Yuri Gagarin is one of the great heroes of the twentieth century, but the details of his life and the Russian space effort have been shrouded in secrecy: even the names of the engineers who worked with Gagarin were a mystery to the West for many years.Starman is the first book to tell the compelling story behind Gagarin's life and his audacious first flight into space aboard a converted nuclear weapon.He was once the most famous man in the world yet in his life, as in death, he was a man the world knew almost nothing about.

    In this remarkably instructive book, Ben dissects the entrepreneurship "gene," explaining that everyone has inherited it if they have an idea to make the world a better place. In Casnocha's case, he found a better way for city governments to communicate with constituents on the Web. Six years later, Comcate has dozens of municipal clients, a growing staff, and a record of excellence. This book is the story of his start-up, but also a conversation with his mentors, clients and fellow entrepreneurs about how to make a business idea work—and how to have the time of your life trying. From Pat Lencioni to Marc Benioff of salesforce.com, Ben has won over the best and brightest of the business world—now it's your turn!

    Armstrong become the first person to step on the surface of another heavenly body. Perhaps no words in human history became better known than those few he uttered at that historic moment. In a penetrating exploration of American hero worship, Hansen addresses the complex legacy of the First Man, as an astronaut and an individual.

    Almost 30 years later, at the pinnacle of his success as founder and leader of Dell Technologies, he found himself embroiled in a battle for his company's survival. What he'd do next could ensure its legacy--or destroy it completely.Play Nice But Win is a riveting account of the three battles waged for Dell Technologies: one to launch it, one to keep it, and one to transform it. For the first time, Dell reveals the highs and lows of the company's evolution amidst a rapidly changing industry--and his own, as he matured into the CEO it needed. With humor and humility, he recalls the mentors who showed him how to turn his passion into a business; the competitors who became friends, foes, or both; and the sharks that circled, looking for weakness. What emerges is the long-term vision underpinning his success: that technology is ultimately about people and their potential.More than an honest portrait of a leader at a crossroads, Play Nice But Win is a survival story proving that while anyone with technological insight and entrepreneurial zeal might build something great--it takes a leader to build something that lasts.

    Houbolt, an unsung hero of Apollo 11 and the man who showed NASA how to put America on the moon. Without John C. Houbolt, a junior engineer at NASA, Apollo 11 would never have made it to the moon. Top NASA engineers on the project, including Werner Von Braun, strongly advocated for a single, huge spacecraft to travel to the moon, land, and return to Earth. It's the scenario used in 1950s cartoons and horror movies about traveling to outer space. Houbolt had another idea: Lunar Orbit Rendezvous. LOR would link two spacecraft in orbit while the crafts were travelling at 17,000 miles per hour. His plan was ridiculed and considered unthinkable. But this junior engineer was irrepressible. He stood by his concept, fired off memos to executives, and argued that LOR was the only way to success. For the 50th anniversary of Apollo 11, hear the untold story of the man who helped fulfill Kennedy’s challenge to reach the moon and begin exploring the final frontier.

    Loaded with candid personal anecdotes, hard-hitting advice, and invaluable dos and don’ts, Jack explains his theory of business, by laying out the four most important principles that form the foundation of his success.Chapters include: How to Get Promoted, How to Think about Strategy, How to Write a Budget that Works, How to Work for a Jerk, How Find Work-Life Balance and How Start Something New. Enlivened by quotes from business leaders that Welch interviewed especially for the book, it’s a tour de force that reflects Welch’s mastery of execution, excellence and leadership.

    Alibaba’s $25 billion IPO in 2014 was the largest global IPO ever. A Rockefeller of his age who is courted by CEOs and Presidents around the world, Jack is an icon for China’s booming private sector and the gatekeeper to hundreds of millions of middle class consumers.Duncan Clark first met Jack in 1999 in the small apartment where Jack founded Alibaba. Granted unprecedented access to a wealth of new material including exclusive interviews, Clark draws on his own experience as an early advisor to Alibaba and two decades in China chronicling the Internet’s impact on the country to create an authoritative, compelling narrative account of Alibaba’s rise.How did Jack overcome his humble origins and early failures to achieve massive success with Alibaba? How did he outsmart rival entrepreneurs from China and Silicon Valley? Can Alibaba maintain its 80% market share? As it forges ahead into finance and entertainment, are there limits to Alibaba’s ambitions?  How does the Chinese government view its rise?  Will Alibaba expand further overseas, including in the U.S.?Clark tells Alibaba’s tale in the context of China’s momentous economic and social changes, illuminating an unlikely corporate titan as never before.

