in the epic tale of your life, you are the most important character while everyone is but a forgotten footnote. even the prince.

    Fundamentals of Financial Management is the route to understanding the financial decision-making process and to interpreting the impacts that financial decisions have on value creation. Ideal for those new to financial management, this sparklingly clear text cuts through the mire of the financial decision-making process. A practical and reliable book, free from technical errors, backed up by a wealth of award-winning support material.

    It is written in an easy-to-remember way which links the theory back to your practical driving experience to help you really understand.

    This book is a unique storehouse of surprising, thought provoking, fascinating and useful facts about human speech and the written word.

    Some call it morality. Others call it religion. But Bros in the know call this holy grail the Bro Code.Historically a spoken tradition passed from one generation to the next, the official code of conduct for Bros appears here in its published form for the first time ever. By upholding the tenets of this sacred and legendary document, any dude can learn to achieve Bro-dom.

    W. Norton & Company proudly announces an exciting revision of its best-selling Western Civilizations. Used successfully by well over 1,000,000 students, Western Civilizations is renowned for its balanced presentation, clear prose, and exceptional treatment of cultural history. New co-authors Judith Coffin (University of Texas, Austin) and Robert Stacey (University of Washington, Seattle) have reimagined these classic features for today's instructors and students. The new edition emphasizes the changing boundaries of traditional narratives by discussing the West in a wider world context and highlighting the diverse experiences of its peoples and states. Combined with an outstanding pedagogical program, an expanded website, and a new edition of the companion reader Perspectives from the Past, Western Civilzations offers the most complete and accessible package for students.

    Everyone knows this. Each of us contributes his share. But we tend to take the situation for granted. Most people are rather confident of their ability to recognize bullshit and to avoid being taken in by it. So the phenomenon has not aroused much deliberate concern. We have no clear understanding of what bullshit is, why there is so much of it, or what functions it serves. And we lack a conscientiously developed appreciation of what it means to us. In other words, as Harry Frankfurt writes, "we have no theory."Frankfurt, one of the world's most influential moral philosophers, attempts to build such a theory here. With his characteristic combination of philosophical acuity, psychological insight, and wry humor, Frankfurt proceeds by exploring how bullshit and the related concept of humbug are distinct from lying. He argues that bullshitters misrepresent themselves to their audience not as liars do, that is, by deliberately making false claims about what is true. In fact, bullshit need not be untrue at all.Rather, bullshitters seek to convey a certain impression of themselves without being concerned about whether anything at all is true. They quietly change the rules governing their end of the conversation so that claims about truth and falsity are irrelevant. Frankfurt concludes that although bullshit can take many innocent forms, excessive indulgence in it can eventually undermine the practitioner's capacity to tell the truth in a way that lying does not. Liars at least acknowledge that it matters what is true. By virtue of this, Frankfurt writes, bullshit is a greater enemy of the truth than lies are.

