Search Engine Optimization For Dummies has been the leading resource on how to make that happen, and this third edition is completely updated to cover the newest changes, standards, tips, and tricks. This handy guide shows you how to get more visitors by getting more visibility for your Web site. Find out which search engines matter most, what they look for (and what they hate,) how to get your site included in the best indexes and directories, and the most effective ways to spend your advertising dollars. You’ll discover how to: Plan a search engine strategy Build pages that offer visibility Make your site rank high with the most important search engines Avoid things that search engines don’t like (and tricks that might actually get your site penalized) Use Google universal search, image search optimization, XML sitemaps, and more Choose the right keywords Track and measure your results Increase your exposure with shopping directories and retailers Boost your position with popular links and social networking sites Use pay-per-click in ways that get the most bang for your advertising buck Search Engine Optimization For Dummies, 3rd Edition also helps you skirt some of the pitfalls and become a savvy advertiser. With this book at your side, you’ll never need to fear search engines again!

    As you read through the job description, your excitement builds as you realize that the job is a perfect fit! Not wasting another second, you fill out the application, attach your resume, and hold your breath as you hit “Apply.” Then you wait. And wait. And wait some more. Weeks go by without hearing so much as a peep, and before long you’ve given up hope on what seemed like a match made in heaven. Sound familiar? You’re not alone! On average there are 250 resumes submitted for every job opening, which means that 99.6% of applicants will fail to land the jobs they apply for. To get the job you want, you don’t just need a great resume--you need an outstanding resume, one that puts you in the top 1% of candidates for the job. That means ditching the same old advice you’ve been following with little results and adopting a tried-and-true process for getting your resume noticed in even the most competitive situations. In this book, Dan Clay breaks down the exact method he’s carefully developed over a period of ten years and provides a precise, step-by-step set of instructions for crafting the perfect resume, down to the last period. Unlike the dime-a-dozen recruiters turned career coaches who have never had to put themselves on the line in today’s brutally competitive job market, Dan offers practical, real-world experience gained from applying for and getting job offers from some of the most prestigious, competitive companies in the world. And when it comes to something as important as your career, don’t you deserve to learn from someone who’s actually succeeded at doing what you’re hoping to do? Of course you do! Here are some of the things you’ll learn about how to transform your resume from average to awe-inspiring: How to handle tricky pitfalls like extended time off or unemployment and have your resume come out as strong as ever How to make your accomplishments sound dramatically more impressive without having to tell a single lie How to remove the guesswork about what to include in your resume and build it to the exacting specifications of your target job's requirements How to pass the four tests that companies will put your resume through with flying colors How to strike the perfect composition of content, white space, and page length to accentuate and differentiate your strengths How to avoid the common (and not so common) resume mistakes that leave your resume dead on arrival How to tell a powerful story that demonstrates your capabilities in a way that will knock the socks off anyone reading it How to stand out without resorting to cheap tricks that come off as cheesy or over-the-top PLUS, you’ll also gain access to a free companion website containing fully editable resume templates, a perfect resume checklist, and other bonus materials to give you everything you need to create a stunning resume that will get you noticed and land you interviews. Whether you’re a new graduate looking for your first job, a career veteran angling for your next move, a recent victim of a layoff, or someone looking to dip their toes back int

    Stark juxtaposition of images evokes the New York School, verbal collages suggest the associative method of the postmodernists, and his playful attention to sound recalls elements of Language School poetry. While these elements surface in Lemon’s work, his poetry remains profoundly original, his voice remarkably distinct. Lemon is also, like Frank O’Hara, an autobiographical poet, using the materials of life for inspiration. At 29, he is already a survivor of brain surgery. Still coping with the surgery’s effects, including a gradual loss of vision, he invokes, proclaims, decries, and serenades the world that results after the violation of identity. When the membranes that divide mind and body rupture, the result is not a void, but a strange sensory landscape where all stimuli exist on the same level. Avoiding the easy temptations of both despair and consolation, Hallelujah Blackout embraces the full range of the human experience.

    A handsome author strikes up a conversation with an actress in a bookshop in Manhattan, and she knows this is the start of something that will change her life forever.

