The Mobile Mind Shift: Engineer Your Business To Win in the Mobile Moment


Ted Schadler - 2014
    What’s tomorrow’s weather? Is the flight on time? Where’s the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift — the expectation that I can get what I want, anytime, in my immediate context. Your new battleground for customers is this mobile moment — the instant in which your customer is seeking an answer. If you’re there for them, they’ll love you; if you’re not, you’ll lose their business. Both entrepreneurial companies like Dropbox and huge corporations like Nestlé are winning in that mobile moment. Are you?Based on 200 interviews with entrepreneurs and major companies across the globe, The Mobile Mind Shift is the first book to explain how you can exploit mobile moments. You’ll learn how to:•    Find your customer’s most powerful mobile moments with a mobile moment audit.•    Master the IDEA Cycle, the business discipline for exploiting mobile. Align your business and technology teams in four steps: Identify, Design, Engineer, Analyze.•    Manufacture mobile moments as Krispy Kreme does — it sends a push notification when hot doughnuts are ready near you. Result: 500,000 app downloads, followed by a double-digit increase in same-store sales.•    Turn one-time product sales into ongoing services and engagement, as the Nest thermostat does. And master new business models, as Philips and Uber do. Find ways to charge more and create indelible customer loyalty.•    Transform your technology into systems of engagement. Engineer your business and technology systems to meet the ever-expanding demands of mobile. It’s how Dish Network not only increased the efficiency of its installers but also created new on-the-spot upsell opportunities.Mobile is rapidly shifting your customers into a new way of thinking. You’ll need your own mobile mind shift to respond.

Unnovations


Charlie Brooker - 2002
    Modelled on those catalogues that spill unwanted from your weekend newspapers, this is a celebration of triumphantly useless and inappropriate consumer choices. Illustrated throughout in the shape and style of catalogues that offer you the chance to buy machines that stamp your initials onto golf balls or allow you to warm you slippers electronically before putting them on. An array of toys, gadgets, and handy-helps, it's a modern vision of a consumer paradise gone very weird indeed.

Dot Dead: A Silicon Valley Mystery


Keith Raffel - 2006
    Far from the gray-haired, cookie-baking grandmother he imagined her to be, Gwendolyn was a stranger to Ian, but her family, old boyfriend, and the Palo Alto police seem to think they were a couple. And despite his best efforts to prove otherwise, the evidence against Ian is growing. It looks like someone is framing Ian for murder, but who? An executive at a tech firm, Ian is anxious to prove his innocence to his boss and mentor Paul Berk, a Silicon Valley legend. As the investigation heats up so does Ian's interest in Gwendolyn's sister, but can she be trusted?

HWFG


Chris McQueer - 2018
    In HWFG...Your fave Sammy gets a job and Angie goes to Craig Tara.Plans are made to kick the f*ck out of Kim Jong-Un. You’ll find answers to the big questions in life: What happens when we die?What does Brexit actually mean?Why are moths terrifying?What are ghosts like to live with?It’s just a load more short stories ‘n that.hwfg x

How I Made My First Million on the Internet and How You Can Too!: The Complete Insider's Guide to Making Millions with Your Internet Business


Ewen Chia - 2009
    Whether you're seeking to create and develop a thriving Internet business from scratch or looking to realize the full potential of your existing business, whether you haven't a clue what the Internet is about, or you're armed with a business degree, Ewen's upbeat and accessibly written Million-Dollar Blueprint will help you: --Find out who's buying what and develop lucrative solutions to meet market needs --Grab and keep the attention of prospective buyers with irresistible offers --Create a follow-up system of additional offers to boost income and grow your business --Automate your business so you can enjoy the ultimate rewards of profits, time, and leisure --Duplicate your business(es) to multiply your total income

Learning First, Technology Second: The Educator’s Guide to Designing Authentic Lessons


Liz Kolb - 2017
    It happens when proven teaching strategies intersect with technology tools, and yet it’s not uncommon for teachers to use a tool because it’s “fun” or because the developer promises it will help students learn.  Learning First, Technology Second offers teachers the professional learning they need to move from arbitrary uses of technology in their classrooms to thoughtful ways of adding value to student learning.   This book includes:  An introduction to the Triple E Framework that helps teachers engage students in time-on-task learning, enhance learning experiences beyond traditional means and extend learning opportunities to bridge classroom learning with students’ everyday lives.Effective strategies for using technology to create authentic learning experiences for their students.Case studies to guide appropriate tech integration.A lesson planning template to show teachers how to effectively frame technology choices and apply them in instruction.

