book Selling 3.6 Build Your Backlist 3.7 Bite-Sized Summary Writing For Money 4.1 Writing What Sells 4.2 What's In Your Wheelhouse 4.3 Don't Try This At Home 4.4 Bite-Sized Summary Balancing Writing And Life 5.1 Staying Sane in a Crazy (Indie Publishing) World Managing Your Career Appendix: Your Self-Publishing Toolkit

    Visit the SEO Made Simple (fourth edition) page for more information. http: //www.amazon.com/SEO-Made-Simple-4th-Ed... More Than 30,000 Copies Sold! The original SEO Made Simple: Strategies for Dominating the World's Leading Search Engine, is a tell-all guide for anyone trying to reach the highly coveted #1 ranking on Google for their Web site or Blog. Learn from a leading Webmaster the specific SEO techniques that deliver top rankings in less than 30 days. Whether you're a search engine optimization expert or new to Web site rankings, the techniques revealed in SEO Made Simple will give you everything you need to dominate the leading search engines. Generate tons of traffic to your website absolutely FREE with top search engine placement on Google, Yahoo! and MSN. SEO Made Simple is the only resource on search engine optimization that you'll ever need.

    200,000 copies of the Smashwords Style Guide have downloaded!This guide offers simple step-by-step instructions to create and format an ebook using Microsoft Word.The Smashwords Style Guide is required reading for any author who wants to distribute their book via Smashwords to major ebook retailers such as the Apple iBookstore, Barnes & Noble, Sony, Kobo and Diesel. Authors and publishers who don't yet use Smashwords can still benefit from the Guide. It provides detailed information on how ebook formatting is different from print formatting, how to create a reflowable ebook, and it offers step by step illustrated instructions on how to tame the beast of Microsoft Word.INSIDE THE SMASHWORDS STYLE GUIDEGETTING STARTEDWelcome to Smashwords!Do-it-yourself, or hire help?Good formatting examplesWhat Smashwords publishes, what we don’t publishFive common formatting mistakes to avoidHow Smashwords publishes booksHow Smashwords distributes booksHow ebook formatting is different from print formattingHow we convert your book into multiple ebook formatsThe three secrets to ebook formattingHow to avoid (and fix) AutoVetter errorsIntroduction to Meatgrinder conversion systemYour required source fileUnderstanding the different ebook formatsFREQUENTLY ASKED QUESTIONSFORMATTINGPre-PrepMaking Word BehaveStep 1: Make a back upStep 2: Activate Word’s Show/HideStep 3: Turn off Word’s “AutoCorrect” and “AutoFormat” featuresStep 4: Eliminate text boxesStep 5: The Nuclear MethodFormattingStep 6: Unify Manuscript around Normal paragraph styleStep 7: Managing and modifying paragraph styles, fontsStep 7a. How to choose the best paragraph separation method (first line indent or block?)Step 7b: How to implement your chosen paragraph separation methodStep 7b-a: How to define a proper first line indentStep 7b-b: How to define trailing “after” space for block paragraphsStep 7b-c: Special tips for poetry, cookbooks and learning materialsStep 7b-d: How to define proper line spacingStep 8: Check your normalized textStep 9: Why you should never use tabs or the space bar for indentsStep 10: Managing paragraph returnsStep 11: Managing hyperlinksStep 12: Designating chapter breaks, page breaks, section breaksStep 13: Working with imagesStep 14: Text justificationStep 14a: Centering textStep 15: Managing font sizesStep 16: Style formatting, symbols and glyphsStep 17: Headers and footersStep 18: Margins, page sizes and indentsStep 19: Add the Heading style to your Chapter headers (optional)Building NavigationStep 20: Building navigation into the manuscriptStep 20a: Creating the NCXStep 20b: Creating the linked Table of ContentsStep 20c: Advanced link building (Footnotes, Endnotes)Step 20d: Troubleshooting and testingFront MatterStep 21: Front matterStep 21a: Blurbs (optional)Step 21b: Title and copyright page (required!)Step 21c: Add a Smashwords license statement below copyright pageThe End of Your BookStep 22: The end of your bookPOST-FORMATTINGStep 23: Preparing your cover imageStep 24: Review requirements for Premium