    Inside: Logic Resource CD-ROM

    The intense relationship between the American people and their surroundings has been the source of a rich artistic tradition. American Visions is a consistently revealing demonstration of the many ways in which artists have expressed this pervasive connection. In nine eloquent chapters, which span the whole range of events, movements, and personalities of more than three centuries, Robert Hughes shows us the myriad associations between the unique society that is America and the art it has produced:"O My America, My New Founde Land"  explores the churches, religious art, and artifacts of the Spanish invaders of the Southwest and the Puritans of New England; the austere esthetic of the Amish, the Quakers, and the Shakers; and the Anglophile culture of Virginia."The Republic of Virtue"  sets forth the ideals of neo-classicism as interpreted in the paintings of Benjamin West, John Singleton Copley, and the Peale family, and in the public architecture of Thomas Jefferson, Benjamin Latrobe, and Charles Bulfinch."The Wilderness and the West"  discusses the work of landscape painters such as Thomas Cole, Frederick Church, and the Luminists, who viewed the natural world as "the fingerprint of God's creation,"  and of those who recorded America's westward expansion--George Caleb Bingham, Albert Bierstadt, and Frederic Remington--and the accompanying shift in the perception of the Indian, from noble savage to outright demon."American Renaissance" describes the opulent era that followed the Civil War, a cultural flowering expressed in the sculpture of Augustus Saint-Gaudens; the paintings of John Singer Sargent, Mary Cassatt, and Childe Hassam; the Newport cottages of the super-rich; and the beaux-arts buildings of Stanford White and his partners."The Gritty Cities"  looks at the post-Civil War years from another perspective: cast-iron cityscapes, the architecture of Louis Henri Sullivan, and the new realism of Thomas Eakins, Winslow Homer, the trompe-l'oeil painters, and the Ashcan School."Early Modernism" introduces the first American avant garde: the painters Arthur Dove, Marsden Hartley, Joseph Stella, Charles Demuth, Charles Sheeler, and Georgia O'Keeffe, and the premier architect of his time, Frank Lloyd Wright."Streamlines and Breadlines"  surveys the boom years, when skyscrapers and Art Deco were all the rage . . . and the bust years that followed, when painters such as Edward Hopper, Stuart Davis, Thomas Hart Benton, Diego Rivera, and Jacob Lawrence showed Americans "the way we live now." "The Empire of Signs"  examines the American hegemony after World War II, when the Abstract Expressionists (Jackson Pollock, Willem de Kooning, Mark Rothko, et al.) ruled the artistic roost, until they were dethroned by Jasper Johns, Robert Rauschenberg, the Pop artists, and Andy Warhol, while individualists such as David Smith and Joseph Cornell marched to their own music."The Age of Anxiety"  considers recent events: the return of figurative art and the appearance of minimal and conceptual art; the speculative mania of the 1980s, which led to scandalous auction practices and inflated reputations; and the trends and issues of art in the 90s.Lavishly illustrated and packed with biographies, anecdotes, astute and stimulating critical commentary, and sharp social history, American Visions is published in association with a new eight-part PBS television series. Robert Hughes has called it "a love letter to America."  This superb volume, which encompasses and enlarges upon the series, is an incomparably entertaining and insightful contemplation of its splendid subject.

    Columbus is often a child's first lesson about encounters between different cultures and races. The murky legend of a brave adventurer tells children whose version of history to accept, and whose to ignore. It says nothing about the brutality of the European invasion of North America.We need to listen to a wider range of voices. We need to hear from those whose lands and rights were taken away by those who "discovered" them. Their stories, too often suppressed, tell of 500 years of courageous struggle, and the lasting wisdom of native peoples. Understanding what really happened to them in 1492 is key to understanding why people suffer the same injustices today.More than 80 essays, poems, interviews, historical vignettes, and lesson plans reevaluate the myth of Columbus and issues of indigenous rights. Rethinking Columbus is packed with useful teaching ideas for kindergarten through college.

    In October 2018, scientists warned that we have less than 12 years left to transform our economy away from fossil fuels, or face catastrophic climate change. At that moment, there was no plan in the US to decarbonize our economy that fast. Less than two years later, every major Democratic presidential candidate has embraced the vision of the Green New Deal—a rapid, vast transformation of our economy to avert climate catastrophe while securing economic and racial justice for all. What happened? A new generation of leaders confronted the political establishment in Washington DC with a simple message: the climate crisis is here, and the Green New Deal is our last, best hope for a livable future. Now comes the hard part: turning that vision into the law of the land. In Winning a Green New Deal, leading youth activists, journalists, and policymakers explain why we need a transformative agenda to avert climate catastrophe, and how our movement can organize to win. Featuring essays by Varshini Prakash, cofounder of Sunrise Movement; Rhiana Gunn-Wright, Green New Deal policy architect; Joseph Stiglitz, Nobel Prize–winning economist; Bill McKibben, internationally renowned environmentalist; Mary Kay Henry, the President of the Service Employees International Union, and others we’ll learn why the climate crisis cannot be solved unless we also confront inequality and racism, how movements can redefine what’s politically possible and overcome the opposition of fossil fuel billionaires, and how a Green New Deal will build a just and thriving economy for all of us. For anyone looking to understand the movement for a Green New Deal, and join the fight for a livable future, there is no resource as clear and practical as Winning the Green New Deal.

