For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the store most likely to get her money isn't the one with the nicest display or the deepest discounts-it's the one closest to her parking spot.In his consulting with dozens of leading companies, Michael J. Silverstein has interviewed thousands of customers, extracting fascinating patterns about what really drives their purchase decisions. His first book, the acclaimed bestseller Trading Up, has taught a generation of marketers about the "new luxury" phenomenon, and why consumers will happily pay a steep premium for goods and services that are emotionally satisfying, from golf clubs to bathroom fixtures to beauty products.But Trading Up revealed only part of the story of the new consumer. The same middle-class people who are happily trading up at Victoria's Secret and Panera are going on treasure hunts at Costco and Home Depot. And they are often getting as much emotional satisfaction in the discount stores as in the luxury stores. TREASURE HUNT shows how even the most mundane shopping-for things like paper towels and pet food-has become an adventure rather than a tedious chore.In just about every category, both the high end and the low end are growing and innovation- rich. Many middle-class consumers gladly spend $5 a day for a Starbucks venti latte; others spend forty cents a day on home-brewed coffee, feel good about their frugality, and save up the difference to buy Apple's newest Nano. TREASURE HUNT explains the success of companies as diverse as Dollar General, H. E. Butt, eBay, Commerce Bank, and Tchibo.But beware: in our bifurcated global market, businesses need a clear strategy for aiming high or low, while avoiding the treacherous middle, where so many have recently stumbled. If your offering isn't exciting enough to inspire trading up, but not enough of a bargain to satisfy the treasure hunters, you'll have no emotional connection with your target audience. And then, as many fallen companies have discovered, your tried-and-true marketing strategies will go into a severe stall.TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.

    Written by an award-winning journalist who has lived through her own parents’ midlife divorce, this practical, comforting guide includes advice on: • How to help your parents without getting caught in the middle• How to have tough conversations with your parents about money, property, and inheritance—theirs and yours• How to understand the complexities of infidelity and stepfamilies• How to rebuild relationships with each parent after the divorceFrom the Trade Paperback edition.

    Here's the link- https://www.smashwords.com/books/view...------I have been both good and bad to people.Because,I have had ups and downs in my life.---I have been extremely happy whenever something good happened.And like everyone else, I have had my fair share of failures as well.I have been sad and depressed as well.There was a time when nothing went right.I know you might have witnessed such time in your life as well.So, at that moment,I started seeking life advices.While searching-“How to be happy in your life”,on Google,I stumbled upon a few philosophies.Out of those,stoicism was the one that attracted me the most.While researching on stoicism,I couldn’t help but notice that the simplicity and effectiveness of stoicism were lost in either the fancy words of contemporary writers or the outdated words by ancient stoic writers.So, here are my interpretations of stoicism in the simplest way possible.

     2.  Fascinating Memoir:  This book has it all: high stakes gambling, drugs, jail, psychotic episodes and debilitating depression and mental illness, plus the depths of despair and heights of victory.  3.  Very High Profile:  Mike Matusow is one of the most recognizable and followed players in poker today.  Yahoo's online search engine identifies over 1.1 million websites that provide content about Mike Matusow.  His weekly online video show "The Mouthpiece" at CardPlayer.com, averages over 2,000 viewers per day. 4.  Super Popular Subject: Poker is the third most watched sport on cable television, behind auto racing and football. 5.  Secondary Market Possibilities: The National Institute of Mental Health estimates there are 5.7 million people in the U.S. that have bipolar disorder and the CDC estimates 1.6 million elementary school children have been diagnosed ADHD.Get Ready for a Wild Ride… Hang on tight as Mike “The Mouth” Matusow, poker player extraordinaire, takes you with him on a breathtaking, true-life roller coaster ride from his humble beginnings in a trailer park to a rock and roll lifestyle full of hot women, sex, wild drug-filled parties and million-dollar wins and losses. Yet behind the glamour and glory of his high-stakes poker career lurked the flip side: a person torn between two debilitating mental illnesses?—?bipolar disorder and ADHD. To dig himself out of depression and suicidal despair, Matusow turned to dangerous street drugs to self-medicate a problem he didn’t understand, and spiraled deeper into the darker world of addiction, police narcotic stings, and jail time. In this revealing and tumultuous autobiography, the combustible Matusow holds nothing back. You’ll get a mouthful of the man behind the infamous Matusow Meltdowns seen on national TV. Riveting, exhilarating, sexy, sometimes shocking and always fascinating, this voyeur’s look into the world of high-stakes poker, mental illness, and ultimately, Matusow’s inspiring redemption, will keep you glued to your seat until the very last page!