    Joyce Brown, President of Fashion Institute of Technology Go behind the window displays.  Behind the racks.  Two personal shoppers for Manhattan's biggest department stores have written a wildly dishy novel that goes behind the dressing rooms of New York’s fashion elite. At Frankel’s New York, the wives of billionaires and Hollywood celebrities sip champagne while stylists and tailors cater to every whim.  And one person has made it her career to help these Amex-wielding shoppers create the perfect look. Bonnie Salerno Madden knows all of her client’s preferences, whims, and fantasies.  She knows the price they paid to gain access to the salon where having Bonnie as their private shopper is a first-class ticket to being the toast of the New York high-fashion social scene. But while Bonnie is all elegance on the outside, she’s barely keeping it together on the inside.  A single mom to a special needs child, she needs her high-pressure job to care for her family.  And when that job is put in jeopardy, Bonnie will need to make some of the riskiest choices of her life to guarantee a better future for her son, and for herself.  With the opportunity to live in her own fairy tale, will Bonnie have what it takes to make the trade off?  “THE TRADE OFF is a riveting page-turner even for a non-shopper like me. The ultimate tale of New York life.”—David Patrick Columbia, newyorksocialdiary.com

    The book calls for end of mass and for the beginning of offering people more choices, more interests and giving them more authority to operate in ways that reflect their own unique values.For generations, marketers, industrialists and politicians have tried to force us into little boxes, complying with their idea of what we should buy, use or want. And in an industrial, mass-market driven world, this was efficient and it worked. But what we learned in this new era is that mass limits our choice because it succeeds on conformity.As Godin has identified, a new era of weirdness is upon us. People with more choices, more interests and the power to do something about it are stepping forward and insisting that the world work in a different way. By enabling choice we allow people to survive and thrive.

    Along with endless opportunities, flexible hours, and the freedom to chart your own path, you also have the potential to earn fabulous amounts of money. All you need for total success is preparation. Revised and expanded, Your First Year in Real Estate contains the essential knowledge you need to start off right in today’s vastly changed real estate market, avoid common first-year missteps, and get the inside edge that will take you to the top. Real estate expert Dirk Zeller has compiled the industry’s proven secrets and strategies that will enable novice agents to hit the ground running and excel from day one. You’ll get the insider’s guide to:• Selecting the right company • Developing valuable mentor and client relationships• Using the Internet and social networking to stay ahead of the competition (NEW!)• Setting—and reaching— essential career goals• Staying on top in today’s challenging real estate climate (NEW!)• And so much more.Concise and thorough, Your First Year in Real Estate is like having the top coach right by your side.From the Trade Paperback edition.

