25 Real Estate Lead Generating Strategies That Work


Greg Reed - 2014
    Well ‘next’ might be exaggerating it a little. A sale would be more appropriate. Each night I’d return home and let out a bunch of expletives that would make my dog blush. I was often in a foul mood. Then after 10 years of struggle I discovered, developed and implemented a bunch of real estate marketing strategies which I am going reveal in this book that saw my income virtually double in one year. After 2 years of using these real estate lead generation skills my income shot up another 50%. The word soon got out that I had discovered a way to make ‘easy’ (no such thing) real estate sales. Real estate referrals became my method of operation. Companies were approaching me to move camps. In fact one company placed me on a $200,000 package to help boost sales. The strategies worked for me and they’ll work for you. This book is for real estate sales people, real estate agents or brokers who are totally overwhelmed with the complexities of selling real estate. It’s for agents seething with frustration at their pathetic sales. And it’s also for successful real estate agents wanting to take their real estate career to the next level. You have two obstacles from making a killing in real estate sales: 1. You have no idea what business you are REALLY in. Most real estate sales people think that they are in the real estate business to assist people with their real estate buying, selling, leasing or managing needs.While partly ‘true’ unless you have a real estate lead that wants to buy, sell, lease or manage a property through you, you have no business. PERIOD. 2. A belief that you are ‘Gods’ answer to all things real estate.Let’s face it. Real estate agents are an egotistical bunch. How often do you see advertisements stating “Billy Blogs – No. 1 For XYZ Real Estate” or “Cheryl Champion – Top Real Estate Marketer, Mars Tribune” Who gives a toss. The public certainly don’t and nor should you especially if you are a newbie just getting started. With my real estate lead generation tips you’ll soon be the ‘king’ or queen’ of your local area. My real estate lead generation strategies are by no means complete. But they are a good start in raising you from the depths of despair to making you the champion agent you so rightly deserve to be. Here’s my appeal to you. Believe in yourself. Believe in your real estate career. Follow my suggestions. Implement those that appeal to you and be consistent. These real estate lead generation strategies take time but they have helped me sell over $400 million of real estate. They will work for you to.

Rapt: Attention and the Focused Life


Winifred Gallagher - 2009
    Gallagher grapples with provocative questions—Can we train our focus? What’s different about the way creative people pay attention? Why do we often zero in on the wrong factors when making big decisions, like where to move?—driving us to reconsider what we think we know about attention. Gallagher looks beyond sound bites on our proliferating BlackBerries and the increased incidence of ADD in children to the discoveries of neuroscience and psychology and the wisdom of home truths, profoundly altering and expanding the contemporary conversation on attention and its power. Science’s major contribution to the study of attention has been the discovery that its basic mechanism is an either/or process of selection. That we focus may be a biological necessity— research now proves we can process only a little information at a time, or about 173 billion bits over an average life—but the good news is that we have much more control over our focus than we think, which gives us a remarkable yet underappreciated capacity to influence our experience. As suggested by the expression “pay attention,” this cognitive currency is a finite resource that we must learn to spend wisely. In Rapt, Gallagher introduces us to a diverse cast of characters—artists and ranchers, birders and scientists—who have learned to do just that and whose stories are profound lessons in the art of living the interested life. No matter what your quotient of wealth, looks, brains, or fame, increasing your satisfaction means focusing more on what really interests you and less on what doesn’t. In asserting its groundbreaking thesis—the wise investment of your attention is the single most important thing you can do to improve your well-being—Rapt yields fresh insights into the nature of reality and what it means to be fully alive.

Do Lead: Share Your Vision. Inspire Others. Achieve the Impossible.


Les McKeown - 2014
    Forget the dashing swashbuckler, effective leadership is typically understated. It's the myriad small things that make the big things possible. In Do Lead, Les McKeown demolishes the myths that have paralysed leadership in our modern era, then provides newt tools for the job. You'll discover that we can all lead. And what's more, we should. Because effective leadership is goal- not people-oriented. It's about the person with the right skills putting themselves forward. Find out:• The mindset required• The basic leadership toolkit• Techniques for dealing with the (inevitable) failuresWhether you are new to the game or reigniting a dormant passion, start leading from where you are, right now. And start to make a difference. You can lead. Yes, you.

