Drout brings his expertise in literary studies to the subject of rhetoric. From history-altering political speeches to friendly debates at cocktail parties, rhetoric holds the power to change opinions, spark new thoughts, and ultimately change the world. The study of rhetoric not only leads to a greater understanding of how personages such as Martin Luther King Jr. and Winston Churchill elevated the power of speech to majestic heights, but also to a stronger proficiency in using rhetoric in anyone’s day-to-day life. Professor Drout examines the types of rhetoric and their effects, the structure of effective arguments, and how subtleties of language can be employed to engage in more successful rhetoric. Drout also ponders the role of rhetoric in our world and the ageold question of whether it is just a tool for convincing people of things that aren’t true, or whether it is indeed a force for good that will ultimately lead to truth.

    A widely acclaimed writing style, vivid illustration program, and extensive highlight features--applied chapter-opening vignettes, full-color Global and National Maps, thought-provoking theme boxes, applications and exercises--capture reader's imaginations and help them see clearly how sociological concepts and issues affect not only life in general, but their individual lives as well. An accompanying CD-ROM features a library of video selections illustration major concepts and theories, animated Global and National Maps, author's tips, chapter slide shows, etc. A companion Website is also available.The Sociological Perspective. Sociological Investigation. Culture. Society. Socialization. Social Interaction in Everyday Life. Groups and Organizations. Deviance. Sexuality. Social Stratification. Social Class in the United States. Global Stratification. Gender Stratification. Race and Ethnicity. Aging and the Elderly. The Economy and Work. Politics and Government. Family. Religion. Education. Health and Medicine. Population, Urbanization, and Environment. Collective Behavior and Social Movements. Social Change: Traditional, Modern, and Postmodern Societies.For anyone interested in a cutting-edge introduction to sociology and social diversity from a global perspective.

    What makes the difference? Author John C. Maxwell, the go-to guru for business professionals across the globe, insists that the choices people make--not merely the skills they inherit--propel them to greatness. In other words: if you really want to make an impact in your organization, it’s the skills that take you beyond talent that matter most. In Beyond Talent, Maxwell shares thirteen attributes to add to your talent to maximize your potential and live the life of your dreams. Among other truths, readers will learn: belief lifts your talent; initiative activates your talent; focus directs your talent; preparation positions your talent; practice sharpens your talent; perseverance sustains your talent; and character protects your talent.You can have talent alone--but you’ll inevitably fall short of your potential. Beyond Talent teaches you how to really stand out.

    What is their secret? Are they more gifted than we are? Or is it just that they are very skilled in the art of persuation? That is exactly what it is. They are people who use subtle tricks to convince other people to agree with them. Based on a lifetime of observing opinion-forming by two authors, The Art of Always Being Right shows you the 38 ways that will convince people that you are right. Master them all and success is guaranteed.