    For writers, discoverability means the difference between gaining an audience and publishing into the void. Now, USA Today bestselling author and renowned business blogger Kristine Kathryn Rusch deftly tackles the topic of discoverability in this latest WMG Writers’ Guide. Rusch covers topics such as when to hire help, how to measure success and the most important thing a writers can do. With Discoverability, Rusch offers professional writers the most comprehensive guide available today to help them make an informed decision about the best marketing approaches for their writing businesses. “The bible for the self-employed.” —John Ottinger III, teacher and editor of Grasping for the Wind, on The Freelancer’s Survival Guide “A soup-to-nuts guide for business. Don’t be without it.” —Virginia Baker, President, Indigo Ink Communications, on The Freelancer’s Survival Guide “Not many people understand the publishing business as well as the author business—Kris Rusch is one of them. Her Freelancer’s Survival Guide is balanced, ambitious, and packed with information that all writers, editors, and publishers should read.” —Kevin J. Anderson, New York Times bestselling author, on The Freelancer’s Survival “[Kristine Kathryn Rusch’s blog,] The Business Rusch…is full of sound advice and analysis about what's going on.” —Jeff Baker, The Oregonian USA Today bestselling author Kristine Kathryn Rusch writes in almost every genre. Generally, she uses her real name (Rusch) for most of her writing. Under that name, she publishes bestselling science fiction and fantasy, award-winning mysteries, acclaimed mainstream fiction, controversial nonfiction, and the occasional romance. Her novels have made bestseller lists around the world and her short fiction has appeared in eighteen best of the year collections. She has won more than twenty-five awards for her fiction, including the Hugo, Le Prix Imaginales, the Asimov’s Readers Choice award, and the Ellery Queen Mystery Magazine Readers Choice Award. Publications from The Chicago Tribune to Booklist have included her Kris Nelscott mystery novels in their top-ten-best mystery novels of the year. The Nelscott books have received nominations for almost every award in the mystery field, including the best novel Edgar Award, and the Shamus Award. She writes goofy romance novels as award-winner Kristine Grayson, romantic suspense as Kristine Dexter, and futuristic sf as Kris DeLake. Her popular weekly blog on the changes in publishing has become an industry must-read. She also edits. Beginning with work at the innovative publishing company, Pulphouse, followed by her award-winning tenure at The Magazine of Fantasy & Science Fiction, she took fifteen years off before returning to editing with the original anthology series Fiction River, published by WMG Publishing. She acts as series editor with her husband, writer Dean Wesley Smith, and edits at least two anthologies in the series per year on her own. To keep up with everything she does, go to kriswrites.com. To track her many pen names and series, see their individual websites (krisnelscott.com, kristinegrayson.com, krisdelake.com, retrievalartist.com, divingintothewreck.com). She lives and occasionally sleeps in Oregon.

     The fact is, in today's world of constant distractions, most business owners struggle to get their marketing messages heard. Authority Content provides a simple process that any company can use to break through the noise. It doesn't matter whether you're the owner of a retail shop, financial advisor, swimming pool manufacturer or an inventor with an ingenious product - this powerful strategy will work for you. Built on the "3 Ps" framework (Present, Product, Promote) this book teaches you a step-by-step system for building authority within your industry thus sky-rocketing website traffic and sales. You will discover how to: Build maximum Authority, in minimum time Have your prospects, clients and Google fall in love with you Turn one day's work into months of content and share it around the web Write your own book easily and in record time Build your brand, sales and credibility Book website: AuthorityContent.com

    This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books. The book offers in-depth and comprehensive coverage of concepts in marketing, economics, IS/IT, privacy and intellectual property. The book contains numerous case studies and an additional case book is available.

    You want to control the future of your manuscript and your writing career.Best-selling author Marilyn Ross and publishing expert Sue Collier show you how to make your own success - whether you're a published author, entrepreneur, corporation, professional, or absolute newcomer to writing. In this expanded and completely revised 5th edition of the bible of self-publishing (over 100,000 copies sold), they empower you to publish your own work with minimal risk and maximum profits.You'll find:- Complete step-by-step guidance on publishing and marketing a book - Ways to leverage social media marketing to build your platform and make yourself stand out from the crowd - A thorough explanation of the difference between POD self-publishing, subsidy publishing, and true self-publishing - and how to decide which is the best option for you - Practical advice on making the decision between offset printing and print-on-demand - How to leverage the Internet to create buzz and promote your book with killer PR - The latest information on e-publishing - A detailed marketing plan and timetable to keep you on track - Proven marketing strategies to get free publicity, reach nontraditional buyers, and sell books - Information-packed appendices with marketing contacts, organizations, and vendors, complete with names, addresses, and websites - Valuable case studies and examples of how other publishers excel - An in-depth discussion of exclusive distributors, plus coverage of the most recent changes in bookstores and the book-selling industry - Thirty-one creative ideas for generating capital to launch your publishing companyThe Complete Guide to Self-Publishing is the one book you need to take control of your writing career.Read it. Believe it. Do it.Your future depends on it.