All too often, students are uploading, updating, posting and publishing without giving a second thought to who might see their content or how it might be perceived.lol...OMG! provides a cautionary look at the many ways that today's students are experiencing the unanticipated negative consequences of their digital decisions - from lost job opportunities and denied college and graduate school admissions to full-blown national scandals. It also examines how technology is allowing students to bully one another in new and disturbing ways, and why students are often crueler online than in person. By using real-life case studies and offering actionable strategies and best practices, this book empowers students to clean up and maintain a positive online presence, and to become responsible digital citizens."Matt Ivester's book, lol...OMG!, is a "must read" for every college student, every high school student and the parents of each. It is also a "should read" for everyone who might want a job in today's world." Joe Riley, Director of Human Resources, LinkedIn"Insightful, relatable, and critically important, lol...OMG! is a must-read." Greg Boardman, Vice Provost for Student Affairs, Stanford University"We are at a critical point in technological history - where social media is beginning to have more impact on how we are perceived than our in-person interactions. lol...OMG! could not be more timely." Jennifer Aaker, General Atlantic Professor of Marketing, Stanford University, and author of The Dragonfly Effect"This book is required reading for anyone who wishes to survive the viral lawlessness of college life." Larry Winokur, Co-Founder, BWR Public Relations"Matt Ivester's book lol...OMG! is essential reading for parents, educators and anyone, of any age, who uses the Internet and has wondered about privacy and discretion. Leveraging his insider experience from his now-closed website JuicyCampus.com, he offers common sense methods that all of us need to know to protect us from the malicious gossip, mean-spirited rumors and sharing of personal information which now seems epidemic on the Internet." William F. Meehan III, Director Emeritus, McKinsey and Co., Raccoon Partners Lecturer In Management, Stanford University"In this era of digital citizenship, the information employers find online can have a significant impact on your success in the hiring process. Read this book and take control of that information!" Hayagreeva Rao, Atholl McBean Professor of Organizational Behavior and Human Resources, Stanford University"Digital citizenship is an essential part of a modern education. The digital age has provided students with a host of new challenges, and we have an obligation to help them address those challenges. lol...OMG! is an important and valuable educational resource for students struggling to stay true to their own ethical principles while still keeping up with the quickly evolving digital landscape." Robert M. Saltzman, Associate Dean, USC Gould School of Law"A much-needed introduction to the realities, risks and rewards that college students face when they construct online identities. A useful and practical guide for college administrators as well as students." Dr. Ernest J. Wilson III, Dean, USC Annenberg School for Communication & Journalism"Matt Ivester understands the challenges of this new electronic frontier and provides information that will make a difference in your life if you read this book." Ozzie Harris II, Senior Vice Provost for Diversity & Community, Emory University

    In most businesses, it costs roughly five-to-ten times more to acquire a new customer than it does to retain an existing one, and yet companies continue to disproportionately spend their budgets into the "wrong" end of the funnel - the mass media or awareness side.What we haven't paid enough attention to is the "right" end of the funnel-the word-of-mouth component that essentially acts as a multiplier for future business. The economic impact of an active, engaged and loyal customer is tremendous.And the same is true of the opposite scenario, namely the impact of angry customers and negative word-of-mouth or referrals. It is this thinking that Jaffe has channeled to challenge marketers to "flip the funnel" once and for all. With a renewed focus and energy on customer experience, it is possible to grow your sales, while decreasing your budget - in other words, getting more from less. Engaging a few customers to spread the word to many.Using this new "flipped funnel" model, together with a set of new rules of customer service and a revolutionary customer referral and activation process, you'll learn how to transform your existing customers into your best salespeople. In addition, Jaffe will explain how to best introduce and combine both digital and social media tools to boost your loyalty arsenal, deploy "influencer marketing" and implement word-of-mouth strategies that inspire your loyal, opinionated, and most vocal customers to become credible, persuasive, and influential endorsers of your products and services.Explains how to cut your marketing budget AND grow sales! Illustrates practical ways to use existing customers to reach out to new prospects Outlines the authentic role of social media Demonstrates key ideas with rich, real life examples including Comcast, Apple, The Obama Campaign, Dell, Panasonic, American Airlines, Delta Airlines, Johnson & Johnson, Coca-Cola and many, many more Written by one of the most sought-after consultants, keynote speakers, and thought-leaders on new marketing change and innovation; renowned blogger and podcaster at Jaffe Juice (www.jaffejuice.com) and host/presenter of web video show, JaffeJuiceTV (www.jaffejuice.tv) Visit www.flipthefunnelnow.com to join the conversation.