    We rely on to-do lists, calendar reminders, noise-blocking headphones, and sometimes medication to help us concentrate--even though these tactics often fail to substantially improve productivity. Drawing on the latest brain research, compelling stories from his psychological practice, and colorful examples of counterintuitive success from sports, business, education, and the arts, neuroscientist Srini Pillay, M.D., challenges traditional ideas about productivity, revealing the lasting, positive benefits of adding deliberate and regular unfocus to your repertoire. A fascinating tour through brain wavelengths and rhythm, mindsets, and mental relaxation, Tinker Dabble Doodle Try demonstrates how specific kinds of planned unfocus stimulate cognitive calmness, jumpstart productivity, enhance innovation, inspire creativity, improve long-term memory, and, of course, help you stay on target.Tinkering with ideas and with things releases your mind to wander from a state of stuckness into a possibility frame of mind, triggering neural connections and new insights.Dabbling in a new endeavor--whether a hobby or fantasy--disrupts your habitual and reactive thinking, helping you find new solutions to old problems.Doodling can help you tap into another brain frequency to remove obstacles and create opportunities and inspiration.With techniques for training the brain to unfocus, concepts for scheduling busy lives, and ideas for controlling this new cognitive-toggling capability, Tinker Dabble Doodle Try will change how you think about daydreaming, relaxing, leaving work unfinished, and even multitasking. What you'll discover is a greater freedom, a deeper intelligence, and a more profound joy in your life.Advance praise for Tinker Dabble Doodle Try"Dr. Srini Pillay offers a brilliant, deeply researched, and even more deeply imagined blueprint for using one's full mental armamentarium, conscious, unconscious, and all the undiscovered rest! A fantastic book!"--Edward M. Hallowell, M.D., co-author of Delivered from Distraction"Dr. Pillay's new book will help you create a new, fun, more playful destiny and unlock your brain's inner potential."--Daniel G. Amen, M.D., co-author of The Brain Warrior's Way"This book not only gives you license to step off the hamster wheel of focus, focus, focus, but it will show you how to strategically and productively do so."--JJ Virgin, author of JJ Virgin's Sugar Impact Diet"This brilliant book shows how to manipulate your brain to alternate between intense concentration and deliberate mind-wandering. You'll solve problems more quickly and experience more satisfaction in life."--Mark Robert Waldman, co-author of How God Changes Your Brain"Cognitive rest is the new exercise! Tinker Dabble Doodle Try is great medicine for those who have long suspected that multitasking and always being on the go aren't all they are cracked up to be."--Sara Gottfried M.D., author of The Hormone Cure"The story of how the brain takes the 'ingredients' of our lives and spins them into new ideas, innovations, and creative inspirations is one of the most fascinating narratives I have read in some time."--John Assaraf, author of Having It All

    Peter Gray's Psychology has become a favorite of instructors with its exploration of psychology's major theories, and the evidence that supports and refutes these theories.  Each edition incorporates an exceptional amount of contemporary research, encouraging students to probe for the purposes and biological origins of behavior--the "whys" and "hows" of human psychology.  Peter Gray's engaging, readable writing style makes the science of psychology, and its interactions with biology, accessible and meaningful.  With the new edition, Gray has taken care to ensure that his comprehensive, thought-provoking, and contemporary coverage is well-attuned to the needs and interests of today's students.

    This text shows how interpersonal communication theory and skills pertain to students' daily encounters with others.

    Knuth, whose massive contributions to computing have led others to nickname him "The Father of Computer Science"—and whose religious faith led him to understand a fascinating analysis of the Bible called the 3:16 project. In this series of six spirited, informal lectures, Knuth explores the relationships between his vocation and his faith, revealing the unique perspective that his work with computing has lent to his understanding of God.His starting point is the 3:16 project, an application of mathematical "random sampling" to the books of the Bible. The first lectures tell the story of the project's conception and execution, exploring its many dimensions of language translation, aesthetics, and theological history. Along the way, Knuth explains the many insights he gained from such interdisciplinary work. These theological musings culminate in a surprising final lecture tackling the ideas of infinity, free will, and some of the other big questions that lie at the juncture of theology and computation.Things a Computer Scientist Rarely Talks About, with its charming and user-friendly format—each lecture ends with a question and answer exchange, and the book itself contains more than 100 illustrations—is a readable and intriguing approach to a crucial topic, certain to edify both those who are serious and curious about their faiths and those who look at the science of computation and wonder what it might teach them about their spiritual world.Includes "Creativity, Spirituality, and Computer Science," a panel discussion featuring Harry Lewis, Guy L. Steele, Jr., Manuela Veloso, Donald E. Knuth, and Mitch Kapor.

    You’ve accumulated hardwon knowledge and mastered the solution to a difficult problem. Now you want to put it out into the world— and be recognized for your expertise, like those you’ve watched reap the benefits of a published book. You know you have to write it. You’ve heard it from people for years: you should really write a book. They’re right. It’s time for you to write the book that cements your legacy and impacts other people—and maybe even the world. So why haven’t you done it yet? The truth is, writing a book is scary. Is your idea good enough? How do you structure it, write it, and stay motivated? What if you actually finish it, and it’s bad? Worst of all: what if you publish it, and no one cares? If this sounds familiar, The Scribe Method will help you navigate these fears on your journey to becoming a published author. Guided by experts Tucker Max and Zach Obront, you’ll overcome the obstacles that have held you back with a simple, time-saving, effective method to writing a great book, and learn the step-by-step process that has created hundreds of bestselling titles.