    

    Its enable us to sense, measure, and understand aspects of our existence in ways never before possible. The Human Face of Big Data captures, in glorious photographs and moving essays, an extraordinary revolution sweeping, almost invisibly, through business, academia, government, healthcare, and everyday life. It's already enabling us to provide a healthier life for our children. To provide our seniors with independence while keeping them safe. To help us conserve precious resources like water and energy. To alert us to tiny changes in our health, weeks or years before we develop a life-threatening illness. To peer into our own individual genetic makeup. To create new forms of life.  And soon, as many predict, to re-engineer our own species. And we've barely scratched the surface . . . Over the past decade, Rick Smolan and Jennifer Erwitt, co-founders of Against All Odds Productions, have produced a series of ambitious global projects in collaboration with hundreds of the world's leading photographers, writers, and graphic designers. Their Day in the Life projects were credited for creating a mass market for large-format illustrated books (rare was the coffee table book without one).  Today their projects aim at sparking global conversations about emerging topics ranging from the Internet (24 Hours in Cyberspace), to Microprocessors (One Digital Day), to how the human race is learning to heal itself, (The Power to Heal) to the global water crisis (Blue Planet Run). This year Smolan and Erwitt dispatched photographers and writers in every corner of the globe to explore the world of “Big Data” and to determine if it truly does, as many in the field claim, represent a brand new toolset for humanity, helping address the biggest challenges facing our species. The book features 10 essays by noted writers:Introduction: OCEANS OF DATA by Dan GardnerChapter 1: REFLECTIONS IN A DIGITAL MIRROR by Juan Enriquez, CEO, BiotechnomomyChapter 2: OUR DATA OURSELVES by Kate Green, the EconomistChapter 3: QUANTIFYING MYSELF by AJ Jacobs, EsquireChapter 4: DARK DATA by Marc Goodman, Future Crime InstituteChapter 5:  THE SENTIENT SENSOR MESH by Susan Karlin, Fast CompanyChapter 6: TAKING THE PULSE OF THE PLANET by Esther Dyson, EDventureChapter 7: CITIZEN SCIENCE by Gareth Cook, the Boston GlobeChapter 8: A DEMOGRAPH OF ONE by Michael Malone, Forbes magazineChapter 9: THE ART OF DATA by Aaron Koblin, Google Artist in ResidenceChapter 10: DATA DRIVEN by Jonathan Harris, Cowbird The book will also feature stunning info graphics from NIGEL HOLMES.1) GOOGLING GOOGLE: all the ways Google uses Data to help humanity2) DATA IS THE NEW OIL3) THE WORLD ACCORDING TO TWITTER4) AUCTIONING EYEBALLS: The world of Internet advertising5) FACEBOOK: A Billion Friends

    This is the incredible inside story of the program that has become unmissable viewing for millions of petrolheads. Reaching a peak in the 1990s thanks to presenter Jeremy Clarkson, the original series then faced the axe in 2001—but Clarkson and producer Andy Wilman successfully pitched a new format to BBC bosses and Top Gear returned to become the irreverent, funny and often controversial show we now know and love. The addition of co-presenters Richard Hammond and James May completed the Top Gear dream team and ratings soared as viewers tuned in to see the latest Star in a Reasonably Priced Car, arguments over the Cool Wall and Power Laps by the mysterious Stig. Recent series have been defined by their madcap challenges, including the most shocking moment in 2006, when Hammond suffered serious head injuries while driving a Vampire turbojet drag racing car at over 300mph. Top Gear has long attracted criticism for its dangerous stunts and the presenters' controversial opinions, but thankfully "the Hamster" made a full recovery and Top Gear has continued to pull in massive audiences across the world.

    Their book promises to take mid-life by its elasticated waist and give it a brisk going over with a stiff brush. At a time of constant uncertainty, what we all need is the wisdom and experience of two women who haven't got a clue what's happening either.