The Most Human Human: What Talking with Computers Teaches Us About What It Means to Be Alive


Brian Christian - 2011
    Its starting point is the annual Turing Test, which pits artificial intelligence programs against people to determine if computers can “think.”Named for computer pioneer Alan Turing, the Tur­ing Test convenes a panel of judges who pose questions—ranging anywhere from celebrity gossip to moral conundrums—to hidden contestants in an attempt to discern which is human and which is a computer. The machine that most often fools the panel wins the Most Human Computer Award. But there is also a prize, bizarre and intriguing, for the Most Human Human.In 2008, the top AI program came short of passing the Turing Test by just one astonishing vote. In 2009, Brian Christian was chosen to participate, and he set out to make sure Homo sapiens would prevail.The author’s quest to be deemed more human than a com­puter opens a window onto our own nature. Interweaving modern phenomena like customer service “chatbots” and men using programmed dialogue to pick up women in bars with insights from fields as diverse as chess, psychiatry, and the law, Brian Christian examines the philosophical, bio­logical, and moral issues raised by the Turing Test.One central definition of human has been “a being that could reason.” If computers can reason, what does that mean for the special place we reserve for humanity?

Getting Value out of Agile Retrospectives - A Toolbox of Retrospective Exercises


Luis Gonçalves - 2013
    Getting actions out of a retrospective that are doable, and getting them done helps teams to learn and improve. We hope that this book helps you and your teams to do retrospectives effectively and efficiently to reflect upon your ways of working, and continuously improve them!

The Delicate Art of Bureaucracy: Digital Transformation with the Monkey, the Razor, and the Sumo Wrestler


Mark Schwartz - 2020
    Through humor, a healthy dose of history and philosophy, and real-life examples from his days as a government bureaucrat, Schwartz shows IT leaders (and the whole of business) how to master the arts of the Monkey, the Razor, and the Sumo Wrestler to create a lean, learning, and enabling bureaucracy. For anyone frustrated by roadblocks, irritated you can't move fast enough, suffering under the weight of crushing procedures, this book is for you. No matter your role, you need a playbook for bureaucracy. This is it. With this playbook, you can wield bureaucracy as a superpower and bust through it at the same time.

The Elements of Landscape Oil Painting: Techniques for Rendering Sky, Terrain, Trees, and Water


Suzanne Brooker - 2015
    In The Elements of Landscape Oil Painting, established Watson-Guptill author and noted instructor/painter Suzanne Brooker presents the fundamentals necessary for mastering landscape oil painting, breaking landscapes down into component parts: sky, terrain, trees, and water. Each featured element builds off the previous, with additional lessons on the latest brushes, paints, and other tools used by artists. Key methods like observation, rendering, and color mixing are supported by demonstration paintings and samples from a variety of the best landscape oil painters of all time. With The Elements of Landscape Oil Painting, oil painters looking to break into landscape painting or enhance their work will find all the necessary ingredients for success.