    The first NASA flight director, Kraft emerged from boyhood in small-town America to become a visionary who played an integral role in what would become the National Aeronautics and Space Administration. It's all here, from the legendary Mercury missions that first sent Americans into space through the Gemini and Apollo missions that landed them on the moon. The great heroes of space are here, too-Alan Shepard, John Glenn, Neil Armstrong, Jim Lovell, and Buzz Aldrin-leading the space race that would change the course of U.S. history. From NASA's infancy to its greatest triumphs . . . from the calculated gambles to the near disasters to the pure luck that accompanied each mission, Flight relives the spellbinding events that captured the imagination of the world. It is a stirring tribute to the U.S. space program and to the men who risked their lives to take America on a flight into the unknown-from the man who was there for it all. "A highly readable memoir." (The New York Times Book Review) "A rewarding look at the brief, shining moment when space pathfinders held sway over space warriors." (The Washington Post)

    It's a "Brotopia," where men hold all the cards and make all the rules. Vastly outnumbered, women face toxic workplaces rife with discrimination and sexual harassment, where investors take meetings in hot tubs and network at sex parties.In this powerful exposé, Bloomberg TV journalist Emily Chang reveals how Silicon Valley got so sexist despite its utopian ideals, why bro culture endures despite decades of companies claiming the moral high ground (Don't Be Evil! Connect the World!)--and how women are finally starting to speak out and fight back.Drawing on her deep network of Silicon Valley insiders, Chang opens the boardroom doors of male-dominated venture capital firms like Kleiner Perkins, the subject of Ellen Pao's high-profile gender discrimination lawsuit, and Sequoia, where a partner once famously said they "won't lower their standards" just to hire women. Interviews with Facebook COO Sheryl Sandberg, YouTube CEO Susan Wojcicki, and former Yahoo! CEO Marissa Mayer--who got their start at Google, where just one in five engineers is a woman--reveal just how hard it is to crack the Silicon Ceiling. And Chang shows how women such as former Uber engineer Susan Fowler, entrepreneur Niniane Wang, and game developer Brianna Wu, have risked their careers and sometimes their lives to pave a way for other women.Silicon Valley's aggressive, misogynistic, work-at-all costs culture has shut women out of the greatest wealth creation in the history of the world. It's time to break up the boys' club. Emily Chang shows us how to fix this toxic culture--to bring down Brotopia, once and for all.

    . . . Roger Bilstein gracefully wends his way through a maze of technical documentation to reveal the important themes of this story. Rarely has such a nuts-and-bolts tale been so gracefully told."—Air University Review"Easily the best book of the NASA History Series. . . . Starting with the earliest rockets, Bilstein traces the development of the family of massive Saturn launch vehicles that carried the Apollo astronauts to the moon and boosted Skylab into orbit."—Technology and CultureA classic study of the development of the Saturn launch vehicle that took Americans to the moon in the 1960s and 1970s, Stages to Saturn is one of the finest official histories ever produced. The Saturn rocket was developed as a means of accomplishing President John F. Kennedy's goal for the United States to reach the moon before the end of the decade. Without the Saturn V rocket, with its capability of sending as payload the Apollo Command and Lunar Modules--along with support equipment and three astronauts--more than a quarter of a million miles from earth, Kennedy's goal would have been unrealizable. Stages to Saturn not only tells the important story of the research and development of the Saturn rockets and the people who designed them but also recounts the stirring exploits of their operations, from orbital missions around earth testing Apollo equipment to their journeys to the moon and back.  Essential reading for anyone seeking to understand the development of space flight in America and the course of modern technology, this reprint edition includes a new preface by the author providing a 21st-century perspective on the historic importance of the Saturn project.Roger E. Bilstein is professor emeritus of history at the University of Houston, Clear Lake. Regarded as one of the nation’s premier aerospace historians, he is the author of six books, including Flight in America: From the Wrights to the Astronauts and Testing Aircraft, Exploring Space: An Illustrated History of NACA and NASA.

