Brilliant, bold, and mercifully brief, this is the definitive work on branding, distilling the complex principles and theories espoused in other long-winded, high-priced professional marketing tomes into 22 quick and easy-to-listen-to vignettes. Pairing the brand-blazing strategies from the world's best -- like Coca-Cola, Xerox, and Starbucks -- with the world-renowned marketing savvy of bestselling author, Al Ries, and his daughter Laura Ries, The 22 Immutable Laws of Branding builds on the huge international success of The 22 Immutable Laws of Marketing and provides the expert insight you seek on business's hottest topic in less time than an airplane ride.Find out:Why you will fail to create a brand through advertising, sales promotion, public relations or fancy packagingHow to define your category. . . even if you're not first to marketHow overbranding equals underwhelmingWhy good old-fashioned publicity may be the missing link in the brand-building processWhy giving your brand the right name is perhaps more important than the brand itselfAnd perhaps most important of all:How to own a word in the mind of the consumer.Smart and accessible, The 22 Immutable Laws of Branding provides the ammo you need to dominate your category and turn your product or service into a world-class brand.

     The Power of Affirmations reveals exactly why affirmations don’t work well, and how to create ones that DO work. Topics covered in this report: - What is an Affirmation? - Why Don’t Affirmations Work Much of the Time? - The True Purpose of Affirmations - How to Create Effective Affirmations - How to Tell if Your Affirmations Will Work - How Often You Should Recite Affirmations - The Best Way to Recite Affirmations - Other Ways to Use Affirmations - How Fast Do Affirmations Work? - Several Ways to Speed Up the Process - Common Challenges in Using Affirmations The Power of Affirmations clears up a lot of misconceptions about affirmations and provides you with simple, clear steps to create powerful, effective affirmations for any and all areas of your life. Money, career, relationships, health, beauty, love… virtually every part of your life can be improved with the use of affirmations if you know how to use them correctly. A comprehensive list of positive affirmations has been included in this book to help transform almost any area of your life, broken down into the following headings: - Wealth & Success - Physical Body - Love & Relationships - Self Esteem - Peace & Harmony

    You can’t fathom the weirdness– unless you’re one of the ER aliens. If you are, buy a dozen copies to give away: to your family, your neighbors, and the PTA. They’ll learn things you never had the heart to tell them, but they should know, like how it's like to work in the ER, the deviousness of shampoo bottles and the dangers of frying bacon naked.

    But on the back of the pandemic, entrepreneur and Business Chicks founder Emma Isaacs believes the hustle is now dead. Moreover, traditional ways of working - long commutes, unproductive meetings and outdated systems of bureaucracy - actually don't work at all.Emma believes we don't have to work harder; we just need to work better. In fact, we can slash our hours, take shortcuts and still get more done - without feeling depleted. By becoming more intentional and reimagining the way we work, we can rewrite the old work rules and reinvigorate our lives.The New Hustle condenses Emma's wisdom into 77 anti-rules for maximum dip-in-and-out efficiency. Drawing inspiration from her team, the member of Business Chicks and the many entrepreneurs and leaders who have graced the Business Chicks stage - from Elizabeth Gilbert to Simon Sinek - she guides us towards embracing radical flexibility, making quick decisions and working smarter, from the emails we craft to the talent we recruit . . . and say no to the things that don't matter, so we can say yes to the things that do.Written with humour, insight and a serving of tough love, The New Hustle is your go-to for more productive, creative and meaningful work by one of Australia's most unconventional and effective entrepreneurs: a bestselling author, mum of six - and a woman determined to start an anti-hustle revolution.Praise for The New Hustle'For anyone who's committed to becoming their best self at work and in life.' - Marie Forleo'Refreshingly original. Makes so much bloody sense!' - Lisa WilkinsonPraise for Emma Isaccs'Emma has an inexhaustible joie de vivre, and she delivers an intelligent guide for a new way of working.' - Diane von Furstenberg'Emma Isaacs is a delight. She is kind, and she is smart, and she is grounded, and she is brave and she is funny.' - Elizabeth Gilbert

    Maxwell's brilliant and inspiring book is a simple premise: to do well in life we must first think well. But can we actually learn new mental habits? thinking for a change answers that with a resounding 'yes' - and shows how changing your thinking can indeed change your life. Drawing on the words and deeds of many of the world's greatest leaders and using interactive quizzes this empowering book helps you assess your thinking style guides you to new ones and step by step teaches you the secrets of: big-picture thinking - seeing the world beyond your own needs and how that leads to great ideas. Focused thinking - removing mental clutter and distractions to realize your full potential. Creative thinking - stepping out of the 'box' and making breakthroughs. Shared thinking - working with others to compound results. Reflective thinking - looking at the past to gain a better understanding of the future and much more. Here america's most trusted and admired motivational teacher examines the very foundation of success and self-transformation. Illuminating and life-changing thinking for a change is a unique primer not on what to think but how to best use one of your most precious possessions: your mind.