The Mind and the Brain: Neuroplasticity and the Power of Mental Force


Jeffrey M. Schwartz - 2001
    Now in paperback, Dr Jeffrey Schwartz and Sharon Begley's groundbreaking work, The Mind and the Brain, argues exactly the opposite: that the mind has a life of its own.Dr Schwartz, a leading researcher in brain dysfunctions, and Wall Street Journal science columnist Sharon Begley demonstrate that the human mind is an independent entity that can shape and control the functioning of the physical brain. Their work has its basis in our emerging understanding of adult neuroplasticity–the brain's ability to be rewired not just in childhood, but throughout life, a trait only recently established by neuroscientists.Through decades of work treating patients with obsessive–compulsive disorder (OCD), Schwartz made an extraordinary finding: while following the therapy he developed, his patients were effecting significant and lasting changes in their own neural pathways. It was a scientific first: by actively focusing their attention away from negative behaviors and toward more positive ones, Schwartz's patients were using their minds to reshape their brains–and discovering a thrilling new dimension to the concept of neuroplasticity.The Mind and the Brain follows Schwartz as he investigates this newly discovered power, which he calls self–directed neuroplasticity or, more simply, mental force. It describes his work with noted physicist Henry Stapp and connects the concept of 'mental force' with the ancient practice of mindfulness in Buddhist tradition. And it points to potential new applications that could transform the treatment of almost every variety of neurological dysfunction, from dyslexia to stroke–and could lead to new strategies to help us harness our mental powers. Yet as wondrous as these implications are, perhaps even more important is the philosophical dimension of Schwartz's work. For the existence of mental force offers convincing scientific evidence of human free will, and thus of man's inherent capacity for moral choice.

The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever


Michael Bungay Stanier - 2016
     Drawing on years of experience training more than 10,000 busy managers from around the globe in practical, everyday coaching skills, Bungay Stanier reveals how to unlock your peoples' potential. He unpacks seven essential coaching questions to demonstrate how--by saying less and asking more--you can develop coaching methods that produce great results. – Get straight to the point in any conversation with The Kickstart Question – Stay on track during any interaction with The Awe Question – Save hours of time for yourself with The Lazy Question – and hours of time for others with The Strategic Question – Get to the heart of any interpersonal or external challenge with The Focus Question – and The Foundation Question – Ensure others find your coaching as beneficial as you do with The Learning Question A fresh innovative take on the traditional how-to manual, the book combines insider information with research based in neuroscience and behavioural economics, together with interactive training tools to turn practical advice into practiced habits. Witty and conversational, The Coaching Habit takes your work--and your workplace--from good to great. "Coaching is an art and it's far easier said than done. It takes courage to ask a question rather than offer up advice, provide and answer, or unleash a solution. giving another person the opportunity to find their own way, make their own mistakes, and create their own wisdom is both brave and vulnerable. In this practical and inspiring book, Michael shares seven transformative questions that can make a difference in how we lead and support. And he guides us through the tricky part - how to take this new information and turn it into habits and a daily practice. --Brené Brown, author of Rising Strong and Daring Greatly

Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School


John Medina - 2008
    Yet brain scientists have uncovered details every business leader, parent, and teacher should know—like the need for physical activity to get your brain working its best.How do we learn? What exactly do sleep and stress do to our brains? Why is multi-tasking a myth? Why is it so easy to forget—and so important to repeat new knowledge? Is it true that men and women have different brains?In Brain Rules, Dr. John Medina, a molecular biologist, shares his lifelong interest in how the brain sciences might influence the way we teach our children and the way we work. In each chapter, he describes a brain rule—what scientists know for sure about how our brains work—and then offers transformative ideas for our daily lives.Medina’s fascinating stories and infectious sense of humor breathe life into brain science. You’ll learn why Michael Jordan was no good at baseball. You’ll peer over a surgeon’s shoulder as he proves that most of us have a Jennifer Aniston neuron. You’ll meet a boy who has an amazing memory for music but can’t tie his own shoes.You will discover how:Every brain is wired differentlyExercise improves cognitionWe are designed to never stop learning and exploringMemories are volatileSleep is powerfully linked with the ability to learnVision trumps all of the other sensesStress changes the way we learnIn the end, you’ll understand how your brain really works—and how to get the most out of it.