    By following the teams that are inventing some of the world's best-loved toys, it spotlights the company's disciplined approach to harnessing creativity and recounts one of the most remarkable business transformations in recent memory. Brick by Brick reveals how LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. When the company's leaders implemented some of the business world's most widely espoused prescriptions for boosting innovation, they ironically pushed the iconic toymaker to the brink of bankruptcy. The company's near-collapse shows that what works in theory can fail spectacularly in the brutally competitive global economy. It took a new LEGO management team – faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers (ten-year old boys) – to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies.  Along the way, Brick by Brick reveals how LEGO:- Became truly customer-driven by co-creating with kids as well as its passionate adult fans- Looked beyond products and learned to leverage a full-spectrum approach to innovation- Opened its innovation process by using both the "wisdom of crowds" and the expertise of elite cliques- Discovered uncontested, "blue ocean" markets, even as it thrived in brutally competitive red oceans- Gave its world-class design teams enough space to create and direction to deliver built a culture where profitable innovation flourishes Sometimes radical yet always applicable, Brick by Brick abounds with real-world lessons for unleashing breakthrough innovation in your organization, just like LEGO. Whether you're a senior executive looking to make your company grow, an entrepreneur building a startup from scratch, or a fan who wants to instill some of that LEGO magic in your career, you'll learn how to build your own innovation advantage, brick by brick.

    "My dear boys," it began, "when you are twenty-one, you will receive what now seems to be a large sum of money. It may either be a blessing or a curse." "Above all," he cautioned, "be kind and generous to one another."In the ensuing decades, Fred's legacy became a blessing and a curse.Two of his sons, Charles and David, joined forces to build Koch Industries, one of the largest private corporations in the world. But they ended up in an epic feud with brothers Bill and Frederick that spanned nearly two decades, tearing the family apart--and nearly Koch Industries along with it. Bill would start his own energy company and attain a modicum of fame as a litigious wine collector and yachtsman. After being marginalized by the patriarch because of his effete manner, Frederick became a patron of the arts and a fastidious refurbisher of historic estates.Starting with their boyhood when fraternal disputes were sometimes settled in the boxing ring, Sons of Wichita takes you inside this highly private family and traces the evolution of these four distinct personalities, as well as their corporate, philosophical, social, and political ambitions. Influenced by the conservative, anticommunist sentiments of their father, a founding member of the John Birch Society, Charles and David devised an ambitious strategy to foist their ideological agenda upon the nation--quietly channeling millions of dollars of their fortune into a web of free market think tanks, academic programs, advocacy groups, and more, while also building what amounts to a shadow Republican Party, replete with a donor network capable of raising as much in an election cycle as the Republican National Committee. Never before did they flex their political muscles as vigorously as they did during the 2012 campaign, when Charles and David clashed with the Obama administration in what Charles described as the "mother of all wars."Like the Rockefellers before them, the Koch brothers are a great American dynasty. Unlike the Rockefellers, they have never before been the subject of a major biography.

    The first car company to be valued at $1 trillion, its electric vehicles can be found across the globe, coveted symbols of both wealth and virtue. The company's rise has elevated its CEO, the mercurial and charismatic Elon Musk, into a celebrity--not to mention making him the richest man in the world.But Tesla's success was far from guaranteed. Founded in the 2000s, the company was born from a simple but audacious vision: to create an electric car that could best any gas-guzzling competitor. Tesla wasn't the first company to try: Electric cars had been trotted out--and thrown on the scrap heap--by carmakers for more than a century. But where onlookers saw a history of failure, Musk and a small band of Silicon Valley engineers and entrepreneurs saw only opportunity. The car, they decided, was in need of disruption. So Tesla pitted itself against the biggest, fiercest business businesses in the world, setting out to make a car that was quicker, sexier, smoother, and cleaner than any on the road.But as the saying goes, to make a small fortune in cars, start with a big fortune. Tesla would undergo a hellish fifteen years, beset by rivals, pressured by investors, hobbled by whistleblowers, buoyed by loyal supporters. Time and time again, Musk would find himself in the public crosshairs, threatening to bring the company he had initially funded largely with his own money to the brink of collapse.Wall Street Journal tech and auto reporter Tim Higgins had a front-row seat for the drama: the pileups, wrestling for control, breakdowns, and, the unlikeliest outcome of all, success. A story of impossible wagers and unlikely triumphs, Power Play is an exhilarating look at how a team of eccentrics and innovators beat the odds--and changed the future.

    Reveals how to run an online business profitably in spite of the Internet's inherently free culture, disseminating the principles of a ''priceless economy'' in six categories that pertain to advertising, labor exchange, and advanced-version fees.

    From his youth as the son of a French Canadian blacksmith to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.