    There are records of these kinds of people in ancient times, and we all know they are still alive and well today. But what we don’t know is what goes on inside their heads. Why would anyone kill for the sake of it? Why would someone that seemed so nice and so normal do such a terrible thing? What causes this kind of behavior? These and many more questions have flooded the minds of those that study criminal psychology for decades. If there was a way to know why they do what they do, it would be so much easier to counteract it. If there was a way we could prevent this from ever happening in the first place, we would all be a lot better off than we are now, trying to figure out what is causing this behavior. But now, with this book, you can get a glimpse inside the mind of a serial killer, and see why they are the way they are. There is a lot that doesn’t meet the eye, and these things could potentially change the way we deal with violent offenders forever. We could potentially treat the symptoms from the beginning and prevent another serial killer from ever entering the world. This book covers it all, from what is really going on and what caused it to how we can prevent it. This book is going to change the way you view violent offenders, and show you we really can make a difference. Read on to discover how you can be a part of the solution to this problem, and how we can end this kind of behavior forever. Just scroll up and click the "Buy now with 1-Click" button to get the book now! $2.99 Only Today! Keywords: criminal, psychology, mind, profiling, understanding, sociology, guide, annotated, legendary, victimology

    This enables you to scan, absorb, and share the management insights with others. A leader's singular job is to get results. But even with all the leadership training programs and "expert" advice available, effective leadership still eludes many people and organizations. One reason, says Daniel Goleman, is that such experts offer advice based on inference, experience, and instinct, not on quantitative data. Now, drawing on research of more than 3,000 executives, Goleman explores which precise leadership behaviors yield positive results. He outlines six distinct leadership styles, each one springing from different components of emotional intelligence. Each style has a distinct effect on the working atmosphere of a company, division, or team, and, in turn, on its financial performance. The styles, by name and brief description alone, will resonate with anyone who leads, is led, or, as is the case with most of us, does both. Coercive leaders demand immediate compliance. Authoritative leaders mobilize people toward a vision. Affiliative leaders create emotional bonds and harmony. Democratic leaders build consensus through participation. Pacesetting leaders expect excellence and self-direction. And coaching leaders develop people for the future. The research indicates that leaders who get the best results don't rely on just one leadership style; they use most of the styles in any given week. Goleman details the types of business situations each style is best suitedfor, and he explains how leaders who lack one or more of these styles can expand their repertories. He maintains that with practice leaders can switch among leadership styles to produce powerful results, thus turning the art of leadership into a science.

    Yet, 30 years later, the boy now a man leaves his own family. A young woman who's broken off an abusive relationship is now attracted to the same kind of personality in a potential boyfriend. And an attorney who grew up with an impossible-to-please father takes a job in a firm where the boss thinks praise is never productive. These are the kind of repetitive cycles that Stanley Rosner has seen time and again in his practice across 40 years as a clinical psychologist. A past president of the Connecticut Psychological Association, Rosner examines in this book whether there is for some people a compulsion to repeat self-destructive acts, and what the foundation for that compulsion might be, as well as how it can be changed to afford better, happier living.Assisted by popular author Patricia Hermes, Rosner offers many eye-opening vignettes from his therapy rooms, showing us clearly how early life events can create unconscious dilemmas that move us to repeat the situation in other forms. He aims to show us how we can resolve the issues that linger, explaining how to recognize these issues, then move forward to put them to rest in ways that are not self-sabotaging. What I have to offer, says Rosner, is the opportunity for change.