    In Managing the Design Factory Donald G. Reinertsen presents concepts and practical tools that will be invaluable for anyone trying to get products out of the pipeline and into the market.The first book to put the principles of World Class Manufacturing to work in the development process, Managing the Design Factory combines the powerful analytical tools of queuing, information, and system theories with the proven ideas of organization design and risk management. The result: a methodical approach to consistently hit the "sweet spot" of quality, cost, and time in developing any product. Reinertsen illustrates these concepts with concrete examples drawn from his work with many leading companies across different industries.Fresh and thought-provoking, the book challenges many of the conventional approaches to product development. "There are no best practices," Reinertsen writes, "the idea of best practices is a seductive but dangerous trap." Unlike other books that promote rules and rituals based on benchmarking "best practices," this book focuses on practical tools that account for varied situations. He breaks new ground with a disciplined, quantitative approach for making decisions on critical issues: When should we use a sequential or concurrent process? Centralized or decentralized control? Functional or team organizations?Full of practical techniques, concrete examples, and solid general principles, this is a real toolkit for product developers. Moreover, it is written with the clarity, precision, and humor that are Reinertsen's trademarks. He promises to challenge the thinking of anyone involved in product development.

    It's a funny and well-written business book that takes a look at some of the most influential marketing and business philosophies of the last twenty years. Through the dark glass of hindsight, it provides an educational and entertaining look at why these philosophies didn't work for many of the country's largest and best-known high-tech companies.Marketing wizard Richard Chapman takes you on a hilarious ride in this book, which is richly illustrated with cartoons and reproductions of many of the actual campaigns used at the time. Filled with personal anecdotes spanning Chapman's remarkable career (he was present at many now-famous meetings and events), In Search of Stupidity, Second Edition examines the best of the worst marketing ideas and business decisions in the last 20 years of the technology industry.This second edition includes new chapters on Google and on how to avoid stupidity, plus the extensive analyses of all chapters from the first edition. You'll want to get a copy because it:Features an interesting preface and interview with Joel Spolsky of "Joel on Software" Offers practical advice on avoiding PR disaster Features actual pictures of some of the worst PR and marketing material ever created Is highly readable and funny Includes theme-based cartoons for every chapter

    Launching an investigation that plunges her deep into a world of police corruption, she's about to nail a suspect when stolen goods and several kilos of cocaine are discovered in her house. Certain the killer is setting her up to take the fall, Jaclyn turns to her old partner's best friend, FBI special agent Brad Williams—a man who ignites passion beyond her wildest dreams.or desire? Brad Williams has worked for years to infiltrate the group responsible for the death of Jaclyn's partner. Knowing just how ruthless and lethal the organization is, Brad tries to keep Jaclyn out of harm's way. But this headstrong woman isn't about to accept protection from a man—even if he's as sinfully seductive as Brad. So when Jaclyn's fragile trust in him is shattered by a lie, he will have to do everything in his power to convince her that true love is all about forgiving….

    This completely updated edition brings you all the latest information about LaTeX and the vast range of add-on packages now available--over 200 are covered! Full of new tips and tricks for using LaTeX in both traditional and modern typesetting, this book will also show you how to customize layout features to your own needs--from phrases and paragraphs to headings, lists, and pages. Inside, you will find: Expert advice on using LaTeX's basic formatting tools to create all types of publications--from memos to encyclopedias In-depth coverage of important extension packages for tabular and technical typesetting, floats and captions, multicolumn layouts--including reference guides and discussions of the underlying typographic and TeXnical concepts Detailed techniques for generating and typesetting contents lists, bibliographies, indexes, etc. Tips and tricks for LaTeX programmers and systems support New to this edition: Nearly 1,000 fully tested examples that illustrate the text and solve typographical and technical problems--all ready to run! An additional chapter on citations and bibliographies Expanded material on the setup and use of fonts to access a huge collection of glyphs, and to typeset text from a wide range of languages and cultures Major new packages for graphics, "verbatim" listings, floats, and page layout Full coverage of the latest packages for all types ofdocuments--mathematical, multilingual, and many more Detailed help on all error messages, including those troublesome low-level TeX errors Like its predecessor, The LaTeX Companion, Second Edition, is an indispensable reference for anyone wishing to use LaTeX productively. The accompanying CD-ROM contains a complete plug-and-play LaTeX installation, including all the packages and examples featured in the book.

    The titles featured are 'Hidden Dreams' and 'She Wanted Red Velvet'.