    They have played a critical role in the greatest achievements of humanity, yet most of us are unaware of them. Now, they are finally revealed. Internationally bestselling author I. C. Robledo has profiled the brightest minds to demonstrate why these secret principles are so important. Their lives range from time periods that span millennia and include a wide range of cultures, professions, and personalities. We will explore the intellect of icons such as Leonardo da Vinci, Albert Einstein, Wolfgang Amadeus Mozart, Maria Montessori, and Sun Tzu. An important theme is that brilliant people have used these principles to accomplish what no one thought was possible. When everyone said “No”, they still found a way to make it happen. What has become clear through the ages is that with the right principles, it is possible to tap into a potential that is limitless. Discover the Secret Principles Which Changed the Following Lives Leonardo da Vinci, the Renaissance man who gave us the Mona Lisa and was so committed to learning the human form that he dissected cadavers Dr. Ben Carson, who grew up in a Detroit ghetto, yet he gained notoriety as a neurosurgeon for separating conjoined twins successfully Wolfgang Mozart, and the secret principle which played a major role in his incredible rise to stardom in the classical music scene Sun Tzu, whose timeless military wisdom has been applied in countless battles and beyond to business, law, and chess The late musical artist Prince, who played 27 musical instruments and had no tolerance for low standards Maria Montessori, who was ages ahead of her time with her revolutionary system for educating children Ben Underwood, a boy who learned to “see” the world despite having his eyes removed because of retinal cancer Many more brilliant minds and lives, and the secret principles they applied are discussed inside… Learn the life-changing Secret Principles of Genius to discover what you are truly capable of. Pick up your copy today by scrolling to the top of the page and clicking BUY NOW.

    The topic everyone in the world should be talking about.

    Includes chapters on orbital mechanics, spacecraft construction, satellite-path radio wave propagation, modulation techniques, multiple access, and a detailed analysis of the communications link.

    Today's outliers in revenue growth and value creation are winning with a new set of rules. They are dominating by managing the information that surrounds people, organizations, processes, and products--what authors Malcolm Frank, Paul Roehrig, and Ben Pring call Code Halos. This is far beyond "Big Data" and analytics. Code Halos spark new commercial models that can dramatically flip market dominance from industry stalwarts to challengers. In this new book, the authors show leaders how digital innovators and traditional companies can build Code Halo solutions to drive success. The book:Examines the explosion of digital information that now surrounds us and describes the profound impact this is having on individuals, corporations, and societies; Shows how the Crossroads Model can help anticipate and navigate this market shift; Provides examples of traditional firms already harnessing the power of Code Halos including GE's Brilliant Machines, Disney's theme park Magic Band, and Allstate's mobile devices and analytics that transform auto insurance. With reasoned insight, new data, real-world cases, and practical guidance, Code Halos shows seasoned executives, entrepreneurs, students, line-of-business owners, and technology leaders how to master the new rules of the Code Halo economy.

    Globally accepted and written by one of the most foremost authors in the field, this is a necessary read for all managers, human resource workers, and anyone needing to understand and improve their people skills.

    Chosen by the editors of the American Heritage Dictionaries, these words will appeal to anyone who wants to be a more compelling communicator—as a worker, consumer, advocate, friend, dinner companion, or even as a romantic prospect.The book includes a colorful variety of words, including handy words of just one syllable (such as glib) and words derived from the names of famous people (such as Freudian slip and Machiavellian).There are expressions from popular culture (Catch-22) and words that date back to classical civilization (spartan and stoic). Each word is clearly defined and shown in context with quotations from contemporary sources: magazines, newspapers, broadcast media, movies, and television. For many words, quotations from distinguished authors and speakers are also given and word histories are explained.Like its predecessors in this successful series, 100 Words to Make You Sound Smart provides an affordable and enjoyable way to communicate more effectively. It offers the coveted gift of gab to anyone who needs to “say it right”—and to anyone who wants to sound more articulate.