Softcover Book

    Meanwhile, people with important ideas--entrepreneurs, teachers, politicians, and journalists--struggle to make them "stick."In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits.Made to Stick will transform the way you communicate. It's a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas--and tells us how we can apply these rules to making our own messages stick.

    Or you have persistent pain you and your doctor can't explain. Man or woman, you may be fighting fluctuating hormone levels. Or maybe you snore like a freight train.Anything that narrows the throat and interrupts sleep, particularly breathing problems brought on by sleep position, illness, life changes, or your anatomy, may be key to understanding a host of common health issues. In this groundbreaking book, Dr. Steven Park outlines a simple, rational explanation for what s making you sick, and provides guidance for treatment options that address specific health problems.

    It has been expanded to include simple ways to promote books using newer technology--always considering promotion and marketing techniques that are easy on the pocketbook and frugal of time. It also includes a multitude of ways for authors and publishers to promote the so-called hard-to-promote genres. The award-winning author of poetry and fiction draws on a lifetime of experience in journalism, public relations, retailing, marketing, and the marketing of her own books to give authors the basics they need for do-it-yourself promotion and fun, effective approaches that haven't been stirred and warmed over, techniques that will help rocket their books to bestselling lists. You'll also learn to write media releases, query letters and a knock 'em dead media kit--all tools that help an author find a publisher and sell their book once it's in print.

    All of the cases end in murder. The stories start with The Black Widow of Laporte, Indiana which is the story of.Belle Gunness and her use of the want ads in the early 1900's. We work our way through the 20th century with The French Bluebeard, The Bogeyman, The Torch Murderer, The Bluebeard of Quiet Dell, The Lonely Hearts Killers, It's A Family Affair, The Lonely Hearts Husband Killer, Harv the Hammer and The Glamour Girl Killer. The final section of the book features nine cases where Craigslist ads have resulted in murder. There are more than 80 pictures throughout the book.

    The Ask Formula revealed in this book has been used to help build multi-million dollar businesses in 23 different industries, generating over $100 million dollars in sales in the process.You ‘ll discover why the Ask Formula is arguably THE most powerful way to discover EXACTLY what people want to buy and how to give it to them - and in a way that makes people fall in love with you and your company.In this tell-all book, expert online marketer Ryan Levesque (featured in CNBC, Yahoo Finance, The Miami Herald, The San Francisco Chronicle, Mass Market Retailer, Bloomberg Businessweek and more) turns everything you know about customer surveys on its head.You ‘ll discover how Ryan Levesque developed his proven system for creating survey-based, customized sales funnels. And you ‘ll also learn how YOU can implement the same system in your own business - no matter your market. The Ask Formula blueprint is laid out in clear and detailed steps for anyone to use and adapt.Whether you ‘re an aspiring Internet entrepreneur, advanced online marketer, or established business owner, this book will both inspire you and show you how to skyrocket your online income - while creating a mass of raving fans in the process - simply by asking the right questions in a surprisingly different way. For people looking to scale up their business, Askwill utterly transform how you think about consumer behavior and selling online.

    Everything you need to be fully prepared to take the PRINCE2Foundation and Practitioner examAs an internationally recognized certification which focuses onthe Foundation and Practitioner levels along with being recommendedby the Project Management Institute, the PRINCE2 accreditationgives a bolster to any resume.The author, David Hinde, has trained hundreds of individualsfrom many different backgrounds to prepare for the PRINCE2 exams.The book provides explanations of all parts of the PRINCE2approach, lots of practical examples, and a whole range of mockexamination questions to test your knowledge.Explains all the PRINCE2 themes, processes, principles, rolesand management products for the very latest version of PRINCE2(PRINCE2 2009 Edition)Features full coverage of all Foundation and Practitioner levelexam objectivesPresents real-world scenarios, showing how the method isused in business and the public sectorIncludes challenging review questions and electronic flashcardsto sharpen your knowledgeCovers tips and techniques for tackling the PRINCE2accreditation examinations and shows you how and where to take theexamsIncorporates over 300 sample Foundation-level and over 100sample Practitioner-level questions, with answers and fullexplanationsContains a glossary of all PRINCE2 terminology and a quickreference to all the PRINCE2 management productsGives a web link to a set of on-line tools with more bonusexamsPRINCE2 Study Guide covers all the necessary topics youneed to know in order to confidently take the PRINCE2 Foundationand Practitioner exams.

    Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years - the rise of personalization. In this groundbreaking investigation of the new hidden Web, Pariser uncovers how this growing trend threatens to control how we consume and share information as a society-and reveals what we can do about it.Though the phenomenon has gone largely undetected until now, personalized filters are sweeping the Web, creating individual universes of information for each of us. Facebook - the primary news source for an increasing number of Americans - prioritizes the links it believes will appeal to you so that if you are a liberal, you can expect to see only progressive links. Even an old-media bastion like "The Washington Post" devotes the top of its home page to a news feed with the links your Facebook friends are sharing. Behind the scenes a burgeoning industry of data companies is tracking your personal information to sell to advertisers, from your political leanings to the color you painted your living room to the hiking boots you just browsed on Zappos.In a personalized world, we will increasingly be typed and fed only news that is pleasant, familiar, and confirms our beliefs - and because these filters are invisible, we won't know what is being hidden from us. Our past interests will determine what we are exposed to in the future, leaving less room for the unexpected encounters that spark creativity, innovation, and the democratic exchange of ideas.While we all worry that the Internet is eroding privacy or shrinking our attention spans, Pariser uncovers a more pernicious and far-reaching trend on the Internet and shows how we can - and must - change course. With vivid detail and remarkable scope, The Filter Bubble reveals how personalization undermines the Internet's original purpose as an open platform for the spread of ideas and could leave us all in an isolated, echoing world.

    Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: • How to get new customers, clients, or patients and how make more profit from existing ones. • Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses. • How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. • A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. • How to annihilate competitors and make yourself the only logical choice. • How to get amazing results on a small budget using the secrets of direct response marketing. • How to charge high prices for your products and services and have customers actually thank you for it.

    On board were thirty barely clad black men, armed with cutlasses, and two white men - Spanish slave owners with an incredible story to tell. A month earlier, the Amistad had set sail from Havana with a valuable cargo of slaves and $40,000 worth of gold doubloons. She was headed for the Cuban coastal town of Puerto Principe - but in a matter of days, the captain and the cook were dead, and the ship was in the control of the slaves. Thus began "the Amistad affair," which, writes Mary Cable, "was to bedevil the diplomatic relations of the United States, Spain, and England for a generation; intensify bitterness over the question of slavery; and lead an ex-president (John Quincy Adams) to go before the Supreme Court and castigate the administration in an eloquent plea for the slaves' freedom. In her fascinating and carefully researched account, Cable takes us right to the heart of these complex matters, dramatically replaying an incredible series of events that converged to form a uniquely exciting and challenging chapter in American history.

    An unprecedented inside look at the Tampa Bay Bucs’ Super Bowl-winning season, written with the participation of Coach Bruce Arians, Tom Brady and the Bucs’ key staff and players.

    . .' Alison Hammond loves to laugh. And the nation laughs with her. Her sunny personality and zest for life have brought joy to millions and made her one of the UK's best-loved television presenters. Known for her hilarious and unforgettable interviews with Hollywood A-listers, Alison is also responsible for countless classic moments of broadcasting gold - from getting stuck on a caravan door to delivering Christmas cash dressed as an elf. But who is Alison Hammond really, and how did she become the personality we know and love? Shaped by the influence of her incredible mum, Alison went from small roles on television shows as a youngster to that life-changing appearance on Big Brother, before landing her dream job on This Morning. And through it all, she found the joy in every day, the positives in any situation. You've Got to Laugh gives a never-before-seen insight into Alison's life: her loves, her losses - with a side order of gossip. As well as being a hugely entertaining and uplifting read, Alison's story will inspire you to grab life with both hands and make the most of every single moment. 'Interviewer extraordinaire, reigning queen of the huns, and an out-and-out national treasure' Bustle

    Gregg Olsen (If Loving You Is Wrong, Starvation Heights) and Rebecca Morris (Ted and Ann – The Mystery of a Missing Child and Her Neighbor Ted Bundy), are also the authors of If I Can’t Have You – Susan Powell, Her Mysterious Disappearance, and the Murder of Her Children (St. Martin’s, 2014) and Bodies of Evidence. About the Authors GREGG OLSEN IS THE NEW YORK TIMES, Wall Street Journal and USA Today bestselling author of twenty books, both true crime and fiction, including If I Can’t Have You, Abandoned Prayers, Closer than Blood, A Twisted Faith, Starvation Heights, If Loving You Is Wrong. He appears frequently on Dateline NBC, NPR, Good Morning America, The Early Show, FOX News; CNN, Anderson Cooper 360, Entertainment Tonight, Inside Edition, Extra, Access Hollywood, Snapped, Deadly Women, and A&E's Biography. REBECCA MORRIS IS A VETERAN JOURNALIST and the New York Times bestselling author (with Gregg Olsen) of Bodies of Evidence, and If I Can’t Have You – Susan Powell, Her Mysterious Disappearance, and the Murder of Her Children. She is also the author of Ted and Ann – The Mystery of a Missing Child and Her Neighbor Ted Bundy. She has appeared on Investigation Discovery, HLN, and in many other media. Stephanie Cook, contributor.

    The magnificent ship is already boiling over with a mutinous plot that is just about to break into the open when, just off the coast of Western Australia, it strikes an unseen reef in the middle of the night. While Commandeur Francisco Pelsaert decides to take the long-boat across 2000 miles of open sea for help, his second-in-command Jeronimus Cornelisz takes over, quickly deciding that 250 people on a small island is unwieldy for the small number of supplies they have. Quietly, he puts forward a plan to 40 odd mutineers how they could save themselves, kill most of the rest and spare only a half-dozen or so women, including his personal fancy, Lucretia Jansz - one of the noted beauties of Holland - to service their sexual needs. A reign of terror begins, countered only by a previously anonymous soldier Wiebbe Hayes, who begins to gather to him those are prepared to do what it takes to survive . . . hoping against hope that the Commandeur will soon be coming back to them with the rescue yacht.It all happened, long ago, and it is for a very good reason that Peter FitzSimons has long maintained that this is "far and away the greatest story in Australia's history, if not the world's." FitzSimons unique writing style has made him the country's best-selling non-fiction writer over the last ten years, and he is perfect man to make this bloody, chilling, stunning tale come alive.

    But the salons have given me the opportunity to look back and think about my life...I don't talk to anyone about these feelings outside of the salon.'We all carry stories within us - wrenching, redemptive, extraordinary, and laced with unexpected and hard-won wisdom.These are the real-life stories that a group of women tell each other when they gather for a deep and structured conversation - once a month in a suburban living room - about the things that really matter.They discover that life can be a heartbeat away from chaos; that bad things happen to good people; that good people do outrageous things; that the desire for transformation is enduringly human.A mother tells of the heartbreaking loss of control when her daughter develops anorexia. A sister reveals the high psychological cost of being hated by a sibling over the course of her life. Husbands leave wives; wives take lovers; friendships shatter; wrong choices turn out to be right ones; agency is lost and re-claimed.Profound, layered and clear-sighted, this collection of real-life stories reveals the emotional untidiness that lies below the shiny surface of modern life and reminds us of the power of real conversation to enlighten, heal and transform.