    You want to learn HTML so you can finally create those web pages you've always wanted, so you can communicate more effectively with friends, family, fans, and fanatic customers. You also want to do it right so you can actually maintain and expand your web pages over time so they work in all browsers and mobile devices. Oh, and if you've never heard of CSS, that's okay--we won't tell anyone you're still partying like it's 1999--but if you're going to create web pages in the 21st century then you'll want to know and understand CSS. Learn the real secrets of creating web pages, and why everything your boss told you about HTML tables is probably wrong (and what to do instead). Most importantly, hold your own with your co-worker (and impress cocktail party guests) when he casually mentions how his HTML is now strict, and his CSS is in an external style sheet. With Head First HTML, you'll avoid the embarrassment of thinking web-safe colors still matter, and the foolishness of slipping a font tag into your pages. Best of all, you'll learn HTML and CSS in a way that won't put you to sleep. If you've read a Head First book, you know what to expect: a visually-rich format designed for the way your brain works. Using the latest research in neurobiology, cognitive science, and learning theory, this book will load HTML and CSS into your brain in a way that sticks. So what are you waiting for? Leave those other dusty books behind and come join us in Webville. Your tour is about to begin.

    With this book’s extensively revised second edition, you’ll focus on Android tools and programming essentials, including best practices for using Android 4 APIs. If you’re experienced with Java or Objective-C, you’ll gain the knowledge necessary for building well-engineered applications.Programming Android is organized into four parts:Part One helps programmers with some Java or iOS experience get off to a fast start with the Android SDK and Android programming basics.Part Two delves into the Android framework, focusing on user interface and graphics class hierarchies, concurrency, and databases. It’s a solid foundation for understanding of how the most important parts of an Android application work.Part Three features code skeletons and patterns for accelerating the development of apps that use web data and Android 4 user interface conventions and APIs.Part Four delivers practical coverage of Android’s multimedia, search, location, sensor, and account APIs, plus the Native Development Kit, enabling developers to add advanced capabilities.This updated edition of Programming Android focuses on the knowledge and developer priorities that are essential for successful Android development projects.

    In the decade since it was published, the international audience of watch lovers and watch collectors has grown exponentially. It’s time for The Watch, Thoroughly Revised. For this new edition, the original author, Gene Stone, is joined by Stephen Pulvirent of Hodinkee.com. Together, they have thoroughly revamped the book to reflect the current state of the watch world, with the addition of new brands, new models, and more focused and nuanced coverage of the traditional brand leaders, including Rolex, Patek Philippe, Omega, and TAG Heuer.

    "Machine learning," the process of automating tasks once considered the domain of highly-trained analysts and mathematicians, is the key to efficiently extracting useful information from this sea of raw data. Machine Learning in Action is a unique book that blends the foundational theories of machine learning with the practical realities of building tools for everyday data analysis. In it, the author uses the flexible Python programming language to show how to build programs that implement algorithms for data classification, forecasting, recommendations, and higher-level features like summarization and simplification.

    He is the author of numerous books on Latin American history and is currently the executive secretary of the Association of Latin American and Caribbean Historians.Oscar Loyola-Vega is a professor of history at the University of Havana.

    This book is both an example-driven programmer's guide and a keep-on-your-desk reference, with new chapters that explain everything you need to know to get the most out of JavaScript, including:Scripted HTTP and Ajax XML processing Client-side graphics using the canvas tag Namespaces in JavaScript--essential when writing complex programs Classes, closures, persistence, Flash, and JavaScript embedded in Java applicationsPart I explains the core JavaScript language in detail. If you are new to JavaScript, it will teach you the language. If you are already a JavaScript programmer, Part I will sharpen your skills and deepen your understanding of the language.Part II explains the scripting environment provided by web browsers, with a focus on DOM scripting with unobtrusive JavaScript. The broad and deep coverage of client-side JavaScript is illustrated with many sophisticated examples that demonstrate how to:Generate a table of contents for an HTML document Display DHTML animations Automate form validation Draw dynamic pie charts Make HTML elements draggable Define keyboard shortcuts for web applications Create Ajax-enabled tool tips Use XPath and XSLT on XML documents loaded with Ajax And much morePart III is a complete reference for core JavaScript. It documents every class, object, constructor, method, function, property, and constant defined by JavaScript 1.5 and ECMAScript Version 3.Part IV is a reference for client-side JavaScript, covering legacy web browser APIs, the standard Level 2 DOM API, and emerging standards such as the XMLHttpRequest object and the canvas tag.More than 300,000 JavaScript programmers around the world have made this their indispensable reference book for building JavaScript applications."A must-have reference for expert JavaScript programmers...well-organized and detailed."-- Brendan Eich, creator of JavaScript