Darknet: A Beginner's Guide to Staying Anonymous


Lance Henderson - 2012
    This book covers it all! Encrypting your private files, securing your PC, masking your online footsteps, and all while giving you peace of mind with TOTAL 100% ANONYMITY. Don't waste months scouring the internet for info. Just read this! You'll be hooked in five minutes. It's all here: CIA techniques, how the NSA catches Tor users, Truecrypt and the FBI, nuking tracking cookies, private browsing, preventing identity theft. I will show you: -How to Be Anonymous Online -Step by Step Guides for Tor, Freenet, I2P, VPNs, Usenet and more -Browser Fingerprinting -Anti-Hacking and Counter-Forensic Techniques -Photo & Video Metadata -How to Encrypt Files (I make this super simple) -How to Defeat NSA Spying -How to Browse the Deep Web -How to Protect Your Identity -How to Hide Anything! You've probably read How to Be Invisible by J. J. Luna and Incognito Toolkit by Rob Robideau, and while they are fine books, you need this companion piece to take it to the next level!

Introducing Windows 10 for IT Professionals


Ed Bott - 2015
    This guide introduces new features and capabilities, providing a practical, high-level overview for IT professionals ready to begin deployment planning now. This book is a preview, a work in progress about a work in progress. It offers a snapshot of the Windows 10 Technical Preview as of April 2015, on the eve of the BUILD Developers’ Conference in San Francisco.

Wool: The Graphic Novel #1


Hugh Howey - 2013
    

Alex Hoffmann: Five Exciting Thrillers, One Riveting Series


Leslie Wolfe - 2019
    Alex Hoffman. “In Alex Hoffman, Leslie Wolfe has created a character the equal of Clive Cussler's Dirk Pitt and John Sanford's Lucas Davenport.” – Five-star review on Amazon. Five full-length, exciting action thrillers, one seriously gripping series. Discover Alex Hoffmann, the fearless rookie private investigator, and join her on a breathtaking ride that culminates with her facing off with the most dangerous intelligence asset the Russians have ever produced. It’s a hell of a ride. ExecutiveA rookie private investigator. An unexpected killer. Espionage, current technology, warfare, and a hint of greed. A friendly fire incident in Afghanistan takes a serious toll. A drone, out of control, brings death and wreaks havoc on a Florida highway. An apparently successful corporation comes under scrutiny. Devil’s MoveHere, at home, the enemy has a new target. We know the day of the attack, Election Day.We know very little else. America has overhauled its voting system using the latest technology. It was supposed to make our elections safer, but it’s only managed to make them a target. As we elect a President, conspiracies and murder take aim at our most cherished institutions. The Backup AssetEspionage has a new dimension. Everyone is gettable. The United States is in the crosshairs of an unstoppable enemy intelligence operation and everyone is gettable. It’s called the Cold War 2.0, but when someone steals the plans to America’s newest weapons system, the war threatens to get very hot indeed. Alex Hoffman puts everything on the line against unseen enemies in this gripping techno-thriller. Ghost PatternThere's no willpower, no intelligence, and no spirit that won't succumb to the right mix of drugs. When enemy interests employ the use of modern tools, weapons, tactics, and theories to achieve goals, the results have destructive, bone-chilling, and disturbing physical and emotional effects. Today’s enemy is tech-savvy, manipulative, powerful, well-funded, and supported by entire networks of global experts. Operation SunsetWe are under an unprecedented attack. There’s nowhere to run. It’s the inconceivable scenario. An unknown Russian isn’t threatening a building or a city, but the future of everyone in America for decades to come. Alex Hoffman is uncompromising and resourceful, but can she take out the greatest threat America has ever known when she doesn’t even know who it is? Fans of Tom Clancy, Robert Ludlum, Ian Fleming, and Lee Child will love Leslie Wolfe.

