But no book addresses how to harness the incredible power of social media to make a difference. "The Dragonfly Effect" shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this bookReveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal resultsFeatures original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyaltyLeverage the power of design thinking and psychological research with practical strategiesReveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States"The Dragonfly Effect" shows that you don't need money or power to inspire seismic change.

    They reveal a nation of boys who are hurting--sad, afraid, angry, and silent. Kindlon and Thompson set out to answer this basic, crucial question: What do boys need that they're not getting? They illuminate the forces that threaten our boys, teaching them to believe that "cool" equals macho strength and stoicism. Cutting through outdated theories of "mother blame," "boy biology," and "testosterone," the authors shed light on the destructive emotional training our boys receive--the emotional miseducation of boys.Kindlon and Thompson make a compelling case that emotional literacy is the most valuable gift we can offer our sons, urging parents to recognize the price boys pay when we hold them to an impossible standard of manhood. They identify the social and emotional challenges that boys encounter in school and show how parents can help boys cultivate emotional awareness and empathy--giving them the vital connections and support they need to navigate the social pressures of youth.

    This restricted view of happiness works to discourage us from recognizing the upside of any negative life turn and blocks us from recognizing our own growth potential. Our outsized expectations transform natural rites of passage into emotional land mines and steer us to make toxic decisions, as The Myths of Happiness reveals.Because we expect the best (or the worst) from life’s turning points, we shortsightedly place too much weight on our initial emotional responses. The Myths of Happiness empowers readers to look beyond their first response, sharing scientific evidence that often it is our mindset—not our circumstances—that matters. Central to these findings is the notion of hedonic adaptation, the fact that people are far more adaptable than they think. Even after a major life change—good or bad—we tend to return to our initial happiness level, forgetting what once made us elated or why we felt that life was so unbearable. The Myths of Happiness offers the perspective we need to make wiser choices, sharing how to slow the effects of this adaptation after a positive turn and find the way forward in a time of darkness.In The Myths of Happiness, Sonja Lyubomirsky turns an empirical eye to the biggest, messiest moments, providing readers with the clear-eyed vision they need to build the healthiest, most satisfying life. A corrective course on happiness and a call to regard life’s twists and turns with a more open mind, The Myths of Happiness shares practical lessons with life-changing potential.

    The book also applies communication theories to the mass media with current examples from journalism, broadcasting, advertising and public relations to clarify the concepts. A new chapter on cyber communications explores the influential new medium, using discussions of mediamorphosis, hypertext, multimedia, interface design, Internet addiction and Internet dependency. An extensively rewritten chapter on media chains and conglomerates addresses key developments in the field. The book also includes unique coverage of media uses and institutions, meant as an alternative way to think about mass communication. For readers interested in exploring mass communication theory.

    This book will give readers the aha! of recognition they have been waiting for. Unmissable." --Naomi WolfUnhooked Generation is about single men and women in their 20s and 30s who are having unprecedented difficulties finding love. Based on 100 in-depth interviews, Jillian Straus examines the obstacles facing unattached women and men in an age when all the choices we have, somehow, manage to decrease our chances of finding a mate. While cell phones, text messages, email, speed dating, and internet dating all conspire to create a sense that there are endless options, a culture of "consumer sex" and casual hook-ups make settling down feel like settling. And as the age of first marriage goes up, the level of expectation climbs right along with it, and we start subjecting prospective mates to "the checklist." From the collapse of courtship and the death of romance to the overriding media message that single life is sexy and married life is boring, we have a culture of mixed emotions about the very concept of marriage. Confronted by a host of factors that other generations never considered in their search for love and commitment, the "unhooked generation" faces a potholed road to romance. Rich with compelling personal stories, and leavened with wit and sharp observation, this is a book that clarifies this confusing, compelling issue as no other book has -- and in its final chapter offers concrete advice for addressing the problem.

    Dark forces seek to turn society into unthinking automatons by the use of weapons of mass influence. In this graphic adaptation of his best-seller, Robert B. Cialdini becomes society’s best hope in combatting compliance professionals throughout the world. He leads a team of special forces through a battleground filled with psychological sneak attacks designed to elicit pre-programmed responses from unknowing victims.

    Great relationships don’t just appear in our lives—they’re the culmination of a series of decisions, including whom to date, how to end it with the wrong person, and when to commit to the right one. But our brains often get in the way. We make poor decisions, which thwart us on our quest to find lasting love. Drawing from years of research, behavioral scientist turned dating coach Logan Ury reveals the hidden forces that cause those mistakes. But awareness on its own doesn’t lead to results. You have to actually change your behavior. Ury shows you how. This “simple-to-use guide” (Lori Gottlieb, New York Times bestselling author of Maybe You Should Talk to Someone) focuses on a different decision in each chapter, incorporating insights from behavioral science, original research, and real-life stories. You’ll learn: -What’s holding you back in dating (and how to break the pattern) -What really matters in a long-term partner (and what really doesn’t) -How to overcome the perils of online dating (and make the apps work for you) -How to meet more people in real life (while doing activities you love) -How to make dates fun again (so they stop feeling like job interviews) -Why “the spark” is a myth (but you’ll find love anyway) This “data-driven” (Time), step-by-step guide to relationships, complete with hands-on exercises, is designed to transform your life. How to Not Die Alone will help you find, build, and keep the relationship of your dreams.