The Shallows: What the Internet Is Doing to Our Brains


Nicholas Carr - 2010
    He also crystallized one of the most important debates of our time: As we enjoy the Net’s bounties, are we sacrificing our ability to read and think deeply?Now, Carr expands his argument into the most compelling exploration of the Internet’s intellectual and cultural consequences yet published. As he describes how human thought has been shaped through the centuries by “tools of the mind”—from the alphabet to maps, to the printing press, the clock, and the computer—Carr interweaves a fascinating account of recent discoveries in neuroscience by such pioneers as Michael Merzenich and Eric Kandel. Our brains, the historical and scientific evidence reveals, change in response to our experiences. The technologies we use to find, store, and share information can literally reroute our neural pathways.Building on the insights of thinkers from Plato to McLuhan, Carr makes a convincing case that every information technology carries an intellectual ethic—a set of assumptions about the nature of knowledge and intelligence. He explains how the printed book served to focus our attention, promoting deep and creative thought. In stark contrast, the Internet encourages the rapid, distracted sampling of small bits of information from many sources. Its ethic is that of the industrialist, an ethic of speed and efficiency, of optimized production and consumption—and now the Net is remaking us in its own image. We are becoming ever more adept at scanning and skimming, but what we are losing is our capacity for concentration, contemplation, and reflection.Part intellectual history, part popular science, and part cultural criticism, The Shallows sparkles with memorable vignettes—Friedrich Nietzsche wrestling with a typewriter, Sigmund Freud dissecting the brains of sea creatures, Nathaniel Hawthorne contemplating the thunderous approach of a steam locomotive—even as it plumbs profound questions about the state of our modern psyche. This is a book that will forever alter the way we think about media and our minds.

Imagine: How Creativity Works


Jonah Lehrer - 2012
    Shattering the myth of muses, higher powers, even creative “types,” Jonah Lehrer demonstrates that creativity is not a single gift possessed by the lucky few. It’s a variety of distinct thought processes that we can all learn to use more effectively.Lehrer reveals the importance of embracing the rut, thinking like a child, daydreaming productively, and adopting an outsider’s perspective (travel helps). He unveils the optimal mix of old and new partners in any creative collaboration, and explains why criticism is essential to the process. Then he zooms out to show how we can make our neighborhoods more vibrant, our companies more productive, and our schools more effective.You’ll learn about Bob Dylan’s writing habits and the drug addictions of poets. You’ll meet a Manhattan bartender who thinks like a chemist, and an autistic surfer who invented an entirely new surfing move. You’ll see why Elizabethan England experienced a creative explosion, and how Pixar’s office space is designed to spark the next big leap in animation.Collapsing the layers separating the neuron from the finished symphony, Imagine reveals the deep inventiveness of the human mind, and its essential role in our increasingly complex world. http://www.jonahlehrer.com/

Emotional First Aid: Practical Strategies for Treating Failure, Rejection, Guilt, and Other Everyday Psychological Injuries


Guy Winch - 2013
    But, as Guy Winch, Ph.D., points out, these kinds of emotional injuries often get worse when left untreated and can significantly impact our quality of life. In this fascinating and highly practical book he provides the emotional first aid treatments we have been lacking. Explaining the long-term fallout that can result from seemingly minor emotional and psychological injuries, Dr. Winch offers concrete, easy-to-use exercises backed up by hard cutting-edge science to aid in recovery. He uses relatable anecdotes about real patients he has treated over the years and often gives us a much needed dose of humor as well. Prescriptive, programmatic, and unique, this first-aid kit for battered emotions will appeal to readers of Unstuck by James S. Gordon and Self-Compassion by Kristin Neff.

Audition: Everything an Actor Needs to Know to Get the Part


Michael Shurtleff - 1978
     His legendary course on auditioning has launched hundreds of successful careers. Now in this book he tells the all-important HOW for all aspiring actors, from the beginning student of acting to the proven talent trying out for that chance-in-a-million role!

The Paradox of Choice: Why More Is Less


Barry Schwartz - 2004
    Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401K, everyday decisions have become increasingly complex due to the overwhelming abundance of choice with which we are presented. In The Paradox of Choice, Barry Schwartz explains why too much of a good thing has proven detrimental to our psychological and emotional well-being. In accessible, engaging, and anecdotal prose, Schwartz explains how a culture that thrives on the availability of constantly evolving options can also foster profound dissatisfaction and self-blame in individuals, which can lead to a paralysis in decision making and, in some cases, depression. With the latest studies on how we make choices in our personal and professional lives, Schwartz offers practical advice on how to focus on the right choices, and how to derive greater satisfaction from choices that we do make.