Old-Time Farmhouse Cooking: Rural American Recipes & Farm Lore


Barbara Swell - 2003
    These recipes, stories, jokes, advice, farm lore, and illustrations were collected from a wide variety of American agricultural sources from the 1880s to the 1950s.

How Data Science Is Transforming Health Care


Mike Loukides - 2012
    

The Tao of Twitter


Mark W. Schaefer - 2012
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ITIL: For Beginners - The Complete Beginner's Guide To ITIL (ITIL, ITIL Foundation, ITIL Service Operation)


ClydeBank Technology - 2015
    The application of the developed guidelines within the framework of ITIL® allows IT departments to improve their overall efficiency; from the way IT infrastructure is created and managed to how individual service interactions within the business are conducted. Through the use of Key Performance Indicators (KPIs), ITIL® measures the effectiveness of an IT organization by analyzing data related to performance, issues, process improvement and progress. Given its framework structure, one of the key strengths of ITIL® is its ability to be adapted and modified to fit the unique structure and needs of an organization. By not prescribing a specific set of rules, the dynamic nature of ITIL® affords the ability to be scalable and flexible within an organization. The goal of this book is simple: breakdown ITIL® into easy to follow concepts and examples that anyone can follow. Put simply This Book Will Become Your ITIL® Bible. ITIL® is quickly changing the way IT departments around the world are operated. The sooner your organization implements the framework, the sooner you will start to see improvements in both how business is conducted internally as well as with external stakeholders. For those within or outside of the IT field, This Book Will Break Down All of The Concepts and Guidelines Included Within the ITIL® Framework Into Easy to Understand and Follow Pieces. Regardless of your prior experience, you will be completely knowledgeable with the ITIL® framework so that you will be able to able to begin implementing the guidelines by the end of this book. If you are an IT professional looking to increase your skill set and increase your contributions to your organization – this book is for you. If you are preparing for the ITIL® Foundation Exam - this book is for you. If you are a business owner who wants to improve the efficiency and effectiveness of your IT department – this book is for you. Here Is A Preview Of What You'll Learn... The Principles & Philosophies That Define The ITIL® Framework The Tools & Techniques You Need To Understand The ITIL® Guidelines How ITIL® Can Directly Affect Your Employees and Customers A Thourough Explanition of Each Process Within ITIL® The Specific KPIs That Are Relevant To Each Process The Top Mistakes to AVOID That Those New To ITIL® Make A FREE Gift from ClydeBank Media Worth Over $250 Dollars! Much, Much More! Our Personal Guarantee We are so confident that methods outlined in this book will help you understand ITIL® that we're willing to let you try the book risk-free. If you are not fully satisfied with the product, simply let us know and we will provide a 100% full refund. That’s right, a 100% Money-Back Guarantee! What reason do you have to not give this book a try? Scroll Up To The Top Of The Page And Click The Orange "Buy Now" or "Read For Free" Icon On The Right Side Right Now! ClydeBank Media LLC All Rights Reserved

Standing on an Apple Box: The Story of a Girl among the Stars


Aishwaryaa Rajinikanth Dhanush - 2017
    Growing up in Bangalore and then Madras, in a household that resolutely kept out any hint of her father's superstardom, she was a quiet, introverted child whose greatest pleasure was a visit to Marina Beach and an occasional meal out. It was not cinema but law that became a preoccupation when she started thinking about college and career - but fate, and her mother, had other plans for her.Aishwaryaa writes with disarming honesty about life as Rajinikanth's daughter, of falling in love and raising two boys with Dhanush, of fighting her own demons and finding satisfaction in a career of her choice. She reflects on the many roles a woman has to juggle at home and outside - in her case, under the watchful gaze of cameras and celebrity-watchers.Intensely personal, but also inspirational, Aishwaryaa's memoir is an unusually frank insight into growing up in cinema-land. A playful meditation on the joys and difficulties of being a woman in this age, Standing on an Apple Box is as much a celebration of individual fulfilment as it is of family.