    She never could have predicted how her life would one day turn out.When her oldest son, Liam, grows from a sweet-natured boy to a troubled teen, Angie’s world begins to crumble. Expelled from school and disappearing from home for days on end, Liam falls in with a notorious local gang. After arriving home one day to find their 5-year-old son with a syringe Liam has left lying around, Steve makes a rash decision that will have lasting repercussions on their family.Two years later, Steve is gone, Liam is missing, and with money running out, Angie and her other two children are on the brink of eviction. Then Angie is called into the police station and informed that there’s been a murder—and Liam is a suspect. As Angie’s desperation to save her family leads her to take drastic measures, her daughter secretly devises her own plan to save the family…which could put everyone in danger.Alternating between Angie’s blissful life as a young mother and her present-day nightmare, Home Truths is a searing exploration of the lengths one mother will go to survive and protect her children.

    Through her personal insights and experiences, Courtney shares how you, too, can learn to find and celebrate God’s version of beautiful in your life, especially within our differences and struggles.

    Kennedy has joined with marketing strategist Kim Walsh-Phillips to help business owners, private practice professionals, and professional marketers start making dollars and cents of their social media marketing.Daring readers to stop accepting non-monetizable "likes" and "shares" for their investment of time, money, and energy, Kennedy and Walsh-Phillips urge readers to see their social platforms for what they are -- another channel to reach customers and gain leads and sales for their efforts. Illustrated by case studies and examples, this No B.S. guide delivers practical strategies for applying the same direct-response marketing rules Kennedy has himself found effective in all other mediums.This book covers how to stop being a wimp and make the switch from a passive content presence into an active conversion tool; how to become a lead magnet by setting up social media profiles that focus on the needs of ideal prospects (not the product or service); creating raving fans that create introductions to their networks; how to move cold social media traffic into customers; the role of paid media and how to leverage social media advertising to drive sales.

    As she herself puts it: 'I have spent many an evening over the past year absolutely howling with laughter at all the comments and messages received via my blog and social media pages. The Facebook page, in particular, has become a place for mums and dads to share their hilarious stories about the reality of life with children. I was confident that there would be further undiscovered gems out there - hysterical things that children have said, embarrassing things that they have done - so I invited my followers to send their own tales to me. This is a collection of the best of those stories - enjoy!'This free ebook collection is released to celebrate publication of The Unmumsy Mum's book on 11th February 2016 and includes an exclusive preview of The Unmumsy Mum.

    Probing the dark side of influencer culture and the perils of parenting online, People Like Her explores our desperate need to be seen and the lengths we’ll go to be liked by strangers. It asks what—and who—we sacrifice when make our private lives public, and ultimately lose control of who we let in. . . .

    The traditional business model dictates that marketers own the message while sellers own the relationships. But now, Jantsch flips the usual sales approach on its head. It’s no longer enough to view a salesperson’s job as closing. Today’s superstars must attract, teach, convert, serve, and measure while developing a personal brand that stands for trust and expertise. In Duct Tape Selling, Jantsch shows how to tackle a changing sales environment, whether you’re an individual or charged with leading a sales team. You will learn to think like a marketer as you: Create an expert platform Become an authority in your field Mine networks to create critical relationships within your company and among your clients Build and utilize your Sales Hourglass Finish the sale and stay connected Make referrals an automatic part of your process As Jantsch writes: “Most people already know that the days of knocking on doors and hard-selling are over. But as I travel around the world speaking to groups of business owners, marketers, and sales professionals, the number one question I’m asked is, ‘What do we do now?’ “I’ve written this book specifically to answer that question. At the heart of it, marketing and sales have become activities that no longer simply support each other so much as feed off of each other’s activity. Sales professionals must think and act like marketers in order to completely reframe their role in the mind of the customer.”