    So do our politicians.We're not listening.And no one is listening to us.Despite living in a world where technology allows constant digital communication and opportunities to connect, it seems no one is really listening or even knows how. And it’s making us lonelier, more isolated, and less tolerant than ever before. A listener by trade, New York Times contributor Kate Murphy wanted to know how we got here.In this always illuminating and often humorous deep dive, Murphy explains why we’re not listening, what it’s doing to us, and how we can reverse the trend. She makes accessible the psychology, neuroscience, and sociology of listening while also introducing us to some of the best listeners out there (including a CIA agent, focus group moderator, bartender, radio producer, and top furniture salesman). It’s time to stop talking and start listening.

    In this exciting sequel, he builds on his groundbreaking research, showing you how to use your color profile as a guide to cultivating a full and balanced character. The essence of character is the ability to enhance not only our own lives, but the lives of others as well. Here, Dr. Hartman gives you the tools you need to unlock your true potential, including engaging case histories, clearly articulated principles, and step-by-step exercises for: Recognizing your innate -- and developed -- strengthsIdentifying your core motivationsCommunicating more effectivelyFocusing your commitmentsDiscovering the importance of character "stretching" Presented with refreshing style and candid professionalism, this revolutionary guide provides tremendous counsel for identifying and embracing an enhanced life.

    In these ever-chaotic times, you need to protect yourself from those who are a few cards short of a full deck. Unstable people are more likely to try take advantage of you, lie, cheat, abuse, or just plain make your life miserable. Find out if anyone from your date, nanny, coworker, neighbor, potential employee, client, or fiancé-is normal, neurotic, or worse! In person, on line, or over the phone, discover near fool-proof tactics that quickly disclose to you, whether someone in your life is a few fries short of a Happy Meal, or worse and your seemingly normal Dr. Jekyll is really a Mr. Hyde.How close to snapping is she? How will he perform in a crisis? Is she a danger to herself or to others? Am I in a relationship with a stable person? Can she handle this news? Is he going to turn violent? Can I trust her with my kids? Will he make an unfit guardian? Is he unstable or just a bit eccentric? Is he joking or he's serious about the idea? What is she capable of? Is my coworker troubled or just plain moody? Is my friend in danger of hurting herself, or others? Is my date stable? How delicate do I need to be in firing this employee?

    The latest science reveals that the key is High Status—the secret sauce that has enabled the world’s most successful people to achieve the life of their dreams in no time at all. When he was twenty-three, Jason Capital woke up one morning with only twenty-three dollars to his name, feeling stuck and overwhelmed. He realized that he wasn’t going to win the game of life based on what he learned at school and from his parents. But Capital turned it around in less than a year by applying High Status techniques. He’s now the World’s #1 Success Trainer, and with the guidance he provides in this invaluable volume, you too can harness this cutting-edge technology, take control of your own destiny, and become a person of power, influence, and remarkable achievement. In Higher Status, Jason Capital reveals the twelve Honest Signals that make you High Status and how you can apply them in your own life. Whether your ultimate goal is to make millions, find love, or set yourself free, Higher Status is your essential step-by-step guide to becoming the most successful person in the room.

    In this book you'll discover how the body reveals what people really mean and how you can use your body and your expressions to improve your self-image to others. It explores why we give the signals we do, how to read the most common expressions and goes on to show how you can use your new understanding of body language for success at work, in relationships and in your communication. Actions really do speak louder than words!

    Ong offers fascinating insights into oral genres across the globe and through time, and examines the rise of abstract philosophical and scientific thinking. He considers the impact of orality-literacy studies not only on literary criticism and theory but on our very understanding of what it is to be a human being, conscious of self and other.This is a book no reader, writer or speaker should be without.

    Never one to shy away from tough truths, Dr. Laura marshals compelling evidence for the widespread neglect of America's children and convincingly condemns the numerous rationalizations to excuse it. These are just a few of her hard-hitting points:Don't Have Them If You Won't Raise Them: "The cavalier manner in which our society treats child care, not as a matter of intimacy and love, but as a matter of convenience and economics, is deeply destructive to our children's sense of attachment, identity, and importance."Dads Need Not Apply: "Single motherhood may be more acceptable to society, but it is not acceptable to children; nor is it in their best interest."Brave New Baby: "In our society, reproductive freedom means anyone can decide to create a life by any means with no, and I mean no, consideration of what is in the best interest of that new human being."Spare the Rod: "Children without discipline often become adults with tempertantrums, defiance, rage, depression, anxiety, poor school and work adjustment, drug and alcohol abuse."Stupid Things Parents Do to Mess Up Their Kids covers all aspects of parenting and also tackles such cultural and societal concerns as abortion, modern sexuality, drug and alcohol use, violence, discipline, and a child's right to privacy.

    Each chapter applies a different theory to case examples and - to provide continuity - to a fictitious client' constructed from many past clients of the authors.