     Think back to the job interview you nailed (or blew). The date that went perfectly (or broke down completely.) Or the random encounter with that person who turned out to be your best friend (or the countless others that didn’t). Mere seconds of conversation have the power to alter the course of your life. It’s miraculous then that we are never taught HOW to conduct conversations. How to navigate them so that we get more of the jobs, dates, and best friends we want. It’s as if the world believes amazing conversational skills can’t be learned. Captivate shatters that belief. Inside you'll learn: How to keep conversations going without running out of things to say and facing the dreaded awkward silence How to create interesting "getting to know you" conversations without slipping into boring interview mode and turning off who you're talking to How to start conversations with strangers and approach people you don't know Real life examples of great (and terrible) conversations The two modes of conversation that allow you to connect with anyone, even when you don't have anything in common How to finish a conversation so people walk away planning on reaching out to you Read Captivate and you’ll learn how to have conversations that stand out in people’s minds and make you someone they never want to forget.

    

    Similarly, when sun-like wisdom shines on a covered entity, layers of ignorance start melting away, thus uncovering The Real You. In this book, you will find a combination of the wisdom of the heart and the wisdom of art. This combined wisdom can make us ponder, wonder and help us overcome the blunder of ignorance which leads to suffering and sorrow. This book is a collection of pearls of wisdom, in the necklace of life, for the beauty of the soul.RADHANATH SWAMI was born in Chicago in 1950. In his teens, he set out to wander the world on a spiritual quest where he eventually discovered the yoga path of devotion. He presently travels in Asia, Europe and America teaching devotional wisdom, but can often be found with his community in Mumbai. For more info, visit www.radhanathswami.com.

    But despite these accomplishments, she felt like a fraud. She worked more and more, had less and less of a personal life, and was never able to enjoy her success.In this deeply personal memoir, Roché shares her lifelong struggle with what she now recognizes as “the impostor syndrome,” a condition that plagues successful people in all walks of life. Based on her own experiences and those of top executives from organizations such as Eileen Fisher, Citigroup, BET, Pepsi, and Tupperware, she offers practical advice and valuable coping strategies that can help you embrace your own worth and live a life of joy, zest, and fulfillment.

    

    YouTube : I Invented You Tube is the true story of how Eric Skaggs gave Chad Hurley the idea for YouTube from domain name to exit strategy and everything else in between in exchange for a promise of one percent of $1.65 billion.

    

    No matter how much cash or experience you currently have, this book will take you on a journey through buying your first multifamily investment property and give you a framework for turning that into long-term financial freedom. Millionaires are created every day—isn’t it time you joined the ranks? It won’t happen overnight and it won’t always be easy, but The Multifamily Millionaire series will make sure it happens sooner than you ever thought possible! Inside this book, you’ll discover:• How to create a million-dollar net worth in five years using the stack method • The seven different types of small multifamily real estate and which make the best rental properties• How to quickly and accurately analyze your investment, whether its two units or twenty units • Three creative no and low money down strategies that work in any market• A game-changing algorithm for estimating your ongoing repair and reserve expenses • The powerful Multifamily Millionaire Model that illustrates how a million dollars can be created from one single deal• Six off-market acquisition strategies to help you land incredible deals, even in a competitive market• How the BRRRR strategy can help you supercharge your small multifamily portfolio• Detailed instructions for managing your growing portfolio (hint: find five-star tenants!)• And so much more

    The true measure of any leader is his or her ability to react based on past experience and gut feelings, respond in real time to current circumstances, and then to recover quickly and move on with new lessons learned. The Little Book of Leadership combines classic style with the latest innovations to challenges the reader to self-evaluate every facet of their leadership, coaching, and communication abilities in order to better formulate what actions can be taken to improve their natural skills. Ideas and answers are provided for every challenge.Chapters include information about the 12.5 leadership strengths: From insights to legacy and every element in between. Morale, Attitude, Resilience, Opportunity, Guts, Measurement, Coach, Celebration, Next-level, and Lost Secret of Leadership Foreword by Dr. Paul "Doc" Hersey, creator of Situational Leadership Other books by Gitomer: The Sales Bible: The Ultimate Sales Resource, Revised Edition, also by Wiley, The Little Red Book of Selling (Bard Press) The Little Gold Book of YES! Attitude (Pearson) Whereas other books rely on theory or philosophy, The Little Book of Leadership takes leadership into the real world of business, providing proven methods for becoming a successful leader.

    Packing Light contains 130+ pages of carry on packing advice in an organized, easy-to-read format.