    Then Orla meets Floss ― a striving wannabe A-lister ― who comes up with a plan for launching them both into the high-profile lives they dream about. So what if Orla and Floss's methods are a little shady and sometimes people get hurt? Their legions of followers can't be wrong.Thirty-five years later, in a closed California village where government-appointed celebrities live every moment of the day on camera, a woman named Marlow discovers a shattering secret about her past. Despite her massive popularity ― twelve million loyal followers ― Marlow dreams of fleeing the corporate sponsors who would do anything to keep her on-screen. When she learns that her whole family history is based on a lie, Marlow finally summons the courage to run in search of the truth, no matter the risks.Followers traces the paths of Orla, Floss and Marlow as they wind through time toward each other, and toward a cataclysmic event that sends America into lasting upheaval. At turns wry and tender, bleak and hopeful, this darkly funny story reminds us that even if we obsess over famous people we’ll never meet, what we really crave is genuine human connection.

    In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before."Likeable Social Media" helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.Praise for "Likeable Social Media"Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant. Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.comAlas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world. Seth Godin, author of "Poke the Box""Likeable Social Media" cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human -- being likeable -- will get you far. Scott Monty, Global Digital Communications, Ford Motor CompanyDave gives you what you need: Practical, specific how-to advice to get people talking about you. Andy Sernovitz, author of "Word of Mouth Marketing: How Smart Companies Get People Talking"

    The Circle, run out of a sprawling California campus, links users' personal emails, social media, banking, and purchasing with their universal operating system, resulting in one online identity and a new age of civility and transparency. As Mae tours the open-plan office spaces, the towering glass dining facilities, the cozy dorms for those who spend nights at work, she is thrilled with the company's modernity and activity. There are parties that last through the night, there are famous musicians playing on the lawn, there are athletic activities and clubs and brunches, and even an aquarium of rare fish retrieved from the Marianas Trench by the CEO. Mae can't believe her luck, her great fortune to work for the most influential company in the world--even as life beyond the campus grows distant, even as a strange encounter with a colleague leaves her shaken, even as her role at the Circle becomes increasingly public. What begins as the captivating story of one woman's ambition and idealism soon becomes a heart-racing novel of suspense, raising questions about memory, history, privacy, democracy, and the limits of human knowledge.(front flap)

    Elsie Larson and Emma Chapman, creators of the mega-popular DIY style blog A Beautiful Mess, are in love with photographing everyday life. Here, they share that love with 95 all-new tips and photo challenges that will inspire you to style and snap better photos and then transform them into simple yet stunning projects and gifts. You’ll learn how to:     • Take the most flattering self-portraits    • Be your own stylist to turn dull, cluttered photos into pretty lifestyle photography    • Capture adorable couple portraits    • Turn everyday moments, hobbies, and rituals into amazing photos    • Show off your favorite photos by turning them into handmade jewelry, home décor, and gifts   Packed with Elsie and Emma’s happy spirit and unique style, A Beautiful Mess Photo Idea Book will inspire you to capture your days, your friends, and your dreams in beautiful photos!

    Here we don't hide in the shadows. I am vengeance wrapped in a pretty package, but you can call me Sin, everyone else does. I’m a weapon and as such I live for one thing only, to bring death where I’m aimed. That is until the night she walks into the moonlight. Raven Blackthorne taunts me with her beauty and innocence. She doesn’t belong in my world, even if it is her father who’s trapped me here. I’m not good for her, but maybe I’m exactly who she needs to help her escape it. Unless I break her first.

    To stand out from the masses, bloggers need the detailed information and advice packed into this all-in-one guide.Here's what new bloggers need to get started and what experienced bloggers need to upgrade and even earn money from their blogs. Eight self-contained minibooks cover joining the blogosphere, blogging software, tools that extend your blog, marketing your blog, microblogging, making money from your blog, corporate blogging, and niche blogging.Blogging is replacing traditional media and gaining credibility; to succeed, bloggers need a greater understanding of blogging basics, tools, and techniques Eight minibooks cover getting started, software, other tools, blog marketing, microblogging (including Twitter), monetizing your blog, and corporate and niche blogging Helps new bloggers become active and productive members of the blogging community Provides vital information for both hobby bloggers and those who want to build a career around blogging Presented in the fun and friendly For Dummies style, Blogging All-in-One For Dummies is a complete reference guide to starting and maintaining a successful blog.

     Instead of playing career roulette, you invest in deepening relationships and developing your skills. Instead of networking to get something, you lead with generosity. To further improve your odds, you make your work visible and frame it as a contribution. Combined, these elements form a powerful approach to work and life. In Working Out Loud, you’ll learn about research supporting this approach and read stories of people who’ve changed their lives by adopting it. Then you’ll go through a twelve-week mastery program to put the approach into practice yourself and turn that practice into a sustainable habit.