    

    It opens with snapshots of her troubled childhood and early adult life in two difficult marriages. It quickly transitions to our first meeting, friendship, and relationship - not without their own complications. Through those trials, she showed tremendous strength and heart. We eventually married and lived a love story that others marveled at for years. We travelled, went to concerts, built a home, and remained completely devoted. While still in her early sixties, she lost a piece of herself. Words became harder to find. Steps to perform the simplest tasks became impossible to follow. We knew something was wrong but had no idea the severity of her condition. Our world turned upside down.The latter half of the book chronicles in exacting detail her diagnosis and life with Frontotemporal Degeneration, a dementia known as FTD. I cared for her for the three and a half years of this disease. Her mental state deteriorated rapidly. I changed to a more flexible job to stay with her more during the day as she lost even the most basic functions of eating alone, toileting, or using a phone. We still created tender moments and danced but she was losing a tremendous amount of weight and required greater and greater care.Financials not allowing me to quit work, I succumbed to the recommendations of multiple professionals and made the painful decision to place her in memory care. I visited her every day, two to three times per day, and we made the best of a horrible situation. We still shared many tender moments during this last year, including the moment I held her hand as she passed. The story is told in a vulnerable and unfiltered manner. It collects writings from both husband and wife through journals, letters, and social media posts integrated into the main narrative. It captures our real-life, undying love story through this incurable disease

     Like a compassionate friend, author Elaine Mallon captures the raw, unique pain of losing your mother with empathy, honesty, and eloquence. She tenderly walks the reader through each step of the grieving process, offering straightforward answers to many common questions and addressing fears faced by those grieving, as well. This is an essential step-by-step guidebook for anyone uncertain about what to do or where to turn after their mother’s death. For those hoping to support someone who is grieving, this book also offers insight on how to comfort them by explaining what a person in mourning is going through and how to be most helpful to them. If you’ve lost your mother, please know this: If you’re grieving, you’re healing—and you are not alone. This grief recovery manual provides helpful information on: • What Can I Expect? The List • How Do I Do This? The Process • How Long Will This Pain Last? • Getting A Support System • Shifting Relationships • Identity Crisis • Grief Work vs. Allowing • Coping Tools • Grief vs. Depression • When to Seek Help • Triggers • Surviving the Holidays • The New Normal • The Path Toward Healing • What to Do/What Not to Do for Someone Grieving • Grief Community Forum Q&As *BONUS: PERSONAL JOURNALING SECTION - Notes to Myself - Favorite Stories & Memories - Gratitude Journal For more information, visit: www.HealingAfterTheLossOfYourMother.com

    You also get tips on eating properly post-op and preparing appetizing meals, as well as easing back into your day-to-day life. Discover how to * Evaluate your surgical options * Understand the risks * Prepare for surgery * Handle post-op challenges * Find sources of support

    Clinical psychologist and Asperger’s authority, Dr. Kenneth Roberson, examines the often neglected area of Asperger’s in adults, covering topics such as:What causes Asperger’s Syndrome? Is it different in adults than it is in children? How can you find out if you have Asperger’s? What are the advantages and disadvantages of a diagnosis? What therapy is best for adults who have Asperger’s? Can adults with Asperger’s change? Are there benefits to having Asperger’s? Can adults with Asperger’s have intimate relationships? Can they be successful parents? These and many other questions are covered in this important addition to the field of Asperger’s as it occurs in adults. Resources and reference material about adult Asperger’s are included, along with a feature allowing readers to ask questions of Dr. Roberson.

    Full of exercises and checklists, "Develop Your Leadership Skills" provides the tools to recognize and develop leadership qualities, acquire personal authority and master core leadership functions, including planning, communicating and motivating. Suitable for anyone who wishes to improve their leadership skills, this guide distills the essence of Adair's teaching and offers a framework for becoming an effective leader.

    In The Intuitive Warrior, Jaco recounts the mentally and physically demanding training required of members of one of the most elite Special Forces units and how the intuition developed during that training can be learned and applied by anyone.Using real-life examples, Jaco explains how he tapped into his intuitive capabilities to predict attacks and protect his fellow soldiers. The Intuitive Warrior will teach you how employing the methods perfected by a genuine military hero can act as a catalyst toward developing a richer, more fulfilled life.

    He consults for business and government organisations, and has written several